Breast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas stations, shopping malls and many other places. But this particular big “awareness” push may have reached its peak and maxed out its usefulness. By now most everyone is aware of breasts and breast cancer, but ignorance still abounds in other cancer areas. For example, people are still woefully unaware that lung cancer kills twice as many women each year than breast cancer. More women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. So why aren’t there aren’t any ribbons, rubber bracelets, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer’s devastating toll, or to support lung cancer victims or raise money for a cure?
Because lungs just aren’t as effective as selling crap for marketers, that’s why.
A chemical flavoring used to create that delicious, buttery flavor in microwave popcorn, when heated, can cause a life-threatening, irreversible obstructive lung disease called bronchiolitis obliterates. The chemical, called diacetyl, was first found make popcorn manufacturing workers sick in 1985, after two workers employed in a factory where the flavoring was used developed a rare lung disease. The National Institute of Occupational Safety and Health (NIOSH), tested the air in the employees’ workplace, found a high concentration of diacetyl, and confirmed a link between workers’ exposure to the chemical and their reduced lung function. Since then, hundreds of workers have reported becoming sick after working around the chemical. According to NIOSH, diacetyl is used extensively in the flavoring and food manufacturing industries. Diacetyl doesn’t just affect factory workers, either. Wayne Watson of Denver, Colorado, ate two bags of microwave popcorn every day for ten years and developed the lung disease now known as “popcorn lung.” In September, 2012, he was 
The U.S. government has invested billions to determine the causes behind traffic fatalities and used that information to make policies that have markedly reduce traffic deaths in the United States. Government research on traffic safety has led to the widespread use of seat belts, front and side impact air bags, child safety seats and other advances that have greatly advanced road safety and reduced vehicular deaths for Americans. The number of deaths annually from firearms in the U.S. closely approximates the number of traffic fatalities — roughly 30,000 deaths per year from each. Yet there has been little research into, or advances made in reducing gun deaths. Why? Because the National Rifle Association (NRA) has long worked behind the scenes to block laws allowing the collection and dissemination of data about the impact of gun ownership on Americans’ safety. The NRA quietly pushed a provision that was inserted into the Affordable Care Act (“Obamacare”) restricting the data doctors can collect from their patients about their ownership and use of firearms. From 1986 and 1996, the U.S. Centers for Disease Control conducted peer-reviewed research into the impact of the presence of guns in people’s homes. While there is a widespread belief among gun owners that the presence of guns in their homes makes them safer, the CDC 
