Tag: Marketing

The Marlboro Train: The Biggest Promotion on Earth That Never Happened

Marlboro Train (2007) from Marty Otañez on Vimeo.

Philip Morris’ “Project Thunder” was public relations plan to construct and operate a wildly-luxurious, custom-built 20-car Marlboro train as a promotion for Marlboro cigarettes. The train was to consist entirely of double-decker cars and feature amenities such as a hot tub car, massage rooms and gambling. The train would stop at locations throughout the scenic southwestern U.S. and let passengers off to partake in iconically western activities like horseback riding, bicycling, river rafting, and paragliding. Philip Morris planned to give selected smokers the “trip of a lifetime” on a “deluxe train through Marlboro Country.”

The train was going to be used for only one season, from May-September 1996, at an estimated cost to Philip Morris of $44 million.

The train was built at tremendous expense to PM, but PM ultimately pulled the plug on the project very late as the train was close to completion. PM then ordered the train destroyed. The company made the rail car company workers who were manufacturing the train in Fort Collins, Colorado, sign nondisclosure agreements that forced them to stay silent about the project and its ultimate demise.

Plans for Project Thunder can be viewed at this link at University of California San Francisco’s Legacy Tobacco Documents Library: http://legacy.library.ucsf.edu/tid/neg36e00

Target Apologizes for Phallic Star Wars Toys

Facebook post about Target's phallic Star Wars towys

Facebook post about Target’s phallic Star Wars towys

Target Stores apologized to a customer who noticed some rather phallic Star Wars toys in her local store.

A woman named Joni Jones from Indiana sent a note to Target last week on the retail chain’s Facebook page along with photos she took of “Star Wars: The Force Awakens” pool toys she found for sale in the store.

When is Food Not Food?

Grocery stores charge customers over $13 a pound for water by putting it inside chickens instead of inside bottles. Trick or treat!

Grocery stores charge customers over $13 a pound for water by putting it inside chickens instead of inside bottles. Trick or treat!

Answer: When the package tells you exactly what portion of the contents isn’t food.

Chicken is a prime example.

Virtually all packaged grocery store chicken says the poultry “retains up to” three, five, seven or even fifteen percent water. It’s almost impossible to find grocery store chicken that does not announce this somewhere right on the label.

So how does the water get in there? Do you think some chickens are bred to be 97% chicken and 3% water, while others bred to be 85% chicken and 15% water?

Nope.

Chicken is always 100% chicken until it’s adulterated. The amount of water forced into chicken meat is a function of just two things: 1) the manner in which it’s processed and 2) how greedy the producers and grocery stores are.

Chicken producers intentionally add water during processing to make the chicken look juicier, weigh more and fool consumers into putting a whole lot more moola in their pockets.

The strategy appears to be working great, and our friendly neighborhood grocery stores gladly go along with the scheme and sell you adulterated chicken, every day.

When stores charge $1.49 a pound for chicken that contains “retained water” from processing, you are paying them $1.49/pound not just for chicken, but for the water they pump into it, too. If the store charged you the same price for bottled water, you’d be paying $13.41 per gallon.

If fact, you ARE paying them that amount for water. The only difference is, it’s water in a chicken and not in a bottle.

What's inside YOUR chicken?

What’s inside YOUR chicken?

So City Market, Albertsons, Safeway and, yes, even Sprouts Farmers Market are all playing a particularly nasty trick or treat on their loyal customers (although Sprouts does offer a brand of unadulterated chicken for a much higher price while the other markets don’t offer any options). Oh, sure, the markets distract you by putting lots of other feel-good things on the label, like “100% Natural” (of course water is “natural), “Hatched, Raised and Harvested in the U.S.,” “No added hormones,” and other comforting phraseology that serves to distract people from the fact that they pump chicken full of water.

It is a great marketing tactic, and it seems to be working extremely well, because customers never seem to ask the butchers or market managers why they are getting so much water in their chicken instead of getting just real, unadulterated 100% chicken when they buy chicken. Customers keep forking over huge prices to grocery stores for watered down chicken while putting less and less real food on their table.

And as long as the store tells you right up front there on the label what you’re really buying, they’re home free and can’t be accused of fraud.

