Big food, candy and chemical companies are pouring tens of millions of dollars into fighting California’s Proposition 37, which would require foods be labeled as to whether they contain genetically modified organisms (GMOs). Genetically-modified foods have their DNA artificially altered in a laboratory, for example Monsanto genetically engineered a type of sweet corn to make it also contain an insecticide. GMOs have been linked to allergies, organ toxicity and other ailments. The problem is, consumers are in the dark about whether the foods they buy contain GMOs because food producers have not been required to identify foods that contain them. Monsanto has paid over $4.3 million to fight Proposition 37, followed by DuPont, ($4 million), Pepsi ($2.1 million), Bayer ($2 million), Dow ($2 million), Coca Cola ($1.69 million), Nestle ($1.46 million) and ConAgra Foods ($1.1 million). Other companies working to defeat the disclosure law include familiar household companies that dominate the grocery stores, like Campbell’s Soup, General Mills, Bumble Bee (tuna), Hershey’s, Heinz, Kellogg, Kraft, Land O’Lakes (butter), McCormick (spices), Nestle (cocoa), Tree Top (apple juice), Smuckers (jam), and Welch’s (grape juice). The big food and chemical companies have hired former tobacco industry operatives to apply big Tobacco’s playbook to fight the initiative. Hiring out professional PR flacks to oppose the measure also distances the companies from the unpopular effort and helps shield their valuable brands from backlash. The “No” campaign is using the tobacco industry tactic of hiding behind a front group made to appear as though it is made up of small businesses, family farmers and the like, to give the public the impression that the anti-37 effort is a “grassroots” campaign by real people. Far from it. The “Yes on 37” campaign points out that many of the wealthy companies secretly bankrolling the fight against Prop. 37 are the same ones that for years assured Americans that cigarettes were safe, and DDT and Agent Orange were harmless.
Category: Media
Advertising, Health, Marketing, Media, Tobacco
Major League Baseball’s Psuedo Anti-Cancer Ads
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Major League Baseball “Stand Up to Cancer” ad
The first game of Major League Baseball’s World Series was filled with ads promoting MLB’s association with a group called Stand Up To Cancer. The ads told viewers how MLB for standing up to cancer, but curiously only mentioned research. The ads offered no information at all about cost-free prevention methods that we already know really do work to prevent cancer, like quitting smoking and chewing tobacco, limiting alcohol consumption, staying physically active, maintaining a healthy weight and avoiding environmental pollutants. None of these methods require any research, and all are inexpensive and known to be effective. Instead, MLB’s ads drive viewers to Stand Up To Cancer’s website, which does mention quitting smoking, although that information is buried several screens deep. The ads put all the front-and-center emphasis on research and fighting cancer at the cell level, rather than at the policy level, which is an extraordinarily expensive and relatively unproductive focus. Stand Up to Cancer’s website makes no mention whatsoever about policy changes we now know really do prevent disease when it come to smoking, like smoke-free public places and workplaces, eliminating smoking in movies, etc. All MLB’s ads really mean is that MLB purchased a deft ad campaign that was designed to paint MLB as fighting a dread disease. The ads are very slick and good; they evoke emotion by focusing on how a dread disease affects real people, and frame MLB as part of the solution — exactly the right PR prescription for generating goodwill but making no real changes in the status quo. MLB bought itself some goodwill credits, but the ad campaign is guaranteed to have little or no effect on cancer deaths, and does nothing to give people real information on cost-free actions that really can affect cancer rates.
Corruption, Elections, Ethics, Lies, Media, politics, Secrecy
Behind Romney’s Remarkable Comfort with Lying
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Op-Ed
For most people, it’s a given that politicians lie, but even with such universally low expectations for candidates, Republican presidential nominee Mitt Romney stands out. The brazenness and persistence of Romney’s lying has drawn notice from all quarters. This isn’t just the perception of wild-eyed liberals, either. In October, 2011, Matt Welch of Reason.com, a right-leaning publication that supports free markets, wrote about Romney’s prodigious lying in an article titled “Mitt Romney’s Lying Problem”. An October 8, 2012 Forbes.com article noted Romney’s large number of lies and reversals in positions on policies. Even far right-wing Republican former House Speaker Newt Gingrich openly called Mitt Romney a liar on CBS News’ “The Early Show.”
