Tag: Advertising

Advertising, Corporations, Ethics, Food, Health, Marketing

Twitter Facilitated Some of the Biggest PR Disasters of 2012

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Burger King employee photo that caused one of the biggest PR disasters of 2012.

Business Insider has published a list of the biggest PR disasters of 2012. There are some doozies, and social media figured into many of them. An Ohio Burger King employee took a photo of an employee standing with both feet in tubs of lettuce (shoes on) and then posted it on the local newspaper’s Facebook page with a caption that said, “This is the lettuce you eat at Burger King.” KitchenAid was forced to quickly delete a tweet made from their account about Obama’s grandmother that someone sent out during one of the presidential debates. It said “Obamas gma [grandmother] even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.” American Apparel exploited Hurricane Sandy by running a “SandySale” in which they offered 20% off all merchandise. Gap did, too, but then apologized for it. (American Apparel did not.) Just hours after the horrific theater shooting in Aurora, Colorado, in which a crazed gunman murdered 12 innocent people, The National Rifle Association’s magazine, American Rifleman, tweeted “Good morning, shooters. Happy Friday! Weekend plans?” A Taco Bell employee tweeted a photo of himself urinating on a plate of nachos and asked his Twitter account followers what he should pee on next. Dan Cathy, the Chief Operating Officer of Chick-Fil-A came out against gay marriage, causing a national uproar and protests at Chick-Fil-A restaurants from coast to coast. McDonalds started a PR campaign in which they asked people to tweet stories about McDonald’s food to #McDStories. No doubt they hoped to get positive stories they could use in future advertising campaigns, but instead they got an avalanche of tweets from people who found gross foreign objects in their food or got hospital-grade food poisoning from their McDonalds’ meal. McDonalds pulled the #McDStories campaign after an hour.

Source: Business Insider, December 3, 2012

 

Advertising, Consumer advocacy, Corporations, Corruption, Education, Ethics, Health, Human rights, Lies, Marketing, Media, Safety, Tobacco

Court Orders Tobacco Companies to Run Ads Saying They Lied

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A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

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Advertising, Corporations, Corruption, Ethics, Marketing, Media, Poverty

Chase’s PR Stunt, the “American Giving Awards” is Back Again

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NBC’s upcoming feel-good holiday TV program, the “American Giving Awards” to be broadcast on December 8, is nothing more than a highly-orchestrated public relations stunt designed to rain good feelings upon JP Morgan Chase, one of the most reviled U.S. financial institutions and a major contributor to the collapse of the U.S. housing market. Chase was behind the creation of many of the problematic financial products like credit default swaps which almost brought down the global financial system in 2008. Chase has been fined hundreds of million dollars for lying to investors, perpetrating mortgage fraud and engaging in other illegal financial schemes. To further thumb it’s nose at consumers, Chase recently hired an executive to head up the company’s Foreclosure Victims Bureau who the Justice Department concluded helped enable mortgage fraud. To help repair its tarnished image, Chase created the “American Giving Awards,” using a PR company called  Intersport, which boasts that it is an “innovator and leader in the creation of sports and entertainment-based marketing platforms” designed to benefit “global brands.” Actor Gary Sinise and singer Colby Caillat are two of the stars recruited to help draw attention to this televised PR stunt in which JP Morgan Chase gives away millions of dollars to charity.

Advertising, Ethics, Health, Human rights, Lobbying, Marketing, Media, Tobacco

Cigarette Makers Thwart Improved Health Warning Labels

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Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

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Advertising, Consumer advocacy, Media

Whatever Happened to the 2010 TV Commercial Volume Law?

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In December, 2010, President Obama signed the Commercial Advertising Loudness Mitigation (CALM) Act, which required television broadcasters to turn down the volume on those annoyingly loud commercials that suddenly blast your ears out during your favorite TV shows. The new law ordered broadcasters to air commercials at the same average volume as the TV shows during which they appear. But now, almost two years later, TV commercials are still annoyingly loud. So what happened to the law?

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Advertising, politics, Pop culture

Post-Election, Angry Citizens Seek Secession

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In the week since the general election, multiple online petitions have appeared asking the Obama Administration to allow certain states to secede from the union.  The petitions seek independence for Utah, South Dakota, West Virginia, Nebraska, Pennsylvania, Alaska, Kansas, Oklahoma, Wyoming, Nevada and New York. There are two separate petitions for Ohio. Utah’s petition, created on November 11, states,

“We the people of the great state of Utah, do see that in today’s world the Federal Government has not led our citizens justly and with honor. We therefore as free men and women of our great state do believe that it is time to take matter [sic] upon ourselves to ensure our continued freedom, and to enact our own laws and here buy govern ourselves without the federal government’s involvement in our internal matters from this day forward.”