Yuck!

In an example of a truly bad marketing idea, a sunflower seed snack manufacturer chose this very unfortunate name for its products

In this stunning example of bad marketing, a sunflower seed snack manufacturer chose a most unfortunate name for its products. The ad was seen perched atop the gas pumps at the Bradley at Patterson and 25 Road

Pope Toaster Marketed to Celebrate Pope Francis’ Upcoming U.S. Visit

Pope Toaster

The Pope Francis Toaster sells for $48.95

A Pennsylvania company called Fireworks is celebrating Pope Francis’ upcoming U.S. visit by marketing a specially-designed toaster that burns the image of Pope Francis onto your sliced bread. The Toaster comes with and an additional insert that toasts the words “Spread the Love” in English onto your toast. The toaster has seven shade settings and a removable crumb tray and sells for $48.95 online at ToastThePope.com.

Pope Francis is scheduled to arrive in Washington, D.C. on Tuesday, September 22 from Cuba and will be in the U.S. until Sunday, September 27.

A Look Back: Philip Morris and the 1969 Movie “Cold Turkey”

Movie poster from the 1971 movie “Cold Turkey,” starring Dick Van Dyke

In August, 1969 all of the citizens the town of Greenfield, Iowa (pop. 2,100) attempted to quit smoking as a publicity stunt in connection with the on-site filming of the movie Cold Turkey, starring Dick Van Dyke.

 In an internal project they code-named “Bird 1,” Philip Morris (PM), the manufacturer of Marlboro cigarettes, surveyed the citizens of Greenfield 8 months after their quit attempt.  PM used local Girl Scouts to hand-deliver the questionnaires to citizens to increase the acceptance of the packets. The Girl Scouts were instructed to knock on doors and hand a questionnaire packet to “every person who was 14 years old on Cold Turkey Day.”  PM paid five dollars to everyone who completed and returned a survey.

This tobacco industry document is the report containing Philip Morris’ analysis of the success of citizens’ efforts to go “Cold Turkey.”  PM’s descriptions are entertaining, highly chauvinistic and of course paint a very dismal picture of quitting smoking:

“Even after eight months quitters were apt to report having neurotic symptoms, such as feeling depressed, being restless and tense, being ill-tempered, having a loss of energy, being apt to doze off, etc. They were further troubled by constipation…As can be seen from Table 3, the…differences among male smokers were sizable, but the female data are the most startling. The anti-smoking campaign failed to persuade the women to quit. We can only conjecture at the reasons for the failure: –perhaps it is because women are better at running their husbands’ lives then their own… –perhaps it is because busy housewives are less exposed to anti-smoking arguments, or less responsive to logical argument, or less apt to participate in community affairs…It is also possible that [smokers who] wish to stay off smoking have learned from experience that alcohol weakens their resolve. A sad picture is painted of the quitter who used to enjoy himself at a party, now restricted to coffee, fruit juice and coke, turning his back on the swingers in the kitchen in order to hover around the candy and peanut tray among the staid old gossips in the parlor. After one or two such experiences he probably quits partying altogether…The net effect of the extra food at mealtime and the snacks of candy, nuts, ice cream and coke had its predictable consequence: the quitters report more trouble with constipation and much more trouble with weight gain. This is not the happy picture painted by the Cancer Society’s anti-smoking commercial which shows an exuberant couple leaping into the air kicking their heels with joy because they’ve kicked the habit. A more appropriate commercial would show a restless, nervous, constipated husband bickering viciously with his bitchy wife, who is nagging him about his slothful behavior and growing waistline.”

 See a PDF of the confidential internal PM document here.

The Daily Sentinel’s Energy Expo Coverage Disappoints

The Daily Sentinel ignored the important back stories about this year's Energy Expo, leaving people wondering if they were trying to protect the local oil and gas industry

The Daily Sentinel ignored the important back stories about this year’s Energy Expo, leaving people wondering if the paper was trying to protect the local oil and gas industry

In an era of corporate concentration of media ownership, Grand Junction citizens are fortunate to have a daily paper whose publisher, editors and reporters live in the same community in which they work. The thought is that by living here, Sentinel employees will be more responsive and cover what people in this area really need to know, so citizens can make more informed choices when it comes to local politics and economic development.

