Note – Owing to City Council’s now-official change of name of North Ave. to University Ave. in 2017, I am re-posting this blog from 2015.
In a March 24, 2015 editorial, the Grand Junction Daily Sentinel argues that “North Avenue needs a modern moniker.” The article cites the town’s extensive modernization and expansion since it’s founding many years ago, and extensive capital improvements, like the airport and interstate highway, as reasons to rename North Avenue to University Avenue — the most frequently suggested new name for the street.
Changing the name of North Avenue is a fine idea, but it’s thinking small.
Re-Naming is On a Roll, But What Will Really Work to Remove Grand Junction’s Negative Baggage?
We need to take collective big deep breath, go a big step further and rename the entire city.
Lots of local features have been renamed in the past few years. We’ve re-named Walker Field Airport, Mesa State College and F Road, all with no ill effects. The new names have even proven to be marked improvements over the old names, eliminating confusion and better representing the amenities they point to.
But let’s face it, folks. Grand Junction has plenty of negative baggage. This is reflected in the slew of pejorative nicknames our area has earned: “Grand Junktown,” “Gland Function,” “Spun Junction,” “Meth Junction,” “Tweakerville,” to name a few. Moreover, our town has given rise to a disproportionate number of dysfunctional institutions, embarrassing political scandals and politicians.