Tag: Red Rock Kia

Former Red Rock principals who left under a cloud open financial consulting business, go into real estate locally

Note that “Bookcliffs Investment Group, LLC” is not be confused with “Bookcliffs Financial Planning and Investments,” which is an entirely different company unaffiliated with Reade and Adams’ business.

Former Red Rock Nissan and Kia managing partner Brantley Reade and the former General Manager of Red Rock’s GMC dealership, Cord Adams, who both left Red Rock under a cloud on the same day last January, opened a financial investment business together last February, shortly after leaving Red Rock.

Reade and Adams were part of the so-called “fraternity” of managers from Tim Dahle dealerships in Salt Lake who came to Grand Junction to help run the Red Rock Auto Group. They were high-management casualties of the large-scale personnel churn that began near the end of 2022, after customers started revealing the illegal and unethical business practices they fell victim to while buying vehicles at Red Rock dealerships.

Red Rock Kia charging customers more for paying cash

You used to get a better deal if you could pay cash. At Red Rock dealerships, it’s now the opposite.

Red Rock Kia is advertising a 2018 Nissan Murano on Facebook Marketplace with two different prices: one if a customer finances the car, and another almost $900 higher for customers who  pay cash.

The ad points to the financed price, and crows “Saves money!”

Come on, Red Rock. We’re not idiots.

Any form of financing will cost a buyer far more than they can ever save on this deal.

Even under the best circumstances, for example a customer who finances $27,000, has an excellent credit score and a 48 month loan at a 5% interest rate, after adding taxes and fees to the deal, the interest on that loan will cost at least $3,350.

Small potatoes compared to the what Red Rock wants to charge people who pay cash.

It’s legal for them to do this. After all, they’re telling you about it right up front, as they should

But that also gives people the ability to vote with their feet by patronizing businesses that don’t discriminate against customers based on form of payment.