Category: Tobacco

Corporations, Health, Marketing, Tobacco, Tobacco documents, Women

Brown & Williamson Young Adult Male Creative: “Roger Rhu”

by Anne Landman • March 12, 2013 • 0 Comments

This 1987 Brown & Williamson marketing memo recommends a theme for an advertising campaign to sell a new brand of cigarettes to young adult, blue-collar males who are stuck in boring, repetitive union jobs. A disdainful concept of the blue collar worker pervades the piece, and forms a theme that is repeated throughout.

The proposal reads:

“Roger Rhu…is depicted as the outdoorsman. The fresh-water fisherman of mid-America and the prototypical blue-collar, larder-enhancing sport hunter. Primary images show him on location in the early morning, backgrounded by chums. Accompanied by hounds, sometimes in, on or near his old ‘pick up,’ in the mist or midst of primeval America, readying for, or resting after, pursuit of his quarry.”

When not in the field, “Roger Rhu” would tie flies, clean his weapons, pan-fry steelheads (fish) and “show the taxidermists a thing or two.”

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Advertising, Consumer advocacy, Corporations, Food, Health, International, Marketing, Tobacco

Ultra-Processed Food, Drink Driving Global Epidemic of Non-Communicable Disease

by Anne Landman • March 4, 2013 • 0 Comments

In 2011, the United Nations convened a high-level meeting to address the global burden of non-communicable diseases. Participants concluded that unhealthy commodities, specifically tobacco, alcohol and ultra-processed food and drink, are the major drivers behind the growing global epidemic of non-communicable diseases. Ultra-processed foods are those made from substances extracted from whole foods and the cheapest parts of remnants of animal foods. The contain little or no whole foods. Examples of ultra-processed foods include fats and oils, flour and starches, variants of sugar and products made from meat scraps and ground meat remnants, like hamburgers, chicken nuggets, fish sticks, frozen pizza, cereal bars, biscuits, carbonated and other sugary drinks and many snack products. What’s more, sugar is now being included as a major hidden ingredient in foods that people generally do not think contain much sugar. For example, he New York Times reported February 20 that a single serving of Yoplait yogurt now has twice much sugar per serving as General Mill’s marshmallow cereal Lucky Charms, but people still think of yogurt as a healthy snack. Just half a cup of Prego Traditional spaghetti sauce now contains the equivalent of more than two teaspoons of sugar — more than the sugar contained in two Oreo cookies. The group found that transnational corporations are the major drivers of non-communicable disease epidemics like obesity, that the alcohol and ultra-processed food and drink industries are now using similar strategies to the tobacco industry to undermine public health policies and programs aimed at limiting their spread and use. The panel concluded that these industries should not be given a role in creating international policy to address non-communicable diseases, and called for public regulation and market intervention to prevent the harm caused by these products and industries. The top five food companies contributing to the epidemic in the U.S. are 1) Kraft Foods, 2) PepsiCo, 3) Nestle’, 4) Mars and 5) Kellogg. One major rule people can follow to avoid becoming obese? According to Michael Pollan, one of the best-known names in food-related issues, don’t eat any foods you’ve ever seen advertised on TV.

Main source: The Lancet, Profits and pandemics: prevention of harmful effects of tobacco alcohol and ultra-processed food and drink industries, published online February 12, 2013

Corporations, Corruption, Ethics, Health, Lies, Safety, Secrecy, Tobacco, Tobacco documents

Documents Show Philip Morris Yielded to Scientific Blackmail

by Anne Landman • February 21, 2013 • 0 Comments

This tobacco industry document from the Philip Morris collection is a translation of a letter written by a German scientist named Dietrich Schmaehl, who was performing biological research for Philip Morris in 1979 in a quest to find a “safer cigarette.” Schmaehl was doing experiments to determine the carcinogenic effect of the smoke condensates, so-called “tar,” from specific brands of cigarettes. Philip Morris performed such research overseas to help prevent any findings from being discoverable in American courts.

Philip Morris had threatened to cut off funding for Schmaehl’s research. After finding this out, Schmael wrote to PM consulting scientist Dr. Franz Adlkofer (presumably his boss), saying, “In our conversation it was argued that the Industry could not support such experiments since this might prove that the previously manufactured products have a carcinogenic effect and that such experiments could especially not be supported because they would be financed with Industry funds. I am totally unable to follow these arguments.”

In no uncertain terms, Schmaehl threatened that if his funding was cut off, he would continue performing the investigations on his own and publish the results, naming the brands (currently on the market) that he used in the experiments:

“I want to tell you again that in case this project . . . is refused support by the Industry, I will carry out such investigations in my Institute on my own account; in that case I will, in my publication of this work, call a ‘spade a spade’; this means I will name the brands currently on the market which were used to prepare the smoke condensates.”