Since Jay Seaton replaced George Orbanek as the paper’s publisher several years ago, the Sentinel has acted noticeably less like a poodle for the area’s political elite, an started showing more backbone in its reporting. I’ve been greatly impressed by the Sentinel’s new willingness to do whatever it takes to get the information its readers deserve, from filing Freedom of Information Act requests to bringing lawsuits to access to information important to area residents. On occasion, the Sentinel has even taken real risks to pursue its mission. One example is how the paper exposed the hypocrisy of the Grand Junction Area Chamber of Commerce in claiming to promote local business while taking its own business out of town. (Reporting on the chamber’s antics is not without its risks for the Sentinel. The chamber buys huge amounts of advertising in the Sentinel, pumping tens of thousands of dollars into the paper’s coffers annually. That’s money the paper risks losing if it gets crosswise with the chamber.) The Sentinel also reported in detail on the Grand Junction Regional Airport Board’s fraud and corruption and former State Senator Steve King’s embezzling. The way the Sentinel doggedly pursued those stories for its readers was a big reason why I subscribed to the Sentinel again after 20 years of boycotting the paper. I saw real change for the better in our local paper, and wanted to support it with my dollars.

That’s also why the Sentinel’s coverage of John L. Casey’s appearance the Energy Expo was so incredibly disappointing.

Just when I and probably many others started to think the Sentinel was finally starting to tell the real stories of what goes on around here, the poodle re-emerges.

Unlike the G.J. Chamber, Bin 707 Walks the “Local” Talk

bin707logoBin 707 Foodbar in downtown Grand Junction is serious about supporting local food products and organic food producers. “We’re local first, Colorado second,” says Bin’s new website. “Locally purchased products keeps money in the local economy for longer, instead of investing it in large corporations.”

Yup, Bin gets it.

When the time came to create a new website, Bin patronized Synergy Marketing Consultants at 2478 Patterson Road, a full-service digital marketing agency located right here in Grand Junction. Cat Mayer of Cat Mayer Studio, located at 3360 Star Court in Grand Junction, did the photography for the new site, and the photographs are gorgeous.

Bin’s seeking out of local talent and expertise contrasts starkly with the Grand Junction Area Chamber of Commerce, which claims to promote local business while frequently taking its own business out of town, and often clean out of the state.

Bin 707’s true devotion to local, and its creative, innovative culinary offerings have catapulted it to success — all without joining the chamber.

Now the highest-rated restaurant in town on TripAdvisor and the second highest-rated on Yelp, Bin has quickly become a well-loved local institution. It provides GJ residents with a top-level eatery for special occasions as well as everyday dining.

Thank you, Bin 707, not just for helping to bring our town’s culinary offerings into the 21st century, but for demonstrating you are truly devoted to the real meaning of “local.”

Grand Junction Chamber of Commerce Violates Own “Buy Local” Advice — Again!

Grand Junction Area Chamber of Commerce President Diane Schwenke (Photo Credit: YouTube)

Grand Junction Area Chamber of Commerce President Diane Schwenke (Photo Credit: YouTube)

The Grand Junction Area Chamber of Commerce once again dealt a hard slap to local businesses by hiring an out-of-state web developer to create its new “Save Local Now” web page and mobil app.

As quickly as the chamber debuted its new “save local” program, the Daily Sentinel revealed it had hired an Ohio-based firm to create it.

Such web development expertise is available in Grand Junction. Thin Air Web at the corner of First Street and North Avenue is one local company that offers such services, but the chamber chose not to patronize this or any other local web development business for this need.

Local-Washing

The Grand Junction Chamber regularly rolls out programs nominally aimed at supporting local businesses, like it’s “Blue Band Buy Local” program, while actually taking much of its own business out of town. This practice is known as “local-washing,” or trying to look concerned about local businesses without actually supporting local business.

Local-washing is akin to “greenwashing,” in which the chamber claims to be environmentally conscious while backing environmentally devastating pursuits unpopular with many businesses, like fracking and oil shale mining. The chamber also “job-washes,” or claims to support efforts to create jobs locally, while working to undermine innovative new economic pursuits that are already generating significant economic activity and good-paying jobs in other parts of the state.

