R.J. Reynolds Puts Cigarette “Pilferage in Perspective”
In September, 1985 ,R. J. Reynolds created a sales presentation about shoplifting called “Pilferage in Perspective,” to try and talk […]
Marketing
Kroger-Owned City Market’s Fake “Your Health Matters” Ad Campaign
Recently City Market grocery stores, a chain owned by Kroger Company, started running billboards in Grand Junction, Colorado that say
How Cigarettes Get Into Movies
A 412-page “movie memo” from UPP Entertainment Marketing in North Hollywood, California, dated 1990, lists feature films into which American
Philip Morris’ “Qualitative Image Study Saudi Arabia”
This 1993 Philip Morris marketing research report evaluates Marlboro advertising to find ways to make the imagery more appealing to young Saudi
Brown & Williamson Young Adult Male Creative: “Roger Rhu”
This 1987 Brown & Williamson marketing memo recommends a theme for an advertising campaign to sell a new brand of
Corporate America’s “Echo Chamber Approach” to Lobbying
A 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office,
Tea Party Links to Tobacco Industry Uncovered
Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe,
American Heart Association Helps Walgreens Profit from Cigarettes
This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association.
The NFL: A Disability Factory for Young Men
As of January 23, 2013, the National Football League (NFL) is facing 199 lawsuits filed by a total of more
R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom
In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize
Advertising, Ethics, Marketing, Tobacco, Tobacco documents
R.J. Reynolds Brainstorming Document Targets Younger Smokers
A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel
Subway Finds Size Really Does Matter
Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo
Bushmaster Gun Company Forced to Pull Tasteless Ad
Bushmaster, the company that makes the machine gun Adam Lanza used in the Sandy Hook Elementary School massacre December 14,
Expedia Uses its Clout to Crush Small, Independent Hotels
Years ago, Tony and Cheri quit their jobs, left their lives in the U.S. and risked their entire life savings
New FDA-Approved Anticoagulants Have No Antidote; Patients Bleeding to Death
Cardiac patients who experience atrial fibrillation are routinely prescribed anti-clotting drugs to help prevent strokes. For many years, the most
Advertising, Corporations, Corruption, Ethics, Marketing, Media, Poverty
Chase’s PR Stunt, the “American Giving Awards” is Back Again
NBC’s upcoming feel-good holiday TV program, the “American Giving Awards” to be broadcast on December 8, is nothing more than
Cigarette Makers Thwart Improved Health Warning Labels
A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since
Under Mitt Romney, Bain Made Millions on Tobacco
Mitt Romney’s former company, Bain Capital, may refuse to make public the clients it has served, but now previously-secret tobacco