Canadian Ad Likens “Social Smoking” to Social Farting

A new TV ad campaign by the Ontario Ministry of Health is aimed at convincing cigarette smokers who say they are just “social smokers” that they are really full-fledged smokers who need to get over their denial and quit smoking. The ad shows a nice-looking young lady sitting on her bed, chatting confidentially with an unidentified female whose back is to the camera. The young lady denies she is a farter. “It’s true that I fart,” she says demurely to the companion, “but I wouldn’t call myself a ‘farter.’ I’m a ‘social farter,’” she says.  She is then shown at a party, dancing with friends and farting. She approaches a guy at the party and flirtatiously asks him if he’d like to “go outside for a fart.” He enthusiastically agrees to go. The two go to the porch and take turns farting together in the evening air. Toward the end of the ad, on-screen text says “Social smoking is as ridiculous and social farting,” and directs viewers to the website QuitTheDenial.ca, which leads to a Facebook page that says, “…social farting? It is as ridiculous as social smoking. If you smoke, you smoke. Period. If that’s not OK with you, we’ve got the tools to help you quit.” A different ad in the same vein, “Social Nibbler,” shows a guy grabbing food off other people’s plates and denying he’s a nibbler. “I’m a social nibbler,” he insists.

Source:  Social Farter (YouTube) – Canadian Ministry of Health, published March 11, 2013

 

How Cigarettes Get Into Movies

Cigarette case promoting the movie "Big Top Pee Wee" (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

Cigarette case promoting the movie “Big Top Pee Wee” (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American Tobacco Company cigarettes were injected, or were attempted to be injected, into the plot, or in which cigarettes were placed as “set dressing.” Examples: “Pall Mall, Carlton and Lucky Strike cigarettes will be used as set dressing in a Mini Mart in Comstock,” “We provided LUCKY STRIKE cigarettes for Kathleen. The cigarettes have been established as her brand, and she will be smoking them throughout the film. The exposure for THE AMERICAN TOBACCO CO. should be great.”

The document lists many significant family films in which cigarettes were placed or attempted to be placed, including “Big Top Pee Wee” starring Pee Wee Herman, “Ghostbusters II” starring Dan Aykroid and Bill Murray, “Christmas Vacation” with Chevy Chase, “Look Who’s Talking Too” with Kirstie Alley and John Travolta, “Ghost,” starring Demi Moore, Patrick Swayze, “Bill and Ted’s Excellent Adventure, “Big” starring Tom Hanks, and many more. A memo discussing the film “Clean and Sober,” a film about a man who checks himself into a detox center, says “Lucky Strike, Pall Mall and Carlton were given for use by Charlie and many other patients in the detox center.”

Philip Morris’ “Qualitative Image Study Saudi Arabia”

Screen shot 2013-03-12 at 11.11.54 PM Screen shot 2013-03-12 at 11.12.09 PMThis 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi Arabian men. The idea was to find out what emotional, psychological and cultural needs and values young male Saudis have, and then determine how PM could exploit these in their cigarette advertising. Page 39 of the document (Bates No. 2501055413) reports on reactions of Saudi men to a Marlboro ad that depicted three cowboys leaning on a fence and talking. The middle cowboy held a coiled rope in his hand.  The report says, “Values disliked [about this ad] were…the ropes, which gave uncomfortable feeling — ropes are used to bind people and hang them in Saudi Arabia.” In many places, the report generalizes about Saudi men’s tendencies toward violence, in one place noting “the private face of violence noted in the Arab personality.” Another passage in this vein reads,

“There is a strong thread of violence just below the surface of the Arab personality, linked to ideas of vengeance and the protection of property (including women) but there is at the same time a desire to suppress this in favour of the more acceptable public face of masculinity, which is more calm and controlled.”

The report defines values of Saudi men:

“The aspiration for them is very definitely to have friends who have status and wealth – and especially a big car.  Belonging to such a peer group, even if you do not personally have the wealth, enables you to enjoy the reflected status.  Cigarettes it seems are often shared, and within the peer group there is also pressure to smoke the same brand…”

A brief discussion of smoking and health in the report reveals that a belief existed among Saudi men that certain types of cigarettes were “healthier” than others, and indicates that Saudi smokers may, at that time, have lacked key information about smoking and health in general:

“There is ample evidence that smoking is regarded [among Saudis] as harmful, although this was not expressed directly, it was indirectly through the description of the personality of brands…For Marlboro Red smokers, if you smoke a light cigarette, then you are not strong/healthy enough to be able to smoke a strong cigarette.  For Marlboro Lights smokers, if you smoke a strong cigarette, then you are stupid, ignorant.”

