Category: Advertising

Advertising, Consumer advocacy, Corporations, Corruption, Ethnic/Minority, Health, Human rights, Marketing, Poverty, Public health, Safety, Tobacco

FDA Drags Feet on Regulating Menthol in Cigarettes

by Anne Landman • September 11, 2013 • 0 Comments

In the 1980s, R.J. Reynolds used one version of “Joe Camel” to market menthol cigarettes to African Americans (left), and another version (inset, right) to market to caucasian populations.

It’s own Tobacco Products Advisory Scientific Committee (TPASC) concluded in 2011 that menthol cigarettes increase hazards to human health, but even now — fully two and a half years later — the U.S. Food and Drug Administration (FDA) is still dragging its feet in acting on the information. Yielding to pressure from tobacco companies, on September 4, FDA (pdf) delayed deciding what to do about menthol for yet another two months, asking for more public comment. A scientific study commissioned by FDA and published in March of 2011 (pdf) found that cigarette companies add menthol at trace or “subliminal” levels to all cigarettes to manipulate the sensory perception of smoke. FDA’s scientific advisory committee studied the relationships between menthol cigarettes and public health, and concluded that menthol cannot be considered simply a flavoring additive in cigarettes because it has distinct pharmacological actions. It reduces the harshness of smoke and irritation from nicotine — both characteristics that make it easier for kids to start smoking. Menthol also may make it harder for some people to quit, and the evidence suggested use of menthol cigarettes can lower responsiveness to medications. TPSAC concluded that there are no public health benefits of menthol compared to non-menthol cigarettes. TPSAC also found use of menthol cigarettes is highest among minorities, teenagers and low-income populations, and particularly heavy among African-Americans. Cigarette companies have long disproportionately marketed menthol cigarettes to African Americans. A Stanford University School of Medicine study found cigarette companies market mentholated cigarettes in a predatory manner designed to lure African Americans into becoming smokers. They advertise menthol cigarettes more heavily in areas with higher African American populations, and lower the price of menthol cigarettes in stores located near high schools with large African American student populations.

Advertising, Corporations, Economics, Marketing, Pharmaceutical, Tobacco

Legal Marijuana and Big Tobacco

by Anne Landman • September 5, 2013 • 0 Comments

Will this soon be the new reality in Colorado and Washington?

Recreational use of marijuana is now legal in Colorado and Washington state. People can possess up to an ounce of marijuana and smoke it on private property without fear of legal punishment. Tobacco companies predicted this moment would come and have been preparing for liberalized marijuana laws since the last cultural shift occurred around pot in the 1970s.

Notes from a 1976 “Problem Laboratory” (brainstorming) session of Lorillard Tobacco Company’s advertising employees in April 1976 mention marijuana. Members of the group were encouraged to present their goals and wishes in the form of “How To” and “I wish” statements. Participants were instructed to come up all kinds of ideas, even ones that were illegal, immoral or non-feasible (all of which makes this document particularly fascinating and insightful). With all need to appear decent and moral removed, these employees were able to express their most sincere and ambitious wishes and desires for their products:

In Session #1 participants were asked to identify ways to give smokers more perceived value in their cigarettes. Ideas expressed by the group included Idea #38: “How to have a cigarette with MJ [marijuana] added to it.” While we’re there, other entertaining items include Idea #50: “How to make it so addictive: one cigarette and you’ve got him for life,” and (#51), “How to have a cigarette specifically for children (sparkler additive candy).” Even more: “How to have an aphrodisiac [in cigarettes],” “How to make cigarettes more like Linus’ blanket,” and “How [to use cigarettes to] deliver birth control (for men).”

