Category: Marketing

Subway Finds Size Really Does Matter

Subway's trademark "Footlong™" subs are coming up short all over

Subway’s trademark “Footlong™” subs are coming up short all over

Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo on Subway Australia’s Facebook page of a Footlong™ sandwich he had just bought, and asked why it was only 11 inches long. Soon, other Subway sandwich buyers started making similar posts and uploading images of their too-short “footlong” sandwiches. Then two men from New Jersey filed a lawsuit against Subway accusing the stores of selling trademark Footlong™ sandwiches that were really just 11 inches. Stephen DeNettis, the lawyer who represents the plaintiffs, said he measured sandwiches from 17 different Subway stores and they all came up short. He says Subway should either make sure its Footlong™ sandwiches are really a foot long, or stop advertising them as such. For its part, Subway issued a statement apologizing for it’s short sandwiches, saying “With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.” For good measure, Subway added that the length of each bread cannot be assured every time because the “proofing” process may vary. Buzzfeed called that answer “amazingly stupid.” One commenter on Buzzfeed wrote, “So…when I pay them with my TWENTY DOLLAR BILL™, and it turns out to be nothing more than an envelope of grass shavings, there will be no hard feelings, right?” Another wrote, “After closer measurement, I’m returning those inch worms I bought at a yard sale.” Who knows? Maybe Subway is shorting people as part of their  sponsorship of NBC’s reality show “The Biggest Loser.”  After all, shorter Footlong™ sandwiches will help people lose more weight and shorting patrons like this makes Subway customers the Biggest Losers.

How “Breast Cancer Awareness” Campaigns Hurt

BoobsTeeBreast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas stations, shopping malls and many other places. But this particular big “awareness” push may have reached its peak and maxed out its usefulness. By now most everyone is aware of breasts and breast cancer, but ignorance still abounds in other cancer areas. For example, people are still woefully unaware that lung cancer kills twice as many women each year than breast cancer.  More women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. So why aren’t there aren’t any ribbons, rubber bracelets, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer’s devastating toll, or to support lung cancer victims or raise money for a cure?

Because lungs just aren’t as effective as selling crap for marketers, that’s why.

Bushmaster Gun Company Forced to Pull Tasteless Ad

A portion of Bushmaster's tasteless online promotion. (The company has since pulled it.)

A portion of Bushmaster’s tasteless online promotion. (The company has since pulled it.)

Bushmaster, the company that makes the machine gun Adam Lanza used in the Sandy Hook Elementary School massacre December 14, 2012, was forced to pull a shockingly bad ad campaign from its website that taunted men about their masculinity and portrayed them as not masculine unless they owned a gun. Bushmaster’s site quizzed men about whether they ate tofu, knew how to change a tire or had ever watched figure skating “on purpose.” If men passed the “quiz,” they would get awarded a “Man Card” that entitled them to “leave the seat up without shame.” A “Man Card” could be revoked if a man was a “coward,” a “cry baby” or found himself on a “short leash.” One part of the site said “Colin F. avoids eye contact with tough-looking 5th graders. MAN CARD REVOKED.” The ad also made it clear that a man could reclaim his manhood by buying a Bushmaster assault rifle,  like the one Adam Lanza allegedly used at Newtown.

Source: Buzzfeed, December 17, 2012

Expedia Uses its Clout to Crush Small, Independent Hotels

The owners of the Luna Blue Hotel on Mexico's Caribbean coast reveal their experience with Expedia's strong-arm tactics to try and ruin their business and push travelers to book at more bigger, more lucrative properties that have a more favorable relationship with the site.

The owners of the Luna Blue Hotel on Mexico’s Caribbean coast reveal their experience with Expedia’s strong-arm tactics to try and ruin their business and push travelers to book at more bigger, more lucrative properties that have a more favorable relationship with the site.

Years ago, Tony and Cheri quit their jobs, left their lives in the U.S. and risked their entire life savings to pursue their dream of operating a small hotel on Mexico’s Caribbean coast. Their quaint, 18-room place, the Luna Blue Hotel, took some hits from the swine flu scare and state-side reports of central Mexico’s drug wars, but the couple vowed to hold on and get through it somehow. During that lean time, a representative of the powerhouse travel website Expedia approached the couple and offered to help them recover some of their lost business by listing their place on Expedia. The couple agreed it might be a good idea to list with the site, and signed on as an Expedia “partner.”

