Tag: Advertising

Marx MasterCards Prove Highly Popular in Germany

Karl Marx MasterCard

The Sparkasse Bank in Chemnitz, in eastern Germany, asked customers to vote on images they would most like to see on their MasterCards, and by far the winner was Karl Marx, the German philosopher who predicted the end of capitalism. More than one third of people voting selected Marx’s image. The bank reports that even people in western Germany were calling and asking to open bank accounts to get a MasterCard with Marx’s image on it. Reuters reports that a survey done in 2008 revealed that 52 percent of citizens living in eastern Germany thought the free market economy was “unsuitable” and 43 percent preferred to go back to a socialist system. NPR’s Planet Money, in a report on the Karl Marx MasterCard, asked people to suggest possible slogans to advertise the card. Some of the responses?  “Che Guevara t-shirt: $15. Annotated copy of the Communist Manifesto: $10. Being able to demonstrate your ideological confusion every time you make a purchase: Priceless.,” “I don’t always seize the means of production from the bourgeoisie, but when I do, I prefer the Marx MasterCard,” “A Mastercard for the master race,” and my personal favorite: “Use it when you’re in the red.”

Main sources: National Public Radio, June 15, 2012 and Reuters, June 15, 2012

More Advertisers Yank Ads from Limbaugh Show on KGVO in Missoula

Supporters of the effort to get Rush Limbaugh off the airwaves in Missoula, Montana are celebrating another milestone this week: They’ve gotten fully thirty advertisers to pull their ads off Limbaugh’s show on KGVO radio in Missoula. To emphasize that Rush Limbaugh is a bully who is offensive to their community, RushOutOfMissoula.com this week features video of a March, 2012 interview with Michael J. Fox on CNN’s Piers Morgan Show that revisits Limbaugh’s 2006 attack on Fox after Fox made a political ad supporting Missouri Senator Claire McCaskill because of her stand supporting stem cell research. In the ad, Fox displays obvious symptoms of Parkinson’s disease as he twitches and moves awkwardly during the ad. Limbaugh characterized the ad as “shameless,” saying it was “purely an act.” He speculated that Fox was either acting or that he intentionally stopped taking his anti-Parkinson’s medicine prior to making the ad to emphasize the severity of his symptoms and elicit sympathy. The backlash against Limbaugh’s cruel and inappropriate statements about Fox eventually prompted Limbaugh to say he would “apologize to Michael J. Fox, if I am wrong in his characterizing his behavior on this commercial as an act, since people are telling me they have seen him this way on other interviews and in other television appearances.” RushOutOfMissoula.com supporters are moving forward in their efforts to pressure advertisers to leave the show, saying Limbaugh is a bully who exceeds the limits of community norms by vulgarly denigrating others for their political views.

Missoula Citizens Rack Up More Progress in Anti-Limbaugh Effort

Rush Limbaugh

Citizens of Missoula, Montana continue to make headway in their effort to push Rush Limbaugh off the air in that town. Dave Chrismon, head of the grassroots effort and website RushOutOfMissoula.com, reports  that seven more businesses have pulled their ads from Limbaugh’s show in the last week, for a total of 27 businesses that have abandoned the show since the group’s effort started in mid-April, 2012. “We’re shaking this bully’s tree!” Chrismon crowed. Remaining advertisers can be seen at this link on RushOutOfMissoula.com, which is tracking advertisers on the show. Local businesses still advertising on Limbuagh’s show include Adair Jewelers, whose owner, Jim Adair, claims he is being “blackmailed” by supporters of RushOutOfMissoula.com and who says the group wants to “take all talk radio off the air.” KGVO, the station that broadcasts Limbaugh in Missoula, has featured Adair on its talk shows as a way to try and defend the station’s keeping Limbaugh on the air amid the firestorm of disapproval of the show. Nationwide businesses that have quit Limbaugh’s show include Home Depot, Sam’s Club, ProActiv, Constant Contact and Legal Zoom.  Some of the national businesses that continue to advertise on the show include Allegiant Airlines, Curves (the health club for women), Habitat for Humanity, Max Muscle, Dish Network, Fram Oil Filters, LifeLock and Match.Com.

