Category: Advertising

DumpsterCam PR Effort Boosts Respect for Garbage Workers

TrashCam photo credit: Roland Wilhelm/ Stadtreinigung Hamburg/ Scholz & Friends

Garbage workers around the world have a physically difficult, smelly job few people want, and typically don’t get much respect or recognition for their efforts, either. So the sanitation department in Hamburg, Germany decided to find a way to improve respect for their workers. With the help of a German advertising agency and a garbage worker who moonlights as an amateur photographer, they came up with a PR campaign that worked to turn Hamburg’s garbage collectors into celebrities. Sanitation workers converted a 290 gallon trash dumpster into a pinhole camera and hauled it around on their routes to places the workers had said they had always wanted to photograph. Dubbed the “TrashCam,” the container had a 0.3-inch pinhole in one side. The workers would open a flap over the pinhole and allow light to project onto a 39 inch by 31 inch piece of photographic paper inside the dumpster, creating a photo. Workers would expose the paper for anywhere from five to 70 minutes, and the photos were developed in a lab later that evening. The result was a series of striking black and white photos that won the sanitation workers a prestigious advertising industry award at the Cannes Lion advertising festival. The photos will be on exhibition starting June 23 at the Axel Springer Passage exhibition space in Hamburg. You can see the photo gallery here.

Source: Spiegel Online International, June 22, 2012

“Energy Times” and the Stealth Marketing of Dietary Supplements

“Napalm,” a dietary supplement found by FDA to contain a chemical called DMAA, which can lead to a heart attack.

Yesterday I stopped at a Natural Grocers market to pick up some ginger ale, and the store gave me a free copy of the June issue of a magazine called “Energy Times” with my purchase. As I glanced through it before throwing it out, I noticed it contained big ads for supplements that promised weight loss, “digestive perfection,” better blood circulation, additional energy and sexual enhancement. Page 12 had an article saying the U.S. Food and Drug Administration (FDA) is “attacking health freedom.” Right next to the article was a prepaid, business-reply tear-out postcard with blazing red lettering screaming, “Don’t Let the FDA Take Your Vitamins Away! …Join the [National Health Alliance] and protect your health care rights.”

I follow much of what the FDA does, and I just didn’t buy the idea that the FDA was out to take away vitamins or infringe on my health care rights. But it got my curiosity up about how I ended up with this crazy magazine.

Marx MasterCards Prove Highly Popular in Germany

Karl Marx MasterCard

The Sparkasse Bank in Chemnitz, in eastern Germany, asked customers to vote on images they would most like to see on their MasterCards, and by far the winner was Karl Marx, the German philosopher who predicted the end of capitalism. More than one third of people voting selected Marx’s image. The bank reports that even people in western Germany were calling and asking to open bank accounts to get a MasterCard with Marx’s image on it. Reuters reports that a survey done in 2008 revealed that 52 percent of citizens living in eastern Germany thought the free market economy was “unsuitable” and 43 percent preferred to go back to a socialist system. NPR’s Planet Money, in a report on the Karl Marx MasterCard, asked people to suggest possible slogans to advertise the card. Some of the responses?  “Che Guevara t-shirt: $15. Annotated copy of the Communist Manifesto: $10. Being able to demonstrate your ideological confusion every time you make a purchase: Priceless.,” “I don’t always seize the means of production from the bourgeoisie, but when I do, I prefer the Marx MasterCard,” “A Mastercard for the master race,” and my personal favorite: “Use it when you’re in the red.”

