RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth

 

Front page of RJR’s “Project Scum” document

This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet. – Ed.

“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.  There are several versions of the “Project SCUM” document, ranging in dates from 1995-97.  Each offers revealing marginalia (handwritten markings on the page). For example, in one document, handwritten in next to a bulleted list of consumer subcultures are the words “Gay/Castro” and “Tenderloin,” referring to gay areas of San Francisco.  Next to a list that discusses the rationale for the program, a line says “higher incidents of smoking in subcultures” and has the phrase “and drugs” handwritten in.  On yet another copy, the phrase “and drugs” is crossed out, revealing RJR’s  ambivalence about their exploitation of the drug culture.  A later copy of the document’s title page has the word “SCUM” crossed out and the word “Sourdough” handwritten in, as though RJR  realized too late the derogatory name they had slapped on their customers. See a copy of RJR’s Project Scum document here.

 

Progress in Fuel-Free, Pollution-Free Flight

The spectre of fuel- and pollution-free air travel drew closer this month as the first airplane powered completely by solar energy completed its first intercontinental flight. The Solar Impulse left Madrid, Spain in the early morning hours of Tuesday, June 5 and flew across the Strait of Gibraltar to Rabat, Morocco, where it made a spectacular landing 19 hours later. The plane has the wingspan of a jumbo jet, but weighs only as much as a medium-size car. In 2010, the Solar Impulse earned a place in history after it became the first airplane to fly for more than 24 hours straight using only solar energy. The aircraft stayed aloft for 26 hours, 10 minutes and 19 seconds, and also set a record for altitude, having flown at an elevation of 30,298 feet. Technology now allows the solar-powered plane to fly both day and night. The landing in Morocco’s capitol of Rabat was also symbolic for another reason: that country’s progress toward development of viable amounts of renewable, non-polluting energy. This year Morocco will award a contract to build a power facility that will generate 160 megawatts of solar power — the first step in an ambitious and progressive national plan to generate 38 percent of the country’s electricity from solar power by 2020. The goal of the Solar Impulse Project is to prove that progress is possible using clean forms of energy, and that it is possible to eventually free societies from dependence on fossil fuels. You can follow the Solar Impulse’s progress at the project’s website,  SolarImpulse.com.

Source: Ottowa Citizen, June 6, 2012

U.S. Military Revokes Approval of Military Emblems on Bibles

Cover of Holman Military Bible

The Military Religious Freedom Foundation (MRFF) announced it has won a major battle to halt the publication of Bibles bearing official U.S. armed forces emblems on the covers. The bibles were published by Holman Bible Publishers, the publishing arm of the Southern Baptist Convention. The Bibles also contained a fake quote from George Washington that was created by excerpting a paragraph of Washington’s 1783 letter to the governors of the states at the end of the Revolutionary War and altering it to make it into a prayer in the name of Jesus Christ. Almost 2,000 servicemembers contacted MRFF to complain that the bibles were being featured on the shelves of military exchanges and in stores around the world. The bibles made it look like the Bible was endorsed by the U.S. military and was the official religious text of the U.S. military services. MRFF says that over the past few years, it has received more complaints from servicemembers about these bibles than any other single separation of church and state issue it has dealt with. MRFF says the bibles were a “clear violation of the U.S. Constitution” because they used U.S. armed forces logos to promote a specific religious text. Responding to pressure by MRFF over the inappropriateness of the bibles, all four branches of the U.S. Military revoked their approval of the Military series of Holman Christian Standard Bibles, blocking further use of their emblems on the texts.

Source: Military Religious Freedom Foundation, June 12, 2012

Johnson & Johnson Ditches ALEC

Citizens protest ALEC. (Credit: Raw Story)

