Tag: Tobacco

Corporations, Economics, Ethics, Front groups, Health, Lies, Marketing, Media, Propaganda, Tobacco

Tea Party Links to Tobacco Industry Uncovered

by Anne Landman • February 8, 2013 • 2 Comments

Excerpt from a Tobacco Manufacturers Association summary of tobacco-related activities in the western hemisphere, January, 20000

Rather than being a purely grassroots movement that arose spontaneously in 2009 as the media has led people to believe, the Tea Party developed partly as a result of tobacco industry efforts to oppose smoking restrictions and tobacco taxes beginning in the 1980s, according to a new study by researchers at UC San Francisco. In 2002, long before the mainstream media widely discussed tea party politics, Citizens for a Sound Economy (CSE), a nonprofit funded in part by cigarette companies since 1987 to support a pro-tobacco political agenda, started its “US Tea Party project.” Its website, http://www.usteaparty.com, stated “Our US Tea Party is a national event, hosted continuously online and open to all Americans who feel our taxes are too high and the tax code is too complicated.’’ In 2004, CSE split into the two tea party organizations: Americans for Prosperity (AFP) and FreedomWorks. Those two groups, say the study authors, have since waged campaigns to turn public opinion against tobacco taxes, smoke-free laws and health care reform in general. “If you look at CSE, AFP and Freedom Works, you will see a number of the same key players, strategies and messages going back to the 1980s,” said lead author Amanda Fallin, PhD, RN, also a CTCRE fellow. “The records indicate that the Tea Party has been shaped by the tobacco industry, and is not a spontaneous grassroots movement at all.”

American Heart Association Helps Walgreens Profit from Cigarettes

by Anne Landman • February 7, 2013 • 5 Comments

Cigarettes and toys displayed together in a “trusted” Walgreens Store.

This month, Walgreens’ webpage cheerfully chirps “Celebrate Heart Health Month” as it promotes its long-standing fundraising partnership with the American Heart Association. Until February 28, Walgreens says, customers can “purchase a paper heart at any of our 7,000 Walgreens stores nationwide” to support the American Heart Association’s mission of “building healthier lives, free of cardiovascular diseases and stroke.” It all sounds happy and wonderful, but don’t be fooled. Walgreens’ promotion has a dark underbelly that it would rather you not see.

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Advertising, Marketing, Pop culture, Tobacco, Tobacco documents

R.J. Reynolds’ Doral Trucker Program: Get a Free Smokin’ Joe Condom

by Anne Landman • January 27, 2013 • 0 Comments

Trucker drivers have a far higher smoking rate than the general population, making them a prized target for tobacco companies.

In 1996, R.J. Reynolds noted that the smoking incidence among professional truck drivers was a whopping 76%, and sought to capitalize on that fact. The document noted below this post, “Doral Trucker Program Rolling Rolling Rolling,” lists ideas for promoting Doral cigarettes to truckers. Ideas included tying product and service giveaways into frequent fueler programs, providing a truckers with a roadside assistance program and providing purchase incentives like “Buy 1 Carton, Get a Free Truck Wash,” “Buy 2 Packs, Get a Free Hula Girl Air Freshener,” “Buy 2 packs and Get a Free Smokin’ Joe Condom.” Other promotional ideas included arranging for a date with an actress from Hee Haw (a 1960s-1970s TV variety show set a fictional rural southern county called Kornfield Kounty and featuring country music) or giving away a “rubber trucker companion doll.”

Source: Doral Trucker Program Rolling Rolling Rolling, 1996, R.J. Reynolds document collection, Legacy Tobacco Documents Library

Advertising, Ethics, Marketing, Tobacco, Tobacco documents

R.J. Reynolds Brainstorming Document Targets Younger Smokers

by Anne Landman • January 27, 2013 • 0 Comments

Teen smokers light up

A 7-page, 1985 brainstorming document from the R.J. Reynolds collection lists ideas about how to market RJR’s flagship brand Camel cigarettes to young people who usually smoke the rival brand Marlboro. A cautionary note on the front page warns, “PLEASE NOTE: the following ideas were generated in an unstructured idea generation session. They have not been evaluated with regard to legal issues, marketing feasibility or cost considerations.” And how. Some of the ideas listed are pretty wacky, and include having coupons for on-pack contests for the following items thought to appeal to younger smokers:

