Anti-Rush Limbaugh activists racked up another successful week after six more businesses vowed to drop sponsorship of the Rush Limbaugh Show on KGVO Radio in Missoula, Montana. Their success brings the total to 13 businesses that have pulled their support of the show since April 13, 2012, when a grassroots effort to push Limbaugh off Missoula’s airwaves began. The current effort to kick Limbaugh off the air in Missoula started the day after citizens delivered a 1,600-signature petition KGVO Radio asking them to take Rush Limbaugh off the local air. The radio station refused to pull the show, and the next day, on April 13, activists unveiled a website, RushOutOfMissoula.com, that lists the show’s local and national sponsors, with each business’ contact information. Citizens began dialing the business owners to express their displeasure for the businesses’ support of Limbaugh and his persistent, hate-filled rhetoric. Dave Chrismon, organizer of the Missoula anti-Limbaugh effort, posted an upbeat email update in which he reported getting positive feedback from the community for the effort. “This is from an email,” Chrismon wrote, ” ‘I just wanted to inform you that as of today, we requested our ads not be run during the Rush Limbaugh Show. . . Thank you for letting us know that our ads were being run . . . The owner had no idea and was very upset when she found out.’ Shopping yesterday, I met someone who works at one of the past advertisers. She thanked me for the effort and told me, ‘We want to avoid controversy. After we pulled our ad, a longtime supporter called and thanked us on behalf of her daughter.'” Missoula activists aren’t letting up on their effort. Their current goal is to persuade a total of 20 advertisers to drop the show. They are also thanking the businesses that have withdrawn their ads for “saying no to bullying.”
Two years after the Deepwater Horizon catastrophe in the Gulf of Mexico, BP is running ads on TV promoting tourism in the Gulf of Mexico. The ads say the seafood is great, the beaches are inviting and times have never been better down in the Gulf. But reports from people who live and fish in the Gulf aren’t so great. In fact, they’re scary. Fishermen report seeing wide-scale deformities in sea life, like shrimp without eyes, tumors on their heads, crabs with rotting shells and fish with sores on their bodies. One fisherman reported catching 400 pounds of eyeless shrimp. The harvest of brown shrimp has decreased by two thirds and the white shrimp have been wiped out. Gulf families report that their children, who were well prior to the BP spill, now chronically suffer from diffuse illnesses, like inflamed sinuses, upset stomachs, rashes and allergies. Fishermen complain of headaches, chronic cough, skin rashes, vomiting and diarrhea, and bleeding from ears and nose — and they have no money to pay for medical care. Some are seeking enough money from BP to enable them to leave the Gulf coast for good.
A new, four-part PBS television show airing this month called “America Revealed” is sponsored by the Dow Chemical company, whose products and commercial interests the program showcases. The arrangement leaves PBS open to charges that it is serving as a cheerleader for big industry in exchange for cash. The first episode aired on April 11, and was about large-scale agriculture — an area in which Dow is a leading business. The show examined the corn industry and portrayed controversial genetically-modified organisms (GMOs) in a positive light. Dow manufactures genetically-modified seeds. Similar, self-serving segments follow in other areas in which Dow also has commercial interests: Infrastructure/Transportation, Energy and Consumer/lifestyle.
The grassroots effort to push Rush Limbaugh off KGVO radio in Missoula, Montana saw major success this week after seven local advertisers pulled their ads off the show. Dave Chrismon, organizer of the effort get Limbaugh off KGVO, started RushOutOfMissoula.com, a website that lists businesses that sponsor Limbaugh’s show. RushOutOfMissoula supporters started contacting the listed businesses and telling the owners how they feel about their support “for this bully.” In response, seven businesses pulled their ads quickly, in under a week. Chrismon updates the list regularly to reflect which businesses have quit advertising on the show. The grassroots success is not coming without difficulty, though. Some Limbaugh sponsors are digging in their heels and adopting a bully approach themselves. Chrismon reports receiving a number of heavy-handed emails from some local business owners. One wrote, “You’re a coward and a liar. You are dangerous to a free society. A gas chamber mentality. You want to silence those you do not agree with. You bad-mouth and bully those who are not even a part of your emotional tantrum of passion (didn’t you accuse rush of those very tactics).” Another advertiser threatened, “ . . . your blackmail approach is going to get you in court starting now. I am inquiring about a class action suit to show you just how wrong you can be. . . If (our business) is not taken off your site and a letter of apology to follow by noon, April 19th, 2012, legal council will be put into place. Blackmail is still illegal as you will find out.” Chrismon also says KGVO is comparing the total number of signatures on the anti-Limbaugh petition citizens delivered earlier this month to the total of pro-Limbaugh emails they are getting through their website’s feedback form, and they say petition supporters are losing. But citizens aren’t giving up. They are redoubling their efforts to call the remaining sponsors and tell them how they feel about Limbaugh, and urge them to drop their support for the show.
