Category: Advertising

Advertising, Education, Equal rights, Ethics, Ethnic/Minority, Human rights, LGBT issues

Luxury Retailer Barneys Features Transgender Models

by Anne Landman • January 30, 2014 • 0 Comments

Photo by Bruce Weber

The spring fashion ad campaign of luxury department store Barneys New York features seventeen transgendered models, most of whom have never modeled before. The campaign, titled “Brothers, Sisters, Sons & Daughters,” was shot in New York by renowned photographer Bruce Weber. The ads are an effort to raise awareness of a largely misunderstood community that has seen little progress towards acceptance over the last few decades. The photos feature the models posing with members of their support networks — friends, relatives and even pets — accompanied by a short summary of each model’s personal story. Barneys hopes that by giving the models and their unique personal stories national exposure, they will help increase social acceptance of transgendered individuals. Barneys partnered with the National Center for Transgender Equality (NCTE) and the LGBT Community Center to create the campaign, and the retailer will donate 10 percent of all the sales it makes on February 11, at their stores or online, to the two organizations, with the total proceeds being divided equally between them.

Source: The Window (Barney’s blog), January 29, 2014

Advertising, Consumer advocacy, Economics, Energy

Shoot Out with High Noon Solar

by Anne Landman • January 4, 2014 • 0 Comments

Thinking of getting solar panels installed on your house or office? Great! Just don’t let your solar company rush you into a deal, and make sure they calculate the size of your system based on the correct power consumption data from your building. Any error will cost you for decades.

That’s our advice after having had a bad experience dealing with Grand Junction’s High Noon Solar. In their zeal to rush us into a soon-to-expire lease deal, High Noon miscalculated the size of power system we’d need. Now we’re stuck with a system that’s too small to offset our power bills to the extent that High Noon promised.

Grand Junction Chamber of Commerce Blows It Again

by Anne Landman • November 29, 2013 • 0 Comments

Photo of Chamber Board meeting at a lodge in Utah, printed in the Daily Sentinel.

The Grand Junction (Colorado) Area Chamber of Commerce urges citizens to shop local and “put their hard-earned dollars to work right here in your community.” Its “Blue Bandwagon Shop Local” campaign points out that patronizing local businesses helps create jobs in our area. In its full page ad in the November 25 Daily Sentinel, the chamber posted results from a “Shop Local Survey” and said that “85% [of business respondents] thought it was significantly or very important for the Chamber to promote shopping locally.”

Okay, great.

But directly beneath the “Shop Local” survey is a photo of Grand Junction Chamber Board members attending their “annual advance” meeting at “the beautiful Red Cliffs Lodge in Moab,” UTAH — an establishment not just out of the area, but clean out of the state.

Right Wing Front Group Compass Colorado Uses New Unethical Tactic

by Anne Landman • October 31, 2013 • 1 Comment

The shady right-wing political front group Compass Colorado us using a new strategy against its opponents: filing frivolous ethics complaints against candidates, and then using the fact that a complaint has been filed to impugn the integrity of the candidate. Compass applied this strategy against Governor John Hickenlooper, who is running for a second term, last July. The group filed a complaint against the governor claiming he violated a gift-ban provision in a state ethics laws. Compass then put out a news release touting the complaint. But the state’s bipartisan Independent Ethics Commission rejected the complaint out of hand as “frivolous” before it ever set a hearing date for it. Compass Colorado promotes the news that a complaint has been filed against the candidate on its website and in press releases, but never mentions the complaint’s dismissal. Compass Colorado does not disclose its donors, its physical address or telephone number, or the names of its principles, staff or board members. Its executive director is Kelly Maher, a former Secretary of the Denver County Republican Party.

Main source: Denver Post blog by Lynn Bartels, October 31, 2013

Advertising, Food

Something Really Good in Grand Junction!

by Anne Landman • October 25, 2013 • 1 Comment

You are getting hungry….

