Former Red Rock dealership employees have told AnneLandmanBlog that the dealerships coerce both employees and customers to leave positive reviews online, and a customer said the Red Rock dealership she patronized several years ago had paid her a substantial sum to take a bad review of them off her Facebook page.
These manipulations of online reviews were discovered around the same time Red Rock introduced a new “Forever Promise” on their websites, in which the company promises to “earn your trust” and “be transparent.”
A reader supplied AnneLandmanBlog with screenshots of a 2019 Facebook Messenger conversation in which she told another person that Red Rock had paid her $2,500 to remove a Facebook post describing a bad experience with a Red Rock dealership:
The person had bought an extended warranty and GAP insurance from Red Rock during a vehicle purchase in 2019, but when their truck was totaled and they tried to use the GAP insurance, they discovered Red Rock had taken their money for a GAP policy, but never bought them the policy. She could not get anyone at the dealership to respond to them about the problem, so out of frustration she complained about the situation on her Facebook page. That negative post drew a response from Tyson Chambers, General Manager of Red Rock GMC, who then finally paid attention to their problem.
Another former Red Rock employee who had worked in sales told AnneLandmanBlog,
“All those positive reviews are given for gas!”
“They tell you ‘Leave me a good review, then I’ll fill up the tank of your car.'”
Red Rock employees found to be writing positive reviews of Red Rock:
AnneLandmanBlog also found Red Rock employees have written positive reviews of their employer on Google Reviews in violation of Google policy. Employees stacking their employers’ site with good reviews is a conflict of interest that Google prohibits it since it unfairly biases reviews.
In a comment on this blog, a reader flagged that s/he had noticed several positive reviews had been written by Red Rock employees:
UPDATE 2/7/23: The person who left the comment above has verified having actually seen the comment, clarified the time frame in which the comment was seen, and stated that it has since been removed.
While we couldn’t find the review this person mentioned, were able to verify that Justin Gedstad was in fact a Red Rock employee who goes by the name of “swoll_viking” on Instagram:
We found another Red Rock GMC employee who had posted a positive review of his employer:
“Tiff Willis” is another Red Rock employee who left a positive Google Review praising Red Rock GMC’s service department:
Tiffany “Tiff” Willis is a Red Rock GMC finance manager:
According to former service department employees, an aggressive push to generate good reviews also permeates Red Rock’s service departments. A former Red Rock service department employee who contacted AnneLandmanBlog said:
“We would call customers and give them cheat sheets for perfect scores on surveys.. [W]e would give them free oil changes or free tanks of gas for 1000 scores. We would even fill out the surveys for them. I’d have to stay late when I was at Nissan to call these customers. We would literally harass them.”
Google policy prohibits employees from reviewing their employers since it is a clear conflict of interest.
Businesses can be banned from Google’s services for having their employees stack listings with positive reviews:
Yelp and other review sites have similar conflict policies. If you see a review that violates a site’s policies, the site usually provides a way to flag it so site operators can scrutinize it and remove it.