Botox Victim Wins $18 Million from Allergan after Contracting Botulism Poisoning

Ad for Botox Cosmetic. Allergan hid information from doctors and patients about the dangers of injecting botulinum toxin into the body.

Ad for Botox Cosmetic. Allergan hid information from doctors and patients about the dangers of injecting botulinum toxin into the body.

Dr. Sharla Helton, an accomplished obstetrician in Oklahoma City, won $18 million a long-running legal fight against the maker of Botox, after she contracted botulism poisoning as a result of getting injections of Botox Cosmetic 2006.

Botox Cosmetic, which is injected into people’s faces to reduce the appearance of wrinkles, is made from a highly potent neurotoxin produced by the bacterium Clostridium botulinum. Botulinum toxin is the most acutely lethal toxin known to man, and has been considered for its potential as a biological weapon. Just four hundredths of an ounce of undiluted botulinum toxin is enough to kill one million people by giving them the nerve disease botulism, which causes paralysis. Allergan must dilute their toxin so much that the amounts in its drug Botox cannot be measured in conventional terms. One “unit” of Botox is the amount that will kill one half of a test population of laboratory mice. A typical injection of Botox is 20 times that amount.

Even very slight errors in how and where a doctor injects the drug can potentially cause significant and even lethal health problems.

Lawsuit Blames Chicago Woman’s Death on Botox

Botox™, made of botulinum toxin, one of the most potent poisons in the world. Incorrect injection can cause death from symptoms of botulism.

A woman injected with cosmetic Botox at a skin care center in Chicago in May, 2011 developed symptoms of botulism and died, and her husband is suing the doctor who injected her.

In May, 2011, after receiving injections of Botox, Janet Rosenstern, 55, started suffering progressive generalized muscle weakness. She eventually became unable to hold up her neck. She developed weakness in muscles throughout her body, developed severe anxiety, truncal parasthesias (feelings of prickling, burning or tingling in the skin) dizziness, unsteady gait, muscle spasms and involuntary jerking-type movements in her abdominal wall.

She contacted her doctor immediately after her Botox injections and reported her symptoms, but the doctor was dismissive of her complaints. She went to the emergency room several times as her symptoms worsened.

After suffering with these progressively worsening symptoms for nearly a year, on April 22, 2012, she was found unconscious and died the next day.

Her husband, Klaus Rosenstern, is suing his wife’s doctor, Steven Dayan of the True Skin Care Center in Chicago, seeking damages for negligence, lack of informed consent, medical battery and wrongful death. He charges that Dr. Dayan failed to inform his wife of the known serious, debilitating and deadly potential side effects of being injected with Botox Cosmetic.

Botox is Allergan’s trade name for botulinum toxin, one of the most potent neurotoxins in the world. If it spreads through the body, it can cause death.

Janet Rosenstern was a registered nurse who is described in the lawsuit as a “high functioning” and “articulate” woman.

People who have had serious reactions from injections of Botox, like a woman in British Columbia who ended up paralyzed and in a wheelchair, are struggling to make others aware of the serious risks of being injected with Botox.

Source: Courthouse News Service, Tuesday, April 29, 2014

Stacy London: What Not to Promote

On July, 8, 2013, Stacy London, star of the TV show What Not To Wear, entered into a partnership with drug maker AbbVie, manufacturer of the anti-psoriasis drug, Humira. Humira is reportedly responsible for 70% of the drug maker’s profits. The promotional campaign is called  “Uncover Your Confidence with Stacy London.”

StacyLondon

Stacy London of the TLC TV show “What Not to Wear,” promotes a psoriasis self-help website in partnership with AbbVie, the manufacturer of Humira, a drug the company promotes to treat psoriasis. Humira has been demonstrated to have potentially deadly side effects. Warnings even say Humira can CAUSE psoriasis — the very condition is is prescribed to treat.

The campaign would be great except for the long list of dire adverse effects and side effects Humira has had on patients who have used it.

