Category: Marketing

Children, Consumer advocacy, Education, Environment, Food, Grassroots advocacy, Health, Marketing

Seven Year Old Fights GMOs in Girl Scout Cookies

by Anne Landman • January 26, 2014 • 0 Comments

Seven year old Alicia Serratos is trying to get Girl Scouts to take GMO ingredients out of their cookies

YOU GO GIRL! Seven year old Alicia Serratos is trying to get Girl Scouts to take the GMO ingredients out of their cookies

Seven year old Alicia Serratos of Orange County, California has been a Girl Scout for almost three years, so when Girl Scout cookie season rolled around, Alicia got excited about the prospect of selling cookies to help raise money for her troop. But then Alicia and her mom read the ingredients on the cookie box and she found she didn’t recognize a lot of them and couldn’t pronounce some of them, either. Since she was six, Alicia has spent time learning about genetically-modified organisms and their dangers, like infertility and tumors. She knew that over 60 countries have either banned GMOs or forced companies to list GMO ingredients on their labels. Alicia recognized some of the ingredients in Girl Scout cookies as GMOs. She got alarmed that she was being asked to sell cookies made with GMOs, and so she wrote to the Girl Scouts and asked them to take GMO ingredient out of their cookies. Alicia also made a YouTube video asking Girl Scouts to remove GMO ingredients from their cookies, and started a petition on Change.org asking Girl Scouts to stop putting GMO ingredients in their cookies. She made YouTube videos showing how to make healthier, non-GMO versions of Thin Mints and Melty Mints, to prove it can be done. Alicia also created her own cookbook, called “Recipes to Grow,” with over 40 recipes for food kids love, all made from organic and non-GMO ingredients. Alicia will be selling her cookbook instead of Girl Scout cookies this year. She plans to donate proceeds from the book to help schools establish organic gardens on their grounds. So far, over 18,800 people have signed Alicia’s petition, and she’s trying to get 25,000 signatures. For its part, Girl Scouts of the U.S.A. is resisting efforts to get GMOs out of their cookies and towing the GMO-biotech line. In a response to the growing uproar about GMOs in their cookies, Girls Scouts says, in part:

“It is important to note that there is worldwide scientific support for the safety of currently commercialized ingredients derived from genetically modified agricultural crops. The World Health Organization, the Food and Agriculture Organization of the United Nations, the U.S. National Academy of Sciences, and the American Medical Association all share this assessment. In addition, in the future, GMOs may offer a way to help feed an ever-increasing world population.”

Advertising, Consumer advocacy, Corporations, Corruption, Ethnic/Minority, Health, Human rights, Marketing, Poverty, Public health, Safety, Tobacco

FDA Drags Feet on Regulating Menthol in Cigarettes

by Anne Landman • September 11, 2013 • 0 Comments

In the 1980s, R.J. Reynolds used one version of “Joe Camel” to market menthol cigarettes to African Americans (left), and another version (inset, right) to market to caucasian populations.

It’s own Tobacco Products Advisory Scientific Committee (TPASC) concluded in 2011 that menthol cigarettes increase hazards to human health, but even now — fully two and a half years later — the U.S. Food and Drug Administration (FDA) is still dragging its feet in acting on the information. Yielding to pressure from tobacco companies, on September 4, FDA (pdf) delayed deciding what to do about menthol for yet another two months, asking for more public comment. A scientific study commissioned by FDA and published in March of 2011 (pdf) found that cigarette companies add menthol at trace or “subliminal” levels to all cigarettes to manipulate the sensory perception of smoke. FDA’s scientific advisory committee studied the relationships between menthol cigarettes and public health, and concluded that menthol cannot be considered simply a flavoring additive in cigarettes because it has distinct pharmacological actions. It reduces the harshness of smoke and irritation from nicotine — both characteristics that make it easier for kids to start smoking. Menthol also may make it harder for some people to quit, and the evidence suggested use of menthol cigarettes can lower responsiveness to medications. TPSAC concluded that there are no public health benefits of menthol compared to non-menthol cigarettes. TPSAC also found use of menthol cigarettes is highest among minorities, teenagers and low-income populations, and particularly heavy among African-Americans. Cigarette companies have long disproportionately marketed menthol cigarettes to African Americans. A Stanford University School of Medicine study found cigarette companies market mentholated cigarettes in a predatory manner designed to lure African Americans into becoming smokers. They advertise menthol cigarettes more heavily in areas with higher African American populations, and lower the price of menthol cigarettes in stores located near high schools with large African American student populations.