— Beer
— Clearasil
— Dinner with Eddie Murphy
— Trip won by parents of FUBYAS [“First Usual Brand Younger Adult Smokers”] that gets parents out of town for FUBYAS party (includes cleaning crew and extra refrigerator).
— Catchy, slightly lewd T-shirts (“Wanna hump?”)
— Late show admission with week’s worth of CAMEL packs.
— CAMEL courtesy bus at beach – to and from bars.
— Survival kit (what to do when arrested, etc.)
–“Pay” peer leaders to smoke brand.
— Free nose rings
— Free car insurance

Other ideas include developing a new dance called The Hump, and putting on concerts that have specially-reserved seating for Camel smokers or where Camel packs can be used as an entrance fees.

See the document for yourself here.

Source: FUBYAS Idea Generation Output, 1985, R.J. Reynolds document collection, Legacy Tobacco Documents Library.

Corporations, Corruption, Front groups, politics, Tobacco

Dick Armey’s Tobacco Ties

by Anne Landman • January 24, 2013 • 0 Comments

Dick Armey in his younger days

Former Republican House Majority Leader Dick Armey, who recently left his job with the astroturf group Freedomworks, has a history of taking tobacco money and doing Big Tobacco’s bidding. The tobacco industry was a friend to Armey throughout his career on Capitol Hill, but Armey, who was an uneven ally to the industry while in the House, arguably became a more reliable ally when, under his guidance, FreedomWorks reflexively opposed higher cigarette taxes in states all across the union. Despite this, we found that some in the industry has less-than-complimentary things to say about Armey. We also found Armey engaged in dubious and dishonest tactics get new members an increase his group’s muscle while at FreedomWorks. Read all about Dick Armey’s tobacco ties and how he used FreedomWorks in a three-part series on my new blog at DeSmogBlog.com.

Advertising, Consumer advocacy, Corporations, Corruption, Education, Ethics, Health, Human rights, Lies, Marketing, Media, Safety, Tobacco

Court Orders Tobacco Companies to Run Ads Saying They Lied

by Anne Landman • November 29, 2012 • 0 Comments

A U.S. District Court has ordered American tobacco companies to start running ads in which they must openly admit they lied to the American public about the health hazards of smoking and secondhand smoke. Judge Gladys Kessler, who presides over the case of United States v. Philip Morris, U.S.A., Inc., et al, specified the wording to be used in the corrective ads:

“A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about the addictiveness of smoking and nicotine, and has ordered those companies to make this statement. Here is the truth:”

The subsequent must contain truths about the dangers of tobacco use. Some examples:

* “Defendant tobacco companies intentionally designed cigarettes to make them more addictive.”

* “When you smoke, nicotine actually changes the brain – that’s why quitting is so hard.”

* “Smoking kills, on average, 1200 Americans. Every day.”

* “More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.”

Time for GOP to Dump Norquist, Handmaiden of Cigarette Companies

by Anne Landman • November 27, 2012 • 0 Comments

Grover Norquist and his group, Americans for Tax Reform, have long lobbied for tobacco industry interests — earning huge payouts from RJR and Philip Morris