Grand Junction Citizens Unveil New Anti-Chamber Website

by Anne Landman • August 20, 2013 • 1 Comment

Members of Grand Junction, Colorado’s “Rein in the Grand Junction Area Chamber of Commerce” Facebook group have unveiled a new website to educate business owners and the public about citizens’ grievances against the Chamber. The site, GJChamber.info, asserts that many of the G.J. Chamber’s actions have hurt local citizens and businesses, and are contrary to citizens’ interests. The site’s pages have titles like “What’s Wrong with the Chamber?,” “Misguided Priorities,” “Bigotry and Intimidation,” “Overbearing Political Involvement,” “The Brainard Debacle” and “Chambermades.” The site provides links to published articles and other references to substantiate information on the site. The group created the site as one-stop shopping, a single place that local business owners can go to find out exactly why the Chamber has drawn the wrath of so many people and businesses in town. They hope that after perusing the site, Chamber member businesses will better understand the issues and consider leaving the Chamber, and that people who have less knowledge of the controversies surrounding the Chamber will be better informed. The group will also promote the site to new business owners so they can get up to speed on the political furor surrounding the Chamber before deciding to join. The site also contains a directory of non-Chamber businesses, to make it easier for people to choose where they want to shop. There are already over 100 businesses on the list. If non-chamber businesses want to be listed on the new site, or if a current Chamber member quits and wants to be listed, they can contact the group through the website and ask that their business be added to the list.

Advertising, Consumer advocacy, Elections, Ethics, Grassroots advocacy, Human rights, politics, Violence, Women

Grand Junction Citizens Unveil Recall Website, “NoBrainard.com”

by Anne Landman • July 16, 2013 • 2 Comments

Screen shot of new NoBrainard.com website

Grand Junction citizens organizing to recall newly-elected City Councilman Rick Brainard have created a new website, NoBrainard.com, where the public can go to donate money to the recall effort, volunteer to circulate petitions, help gather signatures, find out where to go to sign a petition, download free recall promotional posters and volunteer to help in other ways. The site tells the story of Rick Brainard, an aviation company executive who was elected to City Council April 6, 2013, and just four days later was arrested for assault after beating up his live-in girlfriend badly enough to give her a black eye. At first he denied the assault to police, then Brainard confessed, telling police (pdf) he had to do it to get her “to shut her mouth.” Brainard’s bad behavior and subsequent guilty plea has horrified citizens, and his dogged refusal to step down from his Council seat despite months of pressure will force the City to spend $45,000 – $50,000 of taxpayer money on a recall election and force citizens to collect enough valid signatures to recall him. Brainard is pushing the campaign to this point even though he ran as a fiscal conservative. The recall site compiles a list of news articles detailing the continuing saga of Mr. Brainard and the progress of the recall, and lists the dates, times and locations of training sessions for petition circulators. Recall organizers say if Mr. Brainard voluntarily steps down from his council seat prior to the signature collection drive, they will donate all funds raised for the recall effort to victims of domestic violence.

Advertising, Atheism, Religious hypocrisy

NYC Parking Company Appeals to Atheists

by Anne Landman • July 14, 2013 • 2 Comments

Atheists are apparently a significant enough part of the community in New York City that a parking company saw fit to solicit business using a humorous billboard that pokes fun at people who pray to the Lord for personal favors, like a parking space.

Billboard seen in Manhattan’s west side (Chelsea district) advertising the services of a parking lot

Advertising, Ethics, Lies, Lobbying, Media, Propaganda, Secrecy, Tobacco, Tobacco documents

Philip Morris’ Secret “Ninja Program” (1991)

by Anne Landman • June 20, 2013 • 0 Comments

In this 1991 outline, Karen Daragan, Administrator of Media Affairs for Philip Morris USA, describes PM’s secret “Ninja Program,” in which PM recruited individual smokers across the country to act as seemingly independent media spokespeople who would oppose smoking restrictions and cigarette taxes. Daragan described the rationale for the program:

“Smokers can respond better than we can to these zealots’ positions on smoking restrictions and excessive taxation. Basically, we can get them [smokers] to deliver our messages for us and it works beautifully because they don’t represent big bad tobacco co[mpany], have more credibility [and] can relate to the public better and talk about issues that are affecting them rather than have us talk for them like we did in the past. But they can also go a step beyond. They can…get the antis reacting to them which puts the antis on the defensive for a change.”

Daragan calls PM’s Ninja Program “a proactive media relations tool for us,” and describes how PM’s method of recruiting smokers as spokespeople differs from those of other cigarette companies:

“We don’t manage smokers rights clubs and organize meetings like our competitors do. What we do is go out and find the most articulate and devoted activists. We call them our ninjas. We feed them with our most powerful information and arguments, media train them and then have our public relations agency go out and pitch stories and set up interviews for them…”

She continues, describing how PM finds their ninjas:

“Right now we have about 30 trained media ninjas across the country…We find them through correspondence with PM, through phone surveys and written surveys among the 12 million people on our database, through word of mouth, LTE’s, and visible activists among the already existing smokers rights clubs across the states.”