Mitt Romney’s prodigious lying exceeds anything ever seen before in American politics, by all accounts. Given this, one overall question remains: How can Romney be so comfortable with such lying? Most average Americans would recoil at the idea of spewing as many lies as Romney has, let alone doing it in the white-hot spotlight of the national and global media. So what has given rise to a person like Romney, who so verifiably, consistently and freely lies the way he does? And how does this square with his Mormon religion, which, at least in print, preaches that complete honesty is necessary for salvation?
Advertising, Corporations, Corruption, Ethics, Health, Lobbying, Media, Propaganda, Secrecy, Tobacco
How Corporations Influence the Media
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How do corporations influence entire media markets? A 1995 Philip Morris (PM) document shows one way in which corporations work to influence the larger media to manipulate larger public opinion. The previously-secret document shows that PM hired a Denver-based public relations agency to implement an ambitious and comprehensive plan aimed at influencing Colorado media outlets and thus shift public opinion more in the company’s favor.
The document, titled “PM Media Action Network – Media Plan for Colorado,” was written by public relations firm Russell, Karsch & Hagen, based in Denver. It states:
“[We] will begin to reshape public opinion through the media…” and “…[W]e are confident we can continue to shift the media’s view, and, ultimately the view of the general public…toward issues affecting the industry.”
In keeping with PM’s internal adversarial view of public health efforts to reduce smoking, Russel, Karsch planned to develop a “War Book” of “key issues and message points we believe will be effective in Colorado.”
Media, politics, Pop culture
Need Some Entertainment?
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A new Twitter hashtag has appeared: #RepublicanBooks. Suggested titles include, “Fifty Shades of Nay,” “The Agony Without the Ecstasy,” “Dog on a Hot Tin Roof,” “Animal Factory Farm,” “Crime and No Punishment,” and children’s books like “One Fish, Two Fish, Three for Me, None for You Fish.” Another new hashtag is trending, “DemocratBooks.” Some suggested titles there include, “Little Foreclosed Home on the Prarie,” “Community Organizing for Idiots,” “Sophie’s Mandate,” and “Who Moved my Government Cheese?”
Advertising, Grassroots advocacy, Marketing, Media, Worker advocacy
DumpsterCam PR Effort Boosts Respect for Garbage Workers
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TrashCam photo credit: Roland Wilhelm/ Stadtreinigung Hamburg/ Scholz & Friends
Garbage workers around the world have a physically difficult, smelly job few people want, and typically don’t get much respect or recognition for their efforts, either. So the sanitation department in Hamburg, Germany decided to find a way to improve respect for their workers. With the help of a German advertising agency and a garbage worker who moonlights as an amateur photographer, they came up with a PR campaign that worked to turn Hamburg’s garbage collectors into celebrities. Sanitation workers converted a 290 gallon trash dumpster into a pinhole camera and hauled it around on their routes to places the workers had said they had always wanted to photograph. Dubbed the “TrashCam,” the container had a 0.3-inch pinhole in one side. The workers would open a flap over the pinhole and allow light to project onto a 39 inch by 31 inch piece of photographic paper inside the dumpster, creating a photo. Workers would expose the paper for anywhere from five to 70 minutes, and the photos were developed in a lab later that evening. The result was a series of striking black and white photos that won the sanitation workers a prestigious advertising industry award at the Cannes Lion advertising festival. The photos will be on exhibition starting June 23 at the Axel Springer Passage exhibition space in Hamburg. You can see the photo gallery here.