Advertising, Corporations, Economics, Marketing, Pharmaceutical, Tobacco

Legal Marijuana and Big Tobacco

by Anne Landman • September 5, 2013 • 0 Comments

Will this soon be the new reality in Colorado and Washington?

Recreational use of marijuana is now legal in Colorado and Washington state. People can possess up to an ounce of marijuana and smoke it on private property without fear of legal punishment. Tobacco companies predicted this moment would come and have been preparing for liberalized marijuana laws since the last cultural shift occurred around pot in the 1970s.

Notes from a 1976 “Problem Laboratory” (brainstorming) session of Lorillard Tobacco Company’s advertising employees in April 1976 mention marijuana. Members of the group were encouraged to present their goals and wishes in the form of “How To” and “I wish” statements. Participants were instructed to come up all kinds of ideas, even ones that were illegal, immoral or non-feasible (all of which makes this document particularly fascinating and insightful). With all need to appear decent and moral removed, these employees were able to express their most sincere and ambitious wishes and desires for their products:

In Session #1 participants were asked to identify ways to give smokers more perceived value in their cigarettes. Ideas expressed by the group included Idea #38: “How to have a cigarette with MJ [marijuana] added to it.” While we’re there, other entertaining items include Idea #50: “How to make it so addictive: one cigarette and you’ve got him for life,” and (#51), “How to have a cigarette specifically for children (sparkler additive candy).” Even more: “How to have an aphrodisiac [in cigarettes],” “How to make cigarettes more like Linus’ blanket,” and “How [to use cigarettes to] deliver birth control (for men).”

R.J. Reynolds Puts Cigarette “Pilferage in Perspective”

by Anne Landman • June 21, 2013 • 1 Comment

Equation from RJR documents shows retailers could make more money if they let cigarettes be stolen than by preventing theft by locking them up.

Equation on page -9000 of RJR marketing document shows retailers could make more money if they let cigarettes be stolen than by preventing theft by locking them up.

In September, 1985 ,R. J. Reynolds created a sales presentation about shoplifting called “Pilferage in Perspective,” to try and talk retailers out of the “knee jerk reaction” of moving their cigarettes out of reach of customers in response to high rates of pilferage. The document shows how, in most cases, retailers could make a bigger profit if they let their cigarettes be stolen, due to the industry-paid “placement,” “merchandising” or “slotting fees.” Tobacco companies paid these fees, which were often sizable, to retailers in exchange for placing self-service cigarette displays in specific locations in stores like in front of the cash register, below counter level or adjacent to displays containing candy and toys. The displays were often required to be kept in locations that made it difficult for clerks to oversee them and limit shoplifting from them. Many clerks expressed profound frustration with the arrangement, since they were often held responsible for stolen merchandise. The RJR document contains equations that demonstrate for retailers how their slotting fees more than offset their loss from theft.

Kroger-Owned City Market’s Fake “Your Health Matters” Ad Campaign

by Anne Landman • March 22, 2013 • 2 Comments

Can you count the number of lies in this sign?