Humira works by suppressing your immune system, but a weakened immune system can leave your body’s defenses too weak to protect you from ordinary bacterial infections and a host of other rare deadly diseases. The adverse effects and side effects of Humira have been so bad that the FDA has required a black box warning on the drug telling users they can get “Serious infections and malignancy that may lead to hospitalization or death.” Infections and cancers linked to Humira include tuberculosis, lymphoma, skin cancer, leukemia,  Kaposi’s sarcoma (a tumor caused by a herpes virus). Adverse effects of Humira include liver failure, sarcoidosis, Guillain-Barre syndrome (progressive paralysis), stroke, pulmonary embolism, deep vein thrombosis and more.

London’s campaign misleads

The campaign featuring London leads people to believe that she recovered from psoriasis by using Humira, but she has written a book in which she states that her psoriasis cleared up after she had a tonsillectomy at age 17. She writes, “No only did the operation clear up my skin, but I haven had an outbreak of psoriasis since.”

The information about what actually cleared up London’s psoriasis is not contained on her “UncoverYourConfidence.com” website, sponsored by AbbVie.

Dr. David Healy, who wrote a book exposing the pharmaceutical industry called “Pharmageddon” (and who runs the website RxIsk.org, which crowd-sources data on drug side effects),  wrote an article in August, 2013,  “Stacy London, What Not to Take,” which asked London to help psoriasis sufferers by letting them know AbbVie has taken legal action against the European Medicines Agency to try and block access to data on Humira’s side effects (pdf).

The Activism Behind CVS’s Cigarette Announcement

CVS touts its apparent new-found interest in people's health

CVS touts its apparent new-found interest in people’s health

CVS Drugstores announced this week that they are finally acting on information the rest of us have known for fifty years: they’re going to stop selling cigarettes because they are addictive and deadly. On February 5, 2014 CVS announced that it would end cigarette sales at its 7,600 stores nationwide by October 1. What CVS didn’t mention was the grassroots efforts behind this move, including the relentless driving force of a human being, Dr. Terence A. Gerace, who carried out an almost four year-long, single-focus, one-man campaign to push CVS to stop selling cigarettes. Dr. Gerace started his campaign in earnest on May 20, 2010. Over the years it has included a web site containing a log and description of every single one of the days he personally stood protesting in front of a busy CVS store in a prominent part of Washington, D.C., a “CVS Sells Poison” Facebook page, a “CVS Sells Poison” YouTube song and video, almost 170 days of personal protest in all kinds of weather at the Washington, D.C. store and some imaginative, hand-made iterations of what Terry though CVS ads could look like if the chain finally went cigarette-free. To his credit, though, Dr. Gerace has turned down offers of publicity for himself now that CVS has finally agreed to stop selling cigarettes, saying the focus should be on the change, and for that he deserves a gold medal.

Some communities understand that it is wrong for pharmacies, which market themselves as interested in peoples’ health, to sell cigarettes. A few enlightened U.S. cities, including San Francisco, Richmond, California, Boston and about 80 other cities in Massachusetts now have ordinances banning pharmacies from selling cigarettes. Canada prohibits pharmacies from selling cigarettes and so does the United Kingdom. In Europe, pharmacies do not sell cigarettes.

For decades the tobacco industry has protected the big national chain drug stores against lawsuits brought by people who were sickened by cigarettes bought at their stores through contracts that indemnify the stores against such legal action. After all, the pharmacies know they are selling a deadly product but keep doing it, to the cigarette makers’ great financial advantage. CVS had many such protective contracts with cigarette companies. To see the contracts tobacco companies held with any drug chain, just go to the Legacy Tobacco Documents Library online and enter the search term “indemnify and hold harmless” along with the name of any major drug store chain you like to shop at, like Walgreens, CVS, Rite Aid, etc. They’re all there, demonstrating that these stores know they are selling a deadly product and choose to do it anyway.

Now that CVS has decided to stop selling cigarettes, the only question left in people’s minds is no longer which national chain drug store will be the first to stop selling cigarettes. It’s which one will be the last.

