Category: Ethnic/Minority

PA Legislator Outs Voter ID as Strategy to Benefit Mitt Romney

A Republican legislator from Pennsylvania inadvertently confirmed what liberals have long suspected: that so-called “voter I.D.” laws are a political strategy to help Republicans win more elections.  While speaking at a meeting before the Republican State Committee in Hershey, Pennsylvania on June 23, Pennsylvania House Majority Leader Mike Turzai proudly listed the Republican Party’s accomplishments in the state while the party controlled both the governorship and the legislature. His list included enacting a “Castle Doctrine” act (a “shoot first” law like the one George Zimmerman claimed shielded him from prosecution after killing unarmed Florida teen Trayvon Martin earlier this year) and regulations that make it harder for women to obtain abortions. Then Turzia added, “Voter ID, which is going to allow Gov. Romney to win the state of Pennsylvania. Done.” Democrats pounced on Turzia’s statement as evidence showing that co-called “Voter ID” laws are really a strategy to suppress liberal votes and help put Republicans in office. Republicans have long argued that requiring citizens to show photo ID at the polls is necessary to maintain the integrity of elections, but opponents point out that voter fraud is an almost non-existent problem.  In their practical implementation, voter ID laws have had the effect of wrongfully disenfranchising legitimate voters across the country, and making voting more difficult for members of discrete groups that tend to lean more Democratic, like city dwellers, students, minorities and the elderly.

Source: Pittsburgh Post-Gazette, June 28, 2012

RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth

 

Front page of RJR’s “Project Scum” document

This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet. – Ed.

“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.  There are several versions of the “Project SCUM” document, ranging in dates from 1995-97.  Each offers revealing marginalia (handwritten markings on the page). For example, in one document, handwritten in next to a bulleted list of consumer subcultures are the words “Gay/Castro” and “Tenderloin,” referring to gay areas of San Francisco.  Next to a list that discusses the rationale for the program, a line says “higher incidents of smoking in subcultures” and has the phrase “and drugs” handwritten in.  On yet another copy, the phrase “and drugs” is crossed out, revealing RJR’s  ambivalence about their exploitation of the drug culture.  A later copy of the document’s title page has the word “SCUM” crossed out and the word “Sourdough” handwritten in, as though RJR  realized too late the derogatory name they had slapped on their customers. See a copy of RJR’s Project Scum document here.

 

Florida GOP Working to Purge Democrats from Voter Rolls

Florida Governor Rick Scott (R)

Under the guise of preventing voter fraud — a virtually nonexistent problem in Florida — the state of Florida is demanding tens of thousands of American citizens provide proof of citizenship to the state in person or lose their right to vote. Acting on a directive from Governor Rick Scott, Florida’s secretary of state sent letters to 180,000 voters to be stricken from the voter rolls unless they prove to the state that they are, in fact, citizens. Recipients were told they must attend an administrative hearing in person to provide proof of their citizenship. The list includes many people falsely flagged as non-citizens, including 91 year-old Bill Internicola, a World War II veteran who won a Bronze Star for bravery, and Maureen Russo, a 60 year old business owner who has been a registered voter in Florida for 40 years. ThinkProgress estimates that more than 20 percent of the voters flagged as non-citizens in Florida are actually full-fledged citizens. The massive purge of voters by Florida’s Republican administration comes at a time very close to the impending general election this fall, giving falsely-accused voters minimal time to correct the records. The purge also disproportionally affects Democrats. Two thirds of the supposed non-citizens on the purge list live in Miami-Dade County, which leans heavily Democratic. In response to information that legitimate citizens are being targeted for purging from the voter rolls, Gov. Scott defiantly vowed to intensify his efforts to remove voters from the rolls.

Main sources: Rolling Stone, May 30, 2012 and ThinkProgress, May 30, 2012

Cookie-Cutter News Taking Over U.S. Media Market

If your local TV news broadcasts are all starting to sound the same from channel to channel, it’s because they are. A sneaky form of media consolidation is happening all over the country called “covert consolidation” in which different local TV newscasts use the exact same stories, the same video, same scripts and the same viewpoints, but do it under different “brands.” Covert consolidation occurs when a number of TV stations in the same area are owned by a single corporate entity. Broadcasters between the multiple stations will share their news operations to save money. Covert consolidation not only circumvents Federal Communications Commission (FCC) rules regarding ownership of stations, it also eliminates independent local journalism and the competition and diversity between stations that are the basis of a healthy democracy. Covert consolidation has been documented in 83 of the nation’s 210 news communities throughout the U.S. as TV stations across the country quietly merge newsrooms to cut costs — all at a time when broadcasters are already making record profits. Covert consolidation is also a factor blocking  minorities and women from owning and operating TV stations. Big media companies are using loopholes and backroom deals to get around FCC rules prohibiting media consolidation. To draw attention to the problem of covert consolidation, FreePress.org has created an interactive map showing which stations across the U.S. are consolidated, and the severity of the consolidation. FreePress also offers a free “Change the Channels” tool kit (pdf) people can download to document and record media consolidation in their areas, and instructions for  exposing covert consolidation in your own local community.

Main source: FreePress/SaveTheNews.org, May 29, 2012

R.J. Reynolds’ “Salem Black Initiative,” 1989

This 1989 R.J. Reynolds marketing report summarizes a company brainstorming session to find ways to increase sales of Salem cigarettes to African Americans. It exemplifies how marketers view a target audience and try to appeal to them, in this case to market an addictive and deadly product. The report concludes that “the best way to reach minority consumers is through their local communities.” It says,

“…the brand’s support must be seen as being backed by other blacks — not as a big white company’s tactic to sell to blacks. If Salem can become a positive contributing factor to blacks’ economic and personal well-being, it could ultimately be ‘unpatriotic to smoke anything else.”

RJR's 2004 Kool Mixx campaign featured images of rappers, DJs and dancers on cigarette packs and in ads.

The marketers say “Salem should be seen as a friend,” and suggest ways to play up the positive aspects of [young adult] black smokers and their lifestyle, listing words and fashion items from the African American community at the time:

“…fresh” “fade” (kill) “bank” (money) “hooked”(together) “chillin'” “def” (cold, funky, hard, it’s happening) “stylin'” “dis” (disrespectful) – lots of bracelets – 2-3 holes in ear (African influence) – nose studs – fades, parts, braids – thrashed jeans – micro spandex shorts – side snap warm-up suits…”