Category: Media

A Look Back: Philip Morris and the 1969 Movie “Cold Turkey”

Movie poster from the 1971 movie “Cold Turkey,” starring Dick Van Dyke

In August, 1969 all of the citizens the town of Greenfield, Iowa (pop. 2,100) attempted to quit smoking as a publicity stunt in connection with the on-site filming of the movie Cold Turkey, starring Dick Van Dyke.

 In an internal project they code-named “Bird 1,” Philip Morris (PM), the manufacturer of Marlboro cigarettes, surveyed the citizens of Greenfield 8 months after their quit attempt.  PM used local Girl Scouts to hand-deliver the questionnaires to citizens to increase the acceptance of the packets. The Girl Scouts were instructed to knock on doors and hand a questionnaire packet to “every person who was 14 years old on Cold Turkey Day.”  PM paid five dollars to everyone who completed and returned a survey.

This tobacco industry document is the report containing Philip Morris’ analysis of the success of citizens’ efforts to go “Cold Turkey.”  PM’s descriptions are entertaining, highly chauvinistic and of course paint a very dismal picture of quitting smoking:

“Even after eight months quitters were apt to report having neurotic symptoms, such as feeling depressed, being restless and tense, being ill-tempered, having a loss of energy, being apt to doze off, etc. They were further troubled by constipation…As can be seen from Table 3, the…differences among male smokers were sizable, but the female data are the most startling. The anti-smoking campaign failed to persuade the women to quit. We can only conjecture at the reasons for the failure: –perhaps it is because women are better at running their husbands’ lives then their own… –perhaps it is because busy housewives are less exposed to anti-smoking arguments, or less responsive to logical argument, or less apt to participate in community affairs…It is also possible that [smokers who] wish to stay off smoking have learned from experience that alcohol weakens their resolve. A sad picture is painted of the quitter who used to enjoy himself at a party, now restricted to coffee, fruit juice and coke, turning his back on the swingers in the kitchen in order to hover around the candy and peanut tray among the staid old gossips in the parlor. After one or two such experiences he probably quits partying altogether…The net effect of the extra food at mealtime and the snacks of candy, nuts, ice cream and coke had its predictable consequence: the quitters report more trouble with constipation and much more trouble with weight gain. This is not the happy picture painted by the Cancer Society’s anti-smoking commercial which shows an exuberant couple leaping into the air kicking their heels with joy because they’ve kicked the habit. A more appropriate commercial would show a restless, nervous, constipated husband bickering viciously with his bitchy wife, who is nagging him about his slothful behavior and growing waistline.”

 See a PDF of the confidential internal PM document here.

Atheist Billboard Graces I-70 Business Loop at Easter

WCAF's billboard graces I-70 Business Loop right in front of Hobby Lobby, which sued the federal government to deny its female employees' coverage for contraception due to the company owners' personal religious beliefs.

WCAF’s billboard graces I-70 Business Loop right in front of Hobby Lobby, which sued the federal government to deny its female employees’ coverage for contraception due to the company owners’ personal religious beliefs. (Photo Credit: JT)

A new digital billboard is up on I-70 Business Loop in Grand Junction, Colorado, supports people who don’t believe in God by reassuring them that they’re not alone. The board was put up by Western Colorado Atheists and Freethinkers (WCAF), the area’s first secular group. WCAF was founded in February, 2007, to give western Colorado atheists voice in a part of Colorado where religiosity has historically dominated the culture and people were afraid to admit they didn’t believe in God.

WCAF billboard

WCAF’s billboard on I-70 Business Loop, just west of Chick-Fil-A. It reads, “Don’t Believe? You’re not alone,” and lists WCAF’s website at WesternColoradoAtheists.org.

“If you had told me 25 years ago a day would come in Grand Junction when a big, glowing atheist billboard would be up on the main highway into town on Easter weekend, I never would have believed it,” said Anne Landman, Board Member at Large of WCAF. “But times have really changed here. We’ve had a huge amount of support for this board. It’s all right now to be an open atheist in western Colorado, and that’s what WCAF is saying with this board. It’s fine not to believe in God. Lots of people don’t, and if you don’t, you’re joining a fast-growing number of people in the U.S. who don’t.”

