RushOutOfMissoula.com, the grassroots effort to push Rush Limbaugh off the air in Missoula, Montana, reports making “fabulous headway” this week in their effort. Six more advertisers have opted to pull their advertising from Limbaugh’s show on KGVO radio in just the last week, bringing the total of businesses shunning his show in Missoula to 41. “They made a good decision, but only because we made our voices heard,” said Dave Chrismon, who organized RushOutOfMissoula.com. Some of the remaining local advertisers include Adair Jewelers, Bagels on Broadway, The BBQ Pit and Big Sky Glass, Montana Republican Party/Denny Rehberg for Senate and Montana Pro Life Coalition. National advertisers include Allegiant Airlines, Blackjack Pizza, and MaxMuscle.
Tag: Rush Limbaugh
Advertising, Ethics, Grassroots advocacy, Lobbying, Women
Limbaugh Show Has Lost 35 Advertisers in Missoula
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RushOutOfMissoula.com, the grassroots effort to push Rush Limbaugh off KGVO Radio in Missoula, Montana, announced this week that three more advertisers have walked away from Limbaugh’s show in the last week, bringing the total to advertisers who have ended their sponsorship of Limbaugh’s show on KGVO to 35. Dave Chrismon, organizer of RushOutOfMissoula, thanked supporters for “helping draw attention to this bully and his track record of nasty, personal attacks.” When RushOutOfMissoula first debuted on April 13, 2012, the Limbaugh Show in Missoula aired four public service announcements. By June 29th that number had jumped to 13 as the radio station struggled to fill gaps left by advertisers fleeing the show. Ads for local businesses dropped from 26 in April to 17 on June 29th. KGVO is still filling the same number of ad slots but is repeating many of the same ads frequently and running many more PSAs in place of paid ads. Adair Jewelers, Sunshine Motors, Trader Brothers, and H & H Meats are some of the local advertisers whose ads have run more than once in the same program. Adair Jewelers, whose owner denounced the RushOutOfMissoula effort as “blackmail,” has had as many as eight ads run in the same program. Businesses and nonprofit groups who have removed their advertising from Limbaugh’s show report they have continued to receive harassing phone calls from Rush supporters. To stop this, RushOutOfMissoula stopped listing these businesses on the site’s “Rush’s Advertisers” page, and changed to an “opt-in” policy where businesses will appear if they request it. The group will continue to keep records of advertisers who pull their ads as a result of efforts by RushOutOfMissoula.
Advertising, Consumer advocacy, Grassroots advocacy, Lobbying
Three More Businesses Drop Limbaugh Show in Missoula
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Three more businesses have pulled their ads from Rush Limbaugh’s radio show in Missoula, Montana in response to a grassroots effort by Missoula citizens to let KGVO Radio, broadcaster of the show, know they have had enough of Limbaugh. The latest advertisers to drop their sponsorship brings the total number of advertisers who have dumped Limbaugh’s show in Missoula to 33. Supporters of the effort to push Limbaugh off the air in Missoula, have been called “radicals” for contacting businesses to let them know they disapprove of their sponsorship of Limbaugh’s show. “Fighting bullies and speaking our minds doesn’t make us radicals. It makes us good, patriotic Americans,” responds Dave Chrismon, organizer of RushOutOfMissoula.com. Chrismon has instructed people contacting businesses over their ads to be polite and respectful when they call. “Be an anti-bully,” he says, urging people to “Drive your point home by being respectful.” RushOutOfMissoula.com says it is the voice of the free market and of a “new, bully-free community standard.” KGVO Radio has not yet responded to the news about the most recent three businesses to pull their ads off the show. The station’s last web post about the fracas is dated May 1, 2012. It thanks Limbaugh supporters for their passionate defense of his show.
