Category: Red Rock GMC Grand Junction

Former Red Rock principals who left under a cloud open financial consulting business, go into real estate locally

Note that “Bookcliffs Investment Group, LLC” is not be confused with “Bookcliffs Financial Planning and Investments,” which is an entirely different company unaffiliated with Reade and Adams’ business.

Former Red Rock Nissan and Kia managing partner Brantley Reade and the former General Manager of Red Rock’s GMC dealership, Cord Adams, who both left Red Rock under a cloud on the same day last January, opened a financial investment business together last February, shortly after leaving Red Rock.

Reade and Adams were part of the so-called “fraternity” of managers from Tim Dahle dealerships in Salt Lake who came to Grand Junction to help run the Red Rock Auto Group. They were high-management casualties of the large-scale personnel churn that began near the end of 2022, after customers started revealing the illegal and unethical business practices they fell victim to while buying vehicles at Red Rock dealerships.

Evidence shows Red Rock manipulating online reviews

Red Rock GMC on First Street

Former Red Rock dealership employees have told AnneLandmanBlog that the dealerships coerce both employees and customers to leave positive reviews online, and a customer said the Red Rock dealership she patronized several years ago had paid her $2,500 to take a bad review of them off her Facebook page.

These manipulations of online reviews were discovered around the same time Red Rock introduced a new “Forever Promise” on their websites, in which the company promises to “earn your trust” and “be transparent.”

A reader supplied AnneLandmanBlog with screenshots of a 2019 Facebook Messenger conversation in which she told another person that Red Rock had paid her $2,500 to remove a Facebook post describing a bad experience with a Red Rock dealership:

Another Red Rock dealership victim

Red Rock GMC contract with unauthorized $4,995 charge for “Portfolio” (an extended warranty the customer wasn’t made aware of), “Worry Free Maintenance” that the customer was told would give him three “free oil changes,” and a $2,500 charge for “Resistall” coating, a treatment that ruined the glass on his truck. Red Rock dealerships are affiliated with the Tim Dahle Auto Group dealerships out of Utah.

Last spring, Daniel Macias (not his real name) went to the Red Rock GMC dealership on First Street to buy a used Chevy Silverado pickup truck. Like other Grand Junction Red Rock dealership patrons, he was unaware of the trap he was walking into.