Main sources: National Public Radio, June 15, 2012 and Reuters, June 15, 2012

ALEC Meets its Match in Fake ALEC PR Website

Sample graphic from IStandWithAlec.org

As corporations continue to flee the embattled American Legislative Exchange Council, ALEC is struggling to stop the bleeding with a new a damage-control website called “IStandWithALEC.com,” that blames former Obama administrator Van Jones, George Soros and “Big Labor” for recent woes that have put the group on the hot seat.  But as soon as ALEC put up its new site, the controversial group was met with yet another activist challenge: a hilarious, new competing one-page website with the very similar domain name, “IStandWithALEC.org,” that features pictures of Alec Baldwin and says, “I stand with Alec, not ALEC.” The site is filled with funny pictures of Alac Baldwin and statements contrasting how nice Alec Baldwin is and how mean ALEC is, like “Alec Baldwin created a scholarship for low income drama students…ALEC creates scholarships for corporations to funnel money to legislators,” and “Alec likes surfing the web naked,” but “ALEC wants you to pay 750% more for high-speed Internet.” The site asks visitors to “Join our efforts to stand up to front groups like ALEC!” The dueling websites make it clear that anti-ALEC activists aren’t cutting ALEC much slack these days, no matter what corporate PR strategy it tries to try and escape from its death spiral.

RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth

 

Front page of RJR’s “Project Scum” document

This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet. – Ed.

“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures.  There are several versions of the “Project SCUM” document, ranging in dates from 1995-97.  Each offers revealing marginalia (handwritten markings on the page). For example, in one document, handwritten in next to a bulleted list of consumer subcultures are the words “Gay/Castro” and “Tenderloin,” referring to gay areas of San Francisco.  Next to a list that discusses the rationale for the program, a line says “higher incidents of smoking in subcultures” and has the phrase “and drugs” handwritten in.  On yet another copy, the phrase “and drugs” is crossed out, revealing RJR’s  ambivalence about their exploitation of the drug culture.  A later copy of the document’s title page has the word “SCUM” crossed out and the word “Sourdough” handwritten in, as though RJR  realized too late the derogatory name they had slapped on their customers. See a copy of RJR’s Project Scum document here.

 

More Advertisers Yank Ads from Limbaugh Show on KGVO in Missoula

Supporters of the effort to get Rush Limbaugh off the airwaves in Missoula, Montana are celebrating another milestone this week: They’ve gotten fully thirty advertisers to pull their ads off Limbaugh’s show on KGVO radio in Missoula. To emphasize that Rush Limbaugh is a bully who is offensive to their community, RushOutOfMissoula.com this week features video of a March, 2012 interview with Michael J. Fox on CNN’s Piers Morgan Show that revisits Limbaugh’s 2006 attack on Fox after Fox made a political ad supporting Missouri Senator Claire McCaskill because of her stand supporting stem cell research. In the ad, Fox displays obvious symptoms of Parkinson’s disease as he twitches and moves awkwardly during the ad. Limbaugh characterized the ad as “shameless,” saying it was “purely an act.” He speculated that Fox was either acting or that he intentionally stopped taking his anti-Parkinson’s medicine prior to making the ad to emphasize the severity of his symptoms and elicit sympathy. The backlash against Limbaugh’s cruel and inappropriate statements about Fox eventually prompted Limbaugh to say he would “apologize to Michael J. Fox, if I am wrong in his characterizing his behavior on this commercial as an act, since people are telling me they have seen him this way on other interviews and in other television appearances.” RushOutOfMissoula.com supporters are moving forward in their efforts to pressure advertisers to leave the show, saying Limbaugh is a bully who exceeds the limits of community norms by vulgarly denigrating others for their political views.

Missoula Citizens Rack Up More Progress in Anti-Limbaugh Effort

Rush Limbaugh

Citizens of Missoula, Montana continue to make headway in their effort to push Rush Limbaugh off the air in that town. Dave Chrismon, head of the grassroots effort and website RushOutOfMissoula.com, reports  that seven more businesses have pulled their ads from Limbaugh’s show in the last week, for a total of 27 businesses that have abandoned the show since the group’s effort started in mid-April, 2012. “We’re shaking this bully’s tree!” Chrismon crowed. Remaining advertisers can be seen at this link on RushOutOfMissoula.com, which is tracking advertisers on the show. Local businesses still advertising on Limbuagh’s show include Adair Jewelers, whose owner, Jim Adair, claims he is being “blackmailed” by supporters of RushOutOfMissoula.com and who says the group wants to “take all talk radio off the air.” KGVO, the station that broadcasts Limbaugh in Missoula, has featured Adair on its talk shows as a way to try and defend the station’s keeping Limbaugh on the air amid the firestorm of disapproval of the show. Nationwide businesses that have quit Limbaugh’s show include Home Depot, Sam’s Club, ProActiv, Constant Contact and Legal Zoom.  Some of the national businesses that continue to advertise on the show include Allegiant Airlines, Curves (the health club for women), Habitat for Humanity, Max Muscle, Dish Network, Fram Oil Filters, LifeLock and Match.Com.