On April 12, 2012 a group of citizens in Missoula, Montana delivered a “Take Rush Limbaugh off the air in Missoula” petition containing more than 1,600 signatures to KGVO Radio in Missoula, which broadcasts the show. KGO representatives politely explained to meeting attendees why they did not want to end the Rush Limbaugh show, saying too many people support Rush, and they have contracts to broadcast the show. Shortly after the meeting, though, Dave Chrismon, who headed up the petition project, unveiled a new website, RushOutOfMissoula.com, that lists Rush’s sponsors on KGVO as of April 13, 2012, along with their contact information. Local sponsors include Triple Play Family Fun Park, Grizzly Fence and the Computer Guys, among others. Some national sponsors on the list are Tax Resolution Services, Fram Oil Filters, Curves for Women, Match.com, Lear Capital, Insperity, and LifeLock. The site pledges to update the list of advertisers regularly and list any advertisers that drop their support of the show. RushOutOfMissoula.com also includes a link to a YouTube video message by Dave Strohmaier, who is running for the U.S. House of Representatives in Montana, condemning Rush’s negative discourse and hateful rhetoric, and supporting the effort to get him off the air. RushOutOfMissoula.com urges people to be kind when they contact advertisers, saying “We are all very passionate, but don’t lose your cool. We don’t want anyone to act like Rush.”
NFL football players endorsing products for money isn’t new, but DeMarcus Ware of the Dallas Cowboys, Wes Welker of the New England Patriots and Clay Matthews of the Green Bay Packers have all agreed to try on “Depend” adult undergarments and promote them by wearing them on the field — and on camera — while running drills. Kimberly-Clark, the maker of Depends, has a new ad campaign called the “Great American Try On,” in which American celebrities and sports icons wear the underwear in public in exchange for hefty donations to selected charities. Sexy actress Lisa Rinna appears in a new ad in which she announces she is wearing the company’s new “Silhouette” product under a slinky, form-fitting black dress while walking the red carpet with her husband.
Fifty-eight percent of Facebook users are women, and women account for over 70 percent of daily fan activity on the site, but when Facebook goes public a few weeks from now, its board of directors will consist of only seven white men, and no women. To address this inequity, the women’s rights group Ultraviolet has started circulating a petition, and a group of women from across the world have started a campaign called “Face It” to pressure Facebook to include women — and expand the diversity — on its board. What’s raising eyebrows even more about the complete absence of women from the board is the extent to which Facebook depends on women, since women are known to be more avid users of Facebook than men and account for about 70 percent of Facebook’s fan activity. Facebook’s estimated $100 billion public stock offering would not be anywhere as big as it is without massive participation from women — a fact that the demographics of its board fails to reflect.
The makers of Belvedere Vodka yanked a controversial ad that appeared to joke about rape. The ad showed a horrified woman trying desperately to escape from a leering man who was grabbing her from behind. The tagline read, “Unlike some people, Belvedere always goes down smoothly.” The company tweeted the controversial ad and posted it on their Facebook page, only to get strong and immediate backlash. Belvedere moved quickly to remove the post and apologized several times. Belvedere’s ad agency, Arnell Group, has done ads with strong sexual overtones for the brand before, but the agency denies that it created this particularly controversial ad.
Main Source: Ad Age, March 23, 2012
Thinking of subscribing to DirecTV? Think again. DirecTV pulls a fast one on subscribers to push them into more expensive packages after they sign up. Here’s how it works: Like all cable and satellite TV providers, DirecTV offers different levels of programming that include specific channels. New subscribers select the package with the channels they want — or so they think. A few months after you subscribe to their service, DirecTV pulls some of the channels originally included in your package. All of a sudden when you try to watch those channels, you get a “Channel Not Purchased” message on your screen. When you call DirecTV to tell them about the suddenly-missing channels, they say they’ve taken them out of your package and you’ll need to upgrade to a pricier package to get them back. DirecTV makes little effort to notify subscribers in advance of this change. They don’t announce the changes, for example, in any of the regular emails they send customers announcing special deals and “free” weekends of premium channels. They don’t add any more channels to your package to make up for the ones they’ve removed, and they don’t compensate customers financially for the loss by adjusting your bill for the channels you no longer get. On their website, they explain the loss by saying they took the channels away to help “manage rising programming costs.” Their website also says, “At DIRECTV, we strive to bring you the best entertainment experience available.” All you have to do is subscribe, or peruse the comments at CustomerServiceScoreboard.com/DIRECTV to find out that DirecTV pulls this scam with relative frequency. DirecTV also charges you $10.00/month extra to get a high-definition receiver, where most other pay TV services provide HD to all customers as part of the deal.
A digital billboard at a bus stop on London’s busy Oxford Street has a built-in HD camera that scans the faces of people waiting nearby and shows ads only to women. The camera analyzes the facial features of pedestrians, like the shape of the jaw, the distance between the eyes and the width of the nose, to determine which subjects are female. When it determines a female is watching, it shows an ad called “Choices for Girls” that aims to raise awareness of the lack of educational opportunities available to females in developing countries. Men only see a web link to a charity’s official website.
Source: The Tech Herald, February 22, 2011