PM instructed its “ninjas” to carry specific, corporate-defined messages to the media: “accommodation,” civil liberties, fairness and self-determination.

Source: 1991 Philip Morris report/outline, Bates No. 2078755208/5213

Advertising, Children, Ethics, Health, Pop culture, Propaganda, Tobacco, Tobacco documents

Anti-Tobacco Activist Patrick Reynolds’ Epic Fail

by Anne Landman • April 4, 2013 • 0 Comments

A concept drawing of Patrick Reynolds' cartoon "Buck Dromedarian," a "Deep Space Camel" aimed at helping prevent youth smoking while making the R.J. Reynolds Tobacco Company look like a good guy.

Anti-tobacco activist Patrick Reynolds’ concept drawing of “Buck Dromedarian,” the “Deep Space Camel” character, from his pitch to the R.J. Reynolds Tobacco Company.

On November 2, 1995 prominent anti-tobacco activist Patrick Cleveland Reynolds, the grandson of Richard Joshua Reynolds, Jr. (founder of the R.J. Reynolds Tobacco Company) presented this creative but shockingly misguided public relations proposal to the R.J. Reynolds Tobacco Company (RJR) as a way to help the cigarette maker build goodwill with the public while presumably padding his own pocket. The proposal, which Patrick eponymously titled “Project PR,” suggested that RJR use a set of cartoon characters that Patrick had created to teach kids not to smoke. The characters, “Buck Dromedarian and the Deep Space Camels” were half-human, half-camel space aliens who hailed from the planet Dromedarius in the galaxy Humpus. Patrick helpfully suggested that, if RJR desired, Buck could even interact with RJR’s Joe Camel character in ads promoting the cartoons. Patrick suggested RJR license his characters for use on products that would appeal to children, like toys, music videos, trading cards, stuffed animals, T-shirts, video games, films, a TV series and live appearances. Patrick even proposed that RJR send him (yes, himself, Patrick) on a world tour featuring himself in live appearances at shopping malls and schools in the U.S., Europe and the Far East. Patrick further proposed that he himself be featured in the cartoon, interacting with his space camels.

On page 13 of the proposal to RJR Patrick helpfully suggested (in the third person voice):

“Tobacco executives will not be portrayed as bad guys; if RJR prefers, those characters could be omitted from the script. Patrick Reynolds would, given his preferences, like to put some blame in the stories on the world’s politicians for failing to stop kids from buying cigarettes. In this way, blame could be deflected to where it really belongs…”

and

“…The more open the RJR team can be, the more popular Buck comics and TV series will of course be with teens — and the more RJR will be trusted and liked as the ‘good’ tobacco company…”

Patrick Reynolds

Patrick presented this dubious proposal in person to Guy Blynn, RJR’s Vice President & Deputy General Counsel. Handwritten notes on the first page, presumably by Blynn, say “Seed money: $250,000,” “Target age group? and “People in health community … think a good idea?”

This is an example of how a well-meaning but unsophisticated tobacco control advocate, acting in isolation, can over-reach.

The entire text of the proposal makes for quite entertaining reading.

Source: The Works: Project PR, by Patrick Reynolds, November 2, 1995 from the Legacy Tobacco Documents Library

Advertising, Atheism, Consumer advocacy, Equal rights, Ethics, Ethnic/Minority, Hate, International, Secularism

Atheist Shoe Company Documents USPS Delivery Bias

by Anne Landman • March 27, 2013 • 1 Comment

AtheistShoes says their shoes are “kitten soft” and super comfortable. They’re only available through the internet.