But almost immediately the relationship turned sour.

New FDA-Approved Anticoagulants Have No Antidote; Patients Bleeding to Death

Pradaxa

FDA allowed the new anticoagulant Pradaxa to go on the market without any known way to quickly reverse its effects.

Cardiac patients who experience atrial fibrillation are routinely prescribed anti-clotting drugs to help prevent strokes. For many years, the most popular anti-clotting agent has been warfarin, marketed as Coumadin. Warfarin is the active ingredient in rodenticides like D-Con, which work by causing rats and mice to bleed to death internally. Coumadin works by depleting the body’s level of active Vitamin K, a clotting factor present naturally in many foods. But Coumadin has major drawbacks. Patients taking it require frequent monitoring to assure they have the correct levels of the anticoagulant in their blood, and have to be careful about what they eat, because foods high in Vitamin K can alter Coumadin’s effectiveness. Recently new anti-clotting drugs have come on the market that have been hailed as major improvements over Coumadin because diet not a factor and patients taking them require little or no monitoring for blood levels. With brand names like Pradaxa (dabigatran), Xarelto (rivaroxaban) and Eliquis (apixaban), the new drugs are being hailed by investors in Big Pharma as “blockbuster” drugs, and their manufacturers are, as usual, aggressively marketing them through television ads. But these drugs can be quite costly in several ways. Pradaxa and Xarelto cost around $3,000 a year, while warfarin costs as little as $200. But a much bigger problem for patients is that there is no known antidote to the new drugs for patients who experience bleeding emergencies.

Twitter Facilitated Some of the Biggest PR Disasters of 2012

Burger King employee photo that caused one of the biggest PR disasters of 2012.

Business Insider has published a list of the biggest PR disasters of 2012. There are some doozies, and social media figured into many of them. An Ohio Burger King employee took a photo of an employee standing with both feet in tubs of lettuce (shoes on) and then posted it on the local newspaper’s Facebook page with a caption that said, “This is the lettuce you eat at Burger King.” KitchenAid was forced to quickly delete a tweet made from their account about Obama’s grandmother that someone sent out during one of the presidential debates. It said “Obamas gma [grandmother] even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.” American Apparel exploited Hurricane Sandy by running a “SandySale” in which they offered 20% off all merchandise. Gap did, too, but then apologized for it. (American Apparel did not.) Just hours after the horrific theater shooting in Aurora, Colorado, in which a crazed gunman murdered 12 innocent people, The National Rifle Association’s magazine, American Rifleman, tweeted “Good morning, shooters. Happy Friday! Weekend plans?” A Taco Bell employee tweeted a photo of himself urinating on a plate of nachos and asked his Twitter account followers what he should pee on next. Dan Cathy, the Chief Operating Officer of Chick-Fil-A came out against gay marriage, causing a national uproar and protests at Chick-Fil-A restaurants from coast to coast. McDonalds started a PR campaign in which they asked people to tweet stories about McDonald’s food to #McDStories. No doubt they hoped to get positive stories they could use in future advertising campaigns, but instead they got an avalanche of tweets from people who found gross foreign objects in their food or got hospital-grade food poisoning from their McDonalds’ meal. McDonalds pulled the #McDStories campaign after an hour.

Source: Business Insider, December 3, 2012

 

Court Orders Tobacco Companies to Run Ads Saying They Lied

A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

Chase’s PR Stunt, the “American Giving Awards” is Back Again

NBC’s upcoming feel-good holiday TV program, the “American Giving Awards” to be broadcast on December 8, is nothing more than a highly-orchestrated public relations stunt designed to rain good feelings upon JP Morgan Chase, one of the most reviled U.S. financial institutions and a major contributor to the collapse of the U.S. housing market. Chase was behind the creation of many of the problematic financial products like credit default swaps which almost brought down the global financial system in 2008. Chase has been fined hundreds of million dollars for lying to investors, perpetrating mortgage fraud and engaging in other illegal financial schemes. To further thumb it’s nose at consumers, Chase recently hired an executive to head up the company’s Foreclosure Victims Bureau who the Justice Department concluded helped enable mortgage fraud. To help repair its tarnished image, Chase created the “American Giving Awards,” using a PR company called  Intersport, which boasts that it is an “innovator and leader in the creation of sports and entertainment-based marketing platforms” designed to benefit “global brands.” Actor Gary Sinise and singer Colby Caillat are two of the stars recruited to help draw attention to this televised PR stunt in which JP Morgan Chase gives away millions of dollars to charity.

