Documents Show Philip Morris Yielded to Scientific Blackmail

This tobacco industry document from the Philip Morris collection is a translation of a letter written by a German scientist named Dietrich Schmaehl, who was performing biological research for Philip Morris in 1979 in a quest to find a “safer cigarette.” Schmaehl was doing experiments to determine the carcinogenic effect of the smoke condensates, so-called “tar,” from specific brands of cigarettes.  Philip Morris performed such research overseas to help prevent any findings from being discoverable in American courts.

Philip Morris had threatened to cut off funding for Schmaehl’s research.  After finding this out, Schmael wrote to PM consulting scientist Dr. Franz Adlkofer (presumably his boss), saying, “In our conversation it was argued that the Industry could not support such experiments since this might prove that the previously manufactured products have a carcinogenic effect and that such experiments could especially not be supported because they would be financed with Industry funds.  I am totally unable to follow these arguments.”

In no uncertain terms, Schmaehl threatened that if his funding was cut off, he would continue performing the investigations on his own and publish the results, naming the brands (currently on the market) that he used in the experiments:

“I want to tell you again that in case this project . . . is refused support by the Industry, I will carry out such investigations in my Institute on my own account; in that case I will, in my publication of this work, call a ‘spade a spade’; this means I will name the brands currently on the market which were used to prepare the smoke condensates.”

A related internal memo about Schmael’s letter from Alexander Holtzman, PM’s Assistant General Counsel, to Thomas Osdene, PM’s Director of Research, shows that PM clearly considered Schmaehl’s threats blackmail, but decided to fund his work anyway to keep him quiet.  Holtzman says,  “I do feel that this letter is tantamount to blackmail by Schmaehl. I am very much afraid that unless financial support be provided to Schmaehl he will chastise the industry.”

Main Source: Letter, (Author: Schmael) October 12, 1979, Philip Morris Bates No. 2016000963/0964A

 

Corporate America’s “Echo Chamber Approach” to Lobbying

echo-chamberA 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office, describes a key public relations/lobbying technique that corporations use to dominate virtually the entire decisionmaking environment in which legislators operate.  Scruggs calls it the “Echo Chamber Approach to Advocacy.” It involves making a corporation’s chosen message, or slight variations of this message, emanate from virtually every major source that can influence legislators’ decisionmaking: constituents, colleagues, opinion leaders, local and national media like TV, radio, newspapers, fundraisers, advertising, etc.  Scruggs says “…[T]his repetition, or ‘piling on’ approach works” because the message emanates from those who have ” ‘the greatest degree of credibility’ with the legislator.” This memo was created by Philip Morris in the 1990s, but since then, due to the cigarette industry’s pioneering reputation of success at influencing legislators, the technique has doubtless spread and is now likely in use by many more corporations and industries.

In the Land of Abortions and Hypocrisy

A guest post by Attorney Richard Console. 

pro-life

Many pro-lifers feel it is their duty to protect the interests of unborn children. (Photo credit: Flickr.)

Life begins at conception. At least that is what the Catholic Church and other pro-life entities have always maintained. They may tout this belief, but when it comes to their alleged role in the death of a fetus they are quick to drop the classification of an unborn child as a human in favor of a greater cause: their wallets.

This was made clear when in a recent wrongful death lawsuit in Colorado, a Catholic hospital defended the suit on the basis that the fetus in question was, in fact, not a human being. This convenient defense shields them from liability in this matter. This begs the question, just how deep-seated is this belief if the Catholic establishment is willing to alter their stance so readily?

The interesting thing here is that the Catholic Church is one of the loudest voices in the pro-life, pro-choice debate, yet this hospital’s pro-life stance did an about-face when it was to their financial detriment. As a Catholic establishment, aren’t they expected to follow the beliefs of the Catholic Church?

