Tag: Pinkwashing

Pinkwashing Gun Deaths: Sportsman’s Warehouse’s “Shoot for a Cure”

Sportsman's Warehouse tells people they can help cure breast cancer by buying and shooting guns

Sportsman’s Warehouse newspaper ad tells people they can help cure breast cancer by buying and shooting guns

It’s October again, that time of year when pink gets slapped on all kinds of products, from toasters to waffle makers to beer pong tables, and ads urge people to buy stuff to prevent breast cancer.

Now Sportsman’s Warehouse has jumped into the fray, running newspaper ads selling pink guns and urging people to “shoot for a cure.”

Ick.

How inappropriate is this?

Let’s count the ways.