In response, someone created a petition asking the Obama Administration to strip the citizenship from, and peacefully deport each American citizen who signed a petition for any state to secede from the USA.

Advertising, Lies, politics, Women

Remember This Ad?

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September, 2007 full page MoveOn.org ad run in the New York Times

On September 10, 2007 MoveOn.org ran a full page ad in the New York Times charging General David Petraeus with “cooking the books for the White House.” The ad was in response to a report Petraeus issued to Congress about the situation in Iraq in which he concluded that the government’s surge strategy had worked and violence in Iraq was decreasing.  MoveOn.org disputed Petraeus’ account of the situation in Iraq. Some members of Congress immediately jumped to Genral Petraeus’ defense. Republican John Cornyn of Texas introduced an amendment to “strongly condemn personal attacks on the honor and integrity of General Petraeus.” All 49 Republican senators and 22 Democratic senators voted for the amendment. Barack Obama, then a senator, refused to vote, calling the amendment “a stunt” and saying he abstained in order to register his “protest against these empty politics.” Multiple reports currently reveal that to reduce detection while communicating with each other, Petraeus and his mistress used a trick long used by terrorists to avoid detection when communicating through email: they established a shared GMail account, then composed messages to each other and stored them in the “Drafts” folder, where each could read them without having to transmit them.  In having his affair, General Petraeus violated the trust of his wife of 38 years, Holly, who gained respect for battling against the financial sector’s abuses against military families, like illegal foreclosures and abusive lending practices.

Advertising, Elections, Ethics, Front groups, Lies, politics, Secrecy

Karl Rove Rendered Useless to Republicans

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Karl Rove

Karl Rove, whom Vanity Fair called “one of the most powerful unelected officials in the United States,” is facing criticism and derision after his two well-funded super pacs, American Crossroads and the more secretive Crossroads Grassroots Policy Strategies (“Crossroads GPS”), proved surprisingly ineffective after Democrats largely emerged victorious in the 2012 general election. Rove, a Republican political strategist who famously once dreamed of creating a “permanent Republican majority” in U.S. government, helped create the two groups which together sucked in over $300 million in the last election cycle, mostly from billionaires hoping to influence the election’s outcome. Crossroads GPS, which refused to make public the names of it’s super-wealthy donors, blanketed the U.S. with attack ads against Democratic candidates in which the group made notably false and misleading claims against candidates. Despite spending vast amounts of money, however, Rove’s groups were ultimately unable to influence the outcomes of the November 6 elections.  Rove has spent the last week defending his super PACs and scrambling to devise a new strategy for boosting Republicans’ fortunes in elections nationwide. Rove served as former president George W. Bush’s deputy chief of staff. Since leaving the government, he has worked as a political strategist, consultant and a paid speaker. Rove’s normal speaker’s fee in 2010 was $60,000, but he has had his appearances canceled on several occasions due to protests.

Advertising, Elections, Ethics, Ethnic/Minority, Marketing, politics, Propaganda, Religion

Merchandisers try to Capitalize on White Anger Over Election

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Racist bumper stickers now being discounted as loser merchandise is on the rise.

Racist bumper stickers on close-out as loser swag is on the rise

In the aftermath of the presidential election, some vendors at outlets like CafePress and Zazzle are starting to shift their marketing strategies to keep capitalizing on bitterness and hatred.  They are starting to discount their racist, anti-Obama bumper stickers and swag denigrating “other” types of people.  The price of a sticker featuring a photo of President Obama that says “Somewhere in Kenya, a village is missing its idiot,” for example, has been cut from $5.00 to $3.75. But merchandise exploiting the battered emotions of the millions of angry, racist and hyper-religious people who lost the election is starting to appear, and it’s not cheap.  A pack of 100 refrigerator magnets that yelp “Obama Won, America Lost!  Nation in Distress — Only God can Save Us” is going for a whopping $200, and a 50-pack of stickers with a graphic that depicts the phrase “No White Guilt” is selling for an insane $140.00.