Big Tobacco’s Ties to Funding of Prop. 29 Opposition Exposed

An NBC investigative team has exposed historical and financial ties between many of the supposedly independent groups actively opposing Proposition 29, a measure to increase California’s tobacco tax by $1.00 per pack, and the tobacco industry. Collectively, groups against the measure have spent $46.7 million so far — over four times more than the amount spent by groups supporting the measure. Much of the money to oppose the measure came from cigarette makers Reynolds American and Philip Morris, laundered through groups that are seemingly independent from the industry, like Americans for Tax Reform, the Small Business Action Committee and the California Taxpayers’ Association. Tobacco industry documents now available on the Internet reveal these groups have historically received significant financial support from Philip Morris, R.J. Reynolds and the Tobacco Institute. Political analyst Larry Gerston commented, “These kinds of transfers of money increasingly take place under a very dark shadow.” The strategy of burying tobacco industry involvement in ballot measure campaigns is revealed in a 1998 proposal by a political consulting group that worked for the Tobacco Institute on another cigarette tax fight.

FDA Rejects Corn Industry’s Request to Rename High Fructose Corn Sugar

After people started avoiding high-fructose corn syrup in the foods they buy, the Corn Refiners Association (CRA) petitioned the U.S. Food and Drug Administration to change the name “high fructose corn syrup” to a more wholesome-sounding name on nutrition labels: “corn sugar.” That was in 2010. Around the same time corn refiners started a widespread TV ad campaign to try and convince people there is no significant difference between their product and regular, granulated white sugar — a claim that prompted refiners of granulated sugar to file a lawsuit against the CRA accusing them of deceiving the public. Now comes more bad news for the corn guys: May 30, 2012, the FDA squashed CRA’s hopes for renaming its much-maligned product when the agency officially rejected their requested change. FDA told CRA that the agency defines sugar as a dried, crystallized solid — not a syrup. In a press release, the CRA said the “vast majority of American consumers are confused” about high-fructose corn syrup and claimed FDA denied its application on “narrow, technical grounds.” Changing names to escape a PR debacle is common. Two examples: Cigarette maker Philip Morris changed its name to “Altria” to relieve its food companies of the taint of tobacco, and the mercenary firm Blackwater changed its name to “Xe” after its agents engaged in the Nisour Square massacre in Iraq in 2007.

Source: U.S. Food and Drug Administration, May 30, 2012

Skip TV Ads, Go to Jail?

The major television networks ABC, CBS, Fox and NBC are arguing that skipping commercials while watching TV shows recorded on a digital video recorder (DVR) is illegal. In a lawsuit against Dish Network, the TV networks are charging that a new feature called “AutoHop” on Dish’s new DVR that allows people to skip TV ads “induces” copyright infringement. The networks claim that skipping ads in effect robs the advertisers who pay good money to the networks with the expectation that viewers will be forced to see them. The problem is that the manufacturer of a technology can’t be held liable for inducing copyright infringement unless customers are actually proven to infringe, so the networks must prove to a court that people who simply record a TV show, watch it at a later time and skip the ads are violating federal copyright law. The networks’ suit mimics a previous lawsuit they filed in 2002 against a company called ReplayTV that made a recording device with an automatic commercial-skip feature. The sheer expense of the lawsuit drove ReplayTV out of business before a court could rule on their theory of copyright infringement. Now the networks are leveling same charges against Dish, but Dish is fighting back. It’s filed its own lawsuit against the networks charging them with attempting to stifle its latest innovation. In its counter-suit, Dish points out that its “Hopper” recorder does not erase or delete any commercials, and they “remain on the recording and can be readily viewed at each customer’s individual option.”

Main source: Electronic Frontier Foundation, May 25, 2012

R.J. Reynolds’ “Salem Black Initiative,” 1989

This 1989 R.J. Reynolds marketing report summarizes a company brainstorming session to find ways to increase sales of Salem cigarettes to African Americans. It exemplifies how marketers view a target audience and try to appeal to them, in this case to market an addictive and deadly product. The report concludes that “the best way to reach minority consumers is through their local communities.” It says,

“…the brand’s support must be seen as being backed by other blacks — not as a big white company’s tactic to sell to blacks. If Salem can become a positive contributing factor to blacks’ economic and personal well-being, it could ultimately be ‘unpatriotic to smoke anything else.”