One of the best-kept secrets in Grand Junction, Colorado right now is a new doughnut shop that opened up just off Patterson Road by Mesa Mall called Raise ‘n’ Glaze. Now, now… don’t yawn. This is not your run-of-the-mill doughnut shop. Unlike most doughnut shops, Raise ‘n’ Glaze’s bakers are possessed of an unusual creative impulse, and on weekends they go hog-wild and come up with mind-blowing creations, like lavender-pistachio doughnuts, key-lime pie doughnuts topped with merengue that they actually finish with a blowtorch, and banana-rum doughnuts drizzled with warm chocolate. But the best-kept secret at Raise ‘n’ Glaze is a little item they call a “Glasszant,” a hybrid of a croissant and a doughnut. The dough is flaky and tender like a croissant, and it’s kind of sweet-salty and buttery all at once, and to be honest, their Glasszant is basically the doughnut form of crack cocaine. After you eat one, the only thing you will be able to think of is how long until you can have another one. The Glasszant is Raise ‘n’ Glaze’s version of a Cronut™, a speciality pastry that took New York City by storm this spring. Created by famed New York pastry chef Dominique Ansel, Cronuts™(yes, the name is trademarked) got such glowing reviews on social media after they debuted last May that “Cromania” quickly swept the city. Ansel makes one flavor Cronut each month, like Rose Vanilla, Lemon-Maple, Blackberry or Fig-Mascarpone. He started out making 200 Cronuts each day, and they sold out within minutes, so Ansel quickly upped production to 300/day, and now all of those sell out every day, too. People line up outside his bakery starting as early as 4:00 a.m. to get Cronuts. The crowd become so unwieldy that Ansel’s bakery had to make rules like prohibiting cutting in line or saving spots for other people. Ansel charges patrons $5.00 apiece for his Cronuts before tax, and limits patrons to two of them. Even people who call and pre-order them can only get 6 per person. After Cromania hit New York City, Cronut knockoffs started appearing all over the country. Because the name is trademarked, bakers have to give their versions unique names like CroughDough, a Brioughnut, a Crullant, a Crowe-Gnut, Dough-Not. Now we have them right here in Grand Junction, at Raise ‘n’ Glaze, sold as Glasszants.

FDA Drags Feet on Regulating Menthol in Cigarettes

by Anne Landman • September 11, 2013 • 0 Comments

In the 1980s, R.J. Reynolds used one version of “Joe Camel” to market menthol cigarettes to African Americans (left), and another version (inset, right) to market to caucasian populations.

It’s own Tobacco Products Advisory Scientific Committee (TPASC) concluded in 2011 that menthol cigarettes increase hazards to human health, but even now — fully two and a half years later — the U.S. Food and Drug Administration (FDA) is still dragging its feet in acting on the information. Yielding to pressure from tobacco companies, on September 4, FDA (pdf) delayed deciding what to do about menthol for yet another two months, asking for more public comment. A scientific study commissioned by FDA and published in March of 2011 (pdf) found that cigarette companies add menthol at trace or “subliminal” levels to all cigarettes to manipulate the sensory perception of smoke. FDA’s scientific advisory committee studied the relationships between menthol cigarettes and public health, and concluded that menthol cannot be considered simply a flavoring additive in cigarettes because it has distinct pharmacological actions. It reduces the harshness of smoke and irritation from nicotine — both characteristics that make it easier for kids to start smoking. Menthol also may make it harder for some people to quit, and the evidence suggested use of menthol cigarettes can lower responsiveness to medications. TPSAC concluded that there are no public health benefits of menthol compared to non-menthol cigarettes. TPSAC also found use of menthol cigarettes is highest among minorities, teenagers and low-income populations, and particularly heavy among African-Americans. Cigarette companies have long disproportionately marketed menthol cigarettes to African Americans. A Stanford University School of Medicine study found cigarette companies market mentholated cigarettes in a predatory manner designed to lure African Americans into becoming smokers. They advertise menthol cigarettes more heavily in areas with higher African American populations, and lower the price of menthol cigarettes in stores located near high schools with large African American student populations.

Advertising, Corporations, Economics, Marketing, Pharmaceutical, Tobacco

Legal Marijuana and Big Tobacco

by Anne Landman • September 5, 2013 • 0 Comments

Will this soon be the new reality in Colorado and Washington?