Advertising, Ethics, Grassroots advocacy, Media, Women
More Advertisers Yank Ads from Limbaugh Show on KGVO in Missoula
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Supporters of the effort to get Rush Limbaugh off the airwaves in Missoula, Montana are celebrating another milestone this week: They’ve gotten fully thirty advertisers to pull their ads off Limbaugh’s show on KGVO radio in Missoula. To emphasize that Rush Limbaugh is a bully who is offensive to their community, RushOutOfMissoula.com this week features video of a March, 2012 interview with Michael J. Fox on CNN’s Piers Morgan Show that revisits Limbaugh’s 2006 attack on Fox after Fox made a political ad supporting Missouri Senator Claire McCaskill because of her stand supporting stem cell research. In the ad, Fox displays obvious symptoms of Parkinson’s disease as he twitches and moves awkwardly during the ad. Limbaugh characterized the ad as “shameless,” saying it was “purely an act.” He speculated that Fox was either acting or that he intentionally stopped taking his anti-Parkinson’s medicine prior to making the ad to emphasize the severity of his symptoms and elicit sympathy. The backlash against Limbaugh’s cruel and inappropriate statements about Fox eventually prompted Limbaugh to say he would “apologize to Michael J. Fox, if I am wrong in his characterizing his behavior on this commercial as an act, since people are telling me they have seen him this way on other interviews and in other television appearances.” RushOutOfMissoula.com supporters are moving forward in their efforts to pressure advertisers to leave the show, saying Limbaugh is a bully who exceeds the limits of community norms by vulgarly denigrating others for their political views.
Advertising, Marketing, Media, Women
RushOutOfMissoula.com Makes Headway as KGVO Hijinks Backfire
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The grassroots effort to push Rush Limbaugh off the airwaves in Missoula, Montana reports that as of this week 18 advertisers have pulled their ads off Limbaugh’s local broadcast on KVGO Radio — six more than last week’s total. Dave Chrismon, organizer of RushOutOfMissoula.com, also discovered some advertisers held the mistaken belief that because they purchased packages of ads from KGVO, they had no control over where there ads are placed. This turned out to be untrue. An anonymous KGVO employee told Chrismon the radio station’s computer system can easily keep any business’s ads, or any nonprofit organization’s public service announcements, off Limbaugh’s show while still running them on other shows. Business owners just need to ask KGVO to keep their ads off Limbaugh’s show. On another front, KGVO went into full attack mode last week over what it calls the “Hush Rush” campaign. On Monday, April 30, the station featured a local business owner and Rush supporter on its “Talk Back” program who called RushOutOfMissoula participants “blackmailers” for voicing their opinion about where he should place his ads. The show stimulated a flood of “dittoheads” (Rush Limbaugh supporters) to call the show and verbally abuse business owners who asked that their ads be removed from Limbaugh’s program — but many of those businesses still advertise on KGVO.
Advertising, Consumer advocacy, Corporations, Ethics, Grassroots advocacy, Lobbying, Media, politics
Activists Gain Against Limbaugh in Missoula
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Anti-Rush Limbaugh activists racked up another successful week after six more businesses vowed to drop sponsorship of the Rush Limbaugh Show on KGVO Radio in Missoula, Montana. Their success brings the total to 13 businesses that have pulled their support of the show since April 13, 2012, when a grassroots effort to push Limbaugh off Missoula’s airwaves began. The current effort to kick Limbaugh off the air in Missoula started the day after citizens delivered a 1,600-signature petition KGVO Radio asking them to take Rush Limbaugh off the local air. The radio station refused to pull the show, and the next day, on April 13, activists unveiled a website, RushOutOfMissoula.com, that lists the show’s local and national sponsors, with each business’ contact information. Citizens began dialing the business owners to express their displeasure for the businesses’ support of Limbaugh and his persistent, hate-filled rhetoric. Dave Chrismon, organizer of the Missoula anti-Limbaugh effort, posted an upbeat email update in which he reported getting positive feedback from the community for the effort. “This is from an email,” Chrismon wrote, ” ‘I just wanted to inform you that as of today, we requested our ads not be run during the Rush Limbaugh Show. . . Thank you for letting us know that our ads were being run . . . The owner had no idea and was very upset when she found out.’ Shopping yesterday, I met someone who works at one of the past advertisers. She thanked me for the effort and told me, ‘We want to avoid controversy. After we pulled our ad, a longtime supporter called and thanked us on behalf of her daughter.'” Missoula activists aren’t letting up on their effort. Their current goal is to persuade a total of 20 advertisers to drop the show. They are also thanking the businesses that have withdrawn their ads for “saying no to bullying.”