Kickstarter, a crowd-source funding platform for creative projects, helped raise $60,000 for a group of atheist shoe makers to start an atheist shoe company in Berlin, Germany. The company, AtheistBerlin.com, also known as AtheistShoes, hand-makes trendy suede lace-up shoes with soles that say, in large, etched lettering, “Ich bin atheist” (“I’m atheist”) or “Loves Darwin.” Presumably, when a person wearing the atheist shoes walks through a puddle or on a dusty road, for example, the shoes will stamp “I’m atheist” or “Loves Darwin” onto the road with every step. Some of the shoe styles have irreverent names like “Naughty Schnitzel Pilz,” and they come in colors like “Candy Testicle” (a limited edition), or “Kitten Testicle Gray.” But after Atheist Berlin started shipping their shoes, they encountered problems with delayed and lost orders for shoes sent to the U.S. To diagnose the problem, AtheistBerlin conducted a study: They shipped two packages to 89 different people in 49 U.S. states using the United States Postal Service for final delivery. One package had the company’s branded packing tape on it that said “ATHEIST,” and the other was shipped with neutral tape. All packages were shipped at the same time. The results? Packages sealed with “ATHEIST” tape took an average of three days longer to arrive, and were ten times more likely to never make it to their destination. One package with the ATHEIST tape sent to Michigan arrived fully 37 days after the neutrally-marked package. The company conducted the same test in Germany and to several other European countries and found no similar bias. The results, they conclude, demonstrate a significant bias in quality of shipping in the U.S. against atheist-branded packages. The company stopped using atheist-branded packing tape on their shipments to the U.S. and have noted improvement in delivery times. Atheist Shoes also says that since they conducted the study, some people have expressed an interest in buying atheist packing tape. The company is looking into getting enough of it manufactured that they can sell it.

Advertising, Consumer advocacy, Corporations, Corruption, Ethics, Food, Health, Lies, Marketing, Pharmaceutical, Propaganda, Safety, Tobacco

Kroger-Owned City Market’s Fake “Your Health Matters” Ad Campaign

by Anne Landman • March 22, 2013 • 2 Comments

Can you count the number of lies in this sign?

Recently City Market grocery stores, a chain owned by Kroger Company, started running billboards in Grand Junction, Colorado that say “Your health matters to us.” The ads boast that City Markets have dietitians, pharmacies, “natural and organic” foods, “health centers” and “NuVal,” a scoring program that ranks the nutritional value of some foods they sell on a scale of 1 to 100. I called a local City Market store to find out how to get in touch with one of their dietitians but was told they didn’t really have any. “It’s misleading,” said Pansy Hubbard, a Grand Junction City Market service counter employee, about the billboard campaign. She said there aren’t any registered dietitians at any of the Grand Junction stores. People with a computer and an Internet connection can find their way to Kroger’s website, where, if you dig a little you can find links to email addresses of dietitians, but the inference that City Markets have dietitians available at their stores is patently false, at least in our area. But the stores’ claim about dietitians isn’t even the most misleading part of the ad. The biggest thing that negates City Market’s claim that “Your health matters to us” is that all their stores knowingly continue to sell a product that is well-known to kill hundreds of thousands of Americans every year: cigarettes. Cigarettes are a known addictive and deadly product, and City Market makes lots of money off them despite what they do to peoples’ health. This makes it very clear that money is what matters to City Market and the Kroger Company, not their customers’ health.

Some other store chains besides Kroger/City Market can now make a more honest case that they care about their customers’ health. Target stores, for example, stopped selling cigarettes chain-wide in 1996, and are still very much in business. Other stores that truly promote healthy lifestyles have quit selling cigarettes and said publicly that selling tobacco products is not conducive to their pro-health mission.

They are absolutely right.

Petition: Require Lawmakers to Wear Logos of Financial Backers on their Clothing

by Anne Landman • March 21, 2013 • 1 Comment

Petition’s suggested attire for members of the House and Senate

A new petition appeared on the Obama administration’s “We the People” web site March 18 asking that members of the Congress and Senate be required to wear the logos of their financial backers on their clothing, NASCAR style. The petition says, “Since most politicians’ campaigns are largely funded by wealthy companies and individuals, it would give voters a better sense of who the candidate they are voting for is actually representing if the company’s logo, or individual’s name, was prominently displayed upon the candidate’s clothing at all public appearances and campaign events. Once elected, the candidate would be required to continue to wear those ‘sponsor’s’ names during all official duties and visits to constituents. The size of a logo or name would vary with the size of a donation. For example, a $1 million dollar contribution would warrant a patch of about 4″ by 8″ on the chest, while a free meal from a lobbyist would be represented by a quarter-sized button. Individual donations under $1000 are exempt.” Some people have commented that the NASCAR-style clothing requirement would break Congress’s dress code, but the code only requires a coat and tie for men and “appropriate” dress for women. Others say members of Congress and the Senate would have to wear floor-length robes, perhaps with trains, to accommodate all of their corporate backers. So far, the Congressmen-in-NASCAR-clothing petition has gathered 9,378 signatures in just four days. The Obama Administration has raised the number of signatures needed to get a response on a petition to100,000 within 30 days, up from 25,000. The petition can be seen (and signed) here.