Advertising, Corporations, Front groups, Grassroots advocacy, Media, politics
ALEC Meets its Match in Fake ALEC PR Website
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Sample graphic from IStandWithAlec.org
As corporations continue to flee the embattled American Legislative Exchange Council, ALEC is struggling to stop the bleeding with a new a damage-control website called “IStandWithALEC.com,” that blames former Obama administrator Van Jones, George Soros and “Big Labor” for recent woes that have put the group on the hot seat. But as soon as ALEC put up its new site, the controversial group was met with yet another activist challenge: a hilarious, new competing one-page website with the very similar domain name, “IStandWithALEC.org,” that features pictures of Alec Baldwin and says, “I stand with Alec, not ALEC.” The site is filled with funny pictures of Alac Baldwin and statements contrasting how nice Alec Baldwin is and how mean ALEC is, like “Alec Baldwin created a scholarship for low income drama students…ALEC creates scholarships for corporations to funnel money to legislators,” and “Alec likes surfing the web naked,” but “ALEC wants you to pay 750% more for high-speed Internet.” The site asks visitors to “Join our efforts to stand up to front groups like ALEC!” The dueling websites make it clear that anti-ALEC activists aren’t cutting ALEC much slack these days, no matter what corporate PR strategy it tries to try and escape from its death spiral.
Advertising, Ethics, Grassroots advocacy, Media, Women
More Advertisers Yank Ads from Limbaugh Show on KGVO in Missoula
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Supporters of the effort to get Rush Limbaugh off the airwaves in Missoula, Montana are celebrating another milestone this week: They’ve gotten fully thirty advertisers to pull their ads off Limbaugh’s show on KGVO radio in Missoula. To emphasize that Rush Limbaugh is a bully who is offensive to their community, RushOutOfMissoula.com this week features video of a March, 2012 interview with Michael J. Fox on CNN’s Piers Morgan Show that revisits Limbaugh’s 2006 attack on Fox after Fox made a political ad supporting Missouri Senator Claire McCaskill because of her stand supporting stem cell research. In the ad, Fox displays obvious symptoms of Parkinson’s disease as he twitches and moves awkwardly during the ad. Limbaugh characterized the ad as “shameless,” saying it was “purely an act.” He speculated that Fox was either acting or that he intentionally stopped taking his anti-Parkinson’s medicine prior to making the ad to emphasize the severity of his symptoms and elicit sympathy. The backlash against Limbaugh’s cruel and inappropriate statements about Fox eventually prompted Limbaugh to say he would “apologize to Michael J. Fox, if I am wrong in his characterizing his behavior on this commercial as an act, since people are telling me they have seen him this way on other interviews and in other television appearances.” RushOutOfMissoula.com supporters are moving forward in their efforts to pressure advertisers to leave the show, saying Limbaugh is a bully who exceeds the limits of community norms by vulgarly denigrating others for their political views.
Corruption, Ethics, Lies, Media, politics, Religion
2nd-Tier Media Struggles to Highlight Romney’s Remarkable Stream of Lies
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Republican Presidential candidate Mitt Romney has gained the distinction of putting forth the most bald-faced lies of any candidate ever while running for office. In March, MSNBC’s Rachel Maddow devoted a entire 14 minute-long segment to Romney’s remarkable string of lies in which she acknowledged that expectations are low for politician’s honesty in general, but said that to win the presidency, “You have to not be a liar.” Maddow said, “The degree to which Mr. Romney lies all the time about all sorts of stuff and doesn’t care when he gets caught, is maybe the single most notable thing about his campaign.” Maddow documented a long list of statements Romney has made during his campaign that are contradicted by easily-verfiable facts, like his claims that the economy has gotten worse since Obama took over the presidency, or that he never called for a national health care law. Now a perennial politician, Romney has been a public figure for so many years, that there is a clear record of things he has said and positions he’s taken on issues, which makes it relatively easy to document whether what he says now about his past positions is true or not. Romney has dished out frank lies on a huge number of topics in this campaign alone: his record on gay rights, Obama’s trade and tax policies, the tax rate he himself pays, his job creation record, his record on abortion rights, his record as governor of Massachusetts, and many other issues. His string of lies is historic, even in the annals of particularly dirty U.S. politics.