Op-Ed

Grover Norquist, who for decades has been the patron saint of anti-tax sentiment for Republicans, is fast losing relevance as Republicans finally start to grasp that the only way America can get out of its fiscal mess is to raise taxes. Legislators are starting to see that their allegiance must be to the United States of America and its people, and not to Grover Norquist. But for GOP legislators, leaving Norquist behind will be one of the best things they can do to help get some credibility back with the American public. By pledging their allegiance to Norquist for so many years, Republicans have put stock in one of the most reliable allies of one of the world’s most reviled industries: the tobacco industry. Previously-secret tobacco industry documents show Norquist and his group Americans for Tax Reform (ATR) have for decades been highly dependable allies to Big Tobacco. Norquist was always at the cigarette makers’ beck and call whenever they needed him. As ATR president, Norquist annually sought and received hundreds of thousands of dollars from Philip Morris and R.J. Reynolds to support the companies’ agenda of low cigarette and corporate taxes. In return for the big bucks, Norquist offered his organization up as a conduit for tobacco industry lobbying. Norquist figured prominently in Philip Morris’ quiet, internal 1995 “Get Government Off Our Back” project, in which the cigarette maker secretly created a phony “grassroots” group, to push to “shift government’s priorities” off regulating business. In 1999, Norquist helped cigarette makers fight President Clinton’s proposal to add a one dollar tax on cigarettes to fund health care. Norquist was cast as a “core ally” in Philip Morris’ efforts to enact “tort reform” to block people’s access to the courts. Norquist helped defend cigarette makers against the Department of Justice’s 1999 Lawsuit in which the industry was found guilty of perpetrating five decades of fraud against the American people. Philip Morris’ law firm of Covington and Burling even secretly took the privilege of drafting letters to government agencies, like FDA, that Norquist could sign so they would appear to be from ATR and not a tobacco company.

Cigarette Makers Thwart Improved Health Warning Labels

by Anne Landman • November 22, 2012 • 0 Comments

Thai cigarette packs, with graphic health warning labels. Cigarette makers have blocked use of such labels in the U.S. through a lawsuit.

A newly-released study of previously secret, internal tobacco industry documents shows the multinational cigarette companies have been working consistently behind the scenes since 1966 to 2012 to block stronger health warning labels on cigarette packs. On-pack health warning labels are an effective and inexpensive way of educating the public about the health hazards of smoking. For decades, countries around the world have been trying to make these labels more effective, for example by using more strongly-worded warnings, or graphic photos of tobacco-related diseases like cancerous lungs, people with tracheotomies or rotting teeth. But cigarette companies view these improved labels as a “global threat” and formed international task forces to block their use.

Under Mitt Romney, Bain Made Millions on Tobacco

by Anne Landman • October 9, 2012 • 0 Comments

Mitt Romney

Mitt Romney’s former company, Bain Capital, may refuse to make public the clients it has served, but now previously-secret tobacco industry documents reveal Bain & Company worked closely with cigarette makers British American Tobacco, Philip Morris and Gallaher, to help them expand their markets and become more profitable at the expense of global public health. Bain helped British American Tobacco (BAT) crack open the cigarette market in Russia and transform it into a lucrative business at a time when American tobacco companies were under pressure at home and smoking rates in the U.S. were decreasing. By 1993, during the time when Bain worked with cigarette makers, the dangers of smoking were well established. The 1964 Surgeon General’s report had announced that cigarettes caused cancer. In 1988 the U.S. government warned that nicotine was addictive in a similar manner as heroin and cocaine. In 1989 the Surgeon General announced that most people begin smoking as children and one in every six Americans was dying from smoking. In 1993 the EPA rated secondhand tobacco smoke a Group A Human Carcinogen — the same rating the agency gives to asbestos, radon gas and vinyl chloride. Romney took over Bain in 1990 and stayed until 1995, when this crucial public health information about smoking was public. When Romney took over Bain, the company was in financial distress and seeking new clients. One of the first new clients Bain signed during that time was Philip Morris (PM). Little more than a month after Romney took over, Bain signed a six month contract with Philip Morris estimated to be worth $1 million.

How Corporations Influence the Media

by Anne Landman • September 15, 2012 • 0 Comments

How do corporations influence entire media markets? A 1995 Philip Morris (PM) document shows one way in which corporations work to influence the larger media to manipulate larger public opinion. The previously-secret document shows that PM hired a Denver-based public relations agency to implement an ambitious and comprehensive plan aimed at influencing Colorado media outlets and thus shift public opinion more in the company’s favor.

The document, titled “PM Media Action Network – Media Plan for Colorado,” was written by public relations firm Russell, Karsch & Hagen, based in Denver. It states:

“[We] will begin to reshape public opinion through the media…” and “…[W]e are confident we can continue to shift the media’s view, and, ultimately the view of the general public…toward issues affecting the industry.”