WCAF meets regularly twice a month and invites people to visit its website at WesternColoradoAtheists.org for information on meeting times and locations.

New Business Coalition Forms in Colorado to Fight Anti-Fracking Movement

Cross-posted from DeSmogBlog.com
Vital for Colorado's full page "Energy Chaos" ad is aimed at derailing a potential ballot initiative to rein in corporate power over citizens

Vital for Colorado’s full page “Energy Chaos” ads, run in rural areas of the state, are aimed at derailing a potential ballot initiative to rein in corporate power over citizens

A new pro-fracking business coalition called “Vital for Colorado” (VfC) has sprung up to fight the growing grassroots anti-fracking movement in Colorado. VfC’s board chairman and registered agent is Peter T. Moore, a senior partner at the Denver law firm of Polsinelli, P.C., which serves the oil and gas industry. Calls and emails to Peter T. Moore and VfC seeking information on the group’s major funders and legal registration information went unanswered.

Most of VfC’s supporters (pdf) are chambers of commerce in more rural areas of the state, cattle and dairy farmers, trade groups like the Colorado Wyoming Petroleum Marketers Association, prominent construction and real estate companies, and oil and gas drilling companies like Encana and Suncor Energy, which is based in Calgary, Alberta, and not in Colorado.
So why has VfC gone to Colorado’s hinterlands to try to drum up support? Because VfC’s best chance to gain support appears to be away from the front range, where so far five front range cities have passed ordinances banning fracking within their limits, a fact that has apparently made a big impression on Colorado businesses.

 

In typical front group fashion, VfC’s website doesn’t list a phone number and only permits email contact through a web form, but the site does give a street address for the group: 4950 S. Yosemite St., F2 #236. Coincidentally this is the same address as the former office of the issue group “No on Measure 2A,” whose registered agent was also Peter T. Moore.

Denver County Fair Adds New Category: Marijuana

Poster advertising the 2014 Denver County Fair

Poster advertising the 2014 Denver County Fair

In November, 2012, by a vote of 55 to 44 percent, Colorado approved Amendment 64, which legalized recreational use of marijuana. As a result, Colorado is now hosting a booming new pot industry, and this year the Denver County Fair will include a new agricultural category: marijuana. Nine newly-added contests will include judging for highest quality pot plants (done on appearance, not on THC content, and through the submission of photos only), best marijuana-infused brownies and savory foods, best handmade bongs and roach clips, and clothing and fabrics made from hemp. There will also be a joint-rolling competition, done with oregano.

Denver County’s first fair was held in 2011, and with its new-age urban chic culture and little agriculture within its borders, it departs from the typical county fair in notable ways. One of these differences is it’s mission. The Denver County Fair bills itself as 21st century place to share ideas and creativity, celebrate diversity, local culture and intellect. (Yes, intellect at a county fair.) Besides marijuana judging, events include a best tattoo contest, a sopapilla toss, a speed texting competition, a human chicken contest, a Geek Pavilion, speed knitting, the “Corpses and Crowns” Zombie Beauty Pageant, trick pigs, pie on a stick, an X-Treme pancake breakfast with a choice of over 60 different toppings like artichokes and gummy worms. There’s even a drag queen contest.

The National Cannabis Industry Association recently reported that Colorado’s new recreational cannabis industry made “well over $5 million in sales in the first five days” of its operation in January, 2014. The financial boon for the state is leaving marijuana purveyors stuffing their mattresses full of cash, since banks refuse to deal with marijuana-related businesses out of concern that processing money from marijuana sales could put them at risk of incurring federal charges of drug racketeering, since marijuana remains illegal at the federal level.

