Category: Advertising

Advertising, Marketing, Pop culture, Tobacco, Tobacco documents

R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom

by Anne Landman • January 27, 2013 • 0 Comments

Trucker drivers have a far higher smoking rate than the general population, making them a prized target for tobacco companies.

In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize on that fact. The document noted below this post, “Doral Trucker Program Rolling Rolling Rolling,” lists ideas for promoting Doral cigarettes to truckers. Ideas included tying product and service giveaways into frequent fueler programs, providing a truckers with a roadside assistance program and providing purchase incentives like “Buy 1 Carton, Get a Free Truck Wash,” “Buy 2 Packs, Get a Free Hula Girl Air Freshener,” “Buy 2 packs and Get a Free Smokin’ Joe Condom.” Other promotional ideas included arranging for a date with an actress from Hee Haw (a 1960s-1970s TV variety show set a fictional rural southern county called Kornfield Kounty and featuring country music) or giving away a “rubber trucker companion doll.”

Source: Doral Trucker Program Rolling Rolling Rolling, 1996, R.J. Reynolds document collection, Legacy Tobacco Documents Library

Advertising, Ethics, Marketing, Tobacco, Tobacco documents

R.J. Reynolds Brainstorming Document Targets Younger Smokers

by Anne Landman • January 27, 2013 • 0 Comments

Teen smokers light up

A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel cigarettes to young people who usually smoke the rival brand Marlboro. A cautionary note on the front page warns, “PLEASE NOTE: the following ideas were generated in an unstructured idea generation session. They have not been evaluated with regard to legal issues, marketing feasibility or cost considerations.” And how. Some of the ideas listed are pretty wacky, and include having coupons for on-pack contests for the following items thought to appeal to younger smokers:

— Beer
— Clearasil
— Dinner with Eddie Murphy
— Trip won by parents of FUBYAS [“First Usual Brand Younger Adult Smokers”] that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
— Catchy, slightly lewd T-shirts (“Wanna hump?”)
— Late show admission with week’s worth of CAMEL packs.
— CAMEL courtesy bus at beach – to and from bars.
— Survival kit (what to do when arrested, etc.)
–“Pay” peer leaders to smoke brand.
— Free nose rings
— Free car insurance

Other ideas include developing a new dance called The Hump, and putting on concerts that have specially-reserved seating for Camel smokers or where Camel packs can be used as an entrance fees.

See the document for yourself here.

Source: FUBYAS Idea Generation Output, 1985, R.J. Reynolds document collection, Legacy Tobacco Documents Library.

Advertising, Consumer advocacy, Corporations, Corruption, Ethics, Food, Lies, Marketing

Subway Finds Size Really Does Matter

by Anne Landman • January 26, 2013 • 0 Comments

Subway’s trademark “Footlong™” subs are coming up short all over

Subway stores are in big PR trouble. It all started when earlier this month an Australian man posted a photo on Subway Australia’s Facebook page of a Footlong™ sandwich he had just bought, and asked why it was only 11 inches long. Soon, other Subway sandwich buyers started making similar posts and uploading images of their too-short “footlong” sandwiches. Then two men from New Jersey filed a lawsuit against Subway accusing the stores of selling trademark Footlong™ sandwiches that were really just 11 inches. Stephen DeNettis, the lawyer who represents the plaintiffs, said he measured sandwiches from 17 different Subway stores and they all came up short. He says Subway should either make sure its Footlong™ sandwiches are really a foot long, or stop advertising them as such. For its part, Subway issued a statement apologizing for it’s short sandwiches, saying “With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.” For good measure, Subway added that the length of each bread cannot be assured every time because the “proofing” process may vary. Buzzfeed called that answer “amazingly stupid.” One commenter on Buzzfeed wrote, “So…when I pay them with my TWENTY DOLLAR BILL™, and it turns out to be nothing more than an envelope of grass shavings, there will be no hard feelings, right?” Another wrote, “After closer measurement, I’m returning those inch worms I bought at a yard sale.” Who knows? Maybe Subway is shorting people as part of their sponsorship of NBC’s reality show “The Biggest Loser.” After all, shorter Footlong™ sandwiches will help people lose more weight and shorting patrons like this makes Subway customers the Biggest Losers.

