Clear Channel digital billboard advertises itself
Last year, citizens of Rapid City, South Dakota — a town besieged by billboards — passed an initiative banning construction of any more of those quick-changing, super-eye-catching digital billboards within the City. The highly popular measure passed by a 2-1 vote. But outdoor advertisers quickly retaliated by pushing a bill through South Dakota’s state legislature to block local authorities from banning “any advertising technology” within their limits. Senate Bill 157 would effectively make it illegal for local municipalities to ban digital billboards. Outdoor advertisers and digital sign manufacturer Daktronics argue such bans will cost jobs and threaten the industry’s image. South Dakotans are not alone in trying to fight digital billboard blight and the powerful advertising lobby. A similar bill to block local control over outdoor advertising was introduced in Salt Lake City, and Arizona has been fighting to ban digital billboards as well, saying they violate the state’s ban on intermittent lighting along roads. An organization called Scenic America works to protect the quality and safety of America’s scenic roadways, and offers technical assistance for local efforts to control the spread of digital billboards, as well as other roadside blights.
Source: ScreenMediaMag.com, February 2, 2012