Recreational use of marijuana is now legal in Colorado and Washington state. People can possess up to an ounce of marijuana and smoke it on private property without fear of legal punishment. Tobacco companies predicted this moment would come and have been preparing for liberalized marijuana laws since the last cultural shift occurred around pot in the 1970s.

Notes from a 1976 “Problem Laboratory” (brainstorming) session of Lorillard Tobacco Company’s advertising employees in April 1976 mention marijuana. Members of the group were encouraged to present their goals and wishes in the form of “How To” and “I wish” statements. Participants were instructed to come up all kinds of ideas, even ones that were illegal, immoral or non-feasible (all of which makes this document particularly fascinating and insightful). With all need to appear decent and moral removed, these employees were able to express their most sincere and ambitious wishes and desires for their products:

In Session #1 participants were asked to identify ways to give smokers more perceived value in their cigarettes. Ideas expressed by the group included Idea #38: “How to have a cigarette with MJ [marijuana] added to it.” While we’re there, other entertaining items include Idea #50: “How to make it so addictive: one cigarette and you’ve got him for life,” and (#51), “How to have a cigarette specifically for children (sparkler additive candy).” Even more: “How to have an aphrodisiac [in cigarettes],” “How to make cigarettes more like Linus’ blanket,” and “How [to use cigarettes to] deliver birth control (for men).”

Grand Junction Citizens Unveil New Anti-Chamber Website

by Anne Landman • August 20, 2013 • 1 Comment

Members of Grand Junction, Colorado’s “Rein in the Grand Junction Area Chamber of Commerce” Facebook group have unveiled a new website to educate business owners and the public about citizens’ grievances against the Chamber. The site, GJChamber.info, asserts that many of the G.J. Chamber’s actions have hurt local citizens and businesses, and are contrary to citizens’ interests. The site’s pages have titles like “What’s Wrong with the Chamber?,” “Misguided Priorities,” “Bigotry and Intimidation,” “Overbearing Political Involvement,” “The Brainard Debacle” and “Chambermades.” The site provides links to published articles and other references to substantiate information on the site. The group created the site as one-stop shopping, a single place that local business owners can go to find out exactly why the Chamber has drawn the wrath of so many people and businesses in town. They hope that after perusing the site, Chamber member businesses will better understand the issues and consider leaving the Chamber, and that people who have less knowledge of the controversies surrounding the Chamber will be better informed. The group will also promote the site to new business owners so they can get up to speed on the political furor surrounding the Chamber before deciding to join. The site also contains a directory of non-Chamber businesses, to make it easier for people to choose where they want to shop. There are already over 100 businesses on the list. If non-chamber businesses want to be listed on the new site, or if a current Chamber member quits and wants to be listed, they can contact the group through the website and ask that their business be added to the list.

Advertising, Consumer advocacy, Elections, Ethics, Grassroots advocacy, Human rights, politics, Violence, Women

Grand Junction Citizens Unveil Recall Website, “NoBrainard.com”

by Anne Landman • July 16, 2013 • 2 Comments

Screen shot of new NoBrainard.com website

Grand Junction citizens organizing to recall newly-elected City Councilman Rick Brainard have created a new website, NoBrainard.com, where the public can go to donate money to the recall effort, volunteer to circulate petitions, help gather signatures, find out where to go to sign a petition, download free recall promotional posters and volunteer to help in other ways. The site tells the story of Rick Brainard, an aviation company executive who was elected to City Council April 6, 2013, and just four days later was arrested for assault after beating up his live-in girlfriend badly enough to give her a black eye. At first he denied the assault to police, then Brainard confessed, telling police (pdf) he had to do it to get her “to shut her mouth.” Brainard’s bad behavior and subsequent guilty plea has horrified citizens, and his dogged refusal to step down from his Council seat despite months of pressure will force the City to spend $45,000 – $50,000 of taxpayer money on a recall election and force citizens to collect enough valid signatures to recall him. Brainard is pushing the campaign to this point even though he ran as a fiscal conservative. The recall site compiles a list of news articles detailing the continuing saga of Mr. Brainard and the progress of the recall, and lists the dates, times and locations of training sessions for petition circulators. Recall organizers say if Mr. Brainard voluntarily steps down from his council seat prior to the signature collection drive, they will donate all funds raised for the recall effort to victims of domestic violence.