Advertising, Atheism, Education, Equal rights, Ethics, Ethnic/Minority, Lies, Magical thinking, Propaganda, Religion, Secularism, Women

Christian Group Distributes Bibles at Public Schools, Gets Pushback

by Anne Landman • January 22, 2013 • 1 Comment

The book secularists plan to give away at Orange County, Florida high schools when they get their date to distribute literature from the school district

An Orange County, Florida school district allowed the Christian group World Changers of Central Florida to distribute Bibles to high school students at eleven area high schools on January 16, 2012, by placing the books on tables near the school’s lunchroom. Orange County secularists who were offended by the overt advertisement for Christianity on public school grounds has asked the school district to change its policy to disallow distribution of religious materials on school grounds. If the school district refuses to change the policy, members of American Atheists and Central Florida Freethought Community say they will ask the school district for a date on which they can distribute information to students about atheism and humanism in the same manner. World Changers’ mission is to promote prayer in public schools and push to have creationism taught in public schools.

How “Breast Cancer Awareness” Campaigns Hurt

by Anne Landman • January 16, 2013 • 0 Comments

BoobsTee Breast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas stations, shopping malls and many other places. But this particular big “awareness” push may have reached its peak and maxed out its usefulness. By now most everyone is aware of breasts and breast cancer, but ignorance still abounds in other cancer areas. For example, people are still woefully unaware that lung cancer kills twice as many women each year than breast cancer. More women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. So why aren’t there aren’t any ribbons, rubber bracelets, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer’s devastating toll, or to support lung cancer victims or raise money for a cure?

Because lungs just aren’t as effective as selling crap for marketers, that’s why.

NRA Puts President Obama’s Kids in the Political Crosshairs

by Anne Landman • January 15, 2013 • 0 Comments

The National Rifle Association (NRA) posted a 35 second Internet ad called “Stand and Fight” that takes aim at President Obama’s children over the issue of gun safety regulations. The ad accuses President Obama of being an “elitist hypocrite” for accepting armed secret service protection for his children, Sasha, age 11, and Malia, age 14, while other children attend school without armed guards. The voiceover in the ad asks “Are the president’s kids more important that yours? Then why is he skeptical about putting armed security in our schools when HIS kids are protected by armed guards at THEIR school? Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours.” There were reports on MSNBC that the NRA pulled the ad almost as quickly as they posted it, but as of this evening the ad was still visible at the NRA’s new website, NRAStandandFight.com.

Advertising, Corporations, Ethics, Marketing, Propaganda, Violence

Bushmaster Gun Company Forced to Pull Tasteless Ad

by Anne Landman • January 6, 2013 • 2 Comments

A portion of Bushmaster’s tasteless online promotion. (The company has since pulled it.)

Bushmaster, the company that makes the machine gun Adam Lanza used in the Sandy Hook Elementary School massacre December 14, 2012, was forced to pull a shockingly bad ad campaign from its website that taunted men about their masculinity and portrayed them as not masculine unless they owned a gun. Bushmaster’s site quizzed men about whether they ate tofu, knew how to change a tire or had ever watched figure skating “on purpose.” If men passed the “quiz,” they would get awarded a “Man Card” that entitled them to “leave the seat up without shame.” A “Man Card” could be revoked if a man was a “coward,” a “cry baby” or found himself on a “short leash.” One part of the site said “Colin F. avoids eye contact with tough-looking 5th graders. MAN CARD REVOKED.” The ad also made it clear that a man could reclaim his manhood by buying a Bushmaster assault rifle, like the one Adam Lanza allegedly used at Newtown.