Have People Had Enough of Food Chemicals and Additives?

Food additives that sound more like chemicals from a lab are turning people off.

People who cringe at the weird-sounding chemical additives in food, like sodium stearoyl-2-lactylate, guar gum or disodium EDTA, are starting to create and share home-made versions of their favorite processed foods that are free of artificial chemicals and additives. On Pinterest, a social media website that facilitates sharing of recipes, a growing number of people are concocting and sharing chemical-free versions of their favorite highly-processed foods. One member shared a recipe for home-made “Condensed Cream of Something Soup,” offered as a chemical-free thickener to use in casseroles instead of expensive and additive-filled  canned Campbell’s “Cream of” soups. Another person posted a recipe for home-made Oreos that has gotten raves. Still another person shared a way to make her favorite childhood processed food, Pop Tarts, at home using recognizable ingredients. Someone who claimed to be “disgusted” by processed, bottled Bleu cheese dressing posted a simple recipe for home-made Bleu Cheese dressing. Still someone else shared an easy recipe for do-it-yourself red enchilada sauce, saying “you’ll never go back to the canned, store-bought stuff again.” A substantial portion of our modern food supply is manufactured in factories using chemicals and additives, some of which, according for the Center for Science in the Public Interest, are poorly tested and may not be worth the risk of ingesting them.

Walmart Workers Tell the Real Stories of Working at Walmart

Walmart employees have embarked on an effort to bring more respect, better pay and improved working conditions to all Walmart workers. Their group,  Organization United for Respect at Walmart, or OURWalmart, has a website,  ForRespect.org, lists exactly what employees want from Walmart. They want every employee to get a company policy manual and assurance that the company will enforce its policies  equally without discrimination. They want full time work and wages and benefits high enough so they won’t have to depend on government assistance to survive. They seek dependable, predictable work schedules, and affordable health insurance.  Walmart workers report that Walmart has been retaliating against workers who speak out about their low wages, unsafe working conditions and other issues they have with the company, and workers want the freedom to speak their mind without retaliation. OURWalmart also started a second website, WalmartAt50.org, to get a jump on the one-sided spin they expect the company to churn out about their anniversary. The site commemorates Walmart’s 50th anniversary by allowing Walmart “associates” to share stories of how they are treated at work, the difficulties they have in trying to advance within the company and what it’s like to try to live on Walmart’s super-low wages. The site also allows community members and owners of small businesses to post stories about how Walmart has impacted their living standards. Walmart workers and customers alike can share their stories on the site, and can upload photos. The site maintains that Walmart’s business model has dragged down the middle class and been bad for America. Their slogan is “Change Walmart to Rebuild America.” The site says that the “America Walmart helped to create isn’t working for most of us.”