Johnson & Johnson announced it is ending its membership in the American Legislative Exchange Council (ALEC), the embattled right-wing bill mill charged with spreading “shoot first” laws like the one that drew attention in the killing earlier this year of unarmed Florida teen Trayvon Martin. J&J is the 19th company to flee ALEC, and held a seat on ALEC’s “Private Enterprise Board.” The company made the announcement after a petition and phone campaign by People for the American Way Foundation, the Color of Change and other groups gathered more than half a million signatures asking corporations to end their support of ALEC’s agenda.  ALEC has been a driving force behind the spread of voter suppression laws across the country, like the law that led to the purge of legitimate voters from Florida’s voter rolls.  The U.S. Department of Justice filed a formal lawsuit against Florida today to stop the purge. J&J issued a statement saying it did not “condone legislative proposals that could serve, even inadvertently, to limit the rights or impact the safety of any individual,” and that it worked with ALEC only on “matters that help create a climate that supports jobs and innovation in the U.S.” Other companies and organizations that have dropped their ALEC memberships include Coca-Cola, Pepsico, Kraft, Wendy’s, Wal-Mart, Procter & Gamble, Yum! Brands, the Bill and Melinda Gates Foundation, Intuit, Mars, Inc., Arizona Public Service, and Kaplan.

Sources: Sources: People for the American Way, press release, June 12, 2012 and NJ.com, June 12, 2012

ALEC Under Investigation in Minnesota

The Minnesota Campaign Finance and Public Disclosure Board has agreed to investigate Common Cause’s complaint that the American Legislative Exchange Council engages in false and deceptive practices. Common Cause says ALEC has improperly failed to register as a lobbyist in Minnesota.  Common Cause filed a complaint against ALEC in mid May, 2012 along with documentation the group says points to ALEC’s lobbying activities.  Common Cause received a  letter back from the Campaign Finance Board saying it would look into the group’s charges of improper activity by ALEC. The letter said the Board is unable to disclose information received from either party regarding the complaint, that it will review the status of the investigation in an executive session at its June meeting and will likely delay consideration of the matter until its July meeting. When the investigation is complete, the Board will release its findings publicly by posting them on its website, cfboard.state.mn.us.

Source: Minnesota Public Radio News, May 29, 2012

More Advertisers Yank Ads from Limbaugh Show on KGVO in Missoula

Supporters of the effort to get Rush Limbaugh off the airwaves in Missoula, Montana are celebrating another milestone this week: They’ve gotten fully thirty advertisers to pull their ads off Limbaugh’s show on KGVO radio in Missoula. To emphasize that Rush Limbaugh is a bully who is offensive to their community, RushOutOfMissoula.com this week features video of a March, 2012 interview with Michael J. Fox on CNN’s Piers Morgan Show that revisits Limbaugh’s 2006 attack on Fox after Fox made a political ad supporting Missouri Senator Claire McCaskill because of her stand supporting stem cell research. In the ad, Fox displays obvious symptoms of Parkinson’s disease as he twitches and moves awkwardly during the ad. Limbaugh characterized the ad as “shameless,” saying it was “purely an act.” He speculated that Fox was either acting or that he intentionally stopped taking his anti-Parkinson’s medicine prior to making the ad to emphasize the severity of his symptoms and elicit sympathy. The backlash against Limbaugh’s cruel and inappropriate statements about Fox eventually prompted Limbaugh to say he would “apologize to Michael J. Fox, if I am wrong in his characterizing his behavior on this commercial as an act, since people are telling me they have seen him this way on other interviews and in other television appearances.” RushOutOfMissoula.com supporters are moving forward in their efforts to pressure advertisers to leave the show, saying Limbaugh is a bully who exceeds the limits of community norms by vulgarly denigrating others for their political views.

Colorado Restaurant Association Does Tobacco Industry’s Bidding Again

Pete Meersman, of the Colorado Restaurant Association

Citizens of Lakewood, Colorado, this spring pushed to enact a stricter smoking ordinance in their city, but met resistance from the Colorado Restaurant Association (CRA), a longtime ally of the tobacco industry. Citizens wanted to make outdoor dining areas, all parks and recreation areas and sidewalks around hospitals smoke free. They also recommended prohibiting smoking inside tobacco retail businesses, to protect employees from exposure to secondhand smoke. In 2001 (pdf), Philip Morris created a front group called the “Colorado Indoor Air Coalition” (CIAC) to promote the notion that providing adequate ventilation in restaurants was the only solution to the problem of secondhand smoke  — a tobacco industry strategy to block workplaces from going 100 percent smoke-free. One of the organizations helping Philip Morris head up the CIAC was the Colorado Restaurant Association. So it was no surprise that in 2012, Pete Meersman of the Colorado Restaurant Association appeared at Lakewood City Council meetings to lobby against the changes citizens sought, saying “The anti-smoking people will not be satisfied until no one smokes.” Opponents argued that the new, stricter smoking rules would be unfair to businesses that made capital outlays to meet the older smoking law, like installing more powerful ventilation systems or creating separate patios for non-smokers. But an ever-increasing amount of data now show that heart attacks fall precipitously when effective smoking restrictions are enacted. In Greeley, Colorado, one study (pdf) showed that heart attacks fell 27 percent after a tough new smoking ordinance was passed in 2003.  A similar study in Pueblo, Colorado found approximately the same reduction in heart attack admissions to hospitals after a smoking ban went into effect. In the end, though, the City of Lakewood caved to tobacco industry arguments and enacted a watered-down ordinance that failed to include many of the new provisions citizens sought, showing Big Tobacco is still a powerful force on the local level in Colorado, aided by its ally, the Colorado Restaurant Association.

