In February, 2024, the sole local owner of Red Rock Auto dealerships, Bryan Knight, was removed from the Auto Industry Division’s list of owners of the business. The change came about after two years of customers and former employees speaking up about the questionable business practices the dealerships were found to be using under Knight’s ownership. Yet despite Knight getting booted as an owner, he was reportedly still present and working at the dealerships. So with all that has been revealed about how Red Rock was operating in Grand Junction to the detriment of the community, why would the other owners of Red Rock Auto decide to push Knight out, only to keep him around with a hand in the business?
Category: Red Rock Nissan
Consumer advocacy, Corporations, Crime, Ethics, Greed, Red Rock Nissan, Weird Grand Junction Stuff
Local owner of Red Rock Auto pushed out
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• •The sole local owner of the Red Rock Auto dealership chain, Bryan Knight, has been pushed out of the company.
Documents from the Colorado Department of Revenue show Mr. Knight, who oversaw the Red Rock dealerships and had long been listed as a partner and minority owner of the Red Rock GMC and Honda stores, is no longer an owner of record for any Red Rock stores.
The rumor that Mr. Knight had been pushed out of Red Rock Auto came on January 19, when someone in the local auto industry contacted AnneLandmanBlog to say “Bryan Knight no longer works at Red Rock.”
Rumor: In a reversal, Red Rock got fleeced by a customer
Bad behavior, Corporations, Ethics, Local business, Red Rock dealerships, Red Rock GMC Grand Junction, Red Rock Nissan, Scams
Former Red Rock principals who left under a cloud open financial consulting business, go into real estate locally
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• •Former Red Rock Nissan and Kia managing partner Brantley Reade and the former General Manager of Red Rock’s GMC dealership, Cord Adams, who both left Red Rock under a cloud on the same day last January, opened a financial investment business together last February, shortly after leaving Red Rock.
Reade and Adams were part of the so-called “fraternity” of managers from Tim Dahle dealerships in Salt Lake who came to Grand Junction to help run the Red Rock Auto Group. They were high-management casualties of the large-scale personnel churn that began near the end of 2022, after customers started revealing the illegal and unethical business practices they fell victim to while buying vehicles at Red Rock dealerships.
Advertising, Corporations, Corruption, Ethics, Marketing, Red Rock dealerships, Red Rock Nissan, Scams
Red Rock promotes its reviews on TV, but wait…
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• •The Red Rock Auto Group, which owns five dealerships in Grand Junction, has been advertising heavily on local news with ads that tout what they say are their many positive reviews.
We’ve already seen evidence, however, that indicates Red Rock manipulates online reviews by coercing its employees to write positive reviews (a violation Google policy) and by purchasing good reviews from customers by offering them perks like free gas and oil changes in exchange for positive online reviews.
But we shouldn’t forget the slew of gritty and honest negative reviews that show the real difficulty Red Rock has caused so many customers, and the responses or lack thereof to such reviews from “the owner.”
Corruption, Crime, Ethics, Red Rock dealerships, Red Rock Honda, Red Rock Nissan, Scams
Red Rock dealership customers still finding surprise additional charges and claimed forgeries on their documents
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• •Since Red Rock dealerships’ shady sales tactics were first exposed in this blog, people have been digging out documents from their vehicle purchases at Red Rock, examining them and continuing to discover expensive extras added to their contracts that they didn’t know about and signatures on them that people say are not theirs.
One of these people is Natasha Bury-Wilder, a hard-working single mother of three employed in home care, who says she got taken twice by Red Rock Nissan and ended up in a deep financial hole as a result.
Advertising, Consumer advocacy, Corruption, Crime, Ethics, Red Rock dealerships, Red Rock Hyundai, Red Rock Nissan, Scams
Red Rock gets over 15x the complaints of other major G.J. auto dealers, but only slaps on the wrist by the state Auto Industry Division
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• •An open records request to the Colorado Department of Revenue Auto Industry Division (AID) seeking all complaints submitted about the major Grand Junction auto dealerships over the last two years showed no complaints were submitted against Western Slope Auto, which sells Ford, Lincoln & Toyota, no complaints were submitted against Ed Bozarth Chevrolet & Buick, no complaints were submitted against Grand Junction Chrysler-Dodge-Jeep-Ram, and no complaints were submitted against Jim Fuoco Motors or Fuoco Honda in 2021, before it was sold to Red Rock Auto Group in April of 2022, but within the last two years at least 15 complaints were submitted about Red Rock Auto Group’s stores. There were at least two more complaints beyond the 15 documented ones the Auto Industry Division sent that were submitted against Red Rock, but one of them was still undergoing investigation and they could not release information on it, and the other was dismissed after the complainant chose not to pursue it further. Another complaint against Red Rock was submitted to the Colorado State Attorney General, who is investigating it. This makes a total of 18 known complaints lodged against Red Rock Auto Group stores in Grand Junction in the last 2 years.
Consumer advocacy, Red Rock dealerships, Red Rock Nissan, Scams, Secrecy, Weird Grand Junction Stuff
What is Red Rock’s “Worry-Free Gas”?
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• •This is always an interesting charge to find on a Red Rock dealership contract: “Worry-Free Gas.”
No one who has discovered this charge on their contract knows what it is.
None of them ever got any gas from Red Rock. They didn’t even get a full tank of gas with their purchase.
Advertising, Consumer advocacy, Crime, Ethics, Red Rock dealerships, Red Rock Nissan, Scams
First hint of accountability for Red Rock
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• •Michelle Mondragon, whose hair-raising story about buying a vehicle from Red Rock Nissan last year was featured in this blog November 1, 2022, received the above letter from the Colorado Department of Revenue’s Auto Industry Division last week indicating they have finally taken some action against the dealership, albeit a very weak action.
The letter warns Red Rock they “may have” violated several laws and regulations in the Mondragons’ case regarding deceptive advertising and sales of vehicles, and says “No action will be taken against your dealer’s license at this time. However, any further violations may be referred to the Motor Vehicle Dealer board,” and “your dealer’s license may be subject to disciplinary action that could include fines, suspension or revocation of your license. It is imperative that you take measures to correct the matters within your organization.”
This is likely just the beginning.
The Mondragons submitted their complaint against Red Rock last October. Since then, many more Red Rock customers have submitted complaints about how Red Rock defrauded them.
If you review paperwork from your deal at Red Rock and find irregularities like forged signatures, charges for items you never agreed to like extended warranties, special coatings or detail packages, or if you check with your lender and find Red Rock lied to them about your gross income, monthly rent or mortgage payment or the features of the vehicle you were buying, file a complaint with the Auto Industry Division at this link. Be prepared to upload images of your paperwork to substantiate what you found that was fraudulent.