Advertising, Atheism, Consumer advocacy, Equal rights, Ethics, Ethnic/Minority, Hate, International, Secularism

Atheist Shoe Company Documents USPS Delivery Bias

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atheistshoes

AtheistShoes says their shoes are “kitten soft” and super comfortable. They’re only available through the internet.

Kickstarter, a crowd-source funding platform for creative projects, helped raise $60,000 for a group of atheist shoe makers to start an atheist shoe company in Berlin, Germany. The company, AtheistBerlin.com, also known as AtheistShoes, hand-makes trendy suede lace-up shoes with soles that say, in large, etched lettering, “Ich bin atheist” (“I’m atheist”) or “Loves Darwin.”  Presumably, when a person wearing the atheist shoes walks through a puddle or on a dusty road, for example, the shoes will stamp “I’m atheist” or “Loves Darwin” onto the road with every step. Some of the shoe styles have irreverent names like “Naughty Schnitzel Pilz,” and they come in colors like “Candy Testicle” (a limited edition), or “Kitten Testicle Gray.” But after Atheist Berlin started shipping their shoes, they encountered problems with delayed and lost orders for shoes sent to the U.S. To diagnose the problem, AtheistBerlin conducted a study: They shipped two packages to 89 different people in 49 U.S. states using the United States Postal Service for final delivery. One package had the company’s branded packing tape on it that said “ATHEIST,” and the other was shipped with neutral tape.  All packages were shipped at the same time. The results? Packages sealed with “ATHEIST” tape took an average of three days longer to arrive, and were ten times more likely to never make it to their destination. One package with the ATHEIST tape sent to Michigan arrived fully 37 days after the neutrally-marked package. The company conducted the same test in Germany and to several other European countries and found no similar bias. The results, they conclude, demonstrate a significant bias in quality of shipping in the U.S. against atheist-branded packages. The company stopped using atheist-branded packing tape on their shipments to the U.S. and have noted improvement in delivery times. Atheist Shoes also says that since they conducted the study, some people have expressed an interest in buying atheist packing tape. The company is looking into getting enough of it manufactured that they can sell it.

Advertising, Consumer advocacy, Corporations, Corruption, Ethics, Food, Health, Lies, Marketing, Pharmaceutical, Propaganda, Safety, Tobacco

Kroger-Owned City Market’s Fake “Your Health Matters” Ad Campaign

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Can you count the number of lies in this sign?

Can you count the number of lies in this sign?

Recently City Market grocery stores, a chain owned by Kroger Company, started running billboards in Grand Junction, Colorado that say “Your health matters to us.” The ads boast that City Markets have dietitians, pharmacies, “natural and organic” foods, “health centers” and “NuVal,” a scoring program that ranks the nutritional value of some foods they sell on a scale of 1 to 100.  I called a local City Market store to find out how to get in touch with one of their dietitians but was told they didn’t really have any. “It’s misleading,” said Pansy Hubbard, a Grand Junction City Market service counter employee, about the billboard campaign. She said there aren’t any registered dietitians at any of the Grand Junction stores.  People with a computer and an Internet connection can find their way to Kroger’s website, where, if you dig a little you can find links to email addresses of dietitians, but the inference that City Markets have dietitians available at their stores is patently false, at least in our area. But the stores’ claim about dietitians isn’t even the most misleading part of the ad.  The biggest thing that negates City Market’s claim that “Your health matters to us” is that all their stores knowingly continue to sell a product that is well-known to kill hundreds of thousands of Americans every year: cigarettes. Cigarettes are a known addictive and deadly product, and City Market makes lots of money off them despite what they do to peoples’ health.  This makes it very clear that money is what matters to City Market and the Kroger Company, not their customers’ health.

Some other store chains besides Kroger/City Market can now make a more honest case that they care about their customers’ health. Target stores, for example, stopped selling cigarettes chain-wide in 1996, and are still very much in business. Other stores that truly promote healthy lifestyles have quit selling cigarettes and said publicly that selling tobacco products is not conducive to their pro-health mission.

They are absolutely right.

