How Cigarettes Get Into Movies
A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American […]
A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American […]
This 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi
In 2011, the United Nations convened a high-level meeting to address the global burden of non-communicable diseases. Participants concluded that
Magpul Industries of Erie, Colorado, which makes and sells high-capacity ammunition magazines, has declared war on Colorado over a gun
A 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office,
This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association.
As of January 23, 2013, the National Football League (NFL) is facing 199 lawsuits filed by a total of more
In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize
A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel
Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo
An Orange County, Florida school district allowed the Christian group World Changers of Central Florida to distribute Bibles to high
Breast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas
The National Rifle Association (NRA) posted a 35 second Internet ad called “Stand and Fight” that takes aim at President
Bushmaster, the company that makes the machine gun Adam Lanza used in the Sandy Hook Elementary School massacre December 14,
Years ago, Tony and Cheri quit their jobs, left their lives in the U.S. and risked their entire life savings
Cardiac patients who experience atrial fibrillation are routinely prescribed anti-clotting drugs to help prevent strokes. For many years, the most
Business Insider has published a list of the biggest PR disasters of 2012. There are some doozies, and social media figured into
A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to