Advertising, Consumer advocacy, Corruption, Elections, Ethics, Food, Front groups, Health, Human rights, Lies, Media, politics, Propaganda, Safety, Tobacco

Monsanto, Big Food Battle California GMO Disclosure Measure

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Big food, candy and chemical companies are pouring tens of millions of dollars into fighting California’s Proposition 37,  which would require foods be labeled as to whether they contain genetically modified organisms (GMOs). Genetically-modified foods have their DNA artificially altered in a laboratory, for example Monsanto genetically engineered a type of sweet corn to make it also contain an insecticide. GMOs have been linked to allergies, organ toxicity and other ailments. The problem is, consumers are in the dark about whether the foods they buy contain GMOs because food producers have not been required to identify foods that contain them.  Monsanto has paid over $4.3 million to fight Proposition 37,  followed by DuPont, ($4 million), Pepsi ($2.1 million), Bayer ($2 million), Dow ($2 million), Coca Cola ($1.69 million), Nestle ($1.46 million) and ConAgra Foods ($1.1 million). Other companies working to defeat the disclosure law include familiar household companies that dominate the grocery stores, like Campbell’s Soup, General Mills, Bumble Bee (tuna), Hershey’s, Heinz, Kellogg, Kraft, Land O’Lakes (butter), McCormick (spices), Nestle (cocoa), Tree Top (apple juice), Smuckers (jam), and Welch’s (grape juice). The big food and chemical companies have hired former tobacco industry operatives to apply big Tobacco’s playbook to fight the initiative. Hiring out professional PR flacks to oppose the measure also distances the companies from the unpopular effort and helps shield their valuable brands from backlash. The “No” campaign is using the tobacco industry tactic of  hiding behind a front group made to appear as though it is made up of small businesses, family farmers and the like, to give the public the impression that the anti-37 effort is a “grassroots” campaign by real people. Far from it. The “Yes on 37” campaign points out that many of the wealthy companies secretly bankrolling the fight against Prop. 37 are the same ones that for years assured Americans that cigarettes were safe, and DDT and Agent Orange were harmless.

Advertising, Corporations, Corruption, Elections, Ethics, Lies, politics

Romney Continues Attacking U.S. Automakers with Misleading Ads

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Mitt Romney

General Motors publicly rebuked Mitt Romney over a misleading Ohio radio campaign ad that wrongly infers GM is planning to move U.S. auto manufacturing jobs to China. The ad’s narrator states, “Under President Obama, GM cut 15,000 American jobs, but they are planning to double the number of cars built in China, which means 15,000 more jobs for China. And now comes word that Chrysler plans to start making Jeeps in, you guessed it, China.” GM spokesman Greg Martin said “We’ve clearly entered some parallel universe during these last few days. No amount of campaign politics at its cynical worst will diminish our record of creating jobs in the U.S. and repatriating profits back to this country.” Chrysler CEO Sergio Marchionne, similarly tried to limit the damage Romney has done to his company’s reputation after Romney lied at a campaign event October 27 when he wrongly stated Jeep was moving all its manufacturing jobs to China. Marchionne sent an email out to employees reiterating that “Jeep production will not be moved from the United States to China. The numbers tell the story…Those include more than $1.7 billion to produce the successor of the Jeep Liberty and hire about 1,100 workers on a second shift by 2013.” Earlier this month, the Salt Lake City Tribune, the leading newspaper in the most Republican state in the U.S. and in the heart of Mormon country, endorsed Barack Obama for president, calling Romney “shameless” and suggesting the GOP presidential nominee will say whatever he thinks he must to win votes.

Main Sources: Business Insider, October 30, 2012 and the Detroit Free Press, October 30, 2012

Advertising, Corruption, Economics, Elections, Ethics, Lies, politics, Propaganda

Romney Doubles Down on Lie Told to Ohioans

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Romney speaks to crowd in Defiance, Ohio (from YouTube)