Cigarette Makers Thwart Improved Health Warning Labels

Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

New Youth Front Group Agitates for Cuts to Entitlement Programs

Salon.com reports a new “youth” front group has appeared consisting of young people who have ostensibly joined together to fight the federal debt. The group, called “The Can Kicks Back,” issued a press release November 12 announcing its creation and casting itself as a “nationwide grassroots campaign.” The Can Kicks Back gives no physical address on its website, but Salon.com reports the group shares the same address as the New America Foundation, which receives funding from the Peter G. Peterson Foundation, among other foundations and big corporations. Peter Peterson is a Wall Street hedge fund billionaire who, according to Huffington Post, has “has personally contributed at least $458 million to the Peter G. Peterson Foundation to cast Social Security, Medicare, Medicaid and government spending as in a state of crisis, in desperate need of dramatic cuts.”  Other prominent funders of the New America Foundation include Google, Microsoft, Nike, Merck, and Aetna insurance. Interestingly, Kick the Can’s advisory board consists mostly of older politicians like Alan Simpson, 81, former Republican senator from Wyoming, Erskine Bowles, 67, former Clinton chief of staff, Mickey Edwards, 75, former Republican congressman from Oklahoma.  Salon.com reports that this isn’t Pete Peterson’s first attempt to form an astroturf “youth group” to agitate for cutting entitlement programs. In the 1990s Peterson funded two groups, one called “Third Millennium” and another called  “Lead…or Leave,” basically to do the same thing. In fact, Jonathan Cowan, who headed up Lead…or Leave, now is on The Can Kicks Back’s advisory board. 

Merchandisers try to Capitalize on White Anger Over Election

Racist bumper stickers now being discounted as loser merchandise is on the rise.

Racist bumper stickers on close-out as loser swag is on the rise

In the aftermath of the presidential election, some vendors at outlets like CafePress and Zazzle are starting to shift their marketing strategies to keep capitalizing on bitterness and hatred.  They are starting to discount their racist, anti-Obama bumper stickers and swag denigrating “other” types of people.  The price of a sticker featuring a photo of President Obama that says “Somewhere in Kenya, a village is missing its idiot,” for example, has been cut from $5.00 to $3.75. But merchandise exploiting the battered emotions of the millions of angry, racist and hyper-religious people who lost the election is starting to appear, and it’s not cheap.  A pack of 100 refrigerator magnets that yelp “Obama Won, America Lost!  Nation in Distress — Only God can Save Us” is going for a whopping $200, and a 50-pack of stickers with a graphic that depicts the phrase “No White Guilt” is selling for an insane $140.00.

Major League Baseball’s Psuedo Anti-Cancer Ads

Major League Baseball “Stand Up to Cancer” ad

The first game of Major League Baseball’s World Series was filled with ads promoting MLB’s  association with a group called Stand Up To Cancer. The ads told viewers how MLB for standing up to cancer, but curiously only mentioned research. The ads offered no information at all about cost-free prevention methods that we already know really do work to prevent cancer, like quitting smoking and chewing tobacco, limiting alcohol consumption, staying physically active, maintaining a healthy weight and avoiding environmental pollutants. None of these methods require any research, and all are  inexpensive and known to be effective. Instead, MLB’s ads drive viewers to Stand Up To Cancer’s website, which does mention quitting smoking, although that information is buried several screens deep. The ads put all the front-and-center emphasis on research and fighting cancer at the cell level, rather than at the policy level, which is an extraordinarily expensive and relatively unproductive focus. Stand Up to Cancer’s website makes no mention whatsoever about policy changes we now know really do prevent disease when it come to smoking, like smoke-free public places and workplaces, eliminating smoking in movies, etc.  All MLB’s ads really mean is that MLB purchased a deft ad campaign that was designed to paint MLB as fighting a dread disease. The ads are very slick and good; they evoke emotion by focusing on how a dread disease affects real people, and frame MLB as part of the solution — exactly the right PR prescription for generating goodwill but making no real changes in the status quo. MLB bought itself some goodwill credits, but the ad campaign is guaranteed to have little or no effect on cancer deaths, and does nothing to give people real information on cost-free actions that really can affect cancer rates.

Exposed: Sweet Lies from the Sugar Industry

Misleading May, 1971 ad in LIFE magazine ad encouraging sugar intake

The November/December issue of Mother Jones magazine has an explosive new analysis of more than 1,500 pages of internal documents from the archives of now-defunct sugar companies that reveals that for 40 years, the sugar industry engaged in a massive PR campaign to sow doubt about studies linking sugar consumption to disease.  After a growing body of independent research started implicating sugar as a significant cause of heart disease, tooth decay, diabetes and other diseases, the sugar industry responded by developing a PR scheme that included secretly funding scientists to perform studies exonerating sugar as a source of disease. The sugar industry also secretly created a front group, the Food and Nutrition Advisory Council, that they stocked with physicians and dentists who were willing to defend sugar’s purported place in a healthy diet.  Sugar companies also worked to shift the conversation about diabetes away from sugar and boost the notion that dietary fats, especially saturated fats, were a bigger culprit in causing heart disease than sugar. 