Philip Morris’ Secret “Ninja Program” (1991)

ninjaIn this 1991 outline, Karen Daragan, Administrator of Media Affairs for Philip Morris USA, describes PM’s secret “Ninja Program,” in which PM recruited individual smokers across the country to act as seemingly independent media spokespeople who would oppose smoking restrictions and cigarette taxes.  Daragan described the rationale for the program:

“Smokers can respond better than we can to these zealots’ positions on smoking restrictions and excessive taxation. Basically, we can get them [smokers] to deliver our messages for us and it works beautifully because they don’t represent big bad tobacco co[mpany], have more credibility [and] can relate to the public better and talk about issues that are affecting them rather than have us talk for them like we did in the past. But they can also go a step beyond. They can…get the antis reacting to them which puts the antis on the defensive for a change.”

Daragan calls PM’s Ninja Program “a proactive media relations tool for us,” and describes how PM’s method of recruiting smokers as spokespeople differs from those of other cigarette companies:

 “We don’t manage smokers rights clubs and organize meetings like our competitors do. What we do is go out and find the most articulate and devoted activists. We call them our ninjas. We feed them with our most powerful information and arguments, media train them and then have our public relations agency go out and pitch stories and set up interviews for them…”

She continues, describing how PM finds their ninjas:

“Right now we have about 30 trained media ninjas across the country…We find them through correspondence with PM, through phone surveys and written surveys among the 12 million people on our database, through word of mouth, LTE’s, and visible activists among the already existing smokers rights clubs across the states.”

PM instructed its “ninjas” to carry specific, corporate-defined messages to the media: “accommodation,” civil liberties, fairness and self-determination.

Source: 1991 Philip Morris report/outline, Bates No. 2078755208/5213

 

Petition Against Grand Junction City Councilman-Elect Brainard Goes Viral

RBrainard

Embattled Grand Junction, Colorado City-Councilor-Elect Rick Brainard

On Tuesday, April 3, Rick Brainard, Vice President of Business Development at West Star Aviation in Grand Junction, Colorado was celebrating his election to City Council. On Saturday, April 6, he was arrested, put in a yellow jumpsuit and thrown in jail on charges of third degree assault after he admitted to police that he pushed, shoved, and struck his live-in girlfriend in the face. In his police affidavit, Brainard first denied the altercation, then said he had to strike his girlfriend because she “needed to shut her mouth.” That admission has inflamed citizens and last week  a hundred people rallied at City Hall demanding Mr. Brainard not take office. Sitting Grand Junction City Council members have sent Mr. Brainard a letter to asking him not to assume office amid his legal flap, saying the case is embarrassing the City. The City is legally powerless to keep Brainard from taking his seat on Council, and despite the public pressure,  Brainard has vowed to assume his seat on Council. If he does, citizens have vowed to start a recall effort. The City Clerk estimates a recall would cost the City about $45,000. In the meantime, the matter has gotten coverage across the U.S., including in Denver, San Francisco and Seattle, and an online petition demanding Mr. Brainard’s resignation, titled “Woman-Beating Councilmember Must Go,” has gone viral. As of 3:00 p.m. Sunday, April 21 the petition had 13,731 signatures and the number is growing at the rate of several thousand more a day. Even worse for Mr. Brainard, his mugshot now appears on MugShots.com.

Main Source: Care2 Petition Site, Woman Beating Council Member Must Go, April 21, 2013

Tea Party Links to Tobacco Industry Uncovered

TMAdoc

Excerpt from a Tobacco Manufacturers Association summary of tobacco-related activities in the western hemisphere, January, 20000

Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe, the Tea Party developed partly as a result of tobacco industry efforts to oppose smoking restrictions and tobacco taxes beginning in the 1980s, according to a new study by researchers at UC San Francisco.  In 2002, long before the mainstream media widely discussed tea party politics, Citizens for a Sound Economy (CSE), a nonprofit funded in part by cigarette companies since 1987 to support a pro-tobacco political agenda, started its “US Tea Party project.” Its website, http://www.usteaparty.com, stated “Our US Tea Party is a national event, hosted continuously online and open to all Americans who feel our taxes are too high and the tax code is too complicated.’’ In 2004, CSE split into the two tea party organizations: Americans for Prosperity (AFP) and FreedomWorks. Those two groups, say the study authors, have since waged campaigns to turn public opinion against tobacco taxes, smoke-free laws and health care reform in general.  “If you look at CSE, AFP and Freedom Works, you will see a number of the same key players, strategies and messages going back to the 1980s,” said lead author Amanda Fallin, PhD, RN, also a CTCRE fellow. “The records indicate that the Tea Party has been shaped by the tobacco industry, and is not a spontaneous grassroots movement at all.”