In keeping with PM’s internal adversarial view of public health efforts to reduce smoking, Russel, Karsch planned to develop a “War Book” of “key issues and message points we believe will be effective in Colorado.”

RJR’s “Project SCUM” Targeted Gays, the Homeless, Immigrants and Youth

by Anne Landman • June 15, 2012 • 1 Comment

Front page of RJR’s “Project Scum” document

This post is part of our ongoing series exploring the millions of previously-secret tobacco industry documents now available on the Internet. – Ed.

“Project SCUM” was R.J. Reynolds’ plan to increase sales of Camel cigarettes in the San Francisco area by marketing them to gay people in the Castro district, “rebellious, Generation X” -ers, people of “international influence” and “street people,” by introducing Camel cigarettes into less-traditional retail outlets like “head shops.” SCUM was an acronym that stood for “Sub-Culture Urban Marketing.” RJR’s rationale for the project was a higher incidence of smoking and drug use in these subcultures. There are several versions of the “Project SCUM” document, ranging in dates from 1995-97. Each offers revealing marginalia (handwritten markings on the page). For example, in one document, handwritten in next to a bulleted list of consumer subcultures are the words “Gay/Castro” and “Tenderloin,” referring to gay areas of San Francisco. Next to a list that discusses the rationale for the program, a line says “higher incidents of smoking in subcultures” and has the phrase “and drugs” handwritten in. On yet another copy, the phrase “and drugs” is crossed out, revealing RJR’s ambivalence about their exploitation of the drug culture. A later copy of the document’s title page has the word “SCUM” crossed out and the word “Sourdough” handwritten in, as though RJR realized too late the derogatory name they had slapped on their customers. See a copy of RJR’s Project Scum document here.

Front groups, Grassroots advocacy, Health, Lobbying, Safety, Tobacco

Colorado Restaurant Association Does Tobacco Industry’s Bidding Again

by Anne Landman • June 9, 2012 • 2 Comments

Pete Meersman, of the Colorado Restaurant Association

Citizens of Lakewood, Colorado, this spring pushed to enact a stricter smoking ordinance in their city, but met resistance from the Colorado Restaurant Association (CRA), a longtime ally of the tobacco industry. Citizens wanted to make outdoor dining areas, all parks and recreation areas and sidewalks around hospitals smoke free. They also recommended prohibiting smoking inside tobacco retail businesses, to protect employees from exposure to secondhand smoke. In 2001 (pdf), Philip Morris created a front group called the “Colorado Indoor Air Coalition” (CIAC) to promote the notion that providing adequate ventilation in restaurants was the only solution to the problem of secondhand smoke — a tobacco industry strategy to block workplaces from going 100 percent smoke-free. One of the organizations helping Philip Morris head up the CIAC was the Colorado Restaurant Association. So it was no surprise that in 2012, Pete Meersman of the Colorado Restaurant Association appeared at Lakewood City Council meetings to lobby against the changes citizens sought, saying “The anti-smoking people will not be satisfied until no one smokes.” Opponents argued that the new, stricter smoking rules would be unfair to businesses that made capital outlays to meet the older smoking law, like installing more powerful ventilation systems or creating separate patios for non-smokers. But an ever-increasing amount of data now show that heart attacks fall precipitously when effective smoking restrictions are enacted. In Greeley, Colorado, one study (pdf) showed that heart attacks fell 27 percent after a tough new smoking ordinance was passed in 2003. A similar study in Pueblo, Colorado found approximately the same reduction in heart attack admissions to hospitals after a smoking ban went into effect. In the end, though, the City of Lakewood caved to tobacco industry arguments and enacted a watered-down ordinance that failed to include many of the new provisions citizens sought, showing Big Tobacco is still a powerful force on the local level in Colorado, aided by its ally, the Colorado Restaurant Association.

Corporations, Ethics, Health, politics, Secrecy, Tobacco

Big Tobacco’s Effort to Exploit Terrorism to Get Legal Cover

by Anne Landman • June 6, 2012 • 0 Comments

Tobacco companies knew in 1953 that cigarettes caused cancer, but have long fought the inclusion of health warning labels on cigarettes, including this updated one.