Advertising, Atheism, Religious hypocrisy

NYC Parking Company Appeals to Atheists

by Anne Landman • July 14, 2013 • 2 Comments

Atheists are apparently a significant enough part of the community in New York City that a parking company saw fit to solicit business using a humorous billboard that pokes fun at people who pray to the Lord for personal favors, like a parking space.

Billboard seen in Manhattan’s west side (Chelsea district) advertising the services of a parking lot

Advertising, Ethics, Lies, Lobbying, Media, Propaganda, Secrecy, Tobacco, Tobacco documents

Philip Morris’ Secret “Ninja Program” (1991)

by Anne Landman • June 20, 2013 • 0 Comments

In this 1991 outline, Karen Daragan, Administrator of Media Affairs for Philip Morris USA, describes PM’s secret “Ninja Program,” in which PM recruited individual smokers across the country to act as seemingly independent media spokespeople who would oppose smoking restrictions and cigarette taxes. Daragan described the rationale for the program:

“Smokers can respond better than we can to these zealots’ positions on smoking restrictions and excessive taxation. Basically, we can get them [smokers] to deliver our messages for us and it works beautifully because they don’t represent big bad tobacco co[mpany], have more credibility [and] can relate to the public better and talk about issues that are affecting them rather than have us talk for them like we did in the past. But they can also go a step beyond. They can…get the antis reacting to them which puts the antis on the defensive for a change.”

Daragan calls PM’s Ninja Program “a proactive media relations tool for us,” and describes how PM’s method of recruiting smokers as spokespeople differs from those of other cigarette companies:

“We don’t manage smokers rights clubs and organize meetings like our competitors do. What we do is go out and find the most articulate and devoted activists. We call them our ninjas. We feed them with our most powerful information and arguments, media train them and then have our public relations agency go out and pitch stories and set up interviews for them…”

She continues, describing how PM finds their ninjas:

“Right now we have about 30 trained media ninjas across the country…We find them through correspondence with PM, through phone surveys and written surveys among the 12 million people on our database, through word of mouth, LTE’s, and visible activists among the already existing smokers rights clubs across the states.”

PM instructed its “ninjas” to carry specific, corporate-defined messages to the media: “accommodation,” civil liberties, fairness and self-determination.

Source: 1991 Philip Morris report/outline, Bates No. 2078755208/5213

Advertising, Children, Ethics, Health, Pop culture, Propaganda, Tobacco, Tobacco documents

Anti-Tobacco Activist Patrick Reynolds’ Epic Fail

by Anne Landman • April 4, 2013 • 0 Comments

A concept drawing of Patrick Reynolds' cartoon "Buck Dromedarian," a "Deep Space Camel" aimed at helping prevent youth smoking while making the R.J. Reynolds Tobacco Company look like a good guy.

Anti-tobacco activist Patrick Reynolds’ concept drawing of “Buck Dromedarian,” the “Deep Space Camel” character, from his pitch to the R.J. Reynolds Tobacco Company.

On November 2, 1995 prominent anti-tobacco activist Patrick Cleveland Reynolds, the grandson of Richard Joshua Reynolds, Jr. (founder of the R.J. Reynolds Tobacco Company) presented this creative but shockingly misguided public relations proposal to the R.J. Reynolds Tobacco Company (RJR) as a way to help the cigarette maker build goodwill with the public while presumably padding his own pocket. The proposal, which Patrick eponymously titled “Project PR,” suggested that RJR use a set of cartoon characters that Patrick had created to teach kids not to smoke. The characters, “Buck Dromedarian and the Deep Space Camels” were half-human, half-camel space aliens who hailed from the planet Dromedarius in the galaxy Humpus. Patrick helpfully suggested that, if RJR desired, Buck could even interact with RJR’s Joe Camel character in ads promoting the cartoons. Patrick suggested RJR license his characters for use on products that would appeal to children, like toys, music videos, trading cards, stuffed animals, T-shirts, video games, films, a TV series and live appearances. Patrick even proposed that RJR send him (yes, himself, Patrick) on a world tour featuring himself in live appearances at shopping malls and schools in the U.S., Europe and the Far East. Patrick further proposed that he himself be featured in the cartoon, interacting with his space camels.