Recently City Market grocery stores, a chain owned by Kroger Company, started running billboards in Grand Junction, Colorado that say “Your health matters to us.” The ads boast that City Markets have dietitians, pharmacies, “natural and organic” foods, “health centers” and “NuVal,” a scoring program that ranks the nutritional value of some foods they sell on a scale of 1 to 100. I called a local City Market store to find out how to get in touch with one of their dietitians but was told they didn’t really have any. “It’s misleading,” said Pansy Hubbard, a Grand Junction City Market service counter employee, about the billboard campaign. She said there aren’t any registered dietitians at any of the Grand Junction stores. People with a computer and an Internet connection can find their way to Kroger’s website, where, if you dig a little you can find links to email addresses of dietitians, but the inference that City Markets have dietitians available at their stores is patently false, at least in our area. But the stores’ claim about dietitians isn’t even the most misleading part of the ad. The biggest thing that negates City Market’s claim that “Your health matters to us” is that all their stores knowingly continue to sell a product that is well-known to kill hundreds of thousands of Americans every year: cigarettes. Cigarettes are a known addictive and deadly product, and City Market makes lots of money off them despite what they do to peoples’ health. This makes it very clear that money is what matters to City Market and the Kroger Company, not their customers’ health.

Some other store chains besides Kroger/City Market can now make a more honest case that they care about their customers’ health. Target stores, for example, stopped selling cigarettes chain-wide in 1996, and are still very much in business. Other stores that truly promote healthy lifestyles have quit selling cigarettes and said publicly that selling tobacco products is not conducive to their pro-health mission.

They are absolutely right.

Petition: Require Lawmakers to Wear Logos of Financial Backers on their Clothing

by Anne Landman • March 21, 2013 • 1 Comment

Petition’s suggested attire for members of the House and Senate

A new petition appeared on the Obama administration’s “We the People” web site March 18 asking that members of the Congress and Senate be required to wear the logos of their financial backers on their clothing, NASCAR style. The petition says, “Since most politicians’ campaigns are largely funded by wealthy companies and individuals, it would give voters a better sense of who the candidate they are voting for is actually representing if the company’s logo, or individual’s name, was prominently displayed upon the candidate’s clothing at all public appearances and campaign events. Once elected, the candidate would be required to continue to wear those ‘sponsor’s’ names during all official duties and visits to constituents. The size of a logo or name would vary with the size of a donation. For example, a $1 million dollar contribution would warrant a patch of about 4″ by 8″ on the chest, while a free meal from a lobbyist would be represented by a quarter-sized button. Individual donations under $1000 are exempt.” Some people have commented that the NASCAR-style clothing requirement would break Congress’s dress code, but the code only requires a coat and tie for men and “appropriate” dress for women. Others say members of Congress and the Senate would have to wear floor-length robes, perhaps with trains, to accommodate all of their corporate backers. So far, the Congressmen-in-NASCAR-clothing petition has gathered 9,378 signatures in just four days. The Obama Administration has raised the number of signatures needed to get a response on a petition to100,000 within 30 days, up from 25,000. The petition can be seen (and signed) here.

Main source: Huffington Post, March 20, 2013

Advertising, Health, Health care, Marketing, Pop culture, Tobacco, Women

Canadian Ad Likens “Social Smoking” to Social Farting

by Anne Landman • March 16, 2013 • 0 Comments

A new TV ad campaign by the Ontario Ministry of Health is aimed at convincing cigarette smokers who say they are just “social smokers” that they are really full-fledged smokers who need to get over their denial and quit smoking. The ad shows a nice-looking young lady sitting on her bed, chatting confidentially with an unidentified female whose back is to the camera. The young lady denies she is a farter. “It’s true that I fart,” she says demurely to the companion, “but I wouldn’t call myself a ‘farter.’ I’m a ‘social farter,’” she says. She is then shown at a party, dancing with friends and farting. She approaches a guy at the party and flirtatiously asks him if he’d like to “go outside for a fart.” He enthusiastically agrees to go. The two go to the porch and take turns farting together in the evening air. Toward the end of the ad, on-screen text says “Social smoking is as ridiculous and social farting,” and directs viewers to the website QuitTheDenial.ca, which leads to a Facebook page that says, “…social farting? It is as ridiculous as social smoking. If you smoke, you smoke. Period. If that’s not OK with you, we’ve got the tools to help you quit.” A different ad in the same vein, “Social Nibbler,” shows a guy grabbing food off other people’s plates and denying he’s a nibbler. “I’m a social nibbler,” he insists.