Big Tobacco’s Ties to Funding of Prop. 29 Opposition Exposed

An NBC investigative team has exposed historical and financial ties between many of the supposedly independent groups actively opposing Proposition 29, a measure to increase California’s tobacco tax by $1.00 per pack, and the tobacco industry. Collectively, groups against the measure have spent $46.7 million so far — over four times more than the amount spent by groups supporting the measure. Much of the money to oppose the measure came from cigarette makers Reynolds American and Philip Morris, laundered through groups that are seemingly independent from the industry, like Americans for Tax Reform, the Small Business Action Committee and the California Taxpayers’ Association. Tobacco industry documents now available on the Internet reveal these groups have historically received significant financial support from Philip Morris, R.J. Reynolds and the Tobacco Institute. Political analyst Larry Gerston commented, “These kinds of transfers of money increasingly take place under a very dark shadow.” The strategy of burying tobacco industry involvement in ballot measure campaigns is revealed in a 1998 proposal by a political consulting group that worked for the Tobacco Institute on another cigarette tax fight.

FDA Rejects Corn Industry’s Request to Rename High Fructose Corn Sugar

After people started avoiding high-fructose corn syrup in the foods they buy, the Corn Refiners Association (CRA) petitioned the U.S. Food and Drug Administration to change the name “high fructose corn syrup” to a more wholesome-sounding name on nutrition labels: “corn sugar.” That was in 2010. Around the same time corn refiners started a widespread TV ad campaign to try and convince people there is no significant difference between their product and regular, granulated white sugar — a claim that prompted refiners of granulated sugar to file a lawsuit against the CRA accusing them of deceiving the public. Now comes more bad news for the corn guys: May 30, 2012, the FDA squashed CRA’s hopes for renaming its much-maligned product when the agency officially rejected their requested change. FDA told CRA that the agency defines sugar as a dried, crystallized solid — not a syrup. In a press release, the CRA said the “vast majority of American consumers are confused” about high-fructose corn syrup and claimed FDA denied its application on “narrow, technical grounds.” Changing names to escape a PR debacle is common. Two examples: Cigarette maker Philip Morris changed its name to “Altria” to relieve its food companies of the taint of tobacco, and the mercenary firm Blackwater changed its name to “Xe” after its agents engaged in the Nisour Square massacre in Iraq in 2007.

Source: U.S. Food and Drug Administration, May 30, 2012

Skip TV Ads, Go to Jail?

The major television networks ABC, CBS, Fox and NBC are arguing that skipping commercials while watching TV shows recorded on a digital video recorder (DVR) is illegal. In a lawsuit against Dish Network, the TV networks are charging that a new feature called “AutoHop” on Dish’s new DVR that allows people to skip TV ads “induces” copyright infringement. The networks claim that skipping ads in effect robs the advertisers who pay good money to the networks with the expectation that viewers will be forced to see them. The problem is that the manufacturer of a technology can’t be held liable for inducing copyright infringement unless customers are actually proven to infringe, so the networks must prove to a court that people who simply record a TV show, watch it at a later time and skip the ads are violating federal copyright law. The networks’ suit mimics a previous lawsuit they filed in 2002 against a company called ReplayTV that made a recording device with an automatic commercial-skip feature. The sheer expense of the lawsuit drove ReplayTV out of business before a court could rule on their theory of copyright infringement. Now the networks are leveling same charges against Dish, but Dish is fighting back. It’s filed its own lawsuit against the networks charging them with attempting to stifle its latest innovation. In its counter-suit, Dish points out that its “Hopper” recorder does not erase or delete any commercials, and they “remain on the recording and can be readily viewed at each customer’s individual option.”