While it is not surprising that a corporation would do this type of research in an effort to tailor its advertising to appeal to foreign cultures, by the time this document was written (1993) tobacco use had already long been labeled by authorities worldwide as a major public health problem.  Despite this, PM continued to emphasize spreading the use of tobacco in foreign countries, as well as in the U.S.  It is also interesting to see how American cigarette companies scrutinize foreign cultures from a marketing standpoint, to pinpoint the emotional and psychological needs and held by people of these cultures to find ways of better exploiting them.

Source:  Qualitative Image Study: Saudi Arabia, Legacy Tobacco Documents Library, Philip Morris collection, Bates No. 2501055375/5464

Brown & Williamson Young Adult Male Creative: “Roger Rhu”

henpeckedThis 1987 Brown & Williamson marketing memo recommends a theme for an advertising campaign to sell a new brand of cigarettes to young adult, blue-collar males who are stuck in boring, repetitive union jobs.  A disdainful concept of the blue collar worker pervades the piece, and forms a theme that is repeated throughout.

The proposal reads:

“Roger Rhu…is depicted as the outdoorsman. The fresh-water fisherman of mid-America and the prototypical blue-collar, larder-enhancing sport hunter. Primary images show him on location in the early morning, backgrounded by chums.  Accompanied by hounds, sometimes in, on or near his old ‘pick up,’ in the mist or midst of primeval America, readying for, or resting after, pursuit of his quarry.”

When not in the field, “Roger Rhu” would tie flies, clean his weapons, pan-fry steelheads (fish) and “show the taxidermists a thing or two.”

American Politicians Vastly Overestimate Constituents’ Conservatism

FeelingBlueSeeingRedAmerican politicians know amazingly little about their constituents’ viewpoints, and tend to believe their constituents are far more conservative than they really are. Political scientists at two major universities surveyed nearly 2,000 candidates for statewide legislative office across the U.S. and uncovered a vast disconnect between what candidates’ believe on political issues, and what constituents in their districts actually believe. The researchers, David E. Broockman of the Department of Political Science at the University of California, Berkeley and Christopher Skovron of the Department of Political Science, University of Michigan, compared legislative candidates’ perceptions of mass opinion in their districts on issues like same-sex marriage, universal health care and funding of government programs with actual district-level opinion.  They found that politicians are generally fairly wrong about their constituents’ views. Both liberals and conservatives overestimated how conservative their constituents are, but conservatives’ perceptions were exceptionally distorted.  Conservative politicians overestimated the conservatism of people in their district by more than 20 percentage points. The study authors write, “For perspective, 20 percentage points is roughly the difference in partisanship between California and Alabama.”

America’s Biggest Terrorist Threat? “Patriotic” Americans

Chart showing the growth of militant "patriot," anti-government groups in the U.S.

Chart showing the growth of militant “patriot” anti-government groups in the U.S.

Forget Muslims. In 2013, America’s biggest terrorist threat is from “Patriot” groups, those radical militias and anti-government groups whose members think the federal government is conspiring to take away their guns, destroy their liberties and pave the way for a global “one-world government.” According to the Southern Poverty Law Center, the only group that tracks the growth and activities of American domestic hate groups and extremists, the re-election of President Obama coupled with the president’s pursuit of gun control legislation has led to explosive growth in the number of anti-government conspiracy groups, which in turn has dramatically increased threat of domestic terrorism. The number of right wing anti-government groups in the U.S. reached an all-time high in 2012, the fourth year of explosive growth in this increasingly militant sector of the U.S population. In 2012, the SPLC counted 1,360 so-called “Patriot” groups — an increase of 813 percent since just 2008. On March 5, 2013 the SPLC sent a letter to Department of Justice Attorney General Eric Holder and Homeland Security chief Janet Napolitano warning of the threat. The SPLC wrote a similar letter in 1994 to then-Attorney General Janet Reno warning of a growing threat of domestic extremism.  Just six months later, Timothy McVeigh bombed the Oklahoma City federal building in the deadliest act of domestic terrorism in the nation’s history at that time. SPLC reports that over the last few years, law enforcement officials have discovered and thwarted numerous terrorist plots being formed within the militia subculture, including plans to spread poisonous ricin powder, attack federal installations and murder federal judges and other government officials. The same day it sent its letter to the DOJ and Department of Homeland Security, the SPLC issued its 2012 report on the anti-government movement. The SPLC’s website also has an interactive, state-by-state map of hate groups currently existing throughout the U.S., with their names, locations and the objects of their hatred.