On page 13 of the proposal to RJR Patrick helpfully suggested (in the third person voice):

“Tobacco executives will not be portrayed as bad guys; if RJR prefers, those characters could be omitted from the script. Patrick Reynolds would, given his preferences, like to put some blame in the stories on the world’s politicians for failing to stop kids from buying cigarettes. In this way, blame could be deflected to where it really belongs…”

and

“…The more open the RJR team can be, the more popular Buck comics and TV series will of course be with teens — and the more RJR will be trusted and liked as the ‘good’ tobacco company…”

Patrick Reynolds

Patrick presented this dubious proposal in person to Guy Blynn, RJR’s Vice President & Deputy General Counsel. Handwritten notes on the first page, presumably by Blynn, say “Seed money: $250,000,” “Target age group? and “People in health community … think a good idea?”

This is an example of how a well-meaning but unsophisticated tobacco control advocate, acting in isolation, can over-reach.

The entire text of the proposal makes for quite entertaining reading.

Source: The Works: Project PR, by Patrick Reynolds, November 2, 1995 from the Legacy Tobacco Documents Library

Advertising, Atheism, Consumer advocacy, Equal rights, Ethics, Ethnic/Minority, Hate, International, Secularism

Atheist Shoe Company Documents USPS Delivery Bias

by Anne Landman • March 27, 2013 • 1 Comment

AtheistShoes says their shoes are “kitten soft” and super comfortable. They’re only available through the internet.

Kickstarter, a crowd-source funding platform for creative projects, helped raise $60,000 for a group of atheist shoe makers to start an atheist shoe company in Berlin, Germany. The company, AtheistBerlin.com, also known as AtheistShoes, hand-makes trendy suede lace-up shoes with soles that say, in large, etched lettering, “Ich bin atheist” (“I’m atheist”) or “Loves Darwin.” Presumably, when a person wearing the atheist shoes walks through a puddle or on a dusty road, for example, the shoes will stamp “I’m atheist” or “Loves Darwin” onto the road with every step. Some of the shoe styles have irreverent names like “Naughty Schnitzel Pilz,” and they come in colors like “Candy Testicle” (a limited edition), or “Kitten Testicle Gray.” But after Atheist Berlin started shipping their shoes, they encountered problems with delayed and lost orders for shoes sent to the U.S. To diagnose the problem, AtheistBerlin conducted a study: They shipped two packages to 89 different people in 49 U.S. states using the United States Postal Service for final delivery. One package had the company’s branded packing tape on it that said “ATHEIST,” and the other was shipped with neutral tape. All packages were shipped at the same time. The results? Packages sealed with “ATHEIST” tape took an average of three days longer to arrive, and were ten times more likely to never make it to their destination. One package with the ATHEIST tape sent to Michigan arrived fully 37 days after the neutrally-marked package. The company conducted the same test in Germany and to several other European countries and found no similar bias. The results, they conclude, demonstrate a significant bias in quality of shipping in the U.S. against atheist-branded packages. The company stopped using atheist-branded packing tape on their shipments to the U.S. and have noted improvement in delivery times. Atheist Shoes also says that since they conducted the study, some people have expressed an interest in buying atheist packing tape. The company is looking into getting enough of it manufactured that they can sell it.

Advertising, Consumer advocacy, Corporations, Corruption, Ethics, Food, Health, Lies, Marketing, Pharmaceutical, Propaganda, Safety, Tobacco

Kroger-Owned City Market’s Fake “Your Health Matters” Ad Campaign

by Anne Landman • March 22, 2013 • 2 Comments

Can you count the number of lies in this sign?