Main source: Huffington Post, March 20, 2013

Advertising, Health, Health care, Marketing, Pop culture, Tobacco, Women

Canadian Ad Likens “Social Smoking” to Social Farting

by Anne Landman • March 16, 2013 • 0 Comments

A new TV ad campaign by the Ontario Ministry of Health is aimed at convincing cigarette smokers who say they are just “social smokers” that they are really full-fledged smokers who need to get over their denial and quit smoking. The ad shows a nice-looking young lady sitting on her bed, chatting confidentially with an unidentified female whose back is to the camera. The young lady denies she is a farter. “It’s true that I fart,” she says demurely to the companion, “but I wouldn’t call myself a ‘farter.’ I’m a ‘social farter,’” she says. She is then shown at a party, dancing with friends and farting. She approaches a guy at the party and flirtatiously asks him if he’d like to “go outside for a fart.” He enthusiastically agrees to go. The two go to the porch and take turns farting together in the evening air. Toward the end of the ad, on-screen text says “Social smoking is as ridiculous and social farting,” and directs viewers to the website QuitTheDenial.ca, which leads to a Facebook page that says, “…social farting? It is as ridiculous as social smoking. If you smoke, you smoke. Period. If that’s not OK with you, we’ve got the tools to help you quit.” A different ad in the same vein, “Social Nibbler,” shows a guy grabbing food off other people’s plates and denying he’s a nibbler. “I’m a social nibbler,” he insists.

Source: Social Farter (YouTube) – Canadian Ministry of Health, published March 11, 2013

Advertising, Ethics, Health, Human rights, Marketing, Pop culture, Tobacco, Tobacco documents

How Cigarettes Get Into Movies

by Anne Landman • March 14, 2013 • 0 Comments

Cigarette case promoting the movie “Big Top Pee Wee” (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American Tobacco Company cigarettes were injected, or were attempted to be injected, into the plot, or in which cigarettes were placed as “set dressing.” Examples: “Pall Mall, Carlton and Lucky Strike cigarettes will be used as set dressing in a Mini Mart in Comstock,” “We provided LUCKY STRIKE cigarettes for Kathleen. The cigarettes have been established as her brand, and she will be smoking them throughout the film. The exposure for THE AMERICAN TOBACCO CO. should be great.”

The document lists many significant family films in which cigarettes were placed or attempted to be placed, including “Big Top Pee Wee” starring Pee Wee Herman, “Ghostbusters II” starring Dan Aykroid and Bill Murray, “Christmas Vacation” with Chevy Chase, “Look Who’s Talking Too” with Kirstie Alley and John Travolta, “Ghost,” starring Demi Moore, Patrick Swayze, “Bill and Ted’s Excellent Adventure, “Big” starring Tom Hanks, and many more. A memo discussing the film “Clean and Sober,” a film about a man who checks himself into a detox center, says “Lucky Strike, Pall Mall and Carlton were given for use by Charlie and many other patients in the detox center.”

Philip Morris’ “Qualitative Image Study Saudi Arabia”

by Anne Landman • March 12, 2013 • 0 Comments

This 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi Arabian men. The idea was to find out what emotional, psychological and cultural needs and values young male Saudis have, and then determine how PM could exploit these in their cigarette advertising. Page 39 of the document (Bates No. 2501055413) reports on reactions of Saudi men to a Marlboro ad that depicted three cowboys leaning on a fence and talking. The middle cowboy held a coiled rope in his hand. The report says, “Values disliked [about this ad] were…the ropes, which gave uncomfortable feeling — ropes are used to bind people and hang them in Saudi Arabia.” In many places, the report generalizes about Saudi men’s tendencies toward violence, in one place noting “the private face of violence noted in the Arab personality.” Another passage in this vein reads,

“There is a strong thread of violence just below the surface of the Arab personality, linked to ideas of vengeance and the protection of property (including women) but there is at the same time a desire to suppress this in favour of the more acceptable public face of masculinity, which is more calm and controlled.”