RJR's 2004 Kool Mixx campaign featured images of rappers, DJs and dancers on cigarette packs and in ads.

The marketers say “Salem should be seen as a friend,” and suggest ways to play up the positive aspects of [young adult] black smokers and their lifestyle, listing words and fashion items from the African American community at the time:

“…fresh” “fade” (kill) “bank” (money) “hooked”(together) “chillin'” “def” (cold, funky, hard, it’s happening) “stylin'” “dis” (disrespectful) – lots of bracelets – 2-3 holes in ear (African influence) – nose studs – fades, parts, braids – thrashed jeans – micro spandex shorts – side snap warm-up suits…”

Tobacco Companies Work in Secret to Defeat California’s Proposition 29

A pitched battle is on over California’s Proposition 29, a measure on the statewide ballot to raise the cigarette tax by one dollar to fund smoking cessation and research on tobacco-related diseases. If enacted, the measure would increase California’s per-pack cigarette tax to $1.87 per pack.  According to Maplight, the biggest donors favoring the tax are the American Cancer Society ($7.42 million), the Lance Armstrong Foundation  ($1.5 million), the American Heart Association ($546,256), the American Lung Association ($412,086) and Michael R. Bloomberg ($500,000). Laurene Powell Jobs, the widow of Steve Jobs, kicked in $25,000 to support Prop. 29. But those amounts pale in comparison to the tidal wave of money tobacco companies and their allies are pouring into defeating the measure. Philip Morris (Altria) alone has given just over $24 million, Reynolds American, Inc. has put in $9.57 million, and U.S. Smokeless (also owned by Altria) has put in $1.5 million. The California Republican Party contributed $1.14 million to defeat the tax. As usual, tobacco companies are trying to hide their role in the campaign by refusing to speak to journalists, running ads without their fingerprints on them and fighting the campaign through a front group, “Californians Against Out-of-Control Taxes and Spending,” which is aligned with right wing, pro-business groups funded by millionaires and billionaires like Americans for Prosperity, FreedomWorks, the Chamber of Commerce and the Petroleum Marketers Association. Californians Against Out-of-Control Taxes and Spending doesn’t even list tobacco companies among the “No” campaign’s endorsers on the group’s website — as if tobacco companies weren’t involved.

Billboard Companies Poisoning Trees

Poisoned trees in front of a billboard (Photo credit:FairWarning.org/NC DOT)

A former billboard company employee in Tallahassee, Florida has revealed that billboard companies intentionally poison trees that block their billboards from view. Robert Barnhart, a former crew chief for Lamar Advertising, stated in court filings that he was instructed to poison trees located on private property not belonging to Lamar if they were too big to be pruned or cut back, and blocked Lamar’s boards from view. In a court filing (pdf), Barnhart states he was instructed to wear nondescript clothing without any logos, drive to the area of the offending tree in a truck without Lamar logos, park several blocks away from the offending tree, walk over, use a machete to hack into the root system surrounding the tree’s base and pour herbicide onto the roots. The herbicide was kept in containers marked “AC Cleaner.” Barnhart said he was instructed to do this at least seven times. The actions violate numerous laws and constitute criminal mischief, trespassing, and violation of environmental laws regarding dumping of poison on land. After Barnhart provided his employer with a written objection to the offensive practice, he was subsequently threatened with termination and then fired. It wasn’t Lamar’s first such offense, either. In 2010, Lamar was found liable for trespassing and killing 83 trees along Interstate 84, and in 2009 Lamar was ordered to pay about $182,000 to a couple in Ohio for killing 34 trees on their property to improve views of their billboards. Lamar owns approximately 146,000 billboards in 44 states.