Main source: Electronic Frontier Foundation, May 25, 2012

R.J. Reynolds’ “Salem Black Initiative,” 1989

This 1989 R.J. Reynolds marketing report summarizes a company brainstorming session to find ways to increase sales of Salem cigarettes to African Americans. It exemplifies how marketers view a target audience and try to appeal to them, in this case to market an addictive and deadly product. The report concludes that “the best way to reach minority consumers is through their local communities.” It says,

“…the brand’s support must be seen as being backed by other blacks — not as a big white company’s tactic to sell to blacks. If Salem can become a positive contributing factor to blacks’ economic and personal well-being, it could ultimately be ‘unpatriotic to smoke anything else.”

RJR's 2004 Kool Mixx campaign featured images of rappers, DJs and dancers on cigarette packs and in ads.

The marketers say “Salem should be seen as a friend,” and suggest ways to play up the positive aspects of [young adult] black smokers and their lifestyle, listing words and fashion items from the African American community at the time:

“…fresh” “fade” (kill) “bank” (money) “hooked”(together) “chillin'” “def” (cold, funky, hard, it’s happening) “stylin'” “dis” (disrespectful) – lots of bracelets – 2-3 holes in ear (African influence) – nose studs – fades, parts, braids – thrashed jeans – micro spandex shorts – side snap warm-up suits…”

Tobacco Companies Work in Secret to Defeat California’s Proposition 29

A pitched battle is on over California’s Proposition 29, a measure on the statewide ballot to raise the cigarette tax by one dollar to fund smoking cessation and research on tobacco-related diseases. If enacted, the measure would increase California’s per-pack cigarette tax to $1.87 per pack.  According to Maplight, the biggest donors favoring the tax are the American Cancer Society ($7.42 million), the Lance Armstrong Foundation  ($1.5 million), the American Heart Association ($546,256), the American Lung Association ($412,086) and Michael R. Bloomberg ($500,000). Laurene Powell Jobs, the widow of Steve Jobs, kicked in $25,000 to support Prop. 29. But those amounts pale in comparison to the tidal wave of money tobacco companies and their allies are pouring into defeating the measure. Philip Morris (Altria) alone has given just over $24 million, Reynolds American, Inc. has put in $9.57 million, and U.S. Smokeless (also owned by Altria) has put in $1.5 million. The California Republican Party contributed $1.14 million to defeat the tax. As usual, tobacco companies are trying to hide their role in the campaign by refusing to speak to journalists, running ads without their fingerprints on them and fighting the campaign through a front group, “Californians Against Out-of-Control Taxes and Spending,” which is aligned with right wing, pro-business groups funded by millionaires and billionaires like Americans for Prosperity, FreedomWorks, the Chamber of Commerce and the Petroleum Marketers Association. Californians Against Out-of-Control Taxes and Spending doesn’t even list tobacco companies among the “No” campaign’s endorsers on the group’s website — as if tobacco companies weren’t involved.

Billboard Companies Poisoning Trees

Poisoned trees in front of a billboard (Photo credit:FairWarning.org/NC DOT)

A former billboard company employee in Tallahassee, Florida has revealed that billboard companies intentionally poison trees that block their billboards from view. Robert Barnhart, a former crew chief for Lamar Advertising, stated in court filings that he was instructed to poison trees located on private property not belonging to Lamar if they were too big to be pruned or cut back, and blocked Lamar’s boards from view. In a court filing (pdf), Barnhart states he was instructed to wear nondescript clothing without any logos, drive to the area of the offending tree in a truck without Lamar logos, park several blocks away from the offending tree, walk over, use a machete to hack into the root system surrounding the tree’s base and pour herbicide onto the roots. The herbicide was kept in containers marked “AC Cleaner.” Barnhart said he was instructed to do this at least seven times. The actions violate numerous laws and constitute criminal mischief, trespassing, and violation of environmental laws regarding dumping of poison on land. After Barnhart provided his employer with a written objection to the offensive practice, he was subsequently threatened with termination and then fired. It wasn’t Lamar’s first such offense, either. In 2010, Lamar was found liable for trespassing and killing 83 trees along Interstate 84, and in 2009 Lamar was ordered to pay about $182,000 to a couple in Ohio for killing 34 trees on their property to improve views of their billboards. Lamar owns approximately 146,000 billboards in 44 states.