The report defines values of Saudi men:

“The aspiration for them is very definitely to have friends who have status and wealth – and especially a big car. Belonging to such a peer group, even if you do not personally have the wealth, enables you to enjoy the reflected status. Cigarettes it seems are often shared, and within the peer group there is also pressure to smoke the same brand…”

A brief discussion of smoking and health in the report reveals that a belief existed among Saudi men that certain types of cigarettes were “healthier” than others, and indicates that Saudi smokers may, at that time, have lacked key information about smoking and health in general:

“There is ample evidence that smoking is regarded [among Saudis] as harmful, although this was not expressed directly, it was indirectly through the description of the personality of brands…For Marlboro Red smokers, if you smoke a light cigarette, then you are not strong/healthy enough to be able to smoke a strong cigarette. For Marlboro Lights smokers, if you smoke a strong cigarette, then you are stupid, ignorant.”

While it is not surprising that a corporation would do this type of research in an effort to tailor its advertising to appeal to foreign cultures, by the time this document was written (1993) tobacco use had already long been labeled by authorities worldwide as a major public health problem. Despite this, PM continued to emphasize spreading the use of tobacco in foreign countries, as well as in the U.S. It is also interesting to see how American cigarette companies scrutinize foreign cultures from a marketing standpoint, to pinpoint the emotional and psychological needs and held by people of these cultures to find ways of better exploiting them.

Source: Qualitative Image Study: Saudi Arabia, Legacy Tobacco Documents Library, Philip Morris collection, Bates No. 2501055375/5464

Advertising, Consumer advocacy, Corporations, Food, Health, International, Marketing, Tobacco

Ultra-Processed Food, Drink Driving Global Epidemic of Non-Communicable Disease

by Anne Landman • March 4, 2013 • 0 Comments

In 2011, the United Nations convened a high-level meeting to address the global burden of non-communicable diseases. Participants concluded that unhealthy commodities, specifically tobacco, alcohol and ultra-processed food and drink, are the major drivers behind the growing global epidemic of non-communicable diseases. Ultra-processed foods are those made from substances extracted from whole foods and the cheapest parts of remnants of animal foods. The contain little or no whole foods. Examples of ultra-processed foods include fats and oils, flour and starches, variants of sugar and products made from meat scraps and ground meat remnants, like hamburgers, chicken nuggets, fish sticks, frozen pizza, cereal bars, biscuits, carbonated and other sugary drinks and many snack products. What’s more, sugar is now being included as a major hidden ingredient in foods that people generally do not think contain much sugar. For example, he New York Times reported February 20 that a single serving of Yoplait yogurt now has twice much sugar per serving as General Mill’s marshmallow cereal Lucky Charms, but people still think of yogurt as a healthy snack. Just half a cup of Prego Traditional spaghetti sauce now contains the equivalent of more than two teaspoons of sugar — more than the sugar contained in two Oreo cookies. The group found that transnational corporations are the major drivers of non-communicable disease epidemics like obesity, that the alcohol and ultra-processed food and drink industries are now using similar strategies to the tobacco industry to undermine public health policies and programs aimed at limiting their spread and use. The panel concluded that these industries should not be given a role in creating international policy to address non-communicable diseases, and called for public regulation and market intervention to prevent the harm caused by these products and industries. The top five food companies contributing to the epidemic in the U.S. are 1) Kraft Foods, 2) PepsiCo, 3) Nestle’, 4) Mars and 5) Kellogg. One major rule people can follow to avoid becoming obese? According to Michael Pollan, one of the best-known names in food-related issues, don’t eat any foods you’ve ever seen advertised on TV.

Main source: The Lancet, Profits and pandemics: prevention of harmful effects of tobacco alcohol and ultra-processed food and drink industries, published online February 12, 2013

Advertising, Corporations, Corruption, Ethics, Gun violence, Lobbying, Propaganda, Safety, Violence