Source: FairWarning.org, (news of safety, health and corporate conduct), April 26, 2012

Skechers Pays $40 Million for Deceptively Advertising “Butt Toning” Shoes

Kim Kardashian helped market Skechers "toning shoes"

Skechers, the maker of those roly-poly  “toning shoes” that were a big craze back in 2010, will shell out $40 million to settle charges that it deceived consumers with phony claims the shoes conferred health benefits like weight loss, muscle strengthening and butt toning.  Back in 2010, fitness footwear companies like Skechers, Nike and Reebok raked in about $1.1 billion from the “toning shoe” market by charging between $100 and $200 a pair for the shoes. Skechers controlled about 60 percent of the market, and Reebok had about a 33 percent share. The companies created demand for the shoes by running ads that falsely claimed they would help wearers “shape up while you walk” or  “get in shape without setting foot in a gym.” The Federal Trade Commission (FTC) alleged that the shoe manufacturers fudged studies and statistics to make claims about the shoes that they could not support. Last  September, Reebok agreed to pay $25 million to settle charges that it deceptively advertised roly-poly shoes with names like TrainTone, RunTone and EasyTone.  The companies are paying the millions of dollars into a fund to which shoe purchasers can apply for a refund. If you bought Reebok toning shoes, you can click here to apply for a refund. People who fell for Skechers “butt toning” shoe ads and bought them can keep an eye on this website to get refunds when the account it set up.

Main source: Advertising Age, May 16, 2012

Is the Limbaugh Show on the Ropes in Missoula?

Rush Limbaugh

Twenty advertisers have now officially pulled their ads from Rush Limbaugh’s show on KGVO talk radio in Missoula, Montana, and the airwaves went dead during his show not once, but twice — and for more than a minute each time — on Friday, May 20th. Another sign Limbaugh could be in trouble in Missoula: KGVO has started broadcasting brief comedy bits during what would normally be blocks of advertising time on Limbaugh’s show, according to listeners from RushOutOfMissoula.com, the effort to push Limbaugh off the radio in Missoula.  RushOutOfMissoula.com posts a frequently-updated list of current advertisers on Limbaugh’s show on their web page, along with the businesses’ contact information, and asks people to contact the businesses and ask them to “stop putting money in that bully’s pocket” by pulling their ads. The web page urges callers to remain polite and respectful. Many advertisers have pulled their ads as a way to remain neutral in the conflict. Businesses still advertising on Limbuagh’s show on KGVO include Allegiant Airlines, Adair Jewelers, Air Quality Mechanical, Bagels on Broadway, Edward Jones, Furniture Row, Hoagieville, Lithis Chrysler, The Montana Club, the Ravalli Family of Banks and Time Rental.  Jim Adair, owner of Adair Jewelers — one of the remaining local advertisers on Limbaugh’s show in Missoula — is fighting back by increasing his ads on the show, and running ads saying he is being blackmailed by people who want to take all talk radio off the air.  RushOutOfMissoula.com reports that 1,751 people have now signed their petition asking KGVO to take Limbaugh off the radio in their town.  RushOutOfMissoula.com was organized after Limbaugh carried on a three day tirade against Georgetown law student Sandra Fluke late last February in which he called her a “slut” and repeatedly derided and insulted her for testifying before Congress about the need to fund women’s health care.

The Bottled Water Scam

Some beverage companies secretly bottle tap water and then charge 1,900 times more for it

People who buy bottled water pay up to 1,900 times what tap water costs, but get less access to key information about the pricey water than they do for tap water. Big companies that sell bottled water, like Pepsi (Aquafina) and Coke (Crystal Geyser), want you to think their water is special, but refuse to reveal where their water comes from, the methods used to purify it or whether their own testing revealed any contaminants in the water. According to the Environmental Working Group (pdf), the makers of the top ten best-selling brands of bottled water refuse to answer at least one of those questions. Only one — Nestle, maker of Pure Life Purified water — willingly discloses the specific source of its water, treatment method and gives consumers access to a water quality test report. Digging for information reveals that at at least one brand of bottled water, Aquafina, is bottled from a public water source. California passed a law in 2007 ordering bottle water manufacturers to publicly disclose quality information about their bottled water, but as of 2011 only 34 percent of companies were complying with the law. When asked to supply water quality information, the makers of Aquafina claimed it was “proprietary information” that was “not for the public.” Bottled water companies make claims like their water is purely from rainfall, purified by “equatorial winds” (Fiji Water) or can help you live longer, but cannot and do not substantiate these claims. In the mean time, every 27 hours, Americans drink enough bottled water to circle the Earth with plastic bottles stacked end to end. EWG recommends drinking filtered tap water instead of bottled water. Municipalities issue annual tap water quality reports that are always available to the public.