A related internal memo about Schmael’s letter from Alexander Holtzman, PM’s Assistant General Counsel, to Thomas Osdene, PM’s Director of Research, shows that PM clearly considered Schmaehl’s threats blackmail, but decided to fund his work anyway to keep him quiet. Holtzman says, “I do feel that this letter is tantamount to blackmail by Schmaehl. I am very much afraid that unless financial support be provided to Schmaehl he will chastise the industry.”

Main Source: Letter, (Author: Schmael) October 12, 1979, Philip Morris Bates No. 2016000963/0964A

Advertising, Corporations, Ethics, Lies, Lobbying, Marketing, politics, Propaganda, Tobacco, Tobacco documents

Corporate America’s “Echo Chamber Approach” to Lobbying

by Anne Landman • February 20, 2013 • 0 Comments

A 1998 internal Philip Morris memo, written by John Scruggs of Philip Morris Management Corporation’s Federal Government Affairs (lobbying) Office, describes a key public relations/lobbying technique that corporations use to dominate virtually the entire decisionmaking environment in which legislators operate. Scruggs calls it the “Echo Chamber Approach to Advocacy.” It involves making a corporation’s chosen message, or slight variations of this message, emanate from virtually every major source that can influence legislators’ decisionmaking: constituents, colleagues, opinion leaders, local and national media like TV, radio, newspapers, fundraisers, advertising, etc. Scruggs says “…[T]his repetition, or ‘piling on’ approach works” because the message emanates from those who have ” ‘the greatest degree of credibility’ with the legislator.” This memo was created by Philip Morris in the 1990s, but since then, due to the cigarette industry’s pioneering reputation of success at influencing legislators, the technique has doubtless spread and is now likely in use by many more corporations and industries.

Tea Party Links to Tobacco Industry Uncovered

by Anne Landman • February 8, 2013 • 2 Comments

Excerpt from a Tobacco Manufacturers Association summary of tobacco-related activities in the western hemisphere, January, 20000

Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe, the Tea Party developed partly as a result of tobacco industry efforts to oppose smoking restrictions and tobacco taxes beginning in the 1980s, according to a new study by researchers at UC San Francisco. In 2002, long before the mainstream media widely discussed tea party politics, Citizens for a Sound Economy (CSE), a nonprofit funded in part by cigarette companies since 1987 to support a pro-tobacco political agenda, started its “US Tea Party project.” Its website, http://www.usteaparty.com, stated “Our US Tea Party is a national event, hosted continuously online and open to all Americans who feel our taxes are too high and the tax code is too complicated.’’ In 2004, CSE split into the two tea party organizations: Americans for Prosperity (AFP) and FreedomWorks. Those two groups, say the study authors, have since waged campaigns to turn public opinion against tobacco taxes, smoke-free laws and health care reform in general. “If you look at CSE, AFP and Freedom Works, you will see a number of the same key players, strategies and messages going back to the 1980s,” said lead author Amanda Fallin, PhD, RN, also a CTCRE fellow. “The records indicate that the Tea Party has been shaped by the tobacco industry, and is not a spontaneous grassroots movement at all.”

American Heart Association Helps Walgreens Profit from Cigarettes

by Anne Landman • February 7, 2013 • 5 Comments

Cigarettes and toys displayed together in a “trusted” Walgreens Store.

This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association. Until February 28, Walgreens says, customers can “purchase a paper heart at any of our 7,000 Walgreens stores nationwide” to support the American Heart Association’s mission of “building healthier lives, free of cardiovascular diseases and stroke.” It all sounds happy and wonderful, but don’t be fooled. Walgreens’ promotion has a dark underbelly that it would rather you not see.

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Advertising, Marketing, Pop culture, Tobacco, Tobacco documents

R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom

by Anne Landman • January 27, 2013 • 0 Comments

Trucker drivers have a far higher smoking rate than the general population, making them a prized target for tobacco companies.

In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize on that fact. The document noted below this post, “Doral Trucker Program Rolling Rolling Rolling,” lists ideas for promoting Doral cigarettes to truckers. Ideas included tying product and service giveaways into frequent fueler programs, providing a truckers with a roadside assistance program and providing purchase incentives like “Buy 1 Carton, Get a Free Truck Wash,” “Buy 2 Packs, Get a Free Hula Girl Air Freshener,” “Buy 2 packs and Get a Free Smokin’ Joe Condom.” Other promotional ideas included arranging for a date with an actress from Hee Haw (a 1960s-1970s TV variety show set a fictional rural southern county called Kornfield Kounty and featuring country music) or giving away a “rubber trucker companion doll.”