Source: Buzzfeed, December 17, 2012

Advertising, Consumer advocacy, Corporations, Economics, Ethics, Grassroots advocacy, Human rights, International, Lies, Marketing, Media

Expedia Uses its Clout to Crush Small, Independent Hotels

by Anne Landman • December 31, 2012 • 1 Comment

The owners of the Luna Blue Hotel on Mexico’s Caribbean coast reveal their experience with Expedia’s strong-arm tactics to try and ruin their business and push travelers to book at more bigger, more lucrative properties that have a more favorable relationship with the site.

Years ago, Tony and Cheri quit their jobs, left their lives in the U.S. and risked their entire life savings to pursue their dream of operating a small hotel on Mexico’s Caribbean coast. Their quaint, 18-room place, the Luna Blue Hotel, took some hits from the swine flu scare and state-side reports of central Mexico’s drug wars, but the couple vowed to hold on and get through it somehow. During that lean time, a representative of the powerhouse travel website Expedia approached the couple and offered to help them recover some of their lost business by listing their place on Expedia. The couple agreed it might be a good idea to list with the site, and signed on as an Expedia “partner.”

But almost immediately the relationship turned sour.

New FDA-Approved Anticoagulants Have No Antidote; Patients Bleeding to Death

by Anne Landman • December 30, 2012 • 1 Comment

FDA allowed the new anticoagulant Pradaxa to go on the market without any known way to quickly reverse its effects.

Cardiac patients who experience atrial fibrillation are routinely prescribed anti-clotting drugs to help prevent strokes. For many years, the most popular anti-clotting agent has been warfarin, marketed as Coumadin. Warfarin is the active ingredient in rodenticides like D-Con, which work by causing rats and mice to bleed to death internally. Coumadin works by depleting the body’s level of active Vitamin K, a clotting factor present naturally in many foods. But Coumadin has major drawbacks. Patients taking it require frequent monitoring to assure they have the correct levels of the anticoagulant in their blood, and have to be careful about what they eat, because foods high in Vitamin K can alter Coumadin’s effectiveness. Recently new anti-clotting drugs have come on the market that have been hailed as major improvements over Coumadin because diet not a factor and patients taking them require little or no monitoring for blood levels. With brand names like Pradaxa (dabigatran), Xarelto (rivaroxaban) and Eliquis (apixaban), the new drugs are being hailed by investors in Big Pharma as “blockbuster” drugs, and their manufacturers are, as usual, aggressively marketing them through television ads. But these drugs can be quite costly in several ways. Pradaxa and Xarelto cost around $3,000 a year, while warfarin costs as little as $200. But a much bigger problem for patients is that there is no known antidote to the new drugs for patients who experience bleeding emergencies.

Twitter Facilitated Some of the Biggest PR Disasters of 2012

by Anne Landman • December 3, 2012 • 0 Comments

Burger King employee photo that caused one of the biggest PR disasters of 2012.

Business Insider has published a list of the biggest PR disasters of 2012. There are some doozies, and social media figured into many of them. An Ohio Burger King employee took a photo of an employee standing with both feet in tubs of lettuce (shoes on) and then posted it on the local newspaper’s Facebook page with a caption that said, “This is the lettuce you eat at Burger King.” KitchenAid was forced to quickly delete a tweet made from their account about Obama’s grandmother that someone sent out during one of the presidential debates. It said “Obamas gma [grandmother] even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.” American Apparel exploited Hurricane Sandy by running a “SandySale” in which they offered 20% off all merchandise. Gap did, too, but then apologized for it. (American Apparel did not.) Just hours after the horrific theater shooting in Aurora, Colorado, in which a crazed gunman murdered 12 innocent people, The National Rifle Association’s magazine, American Rifleman, tweeted “Good morning, shooters. Happy Friday! Weekend plans?” A Taco Bell employee tweeted a photo of himself urinating on a plate of nachos and asked his Twitter account followers what he should pee on next. Dan Cathy, the Chief Operating Officer of Chick-Fil-A came out against gay marriage, causing a national uproar and protests at Chick-Fil-A restaurants from coast to coast. McDonalds started a PR campaign in which they asked people to tweet stories about McDonald’s food to #McDStories. No doubt they hoped to get positive stories they could use in future advertising campaigns, but instead they got an avalanche of tweets from people who found gross foreign objects in their food or got hospital-grade food poisoning from their McDonalds’ meal. McDonalds pulled the #McDStories campaign after an hour.

