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Anne became a Registered Respiratory Therapist in 1982 and from 1982-1999 worked in Grand Junction hospital emergency rooms, intensive care units, pediatric units, at Hilltop Rehabilitation Hospital and finally in home care until 1996. She obtained a bachelor’s degree in Communications from Colorado Mesa University in Grand Junction in 1992 (then called Mesa State College). From 1996-2004 she worked for the American Lung Association of Colorado as head of their Western Region Office.
In the late 1990s, while working for the American Lung Association, Anne exposed how a little-known tobacco merchandising system incentivized retailers with high payments to place self-service displays of tobacco in locations in markets where children could easily shoplift cigarettes without detection. Her efforts to expose this system resulted in CBS Evening News coming to Grand Junction to tape an “Eye on America” segment about it. The segment was broadcast nationally. Tobacco control advocates across the country taped the segment and showed it to legislatures, city councils, county commissions and other legislative bodies. The result was the passage of new laws in every state across the country that require retailers to keep cigarettes out of the reach of customers in stores.
In 1997, while working for the Lung Association, the attorneys general from 46 states sued the tobacco industry and millions of tobacco industry documents revealed in the discovery phase of these lawsuits were placed on the internet for public viewing. Anne studied these documents out of curiosity on her own time, and as a result became a professional tobacco document research specialist. From 2005-06 she completed a 15 month fellowship at the University of California San Francisco Center for Tobacco Control Research and Education headed by Dr. Stanton Glantz, who contacted her and invited her to apply for the fellowship. From 1999-2006 she published studies and analyses of tobacco industry behavior in major medical journals including the American Journal of Public Health (AJPH), the Journal of the American Public Health Association (APHA), Tobacco Control Journal and Social Science and Medicine. Anne has testified as a document archivist in trials against tobacco companies, and based on what she learned from the documents she became a national and international speaker on corporate PR strategies and tactics. After observing similarities between the way the tobacco industry has operated and the strategies other big industries use, Anne’s interests expanded to include corporate, government and political PR strategies, including tactics like greenwashing, pinkwashing, healthwashing, greedwashing, use of front groups to influence public opinion and so-called “corporate social responsibility” programs. From 2006 until 2012 she worked for the Center for Media and Democracy (CMD), publisher of PRWatch.org and SourceWatch.org. While at CMD, she started SourceWatch’s Tobacco information portal and served as Managing Editor of PRWatch and SourceWatch. In addition to corporate behavior, Anne is interested in local, state and national political shenanigans, consumer scams, unethical corporate behavior and more. This blog contains news and views that Anne finds of interest, as well as her own original writing and observations. The opinions in the blog are her own.
Tobacco Document Research
As a tobacco document researcher, Anne read, analyzed and summarized thousands of tobacco industry documents. Her document analyses have been published in the international medical journal Tobacco Control, where she described tobacco industry aggression toward businesses that voluntarily enacted smoke-free policies, and in the American Journal of Public Health, where she exposed the political and social benefits that the tobacco industry derived from its “youth smoking prevention programs.” Her research has also been published in the journal Social Science and Medicine and the Journal of the American Public Health Association (APHA). As Anne’s research career progressed, she felt a wider audience should see and learn from the information in industry documents and so she created an Internet list serve, “Doc-Alert,” to which at its peak over 3,000 health advocates from 35 countries subscribed. Her document discoveries assisted other countries in suing the tobacco companies. One of her most famous document discoveries was R.J. Reynolds’ internal sales presentation “Project S.C.U.M,” which discussed RJR’s plans to increase sales of Red Kamel cigarettes to gay, immigrant, youth and homeless people in the San Francisco area. You can browse Anne’s document collection at Tobacco Documents Online. Under “Research Collections,” check “Landman.”
Anne lives in western Colorado with her husband, a Licensed Marriage and Family Therapist, Licensed Social Worker and Certified Addictions Counselor, and their amazingly well-behaved, trustworthy and low-maintenance rescue dog, O.
Contact her at Anne@AnneLandmanblog.com, or at (970) 216-9842.