Source: Doral Trucker Program Rolling Rolling Rolling, 1996, R.J. Reynolds document collection, Legacy Tobacco Documents Library

Advertising, Ethics, Marketing, Tobacco, Tobacco documents

R.J. Reynolds Brainstorming Document Targets Younger Smokers

by Anne Landman • January 27, 2013 • 0 Comments

Teen smokers light up

A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel cigarettes to young people who usually smoke the rival brand Marlboro. A cautionary note on the front page warns, “PLEASE NOTE: the following ideas were generated in an unstructured idea generation session. They have not been evaluated with regard to legal issues, marketing feasibility or cost considerations.” And how. Some of the ideas listed are pretty wacky, and include having coupons for on-pack contests for the following items thought to appeal to younger smokers:

— Beer
— Clearasil
— Dinner with Eddie Murphy
— Trip won by parents of FUBYAS [“First Usual Brand Younger Adult Smokers”] that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
— Catchy, slightly lewd T-shirts (“Wanna hump?”)
— Late show admission with week’s worth of CAMEL packs.
— CAMEL courtesy bus at beach – to and from bars.
— Survival kit (what to do when arrested, etc.)
–“Pay” peer leaders to smoke brand.
— Free nose rings
— Free car insurance

Other ideas include developing a new dance called The Hump, and putting on concerts that have specially-reserved seating for Camel smokers or where Camel packs can be used as an entrance fees.

See the document for yourself here.

Source: FUBYAS Idea Generation Output, 1985, R.J. Reynolds document collection, Legacy Tobacco Documents Library.

Corporations, Corruption, Front groups, politics, Tobacco

Dick Armey’s Tobacco Ties

by Anne Landman • January 24, 2013 • 0 Comments

Dick Armey in his younger days

Former Republican House Majority Leader Dick Armey, who recently left his job with the astroturf group Freedomworks, has a history of taking tobacco money and doing Big Tobacco’s bidding. The tobacco industry was a friend to Armey throughout his career on Capitol Hill, but Armey, who was an uneven ally to the industry while in the House, arguably became a more reliable ally when, under his guidance, FreedomWorks reflexively opposed higher cigarette taxes in states all across the union. Despite this, we found that some in the industry has less-than-complimentary things to say about Armey. We also found Armey engaged in dubious and dishonest tactics get new members an increase his group’s muscle while at FreedomWorks. Read all about Dick Armey’s tobacco ties and how he used FreedomWorks in a three-part series on my new blog at DeSmogBlog.com.

Advertising, Consumer advocacy, Health, Marketing, Media, Propaganda, Tobacco, Women

How “Breast Cancer Awareness” Campaigns Hurt

by Anne Landman • January 16, 2013 • 0 Comments

BoobsTee Breast Cancer Awareness month comes around every October, a now-familiar time when pink ribbons adorn department stores, grocery stores, gas stations, shopping malls and many other places. But this particular big “awareness” push may have reached its peak and maxed out its usefulness. By now most everyone is aware of breasts and breast cancer, but ignorance still abounds in other cancer areas. For example, people are still woefully unaware that lung cancer kills twice as many women each year than breast cancer. More women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. So why aren’t there aren’t any ribbons, rubber bracelets, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer’s devastating toll, or to support lung cancer victims or raise money for a cure?

Because lungs just aren’t as effective as selling crap for marketers, that’s why.

NRA Blocks Data Collection on Public Health Impact of Guns

by Anne Landman • December 31, 2012 • 1 Comment

stopsignbulletholes The U.S. government has invested billions to determine the causes behind traffic fatalities and used that information to make policies that have markedly reduce traffic deaths in the United States. Government research on traffic safety has led to the widespread use of seat belts, front and side impact air bags, child safety seats and other advances that have greatly advanced road safety and reduced vehicular deaths for Americans. The number of deaths annually from firearms in the U.S. closely approximates the number of traffic fatalities — roughly 30,000 deaths per year from each. Yet there has been little research into, or advances made in reducing gun deaths. Why? Because the National Rifle Association (NRA) has long worked behind the scenes to block laws allowing the collection and dissemination of data about the impact of gun ownership on Americans’ safety. The NRA quietly pushed a provision that was inserted into the Affordable Care Act (“Obamacare”) restricting the data doctors can collect from their patients about their ownership and use of firearms. From 1986 and 1996, the U.S. Centers for Disease Control conducted peer-reviewed research into the impact of the presence of guns in people’s homes. While there is a widespread belief among gun owners that the presence of guns in their homes makes them safer, the CDC found the opposite — that having a gun in the home creates a 2.7 times greater risk of homicide and a 4.8 greater risk of suicide for the occupants. The NRA took action to prevent CDC from publicizing these results, and blocked continued funding of government research into the impact of firearms on citizen safety.

