Screen shot of a Red Rock TV ad
The Red Rock Auto Group, which owns five dealerships in Grand Junction, has been advertising heavily on local news with ads that tout what they say are their many positive reviews.
We’ve already seen evidence, however, that indicates Red Rock manipulates online reviews by coercing its employees to write positive reviews (a violation Google policy) and by purchasing good reviews from customers by offering them perks like free gas and oil changes in exchange for positive online reviews.
But we shouldn’t forget the slew of gritty and honest negative reviews that show the real difficulty Red Rock has caused so many customers, and the responses or lack thereof to such reviews from “the owner.”
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Think Trouble: Red Rock’s proprietary USB key-style thumb drive that they use to hand people their documents
Since Red Rock dealerships’ shady sales tactics were first exposed in this blog, people have been digging out documents from their vehicle purchases at Red Rock, examining them and continuing to discover expensive extras added to their contracts that they didn’t know about and signatures on them that people say are not theirs.
One of these people is Natasha Bury-Wilder, a hard-working single mother of three employed in home care, who says she got taken twice by Red Rock Nissan and ended up in a deep financial hole as a result.
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An open records request to the Colorado Department of Revenue Auto Industry Division (AID) seeking all complaints submitted about the major Grand Junction auto dealerships over the last two years showed no complaints were submitted against Western Slope Auto, which sells Ford, Lincoln & Toyota, no complaints were submitted against Ed Bozarth Chevrolet & Buick, no complaints were submitted against Grand Junction Chrysler-Dodge-Jeep-Ram, and no complaints were submitted against Jim Fuoco Motors or Fuoco Honda in 2021, before it was sold to Red Rock Auto Group in April of 2022, but within the last two years at least 15 complaints were submitted about Red Rock Auto Group’s stores. There were at least two more complaints beyond the 15 documented ones the Auto Industry Division sent that were submitted against Red Rock, but one of them was still undergoing investigation and they could not release information on it, and the other was dismissed after the complainant chose not to pursue it further. Another complaint against Red Rock was submitted to the Colorado State Attorney General, who is investigating it. This makes a total of 18 known complaints lodged against Red Rock Auto Group stores in Grand Junction in the last 2 years.
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This is always an interesting charge to find on a Red Rock dealership contract: “Worry-Free Gas.”
No one who has discovered this charge on their contract knows what it is.
None of them ever got any gas from Red Rock. They didn’t even get a full tank of gas with their purchase.
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A copy of a letter sent to Red Rock Nissan by the Colorado Department of Revenue’s Auto Industry Division. This copy of the letter came to Michelle Mondragon, whom Red Rock Nissan initially charged over $15k above the price they advertised for her truck. The Mondragons filed a complaint with the Auto Industry Division against Red Rock last October. The letter warns Red Rock that their dealer’s license could be in jeopardy.
Michelle Mondragon, whose hair-raising story about buying a vehicle from Red Rock Nissan last year was featured in this blog November 1, 2022, received the above letter from the Colorado Department of Revenue’s Auto Industry Division last week indicating they have finally taken some action against the dealership, albeit a very weak action.
The letter warns Red Rock they “may have” violated several laws and regulations in the Mondragons’ case regarding deceptive advertising and sales of vehicles, and says “No action will be taken against your dealer’s license at this time. However, any further violations may be referred to the Motor Vehicle Dealer board,” and “your dealer’s license may be subject to disciplinary action that could include fines, suspension or revocation of your license. It is imperative that you take measures to correct the matters within your organization.”
This is likely just the beginning.
The Mondragons submitted their complaint against Red Rock last October. Since then, many more Red Rock customers have submitted complaints about how Red Rock defrauded them.
If you review paperwork from your deal at Red Rock and find irregularities like forged signatures, charges for items you never agreed to like extended warranties, special coatings or detail packages, or if you check with your lender and find Red Rock lied to them about your gross income, monthly rent or mortgage payment or the features of the vehicle you were buying, file a complaint with the Auto Industry Division at this link. Be prepared to upload images of your paperwork to substantiate what you found that was fraudulent.