Source: Business Insider, December 3, 2012

Advertising, Consumer advocacy, Corporations, Corruption, Education, Ethics, Health, Human rights, Lies, Marketing, Media, Safety, Tobacco

Court Orders Tobacco Companies to Run Ads Saying They Lied

by Anne Landman • November 29, 2012 • 0 Comments

A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

Chase’s PR Stunt, the “American Giving Awards” is Back Again

by Anne Landman • November 26, 2012 • 0 Comments

NBC’s upcoming feel-good holiday TV program, the “American Giving Awards” to be broadcast on December 8, is nothing more than a highly-orchestrated public relations stunt designed to rain good feelings upon JP Morgan Chase, one of the most reviled U.S. financial institutions and a major contributor to the collapse of the U.S. housing market. Chase was behind the creation of many of the problematic financial products like credit default swaps which almost brought down the global financial system in 2008. Chase has been fined hundreds of million dollars for lying to investors, perpetrating mortgage fraud and engaging in other illegal financial schemes. To further thumb it’s nose at consumers, Chase recently hired an executive to head up the company’s Foreclosure Victims Bureau who the Justice Department concluded helped enable mortgage fraud. To help repair its tarnished image, Chase created the “American Giving Awards,” using a PR company called Intersport, which boasts that it is an “innovator and leader in the creation of sports and entertainment-based marketing platforms” designed to benefit “global brands.” Actor Gary Sinise and singer Colby Caillat are two of the stars recruited to help draw attention to this televised PR stunt in which JP Morgan Chase gives away millions of dollars to charity.

Advertising, Ethics, Health, Human rights, Lobbying, Marketing, Media, Tobacco

Cigarette Makers Thwart Improved Health Warning Labels

by Anne Landman • November 22, 2012 • 0 Comments

Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

Whatever Happened to the 2010 TV Commercial Volume Law?

by Anne Landman • November 19, 2012 • 3 Comments

In December, 2010, President Obama signed the Commercial Advertising Loudness Mitigation (CALM) Act, which required television broadcasters to turn down the volume on those annoyingly loud commercials that suddenly blast your ears out during your favorite TV shows. The new law ordered broadcasters to air commercials at the same average volume as the TV shows during which they appear. But now, almost two years later, TV commercials are still annoyingly loud. So what happened to the law?

Post-Election, Angry Citizens Seek Secession

by Anne Landman • November 13, 2012 • 2 Comments

In the week since the general election, multiple online petitions have appeared asking the Obama Administration to allow certain states to secede from the union. The petitions seek independence for Utah, South Dakota, West Virginia, Nebraska, Pennsylvania, Alaska, Kansas, Oklahoma, Wyoming, Nevada and New York. There are two separate petitions for Ohio. Utah’s petition, created on November 11, states,

“We the people of the great state of Utah, do see that in today’s world the Federal Government has not led our citizens justly and with honor. We therefore as free men and women of our great state do believe that it is time to take matter [sic] upon ourselves to ensure our continued freedom, and to enact our own laws and here buy govern ourselves without the federal government’s involvement in our internal matters from this day forward.”

In response, someone created a petition asking the Obama Administration to strip the citizenship from, and peacefully deport each American citizen who signed a petition for any state to secede from the USA.