Source: Social Farter (YouTube) – Canadian Ministry of Health, published March 11, 2013

Advertising, Ethics, Health, Human rights, Marketing, Pop culture, Tobacco, Tobacco documents

How Cigarettes Get Into Movies

by Anne Landman • March 14, 2013 • 0 Comments

Cigarette case promoting the movie “Big Top Pee Wee” (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American Tobacco Company cigarettes were injected, or were attempted to be injected, into the plot, or in which cigarettes were placed as “set dressing.” Examples: “Pall Mall, Carlton and Lucky Strike cigarettes will be used as set dressing in a Mini Mart in Comstock,” “We provided LUCKY STRIKE cigarettes for Kathleen. The cigarettes have been established as her brand, and she will be smoking them throughout the film. The exposure for THE AMERICAN TOBACCO CO. should be great.”

The document lists many significant family films in which cigarettes were placed or attempted to be placed, including “Big Top Pee Wee” starring Pee Wee Herman, “Ghostbusters II” starring Dan Aykroid and Bill Murray, “Christmas Vacation” with Chevy Chase, “Look Who’s Talking Too” with Kirstie Alley and John Travolta, “Ghost,” starring Demi Moore, Patrick Swayze, “Bill and Ted’s Excellent Adventure, “Big” starring Tom Hanks, and many more. A memo discussing the film “Clean and Sober,” a film about a man who checks himself into a detox center, says “Lucky Strike, Pall Mall and Carlton were given for use by Charlie and many other patients in the detox center.”

Philip Morris’ “Qualitative Image Study Saudi Arabia”

by Anne Landman • March 12, 2013 • 0 Comments

This 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi Arabian men. The idea was to find out what emotional, psychological and cultural needs and values young male Saudis have, and then determine how PM could exploit these in their cigarette advertising. Page 39 of the document (Bates No. 2501055413) reports on reactions of Saudi men to a Marlboro ad that depicted three cowboys leaning on a fence and talking. The middle cowboy held a coiled rope in his hand. The report says, “Values disliked [about this ad] were…the ropes, which gave uncomfortable feeling — ropes are used to bind people and hang them in Saudi Arabia.” In many places, the report generalizes about Saudi men’s tendencies toward violence, in one place noting “the private face of violence noted in the Arab personality.” Another passage in this vein reads,

“There is a strong thread of violence just below the surface of the Arab personality, linked to ideas of vengeance and the protection of property (including women) but there is at the same time a desire to suppress this in favour of the more acceptable public face of masculinity, which is more calm and controlled.”

The report defines values of Saudi men:

“The aspiration for them is very definitely to have friends who have status and wealth – and especially a big car. Belonging to such a peer group, even if you do not personally have the wealth, enables you to enjoy the reflected status. Cigarettes it seems are often shared, and within the peer group there is also pressure to smoke the same brand…”

A brief discussion of smoking and health in the report reveals that a belief existed among Saudi men that certain types of cigarettes were “healthier” than others, and indicates that Saudi smokers may, at that time, have lacked key information about smoking and health in general:

“There is ample evidence that smoking is regarded [among Saudis] as harmful, although this was not expressed directly, it was indirectly through the description of the personality of brands…For Marlboro Red smokers, if you smoke a light cigarette, then you are not strong/healthy enough to be able to smoke a strong cigarette. For Marlboro Lights smokers, if you smoke a strong cigarette, then you are stupid, ignorant.”

While it is not surprising that a corporation would do this type of research in an effort to tailor its advertising to appeal to foreign cultures, by the time this document was written (1993) tobacco use had already long been labeled by authorities worldwide as a major public health problem. Despite this, PM continued to emphasize spreading the use of tobacco in foreign countries, as well as in the U.S. It is also interesting to see how American cigarette companies scrutinize foreign cultures from a marketing standpoint, to pinpoint the emotional and psychological needs and held by people of these cultures to find ways of better exploiting them.