NRA Uses Classic Corporate PR Dodge

by Anne Landman • December 22, 2012 • 0 Comments

Wayne LaPierre, Executive VP of the National Rifle Association

National Rifle Association Executive Vice President Wayne LaPierre gave an instructive lesson in PR techniques during his talk last Friday about NRA recommendations to prevent further machine-gun massacres of innocent people. LaPierre completely dodged the central safety issues on everyones’ mind — the rise of public massacres and massive numbers of gun deaths in the U.S., — and instead switched the subject to video games, a lack of armed guards in schools and other topics well-removed from the central issues at hand. In so doing, La Pierre applied the classic PR playbook techniques of changing the focus and broadening the issue. It goes like this: If you can’t wage a successful battle on the issue you currently face, then change the issue to one you think you can win more easily.

PR techniques like this were first used to great effect by tobacco industry, which provided a model for other industries to follow. Back in the 1990s, when the EPA labeled secondhand smoke a Group A Known Human Carcinogen that kills 3,000 people a year, the cigarette industry reacted by redirecting public concern at great cost onto entirely new, previously-unknown issue called “sick building syndrome,” that focused on poor building ventilation and the supposed off-gassing of new carpet, drywall and other building materials. Thus it was no longer secondhand smoke that was making people sick in their homes and workplaces, it was bad construction materials and poor air circulation. Proposals to ban smoking in restaurants and bars were portrayed as threats against private property rights. Cigarette taxes became issues of fairness and effective tax policy, cigarette marketing became an issue of freedom of commercial speech, cigarette-related fires become an issue of fire safety programs, and so on.

Court Orders Tobacco Companies to Run Ads Saying They Lied

by Anne Landman • November 29, 2012 • 0 Comments

A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

Time for GOP to Dump Norquist, Handmaiden of Cigarette Companies

by Anne Landman • November 27, 2012 • 0 Comments

Grover Norquist and his group, Americans for Tax Reform, have long lobbied for tobacco industry interests — earning huge payouts from RJR and Philip Morris

Op-Ed

Grover Norquist, who for decades has been the patron saint of anti-tax sentiment for Republicans, is fast losing relevance as Republicans finally start to grasp that the only way America can get out of its fiscal mess is to raise taxes. Legislators are starting to see that their allegiance must be to the United States of America and its people, and not to Grover Norquist. But for GOP legislators, leaving Norquist behind will be one of the best things they can do to help get some credibility back with the American public. By pledging their allegiance to Norquist for so many years, Republicans have put stock in one of the most reliable allies of one of the world’s most reviled industries: the tobacco industry. Previously-secret tobacco industry documents show Norquist and his group Americans for Tax Reform (ATR) have for decades been highly dependable allies to Big Tobacco. Norquist was always at the cigarette makers’ beck and call whenever they needed him. As ATR president, Norquist annually sought and received hundreds of thousands of dollars from Philip Morris and R.J. Reynolds to support the companies’ agenda of low cigarette and corporate taxes. In return for the big bucks, Norquist offered his organization up as a conduit for tobacco industry lobbying. Norquist figured prominently in Philip Morris’ quiet, internal 1995 “Get Government Off Our Back” project, in which the cigarette maker secretly created a phony “grassroots” group, to push to “shift government’s priorities” off regulating business. In 1999, Norquist helped cigarette makers fight President Clinton’s proposal to add a one dollar tax on cigarettes to fund health care. Norquist was cast as a “core ally” in Philip Morris’ efforts to enact “tort reform” to block people’s access to the courts. Norquist helped defend cigarette makers against the Department of Justice’s 1999 Lawsuit in which the industry was found guilty of perpetrating five decades of fraud against the American people. Philip Morris’ law firm of Covington and Burling even secretly took the privilege of drafting letters to government agencies, like FDA, that Norquist could sign so they would appear to be from ATR and not a tobacco company.