Recently City Market grocery stores, a chain owned by Kroger Company, started running billboards in Grand Junction, Colorado that say “Your health matters to us.” The ads boast that City Markets have dietitians, pharmacies, “natural and organic” foods, “health centers” and “NuVal,” a scoring program that ranks the nutritional value of some foods they sell on a scale of 1 to 100. I called a local City Market store to find out how to get in touch with one of their dietitians but was told they didn’t really have any. “It’s misleading,” said Pansy Hubbard, a Grand Junction City Market service counter employee, about the billboard campaign. She said there aren’t any registered dietitians at any of the Grand Junction stores. People with a computer and an Internet connection can find their way to Kroger’s website, where, if you dig a little you can find links to email addresses of dietitians, but the inference that City Markets have dietitians available at their stores is patently false, at least in our area. But the stores’ claim about dietitians isn’t even the most misleading part of the ad. The biggest thing that negates City Market’s claim that “Your health matters to us” is that all their stores knowingly continue to sell a product that is well-known to kill hundreds of thousands of Americans every year: cigarettes. Cigarettes are a known addictive and deadly product, and City Market makes lots of money off them despite what they do to peoples’ health. This makes it very clear that money is what matters to City Market and the Kroger Company, not their customers’ health.

Some other store chains besides Kroger/City Market can now make a more honest case that they care about their customers’ health. Target stores, for example, stopped selling cigarettes chain-wide in 1996, and are still very much in business. Other stores that truly promote healthy lifestyles have quit selling cigarettes and said publicly that selling tobacco products is not conducive to their pro-health mission.

They are absolutely right.

Petition: Require Lawmakers to Wear Logos of Financial Backers on their Clothing

by Anne Landman • March 21, 2013 • 1 Comment

Petition’s suggested attire for members of the House and Senate

A new petition appeared on the Obama administration’s “We the People” web site March 18 asking that members of the Congress and Senate be required to wear the logos of their financial backers on their clothing, NASCAR style. The petition says, “Since most politicians’ campaigns are largely funded by wealthy companies and individuals, it would give voters a better sense of who the candidate they are voting for is actually representing if the company’s logo, or individual’s name, was prominently displayed upon the candidate’s clothing at all public appearances and campaign events. Once elected, the candidate would be required to continue to wear those ‘sponsor’s’ names during all official duties and visits to constituents. The size of a logo or name would vary with the size of a donation. For example, a $1 million dollar contribution would warrant a patch of about 4″ by 8″ on the chest, while a free meal from a lobbyist would be represented by a quarter-sized button. Individual donations under $1000 are exempt.” Some people have commented that the NASCAR-style clothing requirement would break Congress’s dress code, but the code only requires a coat and tie for men and “appropriate” dress for women. Others say members of Congress and the Senate would have to wear floor-length robes, perhaps with trains, to accommodate all of their corporate backers. So far, the Congressmen-in-NASCAR-clothing petition has gathered 9,378 signatures in just four days. The Obama Administration has raised the number of signatures needed to get a response on a petition to100,000 within 30 days, up from 25,000. The petition can be seen (and signed) here.

Main source: Huffington Post, March 20, 2013

Advertising, Health, Health care, Marketing, Pop culture, Tobacco, Women

Canadian Ad Likens “Social Smoking” to Social Farting

by Anne Landman • March 16, 2013 • 0 Comments

A new TV ad campaign by the Ontario Ministry of Health is aimed at convincing cigarette smokers who say they are just “social smokers” that they are really full-fledged smokers who need to get over their denial and quit smoking. The ad shows a nice-looking young lady sitting on her bed, chatting confidentially with an unidentified female whose back is to the camera. The young lady denies she is a farter. “It’s true that I fart,” she says demurely to the companion, “but I wouldn’t call myself a ‘farter.’ I’m a ‘social farter,’” she says. She is then shown at a party, dancing with friends and farting. She approaches a guy at the party and flirtatiously asks him if he’d like to “go outside for a fart.” He enthusiastically agrees to go. The two go to the porch and take turns farting together in the evening air. Toward the end of the ad, on-screen text says “Social smoking is as ridiculous and social farting,” and directs viewers to the website QuitTheDenial.ca, which leads to a Facebook page that says, “…social farting? It is as ridiculous as social smoking. If you smoke, you smoke. Period. If that’s not OK with you, we’ve got the tools to help you quit.” A different ad in the same vein, “Social Nibbler,” shows a guy grabbing food off other people’s plates and denying he’s a nibbler. “I’m a social nibbler,” he insists.