Gun Maker Freaks Out, Retaliates Against Colorado Gun Safety Bill

by Anne Landman • March 2, 2013 • 1 Comment

Magpul’s Internet Ad

Magpul Industries of Erie, Colorado, which makes and sells high-capacity ammunition magazines, has declared war on Colorado over a gun safety bill currently moving through the state’s legislature. HB 1224, currently in Colorado’s House of Representatives, would limit high-capacity magazines to 15 rounds, and add a more restrictive 8-round limit for shotguns. Magpul makes 30-round magazines. Magpul threatened to move its business out of state if the bill passes. The House then voted to amend HB 1224 to allow Magpul to keep making its high-capacity magazines and selling them in other states, but that wasn’t enough for the company. Magpul launched an Internet-based campaign to flood the state with high-capacity, military-grade magazines and weaponry in advance of a vote on the bill. Magpul posted a cold-war style ad on its Facebook page announcing that the company will sell up to ten 30-round AR or M4 ammunition magazines per customer directly to Colorado residents, and will expedite shipping for a discounted price of just $5.00. The ad shows a little girl with pigtails, smiling and reaching up to catch 30-round gun magazines as they are dropped, airlift-style, from an airplane. The copy reads, “In the battle for Colorado Freedoms, support for second amendment rights is being delivered by Magpul Industries Corporation. Fielded in the millions by US and its allies since 2007, the PMAG is the magazine of choice for those defending freedom and democracy around the world…Now, with the ability of Coloradans to purchase new standard capacity magazines in jeopardy, Magpul Industries is working to supply as many as possible to the good people of Colorado. Similar to the Berlin Airlift, the Boulder Airlift will bring much-needed gun supplies to freedom-loving residents trapped inside occupied territory.” In addition to high-capacity magazines, Magpul also makes rifle grips, buttstocks, rifle sights, gun mounts and other gun-related parts and accessories. Colorado Gov. John Hickenlooper has said he will sign the bill if it makes it to his desk. Colorado has a history of gun massacres, including the Aurora Theater massacre in 2012, the Columbine High School massacre in 1999, and the Chuck E. Cheese massacre in 1993, also in Aurora, Colorado, in which a gunman killed four restaurant employees.

Advertising, Corporations, Ethics, Lies, Lobbying, Marketing, politics, Propaganda, Tobacco, Tobacco documents

Corporate America’s “Echo Chamber Approach” to Lobbying

by Anne Landman • February 20, 2013 • 0 Comments

A 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office, describes a key public relations/lobbying technique that corporations use to dominate virtually the entire decisionmaking environment in which legislators operate. Scruggs calls it the “Echo Chamber Approach to Advocacy.” It involves making a corporation’s chosen message, or slight variations of this message, emanate from virtually every major source that can influence legislators’ decisionmaking: constituents, colleagues, opinion leaders, local and national media like TV, radio, newspapers, fundraisers, advertising, etc. Scruggs says “…[T]his repetition, or ‘piling on’ approach works” because the message emanates from those who have ” ‘the greatest degree of credibility’ with the legislator.” This memo was created by Philip Morris in the 1990s, but since then, due to the cigarette industry’s pioneering reputation of success at influencing legislators, the technique has doubtless spread and is now likely in use by many more corporations and industries.

American Heart Association Helps Walgreens Profit from Cigarettes

by Anne Landman • February 7, 2013 • 5 Comments

Cigarettes and toys displayed together in a “trusted” Walgreens Store.

This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association. Until February 28, Walgreens says, customers can “purchase a paper heart at any of our 7,000 Walgreens stores nationwide” to support the American Heart Association’s mission of “building healthier lives, free of cardiovascular diseases and stroke.” It all sounds happy and wonderful, but don’t be fooled. Walgreens’ promotion has a dark underbelly that it would rather you not see.

Read more →

Advertising, Corporations, Ethics, Health, Marketing, Pop culture, Safety, Violence

The NFL: A Disability Factory for Young Men

by Anne Landman • January 29, 2013 • 0 Comments

The NFL showcases brutality and player collisions in its promotions, while minimizing the human toll it takes on NFL players’ health and safety

As of January 23, 2013, the National Football League (NFL) is facing 199 lawsuits filed by a total of more than 4,000 retired professional football players who suffered head injuries while playing for the NFL. In June, 2012, the lawsuits of about three thousand of those injured players were consolidated into a single Master Complaint (pdf) which charges that the NFL was negligent and committed fraud because it was “aware of the evidence and risks associated with repetitive traumatic brain injuries…but deliberately ignored and actively concealed the information” from players and others involved in NFL football. The lawsuit says that to promote the game, the NFL glorifies the brutality and ferocity of NFL football by “lauding and mythologizing the most brutal and ferocious of players and collisions,” while simultaneously fraudulently representing that getting hit and putting big hits on others is a badge of courage, and does not seriously threaten one’s health. The suit charges that to heighten this belief and further promote football, NFL Films, a PR instrument of the NFL, creates and markets videos that focus solely on the hardest hits that occur on the fields.

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