Source: Qualitative Image Study: Saudi Arabia, Legacy Tobacco Documents Library, Philip Morris collection, Bates No. 2501055375/5464

Corporations, Health, Marketing, Tobacco, Tobacco documents, Women

Brown & Williamson Young Adult Male Creative: “Roger Rhu”

by Anne Landman • March 12, 2013 • 0 Comments

This 1987 Brown & Williamson marketing memo recommends a theme for an advertising campaign to sell a new brand of cigarettes to young adult, blue-collar males who are stuck in boring, repetitive union jobs. A disdainful concept of the blue collar worker pervades the piece, and forms a theme that is repeated throughout.

The proposal reads:

“Roger Rhu…is depicted as the outdoorsman. The fresh-water fisherman of mid-America and the prototypical blue-collar, larder-enhancing sport hunter. Primary images show him on location in the early morning, backgrounded by chums. Accompanied by hounds, sometimes in, on or near his old ‘pick up,’ in the mist or midst of primeval America, readying for, or resting after, pursuit of his quarry.”

When not in the field, “Roger Rhu” would tie flies, clean his weapons, pan-fry steelheads (fish) and “show the taxidermists a thing or two.”

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Advertising, Consumer advocacy, Corporations, Food, Health, International, Marketing, Tobacco

Ultra-Processed Food, Drink Driving Global Epidemic of Non-Communicable Disease

by Anne Landman • March 4, 2013 • 0 Comments

In 2011, the United Nations convened a high-level meeting to address the global burden of non-communicable diseases. Participants concluded that unhealthy commodities, specifically tobacco, alcohol and ultra-processed food and drink, are the major drivers behind the growing global epidemic of non-communicable diseases. Ultra-processed foods are those made from substances extracted from whole foods and the cheapest parts of remnants of animal foods. The contain little or no whole foods. Examples of ultra-processed foods include fats and oils, flour and starches, variants of sugar and products made from meat scraps and ground meat remnants, like hamburgers, chicken nuggets, fish sticks, frozen pizza, cereal bars, biscuits, carbonated and other sugary drinks and many snack products. What’s more, sugar is now being included as a major hidden ingredient in foods that people generally do not think contain much sugar. For example, he New York Times reported February 20 that a single serving of Yoplait yogurt now has twice much sugar per serving as General Mill’s marshmallow cereal Lucky Charms, but people still think of yogurt as a healthy snack. Just half a cup of Prego Traditional spaghetti sauce now contains the equivalent of more than two teaspoons of sugar — more than the sugar contained in two Oreo cookies. The group found that transnational corporations are the major drivers of non-communicable disease epidemics like obesity, that the alcohol and ultra-processed food and drink industries are now using similar strategies to the tobacco industry to undermine public health policies and programs aimed at limiting their spread and use. The panel concluded that these industries should not be given a role in creating international policy to address non-communicable diseases, and called for public regulation and market intervention to prevent the harm caused by these products and industries. The top five food companies contributing to the epidemic in the U.S. are 1) Kraft Foods, 2) PepsiCo, 3) Nestle’, 4) Mars and 5) Kellogg. One major rule people can follow to avoid becoming obese? According to Michael Pollan, one of the best-known names in food-related issues, don’t eat any foods you’ve ever seen advertised on TV.