Corruption, Energy, Ethics, Lies, Media, politics
Romney Fails to Retract Huge, Verfiable Lie
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Mitt Romney made, and has continued to spew, a totally verifiable lie
A slew of major media outlets including the Los Angeles Times, the Wall Street Journal and CNN reported on a speech that Republican presidential candidate Mitt Romney gave on May 31 in front of the shuttered offices of Solyndra, the California-based solar panel manufacturer that went bankrupt after taking a $535 million loan from the U.S. Department of Energy — but they all failed to check on whether what Romney said in his speech was true. Referring to Solyndra’s government loan, Romney said, “An independent inspector general looked at this investment and concluded that the [Obama] administration had steered money to friends & family, to campaign contributors. This building — the half a billion dollar taxpayer investment — represents a serious conflict of interest on the part of the President and his team. It’s also a symbol of how the President thinks about free enterprise. Free enterprise to the President means taking money form the taxpayers and giving it freely to his friends.” But Romney’s statements are a bald-faced, easily-verifiable lie and it took days for the major media covering the speech to fact-check Romney’s statements after media watchdogs called them out.
Advertising, Equal rights, Grassroots advocacy, Media, Women
Missoula Citizens Rack Up More Progress in Anti-Limbaugh Effort
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Rush Limbaugh
Citizens of Missoula, Montana continue to make headway in their effort to push Rush Limbaugh off the air in that town. Dave Chrismon, head of the grassroots effort and website RushOutOfMissoula.com, reports that seven more businesses have pulled their ads from Limbaugh’s show in the last week, for a total of 27 businesses that have abandoned the show since the group’s effort started in mid-April, 2012. “We’re shaking this bully’s tree!” Chrismon crowed. Remaining advertisers can be seen at this link on RushOutOfMissoula.com, which is tracking advertisers on the show. Local businesses still advertising on Limbuagh’s show include Adair Jewelers, whose owner, Jim Adair, claims he is being “blackmailed” by supporters of RushOutOfMissoula.com and who says the group wants to “take all talk radio off the air.” KGVO, the station that broadcasts Limbaugh in Missoula, has featured Adair on its talk shows as a way to try and defend the station’s keeping Limbaugh on the air amid the firestorm of disapproval of the show. Nationwide businesses that have quit Limbaugh’s show include Home Depot, Sam’s Club, ProActiv, Constant Contact and Legal Zoom. Some of the national businesses that continue to advertise on the show include Allegiant Airlines, Curves (the health club for women), Habitat for Humanity, Max Muscle, Dish Network, Fram Oil Filters, LifeLock and Match.Com.
Advertising, Corruption, Economics, Ethics, Front groups, Grassroots advocacy, Health, Lobbying, Media, Secrecy, Tobacco
Big Tobacco’s Ties to Funding of Prop. 29 Opposition Exposed
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An NBC investigative team has exposed historical and financial ties between many of the supposedly independent groups actively opposing Proposition 29, a measure to increase California’s tobacco tax by $1.00 per pack, and the tobacco industry. Collectively, groups against the measure have spent $46.7 million so far — over four times more than the amount spent by groups supporting the measure. Much of the money to oppose the measure came from cigarette makers Reynolds American and Philip Morris, laundered through groups that are seemingly independent from the industry, like Americans for Tax Reform, the Small Business Action Committee and the California Taxpayers’ Association. Tobacco industry documents now available on the Internet reveal these groups have historically received significant financial support from Philip Morris, R.J. Reynolds and the Tobacco Institute. Political analyst Larry Gerston commented, “These kinds of transfers of money increasingly take place under a very dark shadow.” The strategy of burying tobacco industry involvement in ballot measure campaigns is revealed in a 1998 proposal by a political consulting group that worked for the Tobacco Institute on another cigarette tax fight.