GOP Presidential candidate Mitt Romney openly lied — again — at a campaign event in Defiance, Ohio Thursday, October 25, when he told a crowd of about 12,000 that Jeep is considering shifting all of its North American production to China. “I saw a story today that one of the great manufacturers in this state, Jeep, now owned by the Italians, is thinking of moving all production to China,” Romney said. The statement is verifiably false. Chrysler’s vice president of communications, Gualberto Ranieri, publicly corrected Romney in a blog post on the company’s website. “Let’s set the record straight,” Ranieri wrote, “Jeep has no intention of shifting production of its Jeep models out of North America to China.” Representatives from Romney’s campaign said candidate had misread the first two paragraphs of a Bloomberg news report that discussed the manufacture of Jeeps for the Chinese market. The article started out by saying Fiat, the company that now owns Chrysler, “plans to return Jeep output to China and may eventually make all of its models in the country.” It said that Chrysler and Fiat are evaluating additional production sites in China, not that they are shifting their output from North America to China.  Despite being publicly called out on the purported error by Chrysler, neither Romney nor his campaign workers have corrected the erroneous statement.  Quite the contrary — the Romney campaign has built on it. Romney has created a new campaign ad around his misleading statement. The ad says, “Obama took GM and Chrysler into bankruptcy and sold Chrysler to Italians who are going to build Jeeps in China. Mitt Romney will fight for every American job.” The Salt Lake City (Utah) Tribune, a conservative newspaper in the home of Mormonism, endorsed President Obama in an October 19th editorial titled “Too Many Mitts”, that called Romney the Republican Party’s “shape-shifting nominee.”

Advertising, Health, Marketing, Media, Tobacco

Major League Baseball’s Psuedo Anti-Cancer Ads

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Major League Baseball “Stand Up to Cancer” ad

The first game of Major League Baseball’s World Series was filled with ads promoting MLB’s  association with a group called Stand Up To Cancer. The ads told viewers how MLB for standing up to cancer, but curiously only mentioned research. The ads offered no information at all about cost-free prevention methods that we already know really do work to prevent cancer, like quitting smoking and chewing tobacco, limiting alcohol consumption, staying physically active, maintaining a healthy weight and avoiding environmental pollutants. None of these methods require any research, and all are  inexpensive and known to be effective. Instead, MLB’s ads drive viewers to Stand Up To Cancer’s website, which does mention quitting smoking, although that information is buried several screens deep. The ads put all the front-and-center emphasis on research and fighting cancer at the cell level, rather than at the policy level, which is an extraordinarily expensive and relatively unproductive focus. Stand Up to Cancer’s website makes no mention whatsoever about policy changes we now know really do prevent disease when it come to smoking, like smoke-free public places and workplaces, eliminating smoking in movies, etc.  All MLB’s ads really mean is that MLB purchased a deft ad campaign that was designed to paint MLB as fighting a dread disease. The ads are very slick and good; they evoke emotion by focusing on how a dread disease affects real people, and frame MLB as part of the solution — exactly the right PR prescription for generating goodwill but making no real changes in the status quo. MLB bought itself some goodwill credits, but the ad campaign is guaranteed to have little or no effect on cancer deaths, and does nothing to give people real information on cost-free actions that really can affect cancer rates.

Advertising, Consumer advocacy, Corruption, Elections, Ethics, Lies, politics, Religion, Secularism

Texas Church Marquee Urges “Vote for the Mormon, Not the Muslim!”

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Church sign in Leakey, Texas violates IRS rule by urging people to vote for Romney.

Americans United for Separation of Church and State (AU) has asked the Internal Revenue Service (pdf) to investigate a Texas church after the pastor posted a message on the church’s marquee urging people to “VOTE FOR THE MORMON, NOT THE MUSLIM!  The “Mormon” reference is to Republican presidential candidate Mitt Romney, who belongs to the Church of Jesus Christ of Latter-day Saints, also known as the Mormon Church. ABC News reported that the sign is an obvious reference to President Barack Obama, whom many conservatives believe is a “secret Muslim” even though President Obama says he is a Christian and attends church with his family. According to ABC News, Ray Miller, the pastor of the Church of the Valley in Leakey, Texas, said he put the sign up because “he feels strongly about the election.” The church sign violates U.S. law, however, which prohibits tax-exempt organizations, including all churches, from endorsing political candidates.

Source: Americans United for Separation of Church and State press release, October 23, 2012

Advertising, Corporations, Corruption, Ethics, Health, Lobbying, Media, Propaganda, Secrecy, Tobacco

How Corporations Influence the Media

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How do corporations influence entire media markets? A 1995 Philip Morris (PM) document shows one way in which corporations work to influence the larger media to manipulate larger public opinion. The previously-secret document shows that PM hired a Denver-based public relations agency to implement an ambitious and comprehensive plan aimed at influencing Colorado media outlets and thus shift public opinion more in the company’s favor.