Main source: The Lancet, Profits and pandemics: prevention of harmful effects of tobacco alcohol and ultra-processed food and drink industries, published online February 12, 2013

Advertising, Corporations, Ethics, Lies, Lobbying, Marketing, politics, Propaganda, Tobacco, Tobacco documents

Corporate America’s “Echo Chamber Approach” to Lobbying

by Anne Landman • February 20, 2013 • 0 Comments

A 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office, describes a key public relations/lobbying technique that corporations use to dominate virtually the entire decisionmaking environment in which legislators operate. Scruggs calls it the “Echo Chamber Approach to Advocacy.” It involves making a corporation’s chosen message, or slight variations of this message, emanate from virtually every major source that can influence legislators’ decisionmaking: constituents, colleagues, opinion leaders, local and national media like TV, radio, newspapers, fundraisers, advertising, etc. Scruggs says “…[T]his repetition, or ‘piling on’ approach works” because the message emanates from those who have ” ‘the greatest degree of credibility’ with the legislator.” This memo was created by Philip Morris in the 1990s, but since then, due to the cigarette industry’s pioneering reputation of success at influencing legislators, the technique has doubtless spread and is now likely in use by many more corporations and industries.

Tea Party Links to Tobacco Industry Uncovered

by Anne Landman • February 8, 2013 • 2 Comments

Excerpt from a Tobacco Manufacturers Association summary of tobacco-related activities in the western hemisphere, January, 20000

Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe, the Tea Party developed partly as a result of tobacco industry efforts to oppose smoking restrictions and tobacco taxes beginning in the 1980s, according to a new study by researchers at UC San Francisco. In 2002, long before the mainstream media widely discussed tea party politics, Citizens for a Sound Economy (CSE), a nonprofit funded in part by cigarette companies since 1987 to support a pro-tobacco political agenda, started its “US Tea Party project.” Its website, http://www.usteaparty.com, stated “Our US Tea Party is a national event, hosted continuously online and open to all Americans who feel our taxes are too high and the tax code is too complicated.’’ In 2004, CSE split into the two tea party organizations: Americans for Prosperity (AFP) and FreedomWorks. Those two groups, say the study authors, have since waged campaigns to turn public opinion against tobacco taxes, smoke-free laws and health care reform in general. “If you look at CSE, AFP and Freedom Works, you will see a number of the same key players, strategies and messages going back to the 1980s,” said lead author Amanda Fallin, PhD, RN, also a CTCRE fellow. “The records indicate that the Tea Party has been shaped by the tobacco industry, and is not a spontaneous grassroots movement at all.”

American Heart Association Helps Walgreens Profit from Cigarettes

by Anne Landman • February 7, 2013 • 5 Comments

Cigarettes and toys displayed together in a “trusted” Walgreens Store.

This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association. Until February 28, Walgreens says, customers can “purchase a paper heart at any of our 7,000 Walgreens stores nationwide” to support the American Heart Association’s mission of “building healthier lives, free of cardiovascular diseases and stroke.” It all sounds happy and wonderful, but don’t be fooled. Walgreens’ promotion has a dark underbelly that it would rather you not see.

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Advertising, Corporations, Ethics, Health, Marketing, Pop culture, Safety, Violence

The NFL: A Disability Factory for Young Men

by Anne Landman • January 29, 2013 • 0 Comments

The NFL showcases brutality and player collisions in its promotions, while minimizing the human toll it takes on NFL players’ health and safety

As of January 23, 2013, the National Football League (NFL) is facing 199 lawsuits filed by a total of more than 4,000 retired professional football players who suffered head injuries while playing for the NFL. In June, 2012, the lawsuits of about three thousand of those injured players were consolidated into a single Master Complaint (pdf) which charges that the NFL was negligent and committed fraud because it was “aware of the evidence and risks associated with repetitive traumatic brain injuries…but deliberately ignored and actively concealed the information” from players and others involved in NFL football. The lawsuit says that to promote the game, the NFL glorifies the brutality and ferocity of NFL football by “lauding and mythologizing the most brutal and ferocious of players and collisions,” while simultaneously fraudulently representing that getting hit and putting big hits on others is a badge of courage, and does not seriously threaten one’s health. The suit charges that to heighten this belief and further promote football, NFL Films, a PR instrument of the NFL, creates and markets videos that focus solely on the hardest hits that occur on the fields.

R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom

by Anne Landman • January 27, 2013 • 0 Comments

Trucker drivers have a far higher smoking rate than the general population, making them a prized target for tobacco companies.

