Postcard mailed out locally that promotes a free meal in exchange for sitting through a financial services seminar.
Have you received a post card in the mail recently promising a free gourmet dinner, with your choice of filet mignon, poached salmon or grilled Portobello steak, at the Ocotillo Restaurant in exchange for sitting through an “informational seminar and insurance sales presentation”?
My first thought upon reading this post card was that given the high cost of the promotion — a sit-down filet mignon dinner at a really nice restaurant — that the company sponsoring this free dinner must be having a VERY hard time attracting customers on the merits of the company alone. I read the postcard thoroughly and squinted to read the mice type, which said “Securities and investment advisory services offered through Woodbury Financial Services.”
Then I looked into Woodbury Financial Services, and it was no wonder the person putting on this promo buried the company’s name in the mice type.