This three-page document dated November 15, 2001, from Philip Morris’ online corporate document collection, argues that the federal government would be better off diverting funds from the U.S. Department of Justice’s 1999 lawsuit against the tobacco industry to concentrate on the fight against terrorism. The strategy leverages the September 11, 2001 terrorist attacks on the U.S. as a reason to stop the government’s investigation into the major American tobacco companies’ decades-long conspiracy to defraud the American people about the links between smoking and disease. On November 29, 2001 (just days after this document was written) the investigative organization Center for Public Integrity revealed that then-House Majority Whip and tobacco industry ally Tom DeLay (R-Texas) had done the bidding of the tobacco companies by quietly inserting a clause into the Financial Anti-Terrorism Act of 2001 (a bill rushed through Congress in the wake of the Sept. 11 attacks) shielding U.S. tobacco companies from foreign lawsuits that alleged cigarette smuggling and money laundering.

Big Tobacco’s Ties to Funding of Prop. 29 Opposition Exposed

by Anne Landman • June 2, 2012 • 0 Comments

An NBC investigative team has exposed historical and financial ties between many of the supposedly independent groups actively opposing Proposition 29, a measure to increase California’s tobacco tax by $1.00 per pack, and the tobacco industry. Collectively, groups against the measure have spent $46.7 million so far — over four times more than the amount spent by groups supporting the measure. Much of the money to oppose the measure came from cigarette makers Reynolds American and Philip Morris, laundered through groups that are seemingly independent from the industry, like Americans for Tax Reform, the Small Business Action Committee and the California Taxpayers’ Association. Tobacco industry documents now available on the Internet reveal these groups have historically received significant financial support from Philip Morris, R.J. Reynolds and the Tobacco Institute. Political analyst Larry Gerston commented, “These kinds of transfers of money increasingly take place under a very dark shadow.” The strategy of burying tobacco industry involvement in ballot measure campaigns is revealed in a 1998 proposal by a political consulting group that worked for the Tobacco Institute on another cigarette tax fight.

R.J. Reynolds’ “Salem Black Initiative,” 1989

by Anne Landman • May 25, 2012 • 0 Comments

This 1989 R.J. Reynolds marketing report summarizes a company brainstorming session to find ways to increase sales of Salem cigarettes to African Americans. It exemplifies how marketers view a target audience and try to appeal to them, in this case to market an addictive and deadly product. The report concludes that “the best way to reach minority consumers is through their local communities.” It says,

“…the brand’s support must be seen as being backed by other blacks — not as a big white company’s tactic to sell to blacks. If Salem can become a positive contributing factor to blacks’ economic and personal well-being, it could ultimately be ‘unpatriotic to smoke anything else.”

RJR's 2004 Kool Mixx campaign featured images of rappers, DJs and dancers on cigarette packs and in ads.

The marketers say “Salem should be seen as a friend,” and suggest ways to play up the positive aspects of [young adult] black smokers and their lifestyle, listing words and fashion items from the African American community at the time:

“…fresh” “fade” (kill) “bank” (money) “hooked”(together) “chillin'” “def” (cold, funky, hard, it’s happening) “stylin'” “dis” (disrespectful) – lots of bracelets – 2-3 holes in ear (African influence) – nose studs – fades, parts, braids – thrashed jeans – micro spandex shorts – side snap warm-up suits…”