Source: FairWarning.org, (news of safety, health and corporate conduct), April 26, 2012

Skechers Pays $40 Million for Deceptively Advertising “Butt Toning” Shoes

Kim Kardashian helped market Skechers "toning shoes"

Skechers, the maker of those roly-poly  “toning shoes” that were a big craze back in 2010, will shell out $40 million to settle charges that it deceived consumers with phony claims the shoes conferred health benefits like weight loss, muscle strengthening and butt toning.  Back in 2010, fitness footwear companies like Skechers, Nike and Reebok raked in about $1.1 billion from the “toning shoe” market by charging between $100 and $200 a pair for the shoes. Skechers controlled about 60 percent of the market, and Reebok had about a 33 percent share. The companies created demand for the shoes by running ads that falsely claimed they would help wearers “shape up while you walk” or  “get in shape without setting foot in a gym.” The Federal Trade Commission (FTC) alleged that the shoe manufacturers fudged studies and statistics to make claims about the shoes that they could not support. Last  September, Reebok agreed to pay $25 million to settle charges that it deceptively advertised roly-poly shoes with names like TrainTone, RunTone and EasyTone.  The companies are paying the millions of dollars into a fund to which shoe purchasers can apply for a refund. If you bought Reebok toning shoes, you can click here to apply for a refund. People who fell for Skechers “butt toning” shoe ads and bought them can keep an eye on this website to get refunds when the account it set up.

Main source: Advertising Age, May 16, 2012

Is the Limbaugh Show on the Ropes in Missoula?

Rush Limbaugh

Twenty advertisers have now officially pulled their ads from Rush Limbaugh’s show on KGVO talk radio in Missoula, Montana, and the airwaves went dead during his show not once, but twice — and for more than a minute each time — on Friday, May 20th. Another sign Limbaugh could be in trouble in Missoula: KGVO has started broadcasting brief comedy bits during what would normally be blocks of advertising time on Limbaugh’s show, according to listeners from RushOutOfMissoula.com, the effort to push Limbaugh off the radio in Missoula.  RushOutOfMissoula.com posts a frequently-updated list of current advertisers on Limbaugh’s show on their web page, along with the businesses’ contact information, and asks people to contact the businesses and ask them to “stop putting money in that bully’s pocket” by pulling their ads. The web page urges callers to remain polite and respectful. Many advertisers have pulled their ads as a way to remain neutral in the conflict. Businesses still advertising on Limbuagh’s show on KGVO include Allegiant Airlines, Adair Jewelers, Air Quality Mechanical, Bagels on Broadway, Edward Jones, Furniture Row, Hoagieville, Lithis Chrysler, The Montana Club, the Ravalli Family of Banks and Time Rental.  Jim Adair, owner of Adair Jewelers — one of the remaining local advertisers on Limbaugh’s show in Missoula — is fighting back by increasing his ads on the show, and running ads saying he is being blackmailed by people who want to take all talk radio off the air.  RushOutOfMissoula.com reports that 1,751 people have now signed their petition asking KGVO to take Limbaugh off the radio in their town.  RushOutOfMissoula.com was organized after Limbaugh carried on a three day tirade against Georgetown law student Sandra Fluke late last February in which he called her a “slut” and repeatedly derided and insulted her for testifying before Congress about the need to fund women’s health care.