Main Source: Southern Poverty Law Center, Letter to the U.S. Department of Justice and the Department of Homeland Security, March 5, 2013

Ultra-Processed Food, Drink Driving Global Epidemic of Non-Communicable Disease

obesity-evolutionIn 2011, the United Nations convened a high-level meeting to address the  global burden of non-communicable diseases. Participants concluded that unhealthy commodities, specifically tobacco, alcohol and ultra-processed food and drink, are the major drivers behind the growing global epidemic of non-communicable diseases. Ultra-processed foods are those made from substances extracted from whole foods and the cheapest parts of remnants of animal foods. The contain little or no whole foods. Examples of ultra-processed foods include fats and oils, flour and starches, variants of sugar and products made from meat scraps and ground meat remnants, like hamburgers, chicken nuggets, fish sticks, frozen pizza, cereal bars, biscuits, carbonated and other sugary drinks and many snack products. What’s more, sugar is now being included as a major hidden ingredient in foods that people generally do not think contain much sugar. For example, he New York Times reported February 20 that a single serving of Yoplait yogurt now has twice much sugar per serving as General Mill’s marshmallow cereal Lucky Charms, but people still think of yogurt as a healthy snack. Just half a cup of Prego Traditional spaghetti sauce now contains the equivalent of more than two teaspoons of sugar — more than the sugar contained in two Oreo cookies. The group found that transnational corporations are the major drivers of non-communicable disease epidemics like obesity, that the alcohol and ultra-processed food and drink industries are now using similar strategies to the tobacco industry to undermine public health policies and programs aimed at limiting their spread and use. The panel concluded that these industries should not be given a role in creating international policy to address non-communicable diseases, and called for public regulation and market intervention to prevent the harm caused by these products and industries. The top five food companies contributing to the epidemic in the U.S. are 1) Kraft Foods, 2) PepsiCo, 3) Nestle’, 4) Mars and 5) Kellogg.  One major rule people can follow to avoid becoming obese? According to Michael Pollan, one of the best-known names in food-related issues, don’t eat any foods you’ve ever seen advertised on TV.

Main source: The Lancet, Profits and pandemics: prevention of harmful effects of tobacco alcohol and ultra-processed food and drink industries, published online February 12, 2013

Gun Maker Freaks Out, Retaliates Against Colorado Gun Safety Bill

Magpul's Internet Ad

Magpul’s Internet Ad

Magpul Industries of Erie, Colorado, which makes and sells  high-capacity ammunition magazines, has declared war on Colorado over a gun safety bill currently moving through the state’s legislature. HB 1224, currently in Colorado’s House of Representatives, would limit high-capacity magazines to 15 rounds, and add a more restrictive 8-round limit for shotguns. Magpul makes 30-round magazines. Magpul threatened to move its business out of state if the bill passes. The House then voted to amend HB 1224 to allow Magpul to keep making its high-capacity magazines and selling them in other states, but that wasn’t enough for the company.  Magpul launched an Internet-based campaign to flood the state with high-capacity, military-grade magazines and weaponry in advance of a vote on the bill. Magpul posted a cold-war style ad on its Facebook page announcing that the company will sell up to ten 30-round AR or M4 ammunition magazines per customer directly to Colorado residents, and will expedite shipping for a discounted price of just $5.00. The ad shows a little girl with pigtails, smiling and reaching up to catch 30-round gun magazines as they are dropped, airlift-style, from an airplane. The copy reads, “In the battle for Colorado Freedoms, support for second amendment rights is being delivered by Magpul Industries Corporation. Fielded in the millions by US and its allies since 2007, the PMAG is the magazine of choice for those defending freedom and democracy around the world…Now, with the ability of Coloradans to purchase new standard capacity magazines in jeopardy, Magpul Industries is working to supply as many as possible to the good people of Colorado. Similar to the Berlin Airlift, the Boulder Airlift will bring much-needed gun supplies to freedom-loving residents trapped inside occupied territory.” In addition to high-capacity magazines, Magpul also makes rifle grips, buttstocks, rifle sights, gun mounts and other gun-related parts and accessories. Colorado Gov. John Hickenlooper has said he will sign the bill if it makes it to his desk. Colorado has a history of gun massacres, including the Aurora Theater massacre in 2012, the Columbine High School massacre in 1999, and the Chuck E. Cheese massacre in 1993, also in Aurora, Colorado, in which a gunman killed four restaurant employees.