Under Mitt Romney, Bain Made Millions on Tobacco

Mitt Romney

Mitt Romney’s former company, Bain Capital, may refuse to make public the clients it has served, but now previously-secret tobacco industry documents reveal Bain & Company worked closely with cigarette makers British American Tobacco, Philip Morris and Gallaher, to help them expand their markets and become more profitable at the expense of global public health.  Bain helped British American Tobacco (BAT) crack open the cigarette market in Russia and transform it into a lucrative business at a time when American tobacco companies were under pressure at home and smoking rates in the U.S. were decreasing. By 1993, during the time when Bain worked with cigarette makers, the dangers of smoking were well established. The 1964 Surgeon General’s report had announced that cigarettes caused cancer.  In 1988 the U.S. government warned that nicotine was addictive in a similar manner as heroin and cocaine. In 1989 the Surgeon General announced that most people begin smoking as children and one in every six Americans was dying from smoking. In 1993 the EPA rated secondhand tobacco smoke a Group A Human Carcinogen — the same rating the agency gives to asbestos, radon gas and vinyl chloride. Romney took over Bain in 1990 and stayed until 1995, when this crucial public health information about smoking was public. When Romney took over Bain, the company was in financial distress and seeking new clients. One of the first new clients Bain signed during that time was Philip Morris (PM). Little more than a month after Romney took over, Bain signed a six month contract with Philip Morris estimated to be worth $1 million.

Talk Back! ThoughtOnBoard Launches New E-Commerce Website

A product for people who have something to say

Now anyone can spread his or her own ideas or point of view around town for cheap. ThoughtOnBoard, a simple product that puts free speech back in the hands of real people, launched a new e-commerce website just in time for the run-up to the 2012 general election. “Average working people  can now take back their right to free speech with ThoughtOnBoard,” said Anne Landman, author of AnneLandmanBlog.com and inventor of ThoughtOnBoard. ThoughtOnBoard, a dry-erase sign that sticks to glass facing outward, lets you say whatever you want, whenever you want, and change it fast. Write or draw anything you want on it and post it in a car, home, shop, restaurant, garage or store window. Change it fast. It’s no censorship, no holds-barred free speech — the perfect way to weigh in on today’s quick-moving political campaigns. ThoughtOnBoard has a zillion uses. Use it to promote events, daily specials, say “Wipe your feet,” “Shh…baby sleeping.” The only limit is your imagination. ThoughtOnBoard has been sold locally for 22 years, and just recently launched into the world of e-commerce, making it more widely available. Check out the new ThoughtOnBoard.com website to see some of the fun and innovative ways people are using it.

DumpsterCam PR Effort Boosts Respect for Garbage Workers

TrashCam photo credit: Roland Wilhelm/ Stadtreinigung Hamburg/ Scholz & Friends

Garbage workers around the world have a physically difficult, smelly job few people want, and typically don’t get much respect or recognition for their efforts, either. So the sanitation department in Hamburg, Germany decided to find a way to improve respect for their workers. With the help of a German advertising agency and a garbage worker who moonlights as an amateur photographer, they came up with a PR campaign that worked to turn Hamburg’s garbage collectors into celebrities. Sanitation workers converted a 290 gallon trash dumpster into a pinhole camera and hauled it around on their routes to places the workers had said they had always wanted to photograph. Dubbed the “TrashCam,” the container had a 0.3-inch pinhole in one side. The workers would open a flap over the pinhole and allow light to project onto a 39 inch by 31 inch piece of photographic paper inside the dumpster, creating a photo. Workers would expose the paper for anywhere from five to 70 minutes, and the photos were developed in a lab later that evening. The result was a series of striking black and white photos that won the sanitation workers a prestigious advertising industry award at the Cannes Lion advertising festival. The photos will be on exhibition starting June 23 at the Axel Springer Passage exhibition space in Hamburg. You can see the photo gallery here.

Source: Spiegel Online International, June 22, 2012