McPainted Face
Two young British men desperate to pay off student debt and facing dismal prospects for employment have started selling ad space on their faces — and are doing remarkably well at, it while having a blast. Ross Harper and Ed Moyse, both 22, created BuyMyFace.com, where people go to schedule the time they want rent the two young mens’ faces. Customers then upload a logo or picture along with any brief text they want displayed, and then, on the appropriate dates, Harper and Moyse have the specified graphics expertly painted on their faces and go out and about in public sporting the ads. Advertisers can send the two men to festivals, skiing, skydiving, go-karting or on other adventures to help boost visibility of their ads. The two are advertising their service on Facebook, Twitter, YouTube and LinkedIn, as well as through newspapers and word of mouth. The big, London-based audit and financial advisory firm Ernst and Young bought ten days’ worth of advertising on BuyMyFace.com in December, 2011, and have since become exclusive sponsor of the BuyMyFace.com website. In addition to winning the firm’s valuable sponsorship, thousands of people are visiting BuyMyFace.com every day. Days are sold for the next two months, ranging in price from £150-600 (U.S. $238-955). Now, at day 180 of their unique effort, Harper and Moyse have earned £32,682 (about U.S. $52,000) toward paying off their student loans.
Source: PRWeb UK, March 29, 2012