Corporations, Economics, Ethics, Ethnic/Minority, Grassroots advocacy, Media
Cookie-Cutter News Taking Over U.S. Media Market
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If your local TV news broadcasts are all starting to sound the same from channel to channel, it’s because they are. A sneaky form of media consolidation is happening all over the country called “covert consolidation” in which different local TV newscasts use the exact same stories, the same video, same scripts and the same viewpoints, but do it under different “brands.” Covert consolidation occurs when a number of TV stations in the same area are owned by a single corporate entity. Broadcasters between the multiple stations will share their news operations to save money. Covert consolidation not only circumvents Federal Communications Commission (FCC) rules regarding ownership of stations, it also eliminates independent local journalism and the competition and diversity between stations that are the basis of a healthy democracy. Covert consolidation has been documented in 83 of the nation’s 210 news communities throughout the U.S. as TV stations across the country quietly merge newsrooms to cut costs — all at a time when broadcasters are already making record profits. Covert consolidation is also a factor blocking minorities and women from owning and operating TV stations. Big media companies are using loopholes and backroom deals to get around FCC rules prohibiting media consolidation. To draw attention to the problem of covert consolidation, FreePress.org has created an interactive map showing which stations across the U.S. are consolidated, and the severity of the consolidation. FreePress also offers a free “Change the Channels” tool kit (pdf) people can download to document and record media consolidation in their areas, and instructions for exposing covert consolidation in your own local community.
Main source: FreePress/SaveTheNews.org, May 29, 2012
Advertising, Human rights, Marketing, Media
Skip TV Ads, Go to Jail?
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The major television networks ABC, CBS, Fox and NBC are arguing that skipping commercials while watching TV shows recorded on a digital video recorder (DVR) is illegal. In a lawsuit against Dish Network, the TV networks are charging that a new feature called “AutoHop” on Dish’s new DVR that allows people to skip TV ads “induces” copyright infringement. The networks claim that skipping ads in effect robs the advertisers who pay good money to the networks with the expectation that viewers will be forced to see them. The problem is that the manufacturer of a technology can’t be held liable for inducing copyright infringement unless customers are actually proven to infringe, so the networks must prove to a court that people who simply record a TV show, watch it at a later time and skip the ads are violating federal copyright law. The networks’ suit mimics a previous lawsuit they filed in 2002 against a company called ReplayTV that made a recording device with an automatic commercial-skip feature. The sheer expense of the lawsuit drove ReplayTV out of business before a court could rule on their theory of copyright infringement. Now the networks are leveling same charges against Dish, but Dish is fighting back. It’s filed its own lawsuit against the networks charging them with attempting to stifle its latest innovation. In its counter-suit, Dish points out that its “Hopper” recorder does not erase or delete any commercials, and they “remain on the recording and can be readily viewed at each customer’s individual option.”
Main source: Electronic Frontier Foundation, May 25, 2012
Grassroots advocacy, Human rights, International, Media, Violence
Syrian Activist Video Documents Results of May 25 Massacre in Homs
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Activists opposed to Syrian President Bashar al-Assad posted a startling YouTube video of the aftermath of the Syrian government’s May 25, 2012 massacre of 51 children and nearly as many adults. In the video, a man picks up the bodies of the dead and mangled children one at a time. As he shows them to the camera, a voice says “These are children, for God’s sake! Hey, World, look at Assad’s crimes! God is greater than you, you arrogant murderer!” English subtitles translate voices in the video that urge the international community to intervene to save the Syrian people. United Nations officials report Syrian government artillery and tank fire killed more than 90 people total in the district of Houla in the central province of Homs, which has been under almost constant attack by forces loyal to Syrian President Bashar Assad for months. Syria’s state-run news agency blamed the massacre on non-specific “armed terrorists.” The Syrian government restricts journalists from entering the country, and since several journalists attempting to cover what has been happening in Syria have lost their lives, amateur videos like this one posted on YouTube are the outside world’s main source of information about what is happening inside Syria. WARNING: The video is graphic.