Tobacco Companies Work in Secret to Defeat California’s Proposition 29

by Anne Landman • May 24, 2012 • 0 Comments

A pitched battle is on over California’s Proposition 29, a measure on the statewide ballot to raise the cigarette tax by one dollar to fund smoking cessation and research on tobacco-related diseases. If enacted, the measure would increase California’s per-pack cigarette tax to $1.87 per pack. According to Maplight, the biggest donors favoring the tax are the American Cancer Society ($7.42 million), the Lance Armstrong Foundation ($1.5 million), the American Heart Association ($546,256), the American Lung Association ($412,086) and Michael R. Bloomberg ($500,000). Laurene Powell Jobs, the widow of Steve Jobs, kicked in $25,000 to support Prop. 29. But those amounts pale in comparison to the tidal wave of money tobacco companies and their allies are pouring into defeating the measure. Philip Morris (Altria) alone has given just over $24 million, Reynolds American, Inc. has put in $9.57 million, and U.S. Smokeless (also owned by Altria) has put in $1.5 million. The California Republican Party contributed $1.14 million to defeat the tax. As usual, tobacco companies are trying to hide their role in the campaign by refusing to speak to journalists, running ads without their fingerprints on them and fighting the campaign through a front group, “Californians Against Out-of-Control Taxes and Spending,” which is aligned with right wing, pro-business groups funded by millionaires and billionaires like Americans for Prosperity, FreedomWorks, the Chamber of Commerce and the Petroleum Marketers Association. Californians Against Out-of-Control Taxes and Spending doesn’t even list tobacco companies among the “No” campaign’s endorsers on the group’s website — as if tobacco companies weren’t involved.

Bizarre Ideas to Sell More Smokes from Philip Morris

by Anne Landman • May 11, 2012 • 0 Comments

This 1987 Philip Morris brainstorming document is full of bizarre ideas for how to make cigarettes more appealing and marketable to consumers, and how to design cigarettes to help counter the social stigma of smoking. Ideas include making cigarettes that deodorize a room, control appetite, alter consciousness, administer an aphrodisiac, mimic certain drugs, emit insect repellant, control cholesterol intake, serve as a laxative, renew energy, and even –amazingly enough — cure cancer (although ironically this last one was one of the very few ideas that was later crossed off the list).

Page 3 contains a brief discussion of how to lure quitters back to smoking: “Someone suggested talking with quitters to discover how we might recover these consumers…” The document also discusses ways to “turn the tables” on the Surgeon General by making a “healthy cigarette,” and ways to make the pack more attractive and useful. Ideas include making the pack into a smoke detector, an alarm clock, a calculator, a “handy mirror,” a “breatholyzer”, or use microchips to make packs that play tunes, or tell smokers how many cigarettes remain in the pack. Another idea was for a “jolt” cigarette that offered extra-high nicotine. Other ideas included cigarettes that enhance athletic performance and increase lung capacity, or slow formation of wrinkles, a “taco-dorito”- flavored cigarette and a carbonated cigarette that would make the mouth all tingly.

ALEC: Big Tobacco’s “Third-Party” Ally

by Anne Landman • May 9, 2012 • 0 Comments

Tina A. Walls, former Philip Morris VP of State Government Affairs

Tobacco industry documents reveal that the American Legislative Exchange Council (ALEC) has abetted the failure of state legislatures to take meaningful steps to rein in the devastation caused by tobacco use. In a previously-secret, 1993 internal Philip Morris (PM) presentation called Grasstops Government Relations, Tina A. Walls, then Vice President of State Government affairs at PM, describes the company’s strategies to influence legislators, and demonstrates how ALEC works with corporations to bolster that influence. As she shows Philip Morris employees a chart she calls “The Influence Wheel,” Walls describes how PM’s Government Affairs department analyzes every part of a legislator’s world and misses no opportunity to exert influence. Walls tells the audience how PM provides legislators with trips to “promotional and cultural events” in nice places, and as an example cites a trip ALEC facilitated in which a group of American legislators traveled to Brussels, Belgium. Walls wrote,

“We make sure legislators are aware of, and invited to, promotional and cultural events funded by Philip Morris. {CITE ALEC 1992 TRIP TO BRUSSELS AS AN EXAMPLE}”

Walls also discusses PM’s strategy to keep itself out of the media by using third parties to “carry its baggage,” and describes how PM uses third parties allies like ALEC to dodge issues:

“…we try to keep Philip Morris out of the media on issues like taxation, smoking bans and marketing restrictions. Instead, we try to provide the media with statements in support of our positions from third party sources, which carry more credibility than our company and have no apparent vested interest…”

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