In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize on that fact. The document noted below this post, “Doral Trucker Program Rolling Rolling Rolling,” lists ideas for promoting Doral cigarettes to truckers. Ideas included tying product and service giveaways into frequent fueler programs, providing a truckers with a roadside assistance program and providing purchase incentives like “Buy 1 Carton, Get a Free Truck Wash,” “Buy 2 Packs, Get a Free Hula Girl Air Freshener,” “Buy 2 packs and Get a Free Smokin’ Joe Condom.” Other promotional ideas included arranging for a date with an actress from Hee Haw (a 1960s-1970s TV variety show set a fictional rural southern county called Kornfield Kounty and featuring country music) or giving away a “rubber trucker companion doll.”

Source: Doral Trucker Program Rolling Rolling Rolling, 1996, R.J. Reynolds document collection, Legacy Tobacco Documents Library

Advertising, Ethics, Marketing, Tobacco, Tobacco documents

R.J. Reynolds Brainstorming Document Targets Younger Smokers

by Anne Landman • January 27, 2013 • 0 Comments

Teen smokers light up

A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel cigarettes to young people who usually smoke the rival brand Marlboro. A cautionary note on the front page warns, “PLEASE NOTE: the following ideas were generated in an unstructured idea generation session. They have not been evaluated with regard to legal issues, marketing feasibility or cost considerations.” And how. Some of the ideas listed are pretty wacky, and include having coupons for on-pack contests for the following items thought to appeal to younger smokers:

— Beer
— Clearasil
— Dinner with Eddie Murphy
— Trip won by parents of FUBYAS [“First Usual Brand Younger Adult Smokers”] that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
— Catchy, slightly lewd T-shirts (“Wanna hump?”)
— Late show admission with week’s worth of CAMEL packs.
— CAMEL courtesy bus at beach – to and from bars.
— Survival kit (what to do when arrested, etc.)
–“Pay” peer leaders to smoke brand.
— Free nose rings
— Free car insurance

Other ideas include developing a new dance called The Hump, and putting on concerts that have specially-reserved seating for Camel smokers or where Camel packs can be used as an entrance fees.

See the document for yourself here.

Source: FUBYAS Idea Generation Output, 1985, R.J. Reynolds document collection, Legacy Tobacco Documents Library.

Advertising, Consumer advocacy, Corporations, Corruption, Ethics, Food, Lies, Marketing

Subway Finds Size Really Does Matter

by Anne Landman • January 26, 2013 • 0 Comments

Subway’s trademark “Footlong™” subs are coming up short all over

Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo on Subway Australia’s Facebook page of a Footlong™ sandwich he had just bought, and asked why it was only 11 inches long. Soon, other Subway sandwich buyers started making similar posts and uploading images of their too-short “footlong” sandwiches. Then two men from New Jersey filed a lawsuit against Subway accusing the stores of selling trademark Footlong™ sandwiches that were really just 11 inches. Stephen DeNettis, the lawyer who represents the plaintiffs, said he measured sandwiches from 17 different Subway stores and they all came up short. He says Subway should either make sure its Footlong™ sandwiches are really a foot long, or stop advertising them as such. For its part, Subway issued a statement apologizing for it’s short sandwiches, saying “With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.” For good measure, Subway added that the length of each bread cannot be assured every time because the “proofing” process may vary. Buzzfeed called that answer “amazingly stupid.” One commenter on Buzzfeed wrote, “So…when I pay them with my TWENTY DOLLAR BILL™, and it turns out to be nothing more than an envelope of grass shavings, there will be no hard feelings, right?” Another wrote, “After closer measurement, I’m returning those inch worms I bought at a yard sale.” Who knows? Maybe Subway is shorting people as part of their sponsorship of NBC’s reality show “The Biggest Loser.” After all, shorter Footlong™ sandwiches will help people lose more weight and shorting patrons like this makes Subway customers the Biggest Losers.

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