How “Breast Cancer Awareness” Campaigns Hurt

BoobsTeeBreast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas stations, shopping malls and many other places. But this particular big “awareness” push may have reached its peak and maxed out its usefulness. By now most everyone is aware of breasts and breast cancer, but ignorance still abounds in other cancer areas. For example, people are still woefully unaware that lung cancer kills twice as many women each year than breast cancer.  More women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. So why aren’t there aren’t any ribbons, rubber bracelets, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer’s devastating toll, or to support lung cancer victims or raise money for a cure?

Because lungs just aren’t as effective as selling crap for marketers, that’s why.

NRA Puts President Obama’s Kids in the Political Crosshairs

The National Rifle Association (NRA) posted a 35 second Internet ad called “Stand and Fight” that takes aim at President Obama’s children over the issue of gun safety regulations. The ad accuses President Obama of being an “elitist hypocrite” for accepting armed secret service protection for his children, Sasha, age 11, and Malia, age 14, while other children attend school without armed guards. The voiceover in the ad asks “Are the president’s kids more important that yours? Then why is he skeptical about putting armed security in our schools when HIS kids are protected by armed guards at THEIR school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours.” There were reports on MSNBC that the NRA pulled the ad almost as quickly as they posted it, but as of this evening the ad was still visible at the NRA’s new website, NRAStandandFight.com.

Expedia Uses its Clout to Crush Small, Independent Hotels

The owners of the Luna Blue Hotel on Mexico's Caribbean coast reveal their experience with Expedia's strong-arm tactics to try and ruin their business and push travelers to book at more bigger, more lucrative properties that have a more favorable relationship with the site.

The owners of the Luna Blue Hotel on Mexico’s Caribbean coast reveal their experience with Expedia’s strong-arm tactics to try and ruin their business and push travelers to book at more bigger, more lucrative properties that have a more favorable relationship with the site.

Years ago, Tony and Cheri quit their jobs, left their lives in the U.S. and risked their entire life savings to pursue their dream of operating a small hotel on Mexico’s Caribbean coast. Their quaint, 18-room place, the Luna Blue Hotel, took some hits from the swine flu scare and state-side reports of central Mexico’s drug wars, but the couple vowed to hold on and get through it somehow. During that lean time, a representative of the powerhouse travel website Expedia approached the couple and offered to help them recover some of their lost business by listing their place on Expedia. The couple agreed it might be a good idea to list with the site, and signed on as an Expedia “partner.”

But almost immediately the relationship turned sour.

Court Orders Tobacco Companies to Run Ads Saying They Lied

A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

Chase’s PR Stunt, the “American Giving Awards” is Back Again

NBC’s upcoming feel-good holiday TV program, the “American Giving Awards” to be broadcast on December 8, is nothing more than a highly-orchestrated public relations stunt designed to rain good feelings upon JP Morgan Chase, one of the most reviled U.S. financial institutions and a major contributor to the collapse of the U.S. housing market. Chase was behind the creation of many of the problematic financial products like credit default swaps which almost brought down the global financial system in 2008. Chase has been fined hundreds of million dollars for lying to investors, perpetrating mortgage fraud and engaging in other illegal financial schemes. To further thumb it’s nose at consumers, Chase recently hired an executive to head up the company’s Foreclosure Victims Bureau who the Justice Department concluded helped enable mortgage fraud. To help repair its tarnished image, Chase created the “American Giving Awards,” using a PR company called  Intersport, which boasts that it is an “innovator and leader in the creation of sports and entertainment-based marketing platforms” designed to benefit “global brands.” Actor Gary Sinise and singer Colby Caillat are two of the stars recruited to help draw attention to this televised PR stunt in which JP Morgan Chase gives away millions of dollars to charity.

