Vivid Anti-Smoking Ads Prompt Flood of Quitline Calls

On March 19, the U.S. Centers for Disease Control (CDC) started a new print and television ad campaign called “Tips from Former Smokers” that features real people offering tips on how to live with diseases caused by smoking or secondhand smoke. Ads show survivors of oral and throat cancer, strokes, amputations and heart attacks. The former smokers give tips like how to bathe, shave and get dressed with their conditions. The ads show amputees putting on their prosthetic limbs, and heart attack and lung cancer survivors show their surgical scars. The ads also show other grisly results of smoking that most people rarely or never get to see. The campaign has more than doubled calls to CDC’s quit line. From March 12 – March 18, the period just prior to the start of the ad campaign, the quit line got 14,437 calls. Between March 19 and March 25 — after the ads started running — the quit line got 34,413 calls. The ads are tagged with the number 1-800-QUIT-NOW, a toll-free number where smokers can get free quitting information and support.  Visits to CDC’s quit-smoking website,, have tripled since the campaign began.

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