Source: Los Angeles Times, May 26, 2012 and YouTube, May 25, 2012
Advertising, Corruption, Environment, Ethics, Media
Billboard Companies Poisoning Trees
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Poisoned trees in front of a billboard (Photo credit:FairWarning.org/NC DOT)
A former billboard company employee in Tallahassee, Florida has revealed that billboard companies intentionally poison trees that block their billboards from view. Robert Barnhart, a former crew chief for Lamar Advertising, stated in court filings that he was instructed to poison trees located on private property not belonging to Lamar if they were too big to be pruned or cut back, and blocked Lamar’s boards from view. In a court filing (pdf), Barnhart states he was instructed to wear nondescript clothing without any logos, drive to the area of the offending tree in a truck without Lamar logos, park several blocks away from the offending tree, walk over, use a machete to hack into the root system surrounding the tree’s base and pour herbicide onto the roots. The herbicide was kept in containers marked “AC Cleaner.” Barnhart said he was instructed to do this at least seven times. The actions violate numerous laws and constitute criminal mischief, trespassing, and violation of environmental laws regarding dumping of poison on land. After Barnhart provided his employer with a written objection to the offensive practice, he was subsequently threatened with termination and then fired. It wasn’t Lamar’s first such offense, either. In 2010, Lamar was found liable for trespassing and killing 83 trees along Interstate 84, and in 2009 Lamar was ordered to pay about $182,000 to a couple in Ohio for killing 34 trees on their property to improve views of their billboards. Lamar owns approximately 146,000 billboards in 44 states.
Source: FairWarning.org, (news of safety, health and corporate conduct), April 26, 2012
Advertising, Energy, Ethics, Front groups, Media, politics, Secrecy
Compass Colorado Links Obama and U.S. Energy Policy to Iranian Dictator
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CompassColorado.org's new billboard
The Republican front group Compass Colorado is running billboards across the state that link President Obama with Iranian President Mahmoud Ahmadinejad. The boards show a photo of President Obama alongside photos of Ahmadinejad and, varyingly, three lesser-known Colorado Democratic Congressional candidates: Representatives Joe Mikloski, Sal Pace and Congressman Ed Perlmutter. Above the photos, text says “Higher gas prices YES! U.S. Energy Independence NO!” The boards fail to mention that the U.S. does not buy any oil from Iran. By using their photos and names next to that of President Obama, Compass Colorado is unwittingly giving the three lesser-known candidates a free boost to their name recognition. Compass Colorado is run by Tyler Q. Houlton, who worked as communications director for former Colorado Rep. Tom Tancredo. Tancredo gained fame for his February 4, 2010 speech at the National Tea Party Movement Convention in which he said Barack Obama became president because of “people who could not even spell the word ’vote’ or say it in English.” Tancredo then proposed making people take “a civics literacy test” as a prerequisite to voting. Houlton also worked for Rep. Scott McInnis’ failed campaign for governor of Colorado. McInnis’ campaign tanked after journalists revealed McInnis had plagiarized an extensive essay about water law that a nonprofit group had paid him to write. McInnis blamed the plagiarism on an elderly research assistant and refunded the $300,000 to the organization that paid him. Compass Colorado does not reveal its funders.
Main source: Colorado Pols, May 12, 2012
Advertising, Children, Corporations, Energy, Environment, Ethics, Front groups, Media, politics, Tobacco
Memo Exposes Huge PR Campaign to Attack Wind and Solar Industries
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A group of energy industry-affiliated, right-wing groups is readying a massive PR plan to try and turn American public opinion against the renewable energy industries. The UK Guardian obtained a confidential draft memo written by Illinois anti-wind power attorney Rich Porter that outlines a massive PR campaign to change public opinion towards wind and solar power among “citizens at large.” The goals of the campaign, according to Porter’s memo, are to “A) Cause the targeted audience to change its opinion and action” based on anti-wind messaging, “B) Provide credible counter message to the (wind) industry, C) Disrupt [wind] industry message with countermeasures, D) Cause subversion in message of [wind] industry so that it effectively becomes so bad no one wants to admit in public they are for it (much like wind has done to coal, by turning green to black and clean to dirty.) Ultimate Goal: Change policy direction based on message.” The memo suggests teaming up with established groups like Americans for Prosperity, the American Legislative Exchange Council, the Heartland Institute, the Brookings Institute, the Cato Institute and other climate change deniers. It also suggests developing derogatory names for wind energy, like calling it “puff power” and “breeze energy.”