The Bottled Water Scam

Some beverage companies secretly bottle tap water and then charge 1,900 times more for it

People who buy bottled water pay up to 1,900 times what tap water costs, but get less access to key information about the pricey water than they do for tap water. Big companies that sell bottled water, like Pepsi (Aquafina) and Coke (Crystal Geyser), want you to think their water is special, but refuse to reveal where their water comes from, the methods used to purify it or whether their own testing revealed any contaminants in the water. According to the Environmental Working Group (pdf), the makers of the top ten best-selling brands of bottled water refuse to answer at least one of those questions. Only one — Nestle, maker of Pure Life Purified water — willingly discloses the specific source of its water, treatment method and gives consumers access to a water quality test report. Digging for information reveals that at at least one brand of bottled water, Aquafina, is bottled from a public water source. California passed a law in 2007 ordering bottle water manufacturers to publicly disclose quality information about their bottled water, but as of 2011 only 34 percent of companies were complying with the law. When asked to supply water quality information, the makers of Aquafina claimed it was “proprietary information” that was “not for the public.” Bottled water companies make claims like their water is purely from rainfall, purified by “equatorial winds” (Fiji Water) or can help you live longer, but cannot and do not substantiate these claims. In the mean time, every 27 hours, Americans drink enough bottled water to circle the Earth with plastic bottles stacked end to end. EWG recommends drinking filtered tap water instead of bottled water. Municipalities issue annual tap water quality reports that are always available to the public.

Source: Environmental Working Group report 2011 Bottled Water Scorecard (pdf)

Online Petition Battles Junk Mail

The U.S. Post Office, suffering from reduced mail volume, has started a new program aimed at encouraging businesses to send junk mail, or “direct mail.” The program is called “Every Door Direct Mail,” and for a greatly reduced price it lets businesses blast out mailings like coupons, fliers and menus to every single household within a specific Zip code or mailing route. Business owners don’t even have to address their ads. The program is the source of fliers packing mail boxes that are addressed to “Our Neighbor,” “Postal Customer” or Current Resident.” Your name gets added to junk mail lists whenever you unwittingly turn over your name and address to a merchant, for example when you buy a big-ticket item like a car or a house, order something from a catalog, donate to a charity, fill out a product registration form or sign up for a grocery store surveillance card (euphemistically called “loyalty cards.”). Any time you hand your name and address over to a merchant, you can expect to start getting more junk mail, and mailing lists are valuable. Companies that sell or rent mailing lists make a lot of money off them. But a nonprofit consumer advocacy group called Catalog Choice, that helps people stop getting junk mail, has started on online petition asking the U.S. Postmaster General to let people opt out of getting unaddressed advertising mail.  Catalog Choice doesn’t fault the USPS for its junk mail program, but says it should give people a choice to opt out of such mass-mailing programs.  Right now, under USPS’s new program consumers must contact each individual business if they would rather not receive their mail ads — a cumbersome burden to place on people. The USPS defends their new junk mailing program by saying it lets people “know what’s going on in their own neighborhood.”

Compass Colorado Links Obama and U.S. Energy Policy to Iranian Dictator

CompassColorado.org's new billboard

The Republican front group Compass Colorado is running billboards across the state that link President Obama with Iranian President Mahmoud Ahmadinejad. The boards show a photo of President Obama alongside photos of Ahmadinejad and, varyingly, three lesser-known Colorado Democratic Congressional candidates: Representatives Joe Mikloski, Sal Pace and Congressman Ed Perlmutter. Above the photos, text says “Higher gas prices YES! U.S. Energy Independence NO!” The boards fail to mention that the U.S. does not buy any oil from Iran. By using their photos and names next to that of President Obama, Compass Colorado is unwittingly giving the three lesser-known candidates a free boost to their name recognition. Compass Colorado is run by Tyler Q. Houlton, who worked as communications director for former Colorado Rep. Tom Tancredo. Tancredo gained fame for his February 4, 2010 speech at the National Tea Party Movement Convention in which he said Barack Obama became president because of “people who could not even spell the word ’vote’ or say it in English.” Tancredo then proposed making people take “a civics literacy test” as a prerequisite to voting. Houlton also worked for Rep. Scott McInnis’ failed campaign for governor of Colorado. McInnis’ campaign tanked after journalists revealed McInnis had plagiarized an extensive essay about water law that a nonprofit group had paid him to write. McInnis blamed the plagiarism on an elderly research assistant and refunded the $300,000 to the organization that paid him. Compass Colorado does not reveal its funders.

Main source: Colorado Pols, May 12, 2012