Who Funds Rick Berman’s Dark Money Group, the “Center for Consumer Freedom”?

Center for Consumer Freedom's Rick Berman, a.k.a. "Dr. Evil"

Center for Consumer Freedom’s Rick Berman, a.k.a. “Dr. Evil”

Rick Berman, the D.C. beltway corporate lobbyist who revels in the nickname “Dr. Evil,” is at it again, this time defending a dangerous New Hampshire “ag-gag” bill that would block the ability to build solid court cases against animal cruelty in commercial agricultural operations. Berman also penned an opinion piece in the Boston Globe opposing the “Prevention of Farm Animal Cruelty Act,” a bill that would require federal agencies to buy food products only from farms that raise animals free from cruelty and abuse. Aside from the underlying question of why the Boston Globe would print anything by Rick Berman, a corporate sell-out who lacks completely in credibility, why does Berman persist in supporting something as distasteful and horrifically unpopular as animal abuse?

Berman operates the Center for Consumer Freedom (CCR), an industry-funded front group that relentlessly attacks do-good organizations like the Humane Society of the United States (HSUS), People for the Ethical Treatment of Animals, Mothers Against Drunk Driving and the Center for Science in the Public Interest. Berman uses over-the-top rhetoric, calling people who research and expose the causes behind obesity “food control zealots.” He uses hyperbole and slippery-slope arguments, saying animal welfare groups like the Humane Society are “fighting to get rid of every dairy, pork, egg, beef, veal, and poultry farm across America by increasing the cost of production and hence increasing the price of food.” Hogwash. Whenever possible, HSUS works with commercial ag operations to reduce animal abuses like tail-docking of dairy cows and confinement of animals in horribly small spaces. The groups has been successful in doing so, but does pursue legislation to protect animals, too.

“Legion of Christ” Documents Show Wide Cover-Up

Father Marcial Maciel Degollado, founder of the Legion of Christ, circa 2004. He died in 2008.

A photo of Father Marcial Maciel Degollado, founder of the Legion of Christ, circa 2004. He was revealed to have molested underage seminarians and fathered three children with two women. He died in 2008, and was never prosecuted.

A lawsuit in Rhode Island brought by the niece of a wealthy, deceased widow has cracked open thousands of previously secret documents of the Legion of Christ, a disgraced Roman Catholic order of priests and young men studying to enter the priesthood. The lawsuit charges that the Legion of Christ unduly influenced a wealthy banker’s widow named Gabriel Mee, who died in 2008 at the age of 96, to alter her trust and will to bequeath $30 million to the Legion, while the Legion withheld from Ms. Mee information that the order’s founder, the Reverend Marcial Maciel Degollado, had sexually abused underage seminarians and secretly fathered three children by two women. The documents in the case were under seal until The Associated Press, the New York Times, the National Catholic Reporter and the Providence Journal petitioned the court to have them unsealed, saying they were in the public interest. A Rhode Island Superior Court judge agreed, and ordered the documents released to the public. Pope John Paul II praised and supported Rev. Maciel through the years, calling Maciel an “efficacious guide to youth,” even after 1998, when Maciel was formally accused of sexually abusing Legion seminarians. Pope Benedict, who is retiring from the papacy this month, continued the coverup until he finally pushed Maciel to retire “to a private life of penance and prayer” in May of 2006. Pope Benedict failed to involve legal authorities in the Maciel case, nor did Benedict acknowledge Maciel’s sexual transgressions or his victims. The Legion of Christ only officially acknowledged Father Maciel’s sexual transgressions on March, 25, 2010, when the order issued a formal communique’ titled, “Regarding the current circumstances of the Legion of Christ and the Regnum Christi Movement.” The Legion of Christ has branches all over the world and is still operating. 

Main Source: The National Catholic Reporter, February 18, 2013