The grassroots effort to push Rush Limbaugh off KGVO radio in Missoula, Montana saw major success this week after seven local advertisers pulled their ads off the show. Dave Chrismon, organizer of the effort get Limbaugh off KGVO, started RushOutOfMissoula.com, a website that lists businesses that sponsor Limbaugh’s show. RushOutOfMissoula supporters started contacting the listed businesses and telling the owners how they feel about their support “for this bully.” In response, seven businesses pulled their ads quickly, in under a week. Chrismon updates the list regularly to reflect which businesses have quit advertising on the show. The grassroots success is not coming without difficulty, though. Some Limbaugh sponsors are digging in their heels and adopting a bully approach themselves. Chrismon reports receiving a number of heavy-handed emails from some local business owners. One wrote, “You’re a coward and a liar. You are dangerous to a free society. A gas chamber mentality. You want to silence those you do not agree with. You bad-mouth and bully those who are not even a part of your emotional tantrum of passion (didn’t you accuse rush of those very tactics).” Another advertiser threatened, “ . . . your blackmail approach is going to get you in court starting now. I am inquiring about a class action suit to show you just how wrong you can be. . . If (our business) is not taken off your site and a letter of apology to follow by noon, April 19th, 2012, legal council will be put into place. Blackmail is still illegal as you will find out.” Chrismon also says KGVO is comparing the total number of signatures on the anti-Limbaugh petition citizens delivered earlier this month to the total of pro-Limbaugh emails they are getting through their website’s feedback form, and they say petition supporters are losing. But citizens aren’t giving up. They are redoubling their efforts to call the remaining sponsors and tell them how they feel about Limbaugh, and urge them to drop their support for the show.