Advertising, Grassroots advocacy, Lobbying, Media
Seven Sponsors Drop Rush Limbaugh in Missoula
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The grassroots effort to push Rush Limbaugh off KGVO radio in Missoula, Montana saw major success this week after seven local advertisers pulled their ads off the show. Dave Chrismon, organizer of the effort get Limbaugh off KGVO, started RushOutOfMissoula.com, a website that lists businesses that sponsor Limbaugh’s show. RushOutOfMissoula supporters started contacting the listed businesses and telling the owners how they feel about their support “for this bully.” In response, seven businesses pulled their ads quickly, in under a week. Chrismon updates the list regularly to reflect which businesses have quit advertising on the show. The grassroots success is not coming without difficulty, though. Some Limbaugh sponsors are digging in their heels and adopting a bully approach themselves. Chrismon reports receiving a number of heavy-handed emails from some local business owners. One wrote, “You’re a coward and a liar. You are dangerous to a free society. A gas chamber mentality. You want to silence those you do not agree with. You bad-mouth and bully those who are not even a part of your emotional tantrum of passion (didn’t you accuse rush of those very tactics).” Another advertiser threatened, “ . . . your blackmail approach is going to get you in court starting now. I am inquiring about a class action suit to show you just how wrong you can be. . . If (our business) is not taken off your site and a letter of apology to follow by noon, April 19th, 2012, legal council will be put into place. Blackmail is still illegal as you will find out.” Chrismon also says KGVO is comparing the total number of signatures on the anti-Limbaugh petition citizens delivered earlier this month to the total of pro-Limbaugh emails they are getting through their website’s feedback form, and they say petition supporters are losing. But citizens aren’t giving up. They are redoubling their efforts to call the remaining sponsors and tell them how they feel about Limbaugh, and urge them to drop their support for the show.
Advertising, Consumer advocacy, Lobbying, Media
Missoula Citizens Deliver Petition Against Rush Limbaugh
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On April 12, 2012 a group of citizens in Missoula, Montana delivered a “Take Rush Limbaugh off the air in Missoula” petition containing more than 1,600 signatures to KGVO Radio in Missoula, which broadcasts the show. KGO representatives politely explained to meeting attendees why they did not want to end the Rush Limbaugh show, saying too many people support Rush, and they have contracts to broadcast the show. Shortly after the meeting, though, Dave Chrismon, who headed up the petition project, unveiled a new website, RushOutOfMissoula.com, that lists Rush’s sponsors on KGVO as of April 13, 2012, along with their contact information. Local sponsors include Triple Play Family Fun Park, Grizzly Fence and the Computer Guys, among others. Some national sponsors on the list are Tax Resolution Services, Fram Oil Filters, Curves for Women, Match.com, Lear Capital, Insperity, and LifeLock. The site pledges to update the list of advertisers regularly and list any advertisers that drop their support of the show. RushOutOfMissoula.com also includes a link to a YouTube video message by Dave Strohmaier, who is running for the U.S. House of Representatives in Montana, condemning Rush’s negative discourse and hateful rhetoric, and supporting the effort to get him off the air. RushOutOfMissoula.com urges people to be kind when they contact advertisers, saying “We are all very passionate, but don’t lose your cool. We don’t want anyone to act like Rush.”