A new study reveals PR strategies transnational tobacco companies use behind the scenes to derail, delay and undermine public health policies in low- and middle-income countries. The authors uncovered six core strategies tobacco companies use in Thailand to interfere in tobacco control policymakin: (1) doing business with “two faces,” (2) working to influence people in high places, (3) “buying” advocates inside grassroots organizations, (4) putting up deceptive fronts, (5) using intimidation, and (6) undermining controls on tobacco advertising, promotion and sponsorship. The companies often apply several of the strategies simultaneously. Public health advocates in poorer countries have successfully counteracted these strategies by remaining vigilant to spot them, excluding tobacco companies from policymaking, restricting cigarette sales, keeping up pressure on the companies and working to assure adequate resources are dedicated to enforcing tobacco control regulations. The entire text of the article is available free in PDF form here.