Cigarette Makers Thwart Improved Health Warning Labels

Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

Whatever Happened to the 2010 TV Commercial Volume Law?

In December, 2010, President Obama signed the Commercial Advertising Loudness Mitigation (CALM) Act, which required television broadcasters to turn down the volume on those annoyingly loud commercials that suddenly blast your ears out during your favorite TV shows. The new law ordered broadcasters to air commercials at the same average volume as the TV shows during which they appear. But now, almost two years later, TV commercials are still annoyingly loud. So what happened to the law?

Monsanto, Big Food Battle California GMO Disclosure Measure

Big food, candy and chemical companies are pouring tens of millions of dollars into fighting California’s Proposition 37,  which would require foods be labeled as to whether they contain genetically modified organisms (GMOs). Genetically-modified foods have their DNA artificially altered in a laboratory, for example Monsanto genetically engineered a type of sweet corn to make it also contain an insecticide. GMOs have been linked to allergies, organ toxicity and other ailments. The problem is, consumers are in the dark about whether the foods they buy contain GMOs because food producers have not been required to identify foods that contain them.  Monsanto has paid over $4.3 million to fight Proposition 37,  followed by DuPont, ($4 million), Pepsi ($2.1 million), Bayer ($2 million), Dow ($2 million), Coca Cola ($1.69 million), Nestle ($1.46 million) and ConAgra Foods ($1.1 million). Other companies working to defeat the disclosure law include familiar household companies that dominate the grocery stores, like Campbell’s Soup, General Mills, Bumble Bee (tuna), Hershey’s, Heinz, Kellogg, Kraft, Land O’Lakes (butter), McCormick (spices), Nestle (cocoa), Tree Top (apple juice), Smuckers (jam), and Welch’s (grape juice). The big food and chemical companies have hired former tobacco industry operatives to apply big Tobacco’s playbook to fight the initiative. Hiring out professional PR flacks to oppose the measure also distances the companies from the unpopular effort and helps shield their valuable brands from backlash. The “No” campaign is using the tobacco industry tactic of  hiding behind a front group made to appear as though it is made up of small businesses, family farmers and the like, to give the public the impression that the anti-37 effort is a “grassroots” campaign by real people. Far from it. The “Yes on 37” campaign points out that many of the wealthy companies secretly bankrolling the fight against Prop. 37 are the same ones that for years assured Americans that cigarettes were safe, and DDT and Agent Orange were harmless.

Major League Baseball’s Psuedo Anti-Cancer Ads

Major League Baseball “Stand Up to Cancer” ad

The first game of Major League Baseball’s World Series was filled with ads promoting MLB’s  association with a group called Stand Up To Cancer. The ads told viewers how MLB for standing up to cancer, but curiously only mentioned research. The ads offered no information at all about cost-free prevention methods that we already know really do work to prevent cancer, like quitting smoking and chewing tobacco, limiting alcohol consumption, staying physically active, maintaining a healthy weight and avoiding environmental pollutants. None of these methods require any research, and all are  inexpensive and known to be effective. Instead, MLB’s ads drive viewers to Stand Up To Cancer’s website, which does mention quitting smoking, although that information is buried several screens deep. The ads put all the front-and-center emphasis on research and fighting cancer at the cell level, rather than at the policy level, which is an extraordinarily expensive and relatively unproductive focus. Stand Up to Cancer’s website makes no mention whatsoever about policy changes we now know really do prevent disease when it come to smoking, like smoke-free public places and workplaces, eliminating smoking in movies, etc.  All MLB’s ads really mean is that MLB purchased a deft ad campaign that was designed to paint MLB as fighting a dread disease. The ads are very slick and good; they evoke emotion by focusing on how a dread disease affects real people, and frame MLB as part of the solution — exactly the right PR prescription for generating goodwill but making no real changes in the status quo. MLB bought itself some goodwill credits, but the ad campaign is guaranteed to have little or no effect on cancer deaths, and does nothing to give people real information on cost-free actions that really can affect cancer rates.