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Advertising, Consumer advocacy, Corporations, Corruption, Democracy, Elections, Ethics, Grassroots advocacy, Lobbying, Marketing, politics

Petition: Require Lawmakers to Wear Logos of Financial Backers on their Clothing

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Suggested attire for members of the House and Senate

Petition’s suggested attire for members of the House and Senate

A new petition appeared on the Obama administration’s “We the People” web site March 18 asking that members of the Congress and Senate be required to wear the logos of their financial backers on their clothing, NASCAR style. The petition says, “Since most politicians’ campaigns are largely funded by wealthy companies and individuals, it would give voters a better sense of who the candidate they are voting for is actually representing if the company’s logo, or individual’s name, was prominently displayed upon the candidate’s clothing at all public appearances and campaign events. Once elected, the candidate would be required to continue to wear those ‘sponsor’s’ names during all official duties and visits to constituents. The size of a logo or name would vary with the size of a donation. For example, a $1 million dollar contribution would warrant a patch of about 4″ by 8″ on the chest, while a free meal from a lobbyist would be represented by a quarter-sized button. Individual donations under $1000 are exempt.” Some people have commented that the NASCAR-style clothing requirement would break Congress’s dress code, but the code only requires a coat and tie for men and “appropriate” dress for women. Others say members of Congress and the Senate would have to wear floor-length robes, perhaps with trains, to accommodate all of their corporate backers. So far, the Congressmen-in-NASCAR-clothing petition has gathered 9,378 signatures in just four days. The Obama Administration has raised the number of signatures needed to get a response on a petition to100,000 within 30 days, up from 25,000. The petition can be seen (and signed) here.

Main source: Huffington Post, March 20, 2013

 

Advertising, Health, Health care, Marketing, Pop culture, Tobacco, Women

Canadian Ad Likens “Social Smoking” to Social Farting

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A new TV ad campaign by the Ontario Ministry of Health is aimed at convincing cigarette smokers who say they are just “social smokers” that they are really full-fledged smokers who need to get over their denial and quit smoking. The ad shows a nice-looking young lady sitting on her bed, chatting confidentially with an unidentified female whose back is to the camera. The young lady denies she is a farter. “It’s true that I fart,” she says demurely to the companion, “but I wouldn’t call myself a ‘farter.’ I’m a ‘social farter,’” she says.  She is then shown at a party, dancing with friends and farting. She approaches a guy at the party and flirtatiously asks him if he’d like to “go outside for a fart.” He enthusiastically agrees to go. The two go to the porch and take turns farting together in the evening air. Toward the end of the ad, on-screen text says “Social smoking is as ridiculous and social farting,” and directs viewers to the website QuitTheDenial.ca, which leads to a Facebook page that says, “…social farting? It is as ridiculous as social smoking. If you smoke, you smoke. Period. If that’s not OK with you, we’ve got the tools to help you quit.” A different ad in the same vein, “Social Nibbler,” shows a guy grabbing food off other people’s plates and denying he’s a nibbler. “I’m a social nibbler,” he insists.

Source:  Social Farter (YouTube) – Canadian Ministry of Health, published March 11, 2013

 

Advertising, Ethics, Health, Human rights, Marketing, Pop culture, Tobacco, Tobacco documents

How Cigarettes Get Into Movies

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Cigarette case promoting the movie "Big Top Pee Wee" (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

Cigarette case promoting the movie “Big Top Pee Wee” (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American Tobacco Company cigarettes were injected, or were attempted to be injected, into the plot, or in which cigarettes were placed as “set dressing.” Examples: “Pall Mall, Carlton and Lucky Strike cigarettes will be used as set dressing in a Mini Mart in Comstock,” “We provided LUCKY STRIKE cigarettes for Kathleen. The cigarettes have been established as her brand, and she will be smoking them throughout the film. The exposure for THE AMERICAN TOBACCO CO. should be great.”

The document lists many significant family films in which cigarettes were placed or attempted to be placed, including “Big Top Pee Wee” starring Pee Wee Herman, “Ghostbusters II” starring Dan Aykroid and Bill Murray, “Christmas Vacation” with Chevy Chase, “Look Who’s Talking Too” with Kirstie Alley and John Travolta, “Ghost,” starring Demi Moore, Patrick Swayze, “Bill and Ted’s Excellent Adventure, “Big” starring Tom Hanks, and many more. A memo discussing the film “Clean and Sober,” a film about a man who checks himself into a detox center, says “Lucky Strike, Pall Mall and Carlton were given for use by Charlie and many other patients in the detox center.”