Denver County Fair Adds New Category: Marijuana

Poster advertising the 2014 Denver County Fair

Poster advertising the 2014 Denver County Fair

In November, 2012, by a vote of 55 to 44 percent, Colorado approved Amendment 64, which legalized recreational use of marijuana. As a result, Colorado is now hosting a booming new pot industry, and this year the Denver County Fair will include a new agricultural category: marijuana. Nine newly-added contests will include judging for highest quality pot plants (done on appearance, not on THC content, and through the submission of photos only), best marijuana-infused brownies and savory foods, best handmade bongs and roach clips, and clothing and fabrics made from hemp. There will also be a joint-rolling competition, done with oregano.

Denver County’s first fair was held in 2011, and with its new-age urban chic culture and little agriculture within its borders, it departs from the typical county fair in notable ways. One of these differences is it’s mission. The Denver County Fair bills itself as 21st century place to share ideas and creativity, celebrate diversity, local culture and intellect. (Yes, intellect at a county fair.) Besides marijuana judging, events include a best tattoo contest, a sopapilla toss, a speed texting competition, a human chicken contest, a Geek Pavilion, speed knitting, the “Corpses and Crowns” Zombie Beauty Pageant, trick pigs, pie on a stick, an X-Treme pancake breakfast with a choice of over 60 different toppings like artichokes and gummy worms. There’s even a drag queen contest.

The National Cannabis Industry Association recently reported that Colorado’s new recreational cannabis industry made “well over $5 million in sales in the first five days” of its operation in January, 2014. The financial boon for the state is leaving marijuana purveyors stuffing their mattresses full of cash, since banks refuse to deal with marijuana-related businesses out of concern that processing money from marijuana sales could put them at risk of incurring federal charges of drug racketeering, since marijuana remains illegal at the federal level.

Legal Marijuana and Big Tobacco

Will this soon be the new reality in Colorado and Washington?

Will this soon be the new reality in Colorado and Washington?

Recreational use of marijuana is now legal in Colorado and Washington state. People can possess up to an ounce of marijuana and smoke it on private property without fear of legal punishment. Tobacco companies predicted this moment would come and have been preparing for liberalized marijuana laws since the last cultural shift occurred around pot in the 1970s.

Notes from a 1976 “Problem Laboratory” (brainstorming) session of Lorillard Tobacco Company’s advertising employees in April 1976 mention marijuana. Members of the group were encouraged to present their goals and wishes in the form of “How To” and “I wish” statements. Participants were instructed to come up all kinds of ideas, even ones that were illegal, immoral or non-feasible (all of which makes this document particularly fascinating and insightful). With all need to appear decent and moral removed, these employees were able to express their most sincere and ambitious wishes and desires for their products:

In Session #1 participants were asked to identify ways to give smokers more perceived value in their cigarettes.  Ideas expressed by the group included Idea #38: “How to have a cigarette with MJ [marijuana] added to it.” While we’re there, other entertaining items include Idea #50: “How to make it so addictive: one cigarette and you’ve got him for life,” and (#51), “How to have a cigarette specifically for children (sparkler additive candy).” Even more: “How to have an aphrodisiac [in cigarettes],” “How to make cigarettes more like Linus’ blanket,” and “How [to use cigarettes to] deliver birth control (for men).”

R.J. Reynolds Puts Cigarette “Pilferage in Perspective”

Equation from RJR documents shows retailers could make more money if they let cigarettes be stolen than by preventing theft by locking them up.

Equation on page -9000 of RJR marketing document shows retailers could make more money if they let cigarettes be stolen than by preventing theft by locking them up.

In September, 1985 ,R. J. Reynolds created a sales presentation about shoplifting called “Pilferage in Perspective,” to try and talk retailers out of the “knee jerk reaction” of moving their cigarettes out of reach of customers in response to high rates of pilferage. The document shows how, in most cases, retailers could make a bigger profit if they let their cigarettes be stolen, due to the industry-paid “placement,” “merchandising” or “slotting fees.” Tobacco companies paid these fees, which were often sizable, to retailers in exchange for placing self-service cigarette displays in specific locations in stores like  in front of the cash register, below counter level or adjacent to displays containing candy and toys. The displays were often required to be kept in locations that made it difficult for clerks to oversee them and limit shoplifting from them. Many clerks expressed profound frustration with the arrangement, since they were often held responsible for  stolen merchandise. The RJR document contains equations that demonstrate for retailers how their slotting fees more than offset their loss from theft.