Tea Party Links to Tobacco Industry Uncovered

TMAdoc

Excerpt from a Tobacco Manufacturers Association summary of tobacco-related activities in the western hemisphere, January, 20000

Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe, the Tea Party developed partly as a result of tobacco industry efforts to oppose smoking restrictions and tobacco taxes beginning in the 1980s, according to a new study by researchers at UC San Francisco.  In 2002, long before the mainstream media widely discussed tea party politics, Citizens for a Sound Economy (CSE), a nonprofit funded in part by cigarette companies since 1987 to support a pro-tobacco political agenda, started its “US Tea Party project.” Its website, http://www.usteaparty.com, stated “Our US Tea Party is a national event, hosted continuously online and open to all Americans who feel our taxes are too high and the tax code is too complicated.’’ In 2004, CSE split into the two tea party organizations: Americans for Prosperity (AFP) and FreedomWorks. Those two groups, say the study authors, have since waged campaigns to turn public opinion against tobacco taxes, smoke-free laws and health care reform in general.  “If you look at CSE, AFP and Freedom Works, you will see a number of the same key players, strategies and messages going back to the 1980s,” said lead author Amanda Fallin, PhD, RN, also a CTCRE fellow. “The records indicate that the Tea Party has been shaped by the tobacco industry, and is not a spontaneous grassroots movement at all.”

American Heart Association Helps Walgreens Profit from Cigarettes

WalgreensMarlboro1

Cigarettes and toys displayed together in a “trusted” Walgreens Store.

This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association. Until February 28, Walgreens says, customers can “purchase a paper heart at any of our 7,000 Walgreens stores nationwide” to support the American Heart Association’s mission of “building healthier lives, free of cardiovascular diseases and stroke.” It all sounds happy and wonderful, but don’t be fooled. Walgreens’ promotion has a dark underbelly that it would rather you not see.

The NFL: A Disability Factory for Young Men

The NFL showcases brutality and player collisions in its promotions, while minimizing the human toll it takes on NFL players' health and safety

The NFL showcases brutality and player collisions in its promotions, while minimizing the human toll it takes on NFL players’ health and safety

As of January 23, 2013, the National Football League (NFL) is facing 199 lawsuits filed by a total of more than 4,000 retired professional football players who suffered head injuries while playing for the NFL. In June, 2012, the lawsuits of about three thousand of those injured players were consolidated into a single Master Complaint (pdf) which charges that the NFL was negligent and committed fraud because it was “aware of the evidence and risks associated with repetitive traumatic brain injuries…but deliberately ignored and actively concealed the information” from players and others involved in NFL football. The lawsuit says that to promote the game, the NFL glorifies the brutality and ferocity of NFL football by “lauding and mythologizing the most brutal and ferocious of players and collisions,” while simultaneously fraudulently representing that getting hit and putting big hits on others is a badge of courage, and does not seriously threaten one’s health. The suit charges that to heighten this belief and further promote football,  NFL Films, a PR instrument of the NFL, creates and markets videos that focus solely on the hardest hits that occur on the fields. 

R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom

TruckerSmoking

Trucker drivers have a far higher smoking rate than the general population, making them a prized target for tobacco companies.

In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize on that fact. The document noted below this post, “Doral Trucker Program Rolling Rolling Rolling,” lists ideas for promoting Doral cigarettes to truckers. Ideas included tying product and service giveaways into frequent fueler programs, providing a truckers with a roadside assistance program and providing purchase incentives like “Buy 1 Carton, Get a Free Truck Wash,” “Buy 2 Packs, Get a Free Hula Girl Air Freshener,” “Buy 2 packs and Get a Free Smokin’ Joe Condom.” Other promotional ideas included arranging for a date with an actress from Hee Haw (a 1960s-1970s TV variety show set a fictional rural southern county called Kornfield Kounty and featuring country music) or giving away a “rubber trucker companion doll.”