Cigarette Makers Thwart Improved Health Warning Labels

by Anne Landman • November 22, 2012 • 0 Comments

Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

Monsanto, Big Food Battle California GMO Disclosure Measure

by Anne Landman • November 4, 2012 • 0 Comments

Big food, candy and chemical companies are pouring tens of millions of dollars into fighting California’s Proposition 37, which would require foods be labeled as to whether they contain genetically modified organisms (GMOs). Genetically-modified foods have their DNA artificially altered in a laboratory, for example Monsanto genetically engineered a type of sweet corn to make it also contain an insecticide. GMOs have been linked to allergies, organ toxicity and other ailments. The problem is, consumers are in the dark about whether the foods they buy contain GMOs because food producers have not been required to identify foods that contain them. Monsanto has paid over $4.3 million to fight Proposition 37, followed by DuPont, ($4 million), Pepsi ($2.1 million), Bayer ($2 million), Dow ($2 million), Coca Cola ($1.69 million), Nestle ($1.46 million) and ConAgra Foods ($1.1 million). Other companies working to defeat the disclosure law include familiar household companies that dominate the grocery stores, like Campbell’s Soup, General Mills, Bumble Bee (tuna), Hershey’s, Heinz, Kellogg, Kraft, Land O’Lakes (butter), McCormick (spices), Nestle (cocoa), Tree Top (apple juice), Smuckers (jam), and Welch’s (grape juice). The big food and chemical companies have hired former tobacco industry operatives to apply big Tobacco’s playbook to fight the initiative. Hiring out professional PR flacks to oppose the measure also distances the companies from the unpopular effort and helps shield their valuable brands from backlash. The “No” campaign is using the tobacco industry tactic of hiding behind a front group made to appear as though it is made up of small businesses, family farmers and the like, to give the public the impression that the anti-37 effort is a “grassroots” campaign by real people. Far from it. The “Yes on 37” campaign points out that many of the wealthy companies secretly bankrolling the fight against Prop. 37 are the same ones that for years assured Americans that cigarettes were safe, and DDT and Agent Orange were harmless.

Advertising, Health, Marketing, Media, Tobacco

Major League Baseball’s Psuedo Anti-Cancer Ads

by Anne Landman • October 27, 2012 • 0 Comments

Major League Baseball “Stand Up to Cancer” ad

The first game of Major League Baseball’s World Series was filled with ads promoting MLB’s association with a group called Stand Up To Cancer. The ads told viewers how MLB for standing up to cancer, but curiously only mentioned research. The ads offered no information at all about cost-free prevention methods that we already know really do work to prevent cancer, like quitting smoking and chewing tobacco, limiting alcohol consumption, staying physically active, maintaining a healthy weight and avoiding environmental pollutants. None of these methods require any research, and all are inexpensive and known to be effective. Instead, MLB’s ads drive viewers to Stand Up To Cancer’s website, which does mention quitting smoking, although that information is buried several screens deep. The ads put all the front-and-center emphasis on research and fighting cancer at the cell level, rather than at the policy level, which is an extraordinarily expensive and relatively unproductive focus. Stand Up to Cancer’s website makes no mention whatsoever about policy changes we now know really do prevent disease when it come to smoking, like smoke-free public places and workplaces, eliminating smoking in movies, etc. All MLB’s ads really mean is that MLB purchased a deft ad campaign that was designed to paint MLB as fighting a dread disease. The ads are very slick and good; they evoke emotion by focusing on how a dread disease affects real people, and frame MLB as part of the solution — exactly the right PR prescription for generating goodwill but making no real changes in the status quo. MLB bought itself some goodwill credits, but the ad campaign is guaranteed to have little or no effect on cancer deaths, and does nothing to give people real information on cost-free actions that really can affect cancer rates.

Advertising, Corruption, Ethics, Food, Health, Lies, Lobbying, Marketing, politics, Safety, Tobacco

Exposed: Sweet Lies from the Sugar Industry

by Anne Landman • October 23, 2012 • 0 Comments

Misleading May, 1971 ad in LIFE magazine ad encouraging sugar intake

The November/December issue of Mother Jones magazine has an explosive new analysis of more than 1,500 pages of internal documents from the archives of now-defunct sugar companies that reveals that for 40 years, the sugar industry engaged in a massive PR campaign to sow doubt about studies linking sugar consumption to disease. After a growing body of independent research started implicating sugar as a significant cause of heart disease, tooth decay, diabetes and other diseases, the sugar industry responded by developing a PR scheme that included secretly funding scientists to perform studies exonerating sugar as a source of disease. The sugar industry also secretly created a front group, the Food and Nutrition Advisory Council, that they stocked with physicians and dentists who were willing to defend sugar’s purported place in a healthy diet. Sugar companies also worked to shift the conversation about diabetes away from sugar and boost the notion that dietary fats, especially saturated fats, were a bigger culprit in causing heart disease than sugar.

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