Advertising, Lies, politics, Women

Remember This Ad?

by Anne Landman • November 13, 2012 • 0 Comments

September, 2007 full page MoveOn.org ad run in the New York Times

On September 10, 2007 MoveOn.org ran a full page ad in the New York Times charging General David Petraeus with “cooking the books for the White House.” The ad was in response to a report Petraeus issued to Congress about the situation in Iraq in which he concluded that the government’s surge strategy had worked and violence in Iraq was decreasing. MoveOn.org disputed Petraeus’ account of the situation in Iraq. Some members of Congress immediately jumped to Genral Petraeus’ defense. Republican John Cornyn of Texas introduced an amendment to “strongly condemn personal attacks on the honor and integrity of General Petraeus.” All 49 Republican senators and 22 Democratic senators voted for the amendment. Barack Obama, then a senator, refused to vote, calling the amendment “a stunt” and saying he abstained in order to register his “protest against these empty politics.” Multiple reports currently reveal that to reduce detection while communicating with each other, Petraeus and his mistress used a trick long used by terrorists to avoid detection when communicating through email: they established a shared GMail account, then composed messages to each other and stored them in the “Drafts” folder, where each could read them without having to transmit them. In having his affair, General Petraeus violated the trust of his wife of 38 years, Holly, who gained respect for battling against the financial sector’s abuses against military families, like illegal foreclosures and abusive lending practices.

Advertising, Elections, Ethics, Front groups, Lies, politics, Secrecy

Karl Rove Rendered Useless to Republicans

by Anne Landman • November 12, 2012 • 0 Comments

Karl Rove

Karl Rove, whom Vanity Fair called “one of the most powerful unelected officials in the United States,” is facing criticism and derision after his two well-funded super pacs, American Crossroads and the more secretive Crossroads Grassroots Policy Strategies (“Crossroads GPS”), proved surprisingly ineffective after Democrats largely emerged victorious in the 2012 general election. Rove, a Republican political strategist who famously once dreamed of creating a “permanent Republican majority” in U.S. government, helped create the two groups which together sucked in over $300 million in the last election cycle, mostly from billionaires hoping to influence the election’s outcome. Crossroads GPS, which refused to make public the names of it’s super-wealthy donors, blanketed the U.S. with attack ads against Democratic candidates in which the group made notably false and misleading claims against candidates. Despite spending vast amounts of money, however, Rove’s groups were ultimately unable to influence the outcomes of the November 6 elections. Rove has spent the last week defending his super PACs and scrambling to devise a new strategy for boosting Republicans’ fortunes in elections nationwide. Rove served as former president George W. Bush’s deputy chief of staff. Since leaving the government, he has worked as a political strategist, consultant and a paid speaker. Rove’s normal speaker’s fee in 2010 was $60,000, but he has had his appearances canceled on several occasions due to protests.

Advertising, Elections, Ethics, Ethnic/Minority, Marketing, politics, Propaganda, Religion

Merchandisers try to Capitalize on White Anger Over Election

by Anne Landman • November 9, 2012 • 0 Comments

Racist bumper stickers now being discounted as loser merchandise is on the rise.

Racist bumper stickers on close-out as loser swag is on the rise

In the aftermath of the presidential election, some vendors at outlets like CafePress and Zazzle are starting to shift their marketing strategies to keep capitalizing on bitterness and hatred. They are starting to discount their racist, anti-Obama bumper stickers and swag denigrating “other” types of people. The price of a sticker featuring a photo of President Obama that says “Somewhere in Kenya, a village is missing its idiot,” for example, has been cut from $5.00 to $3.75. But merchandise exploiting the battered emotions of the millions of angry, racist and hyper-religious people who lost the election is starting to appear, and it’s not cheap. A pack of 100 refrigerator magnets that yelp “Obama Won, America Lost! Nation in Distress — Only God can Save Us” is going for a whopping $200, and a 50-pack of stickers with a graphic that depicts the phrase “No White Guilt” is selling for an insane $140.00.

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