For 103 days now, Terence Gerace, Ph.D. has stood outside CVS pharmacies in Washington, D.C. protesting their sales of a product that is known to be deadly when used exactly as directed: cigarettes. In press releases and ads, CVS claims it works to improve health and lower health care costs for Americans, but all the while it continues to sell the leading causes of preventable death and disease in the U.S. No matter what they say in their ads, the truth is that CVS, and other national drug chains, like Rite Aid and Walgreens (pdf), do not care about health one bit. They care about profits, and every day they profit from both causing and curing disease. Pharmacies are among the most trusted sources of health information in the U.S., but for decades, national drug chains have actively colluded behind the scenes with tobacco companies not only to market cigarettes, but also to oppose legislation (pdf) to regulate tobacco. Dr. Gerace, a former Research Associate Professor in the Department of Epidemiology and Public Health at the University of Miami School of Medicine, knows all of this, so it’s no wonder he saw red after spotting a full-page CVS ad in the Washington Post that screamed, “To better manage chronic diseases, we needed a new kind of pharmacy…” Incensed, Dr. Gerace made a new sign out of the ad by adding the big words “NEW CVS Cigarette-Free!” above the headline. Now he uses this sign in his ongoing, one-man protest against CVS selling cigarettes. In 2010, the American Pharmacists Association issued a statement urging U.S. pharmacies to stop selling tobacco. Boston and San Francisco have passed laws forcing pharmacies to stop selling cigarettes, and Target, the nation’s third-largest retailer chain, stopped selling cigarettes in 1996. It is counter-intuitive, inimical to their mission and just plain two-faced for a business to portray itself as caring about people’s health while also selling cigarettes, but until a law forces them stop, CVS, as well as Rite Aid and Walgreens, plan to keep advertising that they care about health while continuing to sell the leading cause of death and disease in the U.S.
Just don’t give up Terry; good that more and more people are getting your message. I can smell victory around the corner. Lutgard
Keep up the protest. I have a feeling CVS is going to acquiesce.