The document, titled “PM Media Action Network – Media Plan for Colorado,” was written by public relations firm Russell, Karsch & Hagen, based in Denver. It states:

“[We] will begin to reshape public opinion through the media…” and “…[W]e are confident we can continue to shift the media’s view, and, ultimately the view of the general public…toward issues affecting the industry.”

In keeping with PM’s internal adversarial view of public health efforts to reduce smoking, Russel, Karsch planned to develop a “War Book” of “key issues and message points we believe will be effective in Colorado.”

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Advertising, Atheism, Equal rights, Ethics, Grassroots advocacy, Religion, Secularism

Michigan Town Asked to Remove Christian Cross from Public Park

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Frankenmuth, Michigan’s giant, 55-foot tall cross in “Cross Park”

Americans United for Separation of Church and State (AU) has formally asked (pdf) to the city of Frankenmuth, Michigan to remove a 55-foot tall Christian cross from a public park. The cross was erected in a 1976 ceremony attended by then-Mayor of Frankenmuth Elmer Simon, who, at the dedication ceremony, said that “The simple cross of Christ assures us that life does not end with death. From our local heritage, this Christian symbol suggests that we are also a community under Christ.” More recently, the City has referred to the cross as “a tribute to the religious commitment of the Frankenmuth community.” AU points out that the display of a Christian cross in a taxpayer-supported public park is an unlawful endorsement of Christianity. The First Amendment to the U.S. Constitution prohibits government from promoting one religion above all others, and from promoting religion over non-religion, the group says, citing legal precedent for the symbol’s removal. AU suggested the City remove the cross to private land, and wrote, “Failure to remove the cross will expose the City to a significant risk of litigation.” AU requested a response from the City within 30 days. Frankenmuth is a city of about 5,000 nicknamed “Little Bavaria” that trades on its Bavarian-themed, timber-framed architecture, shops, breweries and German culture.

Advertising, Consumer advocacy, Economics, Ethics, Grassroots advocacy, Lobbying, Women

Rush on the Ropes in Missoula

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Rush Limbaugh

RushOutOfMissoula.com, the grassroots effort to push  Rush Limbaugh off the air in Missoula, Montana, reports making “fabulous headway” this week in their effort. Six more advertisers have opted to pull their advertising from Limbaugh’s show on KGVO radio in just the last week, bringing the total of businesses shunning his show in Missoula to 41.  “They made a good decision, but only because we made our voices heard,” said Dave Chrismon, who organized RushOutOfMissoula.com. Some of the remaining local advertisers include Adair Jewelers, Bagels on Broadway, The BBQ Pit and Big Sky Glass, Montana Republican Party/Denny Rehberg for Senate and Montana Pro Life Coalition. National advertisers include Allegiant Airlines, Blackjack Pizza, and MaxMuscle.

Advertising, Ethics, Grassroots advocacy, Lobbying, Women

Limbaugh Show Has Lost 35 Advertisers in Missoula

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Rush Limbaugh

RushOutOfMissoula.com, the grassroots effort to push Rush Limbaugh off KGVO Radio in Missoula, Montana, announced this week that three more advertisers have walked away from Limbaugh’s show in the last week, bringing the total to advertisers who have ended their sponsorship of Limbaugh’s show on KGVO to 35. Dave Chrismon, organizer of RushOutOfMissoula, thanked supporters for “helping draw attention to this bully and his track record of nasty, personal attacks.” When RushOutOfMissoula first debuted on April 13, 2012, the Limbaugh Show in Missoula aired four public service announcements. By June 29th that number had jumped to 13 as the radio station struggled to fill gaps left by advertisers fleeing the show. Ads for local businesses dropped from 26 in April to 17 on June 29th. KGVO is still filling the same number of ad slots but is repeating many of the same ads frequently and running many more PSAs in place of paid ads. Adair Jewelers, Sunshine Motors, Trader Brothers, and H & H Meats are some of the local advertisers whose ads have run more than once in the same program. Adair Jewelers, whose owner denounced the RushOutOfMissoula effort as “blackmail,” has had as many as eight ads run in the same program. Businesses and nonprofit groups who have removed their advertising from Limbaugh’s show report they have continued to receive harassing phone calls from Rush supporters. To stop this, RushOutOfMissoula stopped listing these businesses on the site’s “Rush’s Advertisers” page, and changed to an “opt-in” policy where businesses will appear if they request it.  The group will continue to keep records of advertisers who pull their ads as a result of efforts by RushOutOfMissoula.