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Advertising, Corporations, Ethics, Human rights, International, Marketing, Tobacco, Tobacco documents

Philip Morris’ “Qualitative Image Study Saudi Arabia”

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Screen shot 2013-03-12 at 11.11.54 PM Screen shot 2013-03-12 at 11.12.09 PMThis 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi Arabian men. The idea was to find out what emotional, psychological and cultural needs and values young male Saudis have, and then determine how PM could exploit these in their cigarette advertising. Page 39 of the document (Bates No. 2501055413) reports on reactions of Saudi men to a Marlboro ad that depicted three cowboys leaning on a fence and talking. The middle cowboy held a coiled rope in his hand.  The report says, “Values disliked [about this ad] were…the ropes, which gave uncomfortable feeling — ropes are used to bind people and hang them in Saudi Arabia.” In many places, the report generalizes about Saudi men’s tendencies toward violence, in one place noting “the private face of violence noted in the Arab personality.” Another passage in this vein reads,

“There is a strong thread of violence just below the surface of the Arab personality, linked to ideas of vengeance and the protection of property (including women) but there is at the same time a desire to suppress this in favour of the more acceptable public face of masculinity, which is more calm and controlled.”

The report defines values of Saudi men:

“The aspiration for them is very definitely to have friends who have status and wealth – and especially a big car.  Belonging to such a peer group, even if you do not personally have the wealth, enables you to enjoy the reflected status.  Cigarettes it seems are often shared, and within the peer group there is also pressure to smoke the same brand…”

A brief discussion of smoking and health in the report reveals that a belief existed among Saudi men that certain types of cigarettes were “healthier” than others, and indicates that Saudi smokers may, at that time, have lacked key information about smoking and health in general:

“There is ample evidence that smoking is regarded [among Saudis] as harmful, although this was not expressed directly, it was indirectly through the description of the personality of brands…For Marlboro Red smokers, if you smoke a light cigarette, then you are not strong/healthy enough to be able to smoke a strong cigarette.  For Marlboro Lights smokers, if you smoke a strong cigarette, then you are stupid, ignorant.”

While it is not surprising that a corporation would do this type of research in an effort to tailor its advertising to appeal to foreign cultures, by the time this document was written (1993) tobacco use had already long been labeled by authorities worldwide as a major public health problem.  Despite this, PM continued to emphasize spreading the use of tobacco in foreign countries, as well as in the U.S.  It is also interesting to see how American cigarette companies scrutinize foreign cultures from a marketing standpoint, to pinpoint the emotional and psychological needs and held by people of these cultures to find ways of better exploiting them.

Source:  Qualitative Image Study: Saudi Arabia, Legacy Tobacco Documents Library, Philip Morris collection, Bates No. 2501055375/5464

Corporations, Health, Marketing, Tobacco, Tobacco documents, Women

Brown & Williamson Young Adult Male Creative: “Roger Rhu”

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henpeckedThis 1987 Brown & Williamson marketing memo recommends a theme for an advertising campaign to sell a new brand of cigarettes to young adult, blue-collar males who are stuck in boring, repetitive union jobs.  A disdainful concept of the blue collar worker pervades the piece, and forms a theme that is repeated throughout.

The proposal reads:

“Roger Rhu…is depicted as the outdoorsman. The fresh-water fisherman of mid-America and the prototypical blue-collar, larder-enhancing sport hunter. Primary images show him on location in the early morning, backgrounded by chums.  Accompanied by hounds, sometimes in, on or near his old ‘pick up,’ in the mist or midst of primeval America, readying for, or resting after, pursuit of his quarry.”

When not in the field, “Roger Rhu” would tie flies, clean his weapons, pan-fry steelheads (fish) and “show the taxidermists a thing or two.”

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Democracy, Elections, Magical thinking, politics, Propaganda

American Politicians Vastly Overestimate Constituents’ Conservatism

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FeelingBlueSeeingRedAmerican politicians know amazingly little about their constituents’ viewpoints, and tend to believe their constituents are far more conservative than they really are. Political scientists at two major universities surveyed nearly 2,000 candidates for statewide legislative office across the U.S. and uncovered a vast disconnect between what candidates’ believe on political issues, and what constituents in their districts actually believe. The researchers, David E. Broockman of the Department of Political Science at the University of California, Berkeley and Christopher Skovron of the Department of Political Science, University of Michigan, compared legislative candidates’ perceptions of mass opinion in their districts on issues like same-sex marriage, universal health care and funding of government programs with actual district-level opinion.  They found that politicians are generally fairly wrong about their constituents’ views. Both liberals and conservatives overestimated how conservative their constituents are, but conservatives’ perceptions were exceptionally distorted.  Conservative politicians overestimated the conservatism of people in their district by more than 20 percentage points. The study authors write, “For perspective, 20 percentage points is roughly the difference in partisanship between California and Alabama.”