2nd-Tier Media Struggles to Highlight Romney’s Remarkable Stream of Lies

Republican Presidential candidate Mitt Romney has gained the distinction of putting forth the most bald-faced lies of any candidate ever while running for office. In March, MSNBC’s Rachel Maddow devoted a entire 14 minute-long segment to Romney’s remarkable string of lies in which she acknowledged that expectations are low for politician’s honesty in general, but said that to win the presidency, “You have to not be a liar.” Maddow said, “The degree to which Mr. Romney lies all the time about all sorts of stuff and doesn’t care when he gets caught, is maybe the single most notable thing about his campaign.” Maddow documented a long list of statements Romney has made during his campaign that are contradicted by easily-verfiable facts, like his claims that the economy has gotten worse since Obama took over the presidency, or that he never called for a national health care law. Now a perennial politician, Romney has been a public figure for so many years, that there is a clear record of things he has said and positions he’s taken on issues, which makes it relatively easy to document whether what he says now about his past positions is true or not. Romney has dished out frank lies on a huge number of topics in this campaign alone: his record on gay rights, Obama’s trade and tax policies, the tax rate he himself pays, his job creation record, his record on abortion rights, his record as governor of Massachusetts, and many other issues. His string of lies is historic, even in the annals of particularly dirty U.S. politics.

ALEC is Using its Political Clout to Silence Dissent, Group Says

A room at the Little America Hotel in Salt Lake City

The American Legislative Exchange Council (ALEC) is reportedly pulling strings behind the scenes to shut down dissent at its annual meeting this summer. The Alliance for a Better Utah, a Utah progressive group, reports that after it reserved space at the Little America Hotel in Salt Lake City for July 25-28 — the same hotel and dates where ALEC will hold its 2012 annual meeting — the hotel called back and canceled the group’s reservation. The Alliance for a Better Utah says ALEC is using its political clout to get the hotel to refuse to rent rooms to other groups it doesn’t like during its annual conference. A hotel spokeswoman would not comment on the pulled reservation. ALEC has been under greater scrutiny since it was linked to the spread of “shoot first” laws like the one cited in the Trayvon Martin shooting in Florida. The good-government group Common Cause is seeking an investigation into the tax exempt status of ALEC, charging that ALEC is primarily a lobbying group and as such may be in violation of its tax exempt status.

Source: The Salt Lake Tribune, June 7, 2012

Freedom from Religion Foundation Urges Protests Against Religious Domination

The Freedom From Religion Foundation (FFRF) based in Madison, Wisconsin is pushing back against a new coalition, “Stand up for Religious Freedom,” led by the Pro-Life Action League and Citizens for a Pro-Life Society, that is leading a nationwide rally June 8 to “stop the HHS mandate.” The religious groups oppose a provision in the Obama administration’s new health insurance law that requires most private health insurers cover FDA-approved prescription contraceptive drugs and devices, including the “morning after pill.” The Department of Health and Human Services’ so-called mandate includes an exemption for religious employers who object to contraception, and the rule does not apply to any churches, but that doesn’t go far enough for these organizations, which are trying to block all financial assistance with contraceptives. Moreover, the Catholic Bishops have introduced into Congress the so-called “Respect for Rights of Conscience Act,” which goes even further than banning financial help with contraceptives. The Bishops’ bill would allow any private employer with a “religious or moral objection” to veto coverage for specific treatments for employees. For example, an employer who is a Jehovah’s Witnesses could bar coverage of emergency blood transfusions for its employees, and a Southern Baptist or Mormon employer could deny prescription birth control to its single, female employees.