Source: Doral Trucker Program Rolling Rolling Rolling, 1996, R.J. Reynolds document collection, Legacy Tobacco Documents Library

R.J. Reynolds Brainstorming Document Targets Younger Smokers

teen-smoking

Teen smokers light up

A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel cigarettes to young people who usually smoke the rival brand Marlboro. A cautionary note on the front page warns, “PLEASE NOTE: the following ideas were generated in an unstructured idea generation session. They have not been evaluated with regard to legal issues, marketing feasibility or cost considerations.” And how.  Some of the ideas listed are pretty wacky, and include having coupons for on-pack contests for the following items thought to appeal to younger smokers:

— Beer
— Clearasil
— Dinner with Eddie Murphy
— Trip won by parents of FUBYAS [“First Usual Brand Younger Adult Smokers”] that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
— Catchy, slightly lewd T-shirts (“Wanna hump?”)
— Late show admission with week’s worth of CAMEL packs.
— CAMEL courtesy bus at beach – to and from bars.
— Survival kit (what to do when arrested, etc.)
–“Pay” peer leaders to smoke brand.
— Free nose rings
— Free car insurance

Other ideas include developing a new dance called The Hump, and putting on concerts that have specially-reserved seating for Camel smokers or where Camel packs can be used as an entrance fees.

See the document for yourself here.

Source: FUBYAS Idea Generation Output, 1985, R.J. Reynolds document collection, Legacy Tobacco Documents Library.

Subway Finds Size Really Does Matter

Subway's trademark "Footlong™" subs are coming up short all over

Subway’s trademark “Footlong™” subs are coming up short all over

Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo on Subway Australia’s Facebook page of a Footlong™ sandwich he had just bought, and asked why it was only 11 inches long. Soon, other Subway sandwich buyers started making similar posts and uploading images of their too-short “footlong” sandwiches. Then two men from New Jersey filed a lawsuit against Subway accusing the stores of selling trademark Footlong™ sandwiches that were really just 11 inches. Stephen DeNettis, the lawyer who represents the plaintiffs, said he measured sandwiches from 17 different Subway stores and they all came up short. He says Subway should either make sure its Footlong™ sandwiches are really a foot long, or stop advertising them as such. For its part, Subway issued a statement apologizing for it’s short sandwiches, saying “With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.” For good measure, Subway added that the length of each bread cannot be assured every time because the “proofing” process may vary. Buzzfeed called that answer “amazingly stupid.” One commenter on Buzzfeed wrote, “So…when I pay them with my TWENTY DOLLAR BILL™, and it turns out to be nothing more than an envelope of grass shavings, there will be no hard feelings, right?” Another wrote, “After closer measurement, I’m returning those inch worms I bought at a yard sale.” Who knows? Maybe Subway is shorting people as part of their  sponsorship of NBC’s reality show “The Biggest Loser.”  After all, shorter Footlong™ sandwiches will help people lose more weight and shorting patrons like this makes Subway customers the Biggest Losers.

In Wrongful Death Suit, Colorado Catholic Hospital Argues Fetuses are Not Viable Persons

hypocrisy-meterOn New Year’s Day in 2006, 31 year old Lori Stodghill went to the emergency room at St. Thomas More Hospital in Cañon City, Colorado, short of breath, vomiting, and seven months pregnant with twins. As they wheeled her into the examining room, she passed out. The ER staff tried to resuscitate her, but a blockage in the main artery going to Lori’s lungs caused her to have a massive heart attack, killing her and her twins less than an hour after she arrived at the ER.  Her obstetrician, who was supposed to be on call for emergencies that night, never answered a page. Stodghill’s husband subsequently filed a wrongful death lawsuit against the owner of the hospital, Catholic Health Initiatives (CHI) based in Englewood, Colorado. Catholic hospitals do not offer abortion services or even contraception based on their belief that legal personhood starts at contraception, not at birth, and that fetuses are viable people. CHI even has an advocacy website that implores visitors to help them oppose the provision in Obamacare that requires employers to pay for contraceptives, because “Our mission and our ethical standards in health care are rooted in the Catholic Church’s teachings about the dignity of the human person and the sanctity of human life from conception to natural death.” But to get its client out of this wrongful death suit, CHI’s lawyers are arguing the opposite — that Lori’s fetuses weren’t really viable persons. In a brief the defense filed with the court, CHI’s lawyers say the court “should not overturn the long-standing rule in Colorado that the term ‘person,’ as used in the Wrongful Death Act, encompasses only individuals born alive. Colorado state courts define a ‘person’ under the Act to include only those born alive. Therefore Plaintiffs cannot maintain wrongful death claims based on the two unborn fetuses.” 

Source: Colorado Independent, January 23, 2013

Updated Jan. 26, 2013