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Ethnic/Minority, Gun violence, Hate, politics, Pop culture, Propaganda, Security, Violence

America’s Biggest Terrorist Threat? “Patriotic” Americans

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Chart showing the growth of militant "patriot," anti-government groups in the U.S.

Chart showing the growth of militant “patriot” anti-government groups in the U.S.

Forget Muslims. In 2013, America’s biggest terrorist threat is from “Patriot” groups, those radical militias and anti-government groups whose members think the federal government is conspiring to take away their guns, destroy their liberties and pave the way for a global “one-world government.” According to the Southern Poverty Law Center, the only group that tracks the growth and activities of American domestic hate groups and extremists, the re-election of President Obama coupled with the president’s pursuit of gun control legislation has led to explosive growth in the number of anti-government conspiracy groups, which in turn has dramatically increased threat of domestic terrorism. The number of right wing anti-government groups in the U.S. reached an all-time high in 2012, the fourth year of explosive growth in this increasingly militant sector of the U.S population. In 2012, the SPLC counted 1,360 so-called “Patriot” groups — an increase of 813 percent since just 2008. On March 5, 2013 the SPLC sent a letter to Department of Justice Attorney General Eric Holder and Homeland Security chief Janet Napolitano warning of the threat. The SPLC wrote a similar letter in 1994 to then-Attorney General Janet Reno warning of a growing threat of domestic extremism.  Just six months later, Timothy McVeigh bombed the Oklahoma City federal building in the deadliest act of domestic terrorism in the nation’s history at that time. SPLC reports that over the last few years, law enforcement officials have discovered and thwarted numerous terrorist plots being formed within the militia subculture, including plans to spread poisonous ricin powder, attack federal installations and murder federal judges and other government officials. The same day it sent its letter to the DOJ and Department of Homeland Security, the SPLC issued its 2012 report on the anti-government movement. The SPLC’s website also has an interactive, state-by-state map of hate groups currently existing throughout the U.S., with their names, locations and the objects of their hatred.

Main Source: Southern Poverty Law Center, Letter to the U.S. Department of Justice and the Department of Homeland Security, March 5, 2013

Advertising, Consumer advocacy, Corporations, Food, Health, International, Marketing, Tobacco

Ultra-Processed Food, Drink Driving Global Epidemic of Non-Communicable Disease

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obesity-evolutionIn 2011, the United Nations convened a high-level meeting to address the  global burden of non-communicable diseases. Participants concluded that unhealthy commodities, specifically tobacco, alcohol and ultra-processed food and drink, are the major drivers behind the growing global epidemic of non-communicable diseases. Ultra-processed foods are those made from substances extracted from whole foods and the cheapest parts of remnants of animal foods. The contain little or no whole foods. Examples of ultra-processed foods include fats and oils, flour and starches, variants of sugar and products made from meat scraps and ground meat remnants, like hamburgers, chicken nuggets, fish sticks, frozen pizza, cereal bars, biscuits, carbonated and other sugary drinks and many snack products. What’s more, sugar is now being included as a major hidden ingredient in foods that people generally do not think contain much sugar. For example, he New York Times reported February 20 that a single serving of Yoplait yogurt now has twice much sugar per serving as General Mill’s marshmallow cereal Lucky Charms, but people still think of yogurt as a healthy snack. Just half a cup of Prego Traditional spaghetti sauce now contains the equivalent of more than two teaspoons of sugar — more than the sugar contained in two Oreo cookies. The group found that transnational corporations are the major drivers of non-communicable disease epidemics like obesity, that the alcohol and ultra-processed food and drink industries are now using similar strategies to the tobacco industry to undermine public health policies and programs aimed at limiting their spread and use. The panel concluded that these industries should not be given a role in creating international policy to address non-communicable diseases, and called for public regulation and market intervention to prevent the harm caused by these products and industries. The top five food companies contributing to the epidemic in the U.S. are 1) Kraft Foods, 2) PepsiCo, 3) Nestle’, 4) Mars and 5) Kellogg.  One major rule people can follow to avoid becoming obese? According to Michael Pollan, one of the best-known names in food-related issues, don’t eat any foods you’ve ever seen advertised on TV.

Main source: The Lancet, Profits and pandemics: prevention of harmful effects of tobacco alcohol and ultra-processed food and drink industries, published online February 12, 2013