Source: Social Farter (YouTube) – Canadian Ministry of Health, published March 11, 2013

Advertising, Ethics, Health, Human rights, Marketing, Pop culture, Tobacco, Tobacco documents

How Cigarettes Get Into Movies

by Anne Landman • March 14, 2013 • 0 Comments

Cigarette case promoting the movie “Big Top Pee Wee” (1988), holds 16 regular or 100 mm cigarettes. Still available at Amazon.com

A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American Tobacco Company cigarettes were injected, or were attempted to be injected, into the plot, or in which cigarettes were placed as “set dressing.” Examples: “Pall Mall, Carlton and Lucky Strike cigarettes will be used as set dressing in a Mini Mart in Comstock,” “We provided LUCKY STRIKE cigarettes for Kathleen. The cigarettes have been established as her brand, and she will be smoking them throughout the film. The exposure for THE AMERICAN TOBACCO CO. should be great.”

The document lists many significant family films in which cigarettes were placed or attempted to be placed, including “Big Top Pee Wee” starring Pee Wee Herman, “Ghostbusters II” starring Dan Aykroid and Bill Murray, “Christmas Vacation” with Chevy Chase, “Look Who’s Talking Too” with Kirstie Alley and John Travolta, “Ghost,” starring Demi Moore, Patrick Swayze, “Bill and Ted’s Excellent Adventure, “Big” starring Tom Hanks, and many more. A memo discussing the film “Clean and Sober,” a film about a man who checks himself into a detox center, says “Lucky Strike, Pall Mall and Carlton were given for use by Charlie and many other patients in the detox center.”

Philip Morris’ “Qualitative Image Study Saudi Arabia”

by Anne Landman • March 12, 2013 • 0 Comments

This 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi Arabian men. The idea was to find out what emotional, psychological and cultural needs and values young male Saudis have, and then determine how PM could exploit these in their cigarette advertising. Page 39 of the document (Bates No. 2501055413) reports on reactions of Saudi men to a Marlboro ad that depicted three cowboys leaning on a fence and talking. The middle cowboy held a coiled rope in his hand. The report says, “Values disliked [about this ad] were…the ropes, which gave uncomfortable feeling — ropes are used to bind people and hang them in Saudi Arabia.” In many places, the report generalizes about Saudi men’s tendencies toward violence, in one place noting “the private face of violence noted in the Arab personality.” Another passage in this vein reads,

“There is a strong thread of violence just below the surface of the Arab personality, linked to ideas of vengeance and the protection of property (including women) but there is at the same time a desire to suppress this in favour of the more acceptable public face of masculinity, which is more calm and controlled.”

The report defines values of Saudi men:

“The aspiration for them is very definitely to have friends who have status and wealth – and especially a big car. Belonging to such a peer group, even if you do not personally have the wealth, enables you to enjoy the reflected status. Cigarettes it seems are often shared, and within the peer group there is also pressure to smoke the same brand…”

A brief discussion of smoking and health in the report reveals that a belief existed among Saudi men that certain types of cigarettes were “healthier” than others, and indicates that Saudi smokers may, at that time, have lacked key information about smoking and health in general:

“There is ample evidence that smoking is regarded [among Saudis] as harmful, although this was not expressed directly, it was indirectly through the description of the personality of brands…For Marlboro Red smokers, if you smoke a light cigarette, then you are not strong/healthy enough to be able to smoke a strong cigarette. For Marlboro Lights smokers, if you smoke a strong cigarette, then you are stupid, ignorant.”

While it is not surprising that a corporation would do this type of research in an effort to tailor its advertising to appeal to foreign cultures, by the time this document was written (1993) tobacco use had already long been labeled by authorities worldwide as a major public health problem. Despite this, PM continued to emphasize spreading the use of tobacco in foreign countries, as well as in the U.S. It is also interesting to see how American cigarette companies scrutinize foreign cultures from a marketing standpoint, to pinpoint the emotional and psychological needs and held by people of these cultures to find ways of better exploiting them.

Source: Qualitative Image Study: Saudi Arabia, Legacy Tobacco Documents Library, Philip Morris collection, Bates No. 2501055375/5464

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