Source: Environmental Working Group report 2011 Bottled Water Scorecard (pdf)

Compass Colorado Links Obama and U.S. Energy Policy to Iranian Dictator

CompassColorado.org's new billboard

The Republican front group Compass Colorado is running billboards across the state that link President Obama with Iranian President Mahmoud Ahmadinejad. The boards show a photo of President Obama alongside photos of Ahmadinejad and, varyingly, three lesser-known Colorado Democratic Congressional candidates: Representatives Joe Mikloski, Sal Pace and Congressman Ed Perlmutter. Above the photos, text says “Higher gas prices YES! U.S. Energy Independence NO!” The boards fail to mention that the U.S. does not buy any oil from Iran. By using their photos and names next to that of President Obama, Compass Colorado is unwittingly giving the three lesser-known candidates a free boost to their name recognition. Compass Colorado is run by Tyler Q. Houlton, who worked as communications director for former Colorado Rep. Tom Tancredo. Tancredo gained fame for his February 4, 2010 speech at the National Tea Party Movement Convention in which he said Barack Obama became president because of “people who could not even spell the word ’vote’ or say it in English.” Tancredo then proposed making people take “a civics literacy test” as a prerequisite to voting. Houlton also worked for Rep. Scott McInnis’ failed campaign for governor of Colorado. McInnis’ campaign tanked after journalists revealed McInnis had plagiarized an extensive essay about water law that a nonprofit group had paid him to write. McInnis blamed the plagiarism on an elderly research assistant and refunded the $300,000 to the organization that paid him. Compass Colorado does not reveal its funders.

Main source: Colorado Pols, May 12, 2012

Memo Exposes Huge PR Campaign to Attack Wind and Solar Industries

A group of energy industry-affiliated, right-wing groups is readying a massive PR plan to try and turn American public opinion against the renewable energy industries. The UK Guardian obtained a confidential draft memo written by Illinois anti-wind power attorney Rich Porter that outlines a massive PR campaign to change public opinion towards wind and solar power among “citizens at large.” The goals of the campaign, according to Porter’s memo, are to “A) Cause the targeted audience to change its opinion and action” based on anti-wind messaging, “B) Provide credible counter message to the (wind) industry, C) Disrupt [wind] industry message with countermeasures, D) Cause subversion in message of [wind] industry so that it effectively becomes so bad no one wants to admit in public they are for it (much like wind has done to coal, by turning green to black and clean to dirty.) Ultimate Goal: Change policy direction based on message.” The memo suggests teaming up with established  groups like Americans for Prosperity, the American Legislative Exchange Council, the Heartland Institute, the Brookings Institute, the Cato Institute and other climate change deniers. It also suggests developing derogatory names for wind energy, like calling it “puff power” and “breeze energy.”

Heartland Institute Likens People Who Believe in Climate Change to Mass Murderers

The Heartland Institute's billboard in Illinois

The Heartland Institute put up an inflammatory billboard along a major highway Illinois that compared belief in global warming to mass murder, but public reaction to the board — and even that of Heartland supporters — was so angry that Heartland pulled it down within 24 hours. Heartland posted the billboard along Interstate 290 in Illinois, which runs through Chicago. It featured a mug shot of Ted Kazinski, the “Unabomber,” alongside text that said, “I still believe in Global Warming. Do you? www.heartland.org” Despite the strong negative reaction to the ad, Heartland says it plans more similar billboards featuring Charles Manson, Fidel Castro and Osama bin Laden. The Heartland Institute is a climate change-denying think tank that accepts funding from big energy interests like Exxon Mobil and foundations related to Koch Industries. Heartland also belongs to the American Legislative Exchange Council (ALEC). Heartland says the board was meant to promote its upcoming climate denial conference slated to begin May 21 in Chicago. In a media advisory about its ads, Heartland says the billboard was intentionally provocative and was an “experiment” intended to grab attention.

Main source: The Raw Story, May 4, 2012

Abbott Labs Pays $1.6 Billion for Illegal Drug Marketing

Abbott Laboratories, the maker of Ensure, PaediaSure, Similac and Vicodin, pled guilty to misbranding and illegally marketing its drug Depakote. Abbott will pay a $1.6 billion fine and undergo five years of probation under an agreement reached with the U.S. Department of Justice in which Abbott admitted that from 1998 to 2006 it kept a separate, specially-trained sales force to market Depakote to nursing homes for the control of aggression and agitation in elderly patients with dementia, even though no credible scientific research existed showing Depakote was effective for that use. Abbott also admitted that from 2001 through 2006 it marketed Depakote for the treatment schizophrenia, in the absence of any proof that the drug was effective for that condition, either. Abbott funded two separate studies on the use of Depakote for schizophrenia, but neither study met its set goals. Abbott took two years to tell its sales force about the failed studies, and in the meantime kept marketing Depakote for schizophrenia. The case against Abbott arose in 2007 when a former Abbott saleswoman filed a lawsuit accusing the company of encouraging  its sales force to illegally promote use of Depakote in nursing homes and publicly-operated mental health centers, where most patients are covered by federal health programs like Medicaid. Whistleblowers also filed suits against Abbott in Virginia, Illinois and the District of Columbia accusing the company of paying illegal kickbacks to doctors and pharmacists to discuss off-label uses of Depakote to increase sales.

Main source: Courthouse News Service, May 7, 2012

Female, African-American Doctor Backs Tobacco Industry in New Ad

The tobacco industry’s front group, “Californians Against Out-of-Control Taxes and Spending,” is spending millions to run a 30-second TV ad opposing Proposition 29, a ballot measure to increase in the state’s cigarette tax. The ad features an unlikely ally: a female, African-American doctor named LaDonna Porter, M.D. Prop. 29 would increase California’s 87-cent per pack cigarette tax by an additional $1.00 to fund cancer research, smoking reduction programs and enforcement of tobacco-related laws. In the ad, Porter, stands in an examination room wearing a white lab coat and says she’s against smoking, but she finds Proposition 29 flawed. “Not one penny” of the funds generated by the measure will go towards new funding for cancer treatment, Porter says, and she raises the specter that the money could be spent out of state. The ad is consistent with the tobacco industry’s longtime strategy of getting doctors to endorse their products and back their favored policies. Still, it has generated outrage. The African American Tobacco Control Leadership Council in Oakland, California sent a scathing open letter to Dr. Porter expressing shock and outrage that she is working for Big Tobacco. It’s not the first time Dr. Porter has worked for Big Tobacco. In 2006, as LaDonna White, she starred in a tobacco industry-backed ad opposing Proposition 86, yet another measure to increase taxes on cigarettes and chewing tobacco. Dr. Porter has also lent her credibility to the pharmaceutical industry to fight an initiative that would have put a dent in drug companies’ profits.

BP Ads Say Everything’s Great in the Gulf; Fisherman Report Sicknesses, Deformed Sea Life

Tumors on Gulf shrimp

Two years after the Deepwater Horizon catastrophe in the Gulf of Mexico, BP is running ads on TV promoting tourism in the Gulf of Mexico. The ads say the seafood is great, the beaches are inviting and times have never been better down in the Gulf. But reports from people who live and fish in the Gulf aren’t so great. In fact, they’re scary. Fishermen report seeing wide-scale deformities in sea life, like shrimp without eyes, tumors on their heads, crabs with rotting shells and fish with sores on their bodies. One fisherman reported catching 400 pounds of eyeless shrimp. The harvest of brown shrimp has  decreased by two thirds and the white shrimp have been wiped out. Gulf families report that their children, who were well prior to the BP spill, now chronically suffer from diffuse illnesses, like inflamed sinuses, upset stomachs, rashes and allergies. Fishermen complain of  headaches, chronic cough, skin rashes, vomiting and diarrhea, and bleeding from ears and nose — and they have no money to pay for medical care. Some are